Jan-2025
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Overview
Market Insights Snapshot
nuEra has shown a notable presence in the Illinois market, particularly in the Concentrates category. Over the span of four months from October 2024 to January 2025, the brand's ranking fluctuated between 10th and 14th place, demonstrating a strong hold within the top 15 in this category. This indicates a consistent demand and a solid customer base for their concentrates. In contrast, their performance in the Edible category saw them slipping out of the top 30, with rankings dropping from 26th in October to 33rd by January. This decline could suggest a need for strategic adjustments in their edible offerings to regain competitive standing.
In the Flower category, nuEra experienced a challenging period, as they were unable to maintain a position within the top 30 for three out of the four months, suggesting fierce competition or potential gaps in their product line. Similarly, in the Vapor Pens category, they hovered around the 50th mark, indicating room for growth and improvement. Interestingly, nuEra's Pre-Roll category performance was absent from the rankings after October, which might be a cause for concern or a strategic pivot. The overall sales trend in Illinois reflects a varied performance across categories, with some areas showing promise and others highlighting potential challenges.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, nuEra has experienced notable fluctuations in rank and sales over the past few months. Despite a strong performance in November 2024, where nuEra climbed to a rank of 30, surpassing competitors like Verano and Fig Farms, it faced a decline by January 2025, dropping to the 39th position. This decline in rank coincided with a decrease in sales from November's peak of $523,641 to $243,099 in January. Meanwhile, Verano consistently maintained a rank in the mid-30s, while Fig Farms saw a downward trend, falling out of the top 40 by January. These dynamics suggest that while nuEra has the potential to outperform its competitors, maintaining consistent sales and rank remains a challenge in the volatile Illinois Flower market.
Notable Products
In January 2025, nuEra's Indica Blueberry Live Resin Gummies 10-Pack (100mg) maintained its position as the top-performing product, despite a slight decrease in sales to 1976 units. The Green Apple Live Resin Gummies 10-Pack (100mg) held steady in second place, though its sales saw a notable decline from previous months. Sativa Lemon Live Resin Gummies 10-Pack (100mg) climbed to third place, improving from its December ranking of fourth. New entrants to the rankings include Jungle Cake (3.5g) and Blue Dream Live Resin Cartridge (0.5g), which secured the fourth and fifth spots, respectively. The introduction of these products in January indicates a potential shift in consumer preferences towards flower and vapor pen categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.