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Nov-2025
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Overview
Market Insights Snapshot
In the state of Illinois, nuEra has shown a notable upward trajectory in the Concentrates category, improving its rank from 25th in August 2025 to 18th by November 2025. This consistent climb in rankings is indicative of a positive reception and growing consumer preference for their concentrates, as evidenced by a steady increase in sales figures over these months. Conversely, in the Edibles category, nuEra managed to break into the top 30 by November 2025, ranking 32nd after not being in the top 30 in August. This suggests a burgeoning presence in the edibles market, although there is still room for improvement to secure a stronger foothold.
nuEra's performance in the Flower category in Illinois reveals a more volatile trend. While they peaked at 26th place in September 2025, their ranking slipped back to 32nd by November. This fluctuation could point to competitive pressures or seasonal variations affecting consumer preferences. It's also noteworthy that nuEra did not make it into the top 30 for Vapor Pens, highlighting a potential area for strategic focus or product development. Such insights emphasize the brand's varied performance across categories, with clear strengths in Concentrates but challenges in maintaining consistent momentum in other areas.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, nuEra has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a rank of 36 in August 2025, nuEra improved significantly to rank 26 in September, though it saw a slight decline to 32 by November. Despite this, nuEra's sales trajectory has been relatively strong, with a peak in September, indicating a positive reception in the market. In comparison, Interstate 420 maintained a higher rank than nuEra throughout this period, though it experienced a downward trend from rank 25 in August to 33 in November. Meanwhile, Galaxy (CA) and Blaze Craft Cannabis Flower (IL) have shown more stability in their rankings, with Galaxy maintaining a consistent presence in the top 30. These dynamics suggest that while nuEra is making strides in sales, the competitive pressure from consistently ranked brands like Galaxy and Blaze Craft Cannabis Flower (IL) remains significant, highlighting the need for strategic marketing efforts to sustain and improve its market position.
Notable Products
In November 2025, Black Inferno (3.5g) from nuEra emerged as the top-performing product, climbing from the second rank in October to the first position with sales reaching 2769 units. Black Cherry Gelato (3.5g) held the second spot, a slight drop from its October lead, indicating strong but slightly reduced popularity. Indica Blueberry Live Resin Gummies 10-Pack (100mg) maintained a consistent third-place ranking throughout the months, with sales increasing to 1515 units. Green Apple Live Resin Gummies 10-Pack (100mg) entered the rankings for the first time in November, securing the fourth position. Pink Lemonade Live Resin Gummies 10-Pack (100mg) returned to the rankings in fifth place, showing a resilience despite its absence in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
