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Sep-2024
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Overview
Market Insights Snapshot
OGEEZ has been demonstrating a strong performance in the Edible category within the state of Arizona. Over the past few months, the brand has consistently maintained a top position, ranking second in June, August, and September 2024, and only slightly dropping to the third position in July 2024. This consistency in ranking highlights OGEEZ's robust presence and consumer preference in the Arizona edible market. Despite a slight dip in sales in July, the brand quickly rebounded in August, showing an upward trend in sales figures, which indicates strong brand loyalty and effective market strategies.
Interestingly, across other states and categories, OGEEZ does not appear in the top 30 brands, which suggests that their market penetration and brand recognition might be heavily concentrated in Arizona's edible sector. This could be viewed as a limitation in their market strategy or an opportunity for expansion into other states and categories. The absence of rankings in other regions could imply a need for strategic adjustments to broaden their market reach and diversify their sales portfolio. The brand's focus on the Arizona market might be paying off locally, but exploring new territories could present significant growth opportunities.
Competitive Landscape
In the Arizona edible market, OGEEZ has demonstrated resilience and adaptability, maintaining its position as a strong contender. Over the past few months, OGEEZ has consistently ranked second, except for a brief dip to third place in July 2024. This fluctuation coincided with a temporary surge by Baked Bros, which briefly overtook OGEEZ in July before settling back to third in subsequent months. Despite this, OGEEZ's sales have shown a positive trend, peaking in August 2024, which suggests effective marketing strategies or product offerings that resonate with consumers. Meanwhile, Wyld remains the dominant leader in the market, consistently holding the top rank, while Gron / Grön maintains a steady fourth place. The competitive landscape indicates that while OGEEZ faces strong competition, particularly from Wyld, its ability to reclaim and sustain its rank highlights its competitive edge and potential for further growth.
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Notable Products
In September 2024, OGEEZ's top-performing product was The Creams Gummies 10-Pack (100mg), maintaining its consistent first-place rank for the fourth consecutive month with sales of 16,633 units. The THC/CBN 2:1 Indica Aqua Berry Gummies 10-Pack climbed to the second position, showing a notable increase in sales compared to previous months. Big Peg's Raspberry Orange RSO Gummies, which held the second rank from June to August, dropped to third place in September. The Big Raspberry Orange RSO Gummies 10-Pack and The Fruit Gummies 10-Pack retained their fourth and fifth positions respectively, showing stable rankings throughout the months. Overall, the top products have shown a consistent performance with minor shifts in rankings, indicating steady consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
