Market Insights Snapshot
Legacy Cannabis (IL) has shown a mixed performance across categories in the state of Illinois. In the Concentrates category, the brand climbed from rank 17 in July to 13 in August, indicating a positive movement. However, the following months saw a slight decline, with the rank falling to 19 in September and barely making the top 20 in October. The Edibles category showed a similar pattern, with a significant jump from rank 34 in July to 21 in August, but then slipping back to ranks 29 and 30 in September and October respectively. The brand's performance in the Flower category remained relatively steady, hovering around the 30th rank, while in the Pre-Roll category, the rank remained stable at 30 for the last two months.
Looking at the Vapor Pens category, Legacy Cannabis (IL) ranked in the 40s, which indicates a need for improvement in this segment. The brand's sales performance followed a similar trend. For instance, in the Edibles category, sales peaked in August but then experienced a downward trend in the following months. Interestingly, the Flower category saw a steady increase in sales from July to September, despite the brand not making it into the top 20. This suggests that even though the brand might not be ranking high, it is still managing to increase its sales in some categories. However, without additional data, it's hard to draw more specific conclusions about the brand's overall performance.
In the Illinois flower market, Legacy Cannabis (IL) has seen a fluctuating competitive landscape. In July 2023, Legacy Cannabis (IL) was ranked 35, but managed to climb up to rank 30 in August and September, before falling back to 35 in October. This shows a consistent competition with brands like Island, Crops, nuEra, and Innocent. Notably, Innocent had a significant drop in rank from 19 in September to 34 in October, indicating a potential opportunity for Legacy Cannabis (IL) to capture more market share. On the other hand, Crops, despite a lower ranking in September, managed to climb back up in October, showing resilience in the market. Overall, the Illinois flower market is highly competitive, with brands constantly jostling for position.
In October 2023, the top-performing product from Legacy Cannabis (IL) was the Cotton Candy Distillate Gummies 10-Pack (100mg) in the Edible category, reclaiming its position from August after dropping to 5th place in September. The second highest selling product was the Dubble - Psychedelic Grandma Infused Pre-Roll (1g) in the Pre-Roll category, making its first appearance in the top rankings. The third and fourth positions were occupied by Lilac Cookies BX2 (3.5g) and LSD Distillate Cartridge (0.5g) in the Flower and Vapor Pens categories respectively. The LSD (3.5g) product, also in the Flower category, slipped from its top position in September to the fifth spot in October. The Cotton Candy Distillate Gummies 10-Pack (100mg) recorded the highest sales figure for the month, bringing in 1646 units sold.