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Jan-2025
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Overview
Market Insights Snapshot
High 5ive (IL) has demonstrated varied performance across different categories and states over the past few months. Within the Vapor Pens category in Illinois, the brand has not managed to break into the top 30 rankings from October 2024 through January 2025. This indicates a challenging competitive environment or possibly a need for strategic adjustments in their marketing or product offerings. Despite not being in the top 30, there was a noticeable increase in sales from October to November 2024, suggesting some positive consumer response or seasonal demand. However, this was followed by a decline in December and a slight recovery in January 2025, hinting at potential volatility in consumer preferences or market conditions.
While High 5ive (IL) hasn't secured a top spot in the Vapor Pens category, their sales trajectory indicates underlying factors that might influence future performance. The absence from the top 30 may be concerning, but the brand's ability to regain some sales momentum in January 2025 could be a sign of resilience or effective short-term strategies. Observing these trends can provide insights into how the brand might adapt or shift focus to improve its standing in the market. For a more comprehensive understanding, further analysis of other categories and states where High 5ive (IL) operates would be necessary to gauge their overall market positioning and potential areas for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, High 5ive (IL) has experienced fluctuating rankings over recent months, indicating a dynamic market position. While High 5ive (IL) ranked 66th in October 2024, it saw a slight improvement to 67th in November before dropping to 75th in December and recovering slightly to 72nd in January 2025. This volatility contrasts with competitors like Magnitude, which, despite a downward trend from 44th to 60th, maintains a significantly higher rank than High 5ive (IL). Meanwhile, Safety Meeting and pts: PURE have consistently ranked lower, suggesting that High 5ive (IL) is performing better than some peers but still faces challenges in climbing the ranks. Notably, Legacy Cannabis (IL) entered the rankings in November but did not sustain its position, highlighting the competitive and shifting nature of the market. These insights suggest that while High 5ive (IL) is holding its ground against some competitors, there is room for strategic improvements to enhance its market position and sales performance in the Illinois vapor pen category.
Notable Products
In January 2025, the top-performing product from High 5ive (IL) was the Strawberry Cough Distillate Cartridge (0.5g) in the Vapor Pens category, which climbed to the number one spot with sales reaching 126 units. The Energy Watermelon Sublingual Strips 10-Pack (100mg) in the Tincture & Sublingual category, previously holding the top rank in December 2024, slipped to second place. The Durban Poison Distillate Cartridge (0.5g) entered the rankings at the third position, marking its first appearance since November 2024. Meanwhile, the Ecto Cooler Distillate Cartridge (0.5g) maintained a presence in the top five, ranking fourth after a slight drop from third in December 2024. The Sour Alien Distillate Cartridge (0.5g) also appeared in the rankings for the first time, rounding out the list in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
