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Mar-2024
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Overview
Market Insights Snapshot
In the edible category within Arizona, OGEEZ has maintained a strong and consistent performance, holding onto the second rank from December 2023 through March 2024. This consistency in ranking is indicative of a stable demand for OGEEZ's edible products in the Arizona market. The sales figures reflect a fluctuating yet overall positive trajectory, with a notable increase from February to March 2024, where sales jumped from 1,079,731 to 1,237,033. This upward movement in sales, despite the constant ranking, suggests that the competition within the top rankings is fierce and that OGEEZ is managing to keep up with its competitors effectively.
On the other hand, the topical category tells a different story for OGEEZ in Arizona. The brand was not ranked in the top 30 for December 2023 and January 2024, which indicates a lack of presence or significantly lower sales in the topical category during these months. However, there's a notable improvement starting February 2024, where OGEEZ enters the rankings at the 10th position and maintains it into March. The sales figures for topicals are modest, with a sharp decrease from February (1,047) to March (253), suggesting potential challenges in maintaining market share or consumer interest in this category. This contrasting performance across categories highlights the brand's strengths in edibles while underscoring areas for potential growth in topicals.
Competitive Landscape
In the competitive landscape of the edible category in Arizona, OGEEZ has maintained a consistent second-place rank from December 2023 through March 2024, showcasing its strong market presence. Despite the dominance of Wyld, which has held the top position with sales significantly higher than OGEEZ, OGEEZ has demonstrated notable growth, especially from February to March 2024, where its sales saw a substantial increase, solidifying its position above other competitors. Notably, Gron / Grön and Baked Bros, ranked third and fourth respectively, have shown consistent rankings but with lower sales figures compared to OGEEZ. This analysis indicates that while OGEEZ is not leading the market, its steady rank and sales growth suggest a strong competitive stance and potential for further market capture, especially if it continues to close the gap with the market leader, Wyld.
Notable Products
In March 2024, OGEEZ's top-selling product was The Creams Gummies 10-Pack (100mg) from the Edible category, maintaining its number one rank from previous months with notable sales of 23,661 units. Following in second place was THC/CBN 2:1 Indica Aqua Berry Gummies 10-Pack (100mg THC, 50mg CBN), also in the Edible category, which consistently held its position without any rank changes. The Big Raspberry Orange RSO Gummies 10-Pack (100mg) improved its ranking from fourth to third, indicating a growing preference among consumers. Conversely, The Fruit Gummies 10-Pack (100mg) experienced a slight decline, moving from third to fourth place in March. Notably, Big Peg's Raspberry Orange RSO Gummies (100mg) entered the rankings for the first time in March, securing the fifth spot and showcasing the dynamic nature of consumer preferences within the OGEEZ product line.
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