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Sep-2025
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Overview
Market Insights Snapshot
nuEra has shown a dynamic performance across different product categories in Illinois. In the Concentrates category, nuEra made a significant leap from rank 31 in June to 18 in September, indicating a strong upward trend. This improvement was mirrored by a steady increase in sales, suggesting growing consumer interest and possibly effective marketing strategies or product innovations. However, in the Edible category, nuEra's ranking remained consistently outside the top 30, with a brief dip to rank 40 in August. This might indicate challenges in gaining traction in the Edible market or strong competition from other brands.
In the Flower category, nuEra experienced some fluctuations, starting and ending the four-month period at rank 28 and 26, respectively, with a dip to 36 in August. The sales figures for Flower also reflected a similar pattern, with a noticeable drop in August before recovering in September. This could suggest seasonal variations or shifts in consumer preferences. Overall, nuEra's performance in Illinois highlights both opportunities and challenges, with notable improvements in Concentrates but a need for strategic adjustments in Edibles and Flower to maintain and enhance their market position.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, nuEra has shown a notable fluctuation in its ranking over the summer of 2025. Starting at rank 28 in June, nuEra experienced a dip to rank 36 in August, before rebounding to rank 26 by September. This recovery is significant when compared to competitors like IC Collective, which consistently remained in the top 24 but saw a downward sales trend, and Sol Canna, which improved its rank from 39 in June to 25 in September, indicating a strong upward trajectory. Meanwhile, Paul Bunyan and TwentyTwenty struggled to break into the top 25, with Paul Bunyan's rank slipping to 28 by September. Despite the mid-summer dip, nuEra's ability to regain its position suggests resilience and potential for growth amidst a competitive market, especially as some competitors face declining sales or stagnation in ranks.
Notable Products
In September 2025, Windy City OG (3.5g) maintained its top position among nuEra's products, achieving the highest sales with 3013 units sold. Jungle Pie (3.5g) held steady in the second spot, showing a slight increase in sales from the previous month. Pink Lemonade Live Resin Gummies 10-Pack (100mg) made a notable climb to third place, reflecting a rising trend in edible popularity within the brand. Black Inferno (3.5g) entered the rankings for the first time, securing the fourth position. Green Apple Live Resin Gummies 10-Pack (100mg) debuted in the fifth spot, indicating a growing consumer interest in diverse edible options from nuEra.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
