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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Illinois, Legacy Cannabis (IL) has shown varied performance across different categories, indicating a nuanced market presence. In the Concentrates category, they have maintained a position within the top 30 brands, fluctuating slightly from rank 19 in January to 21 in March, before settling back at rank 19 in April. This consistency suggests a stable demand for their concentrates, despite a notable dip in sales from February to March. Conversely, their performance in the Vapor Pens category paints a different picture, with rankings slipping from 45 in January to 51 in March, barely improving to 47 in April. This downward trend, coupled with decreasing sales figures in the same period, signals challenges in capturing a significant share of the vapor pens market.
Legacy Cannabis (IL) has also ventured into categories like Edibles, Flower, and Pre-Rolls, with varying degrees of success. In the Flower category, they experienced a peak in March, climbing to rank 28, alongside their highest sales figure for the period, before a sharp decline in April to rank 35. This volatility might indicate fluctuating consumer preferences or inventory challenges. The Pre-Roll category saw a significant improvement from January to February, jumping from rank 37 to 25, which aligns with a substantial increase in sales, showcasing a potential area of growth for Legacy Cannabis (IL). However, their Edibles category rankings remained outside the top 30, suggesting room for improvement or a strategic reevaluation of their approach in this segment. These insights into Legacy Cannabis (IL)'s performance across different categories and the observed trends offer a glimpse into the brand's market dynamics within Illinois, highlighting areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Illinois flower cannabis market, Legacy Cannabis (IL) has shown a fluctuating performance in terms of rank and sales over the recent months. Initially ranked at 33 in January 2024, it improved to 29 in February and peaked at 28 in March, before dropping to 35 in April. This trajectory indicates a volatile position within the market, amidst stiff competition from brands such as Classix, which consistently improved from a rank of 35 in January to 30 in April, showcasing a stronger upward trend in both rank and sales. Similarly, pts: PURE maintained a higher rank than Legacy Cannabis (IL) throughout the same period, despite a drop in April to 32, indicating a generally stronger market presence. On the other hand, brands like Verano and Seed & Strain Cannabis Co. have shown fluctuating ranks but remained competitive, highlighting the dynamic and challenging environment Legacy Cannabis (IL) operates in. This analysis underscores the importance of strategic positioning and market adaptation for Legacy Cannabis (IL) to enhance its competitive edge in the Illinois flower cannabis market.
Notable Products
For April 2024, Legacy Cannabis (IL) saw Mangonada Distillate Gummies 10-Pack (100mg) leading their product sales with a total of 1303 units sold, making it the top-performing product. Following closely were Sour Pink Lemonade Distillate Gummies 10-Pack (100mg) and Strawberry Distillate Gummies 10-Pack (100mg), ranked second and third respectively, highlighting a strong preference for edible products among consumers. The LSD Pre-Roll (1g) emerged as the fourth best-seller, indicating a diverse consumer interest that extends beyond edibles. Notably, Cotton Candy Distillate Gummies 10-Pack (100mg) fell from a top position in January to the fifth rank by April, suggesting a shift in consumer preferences over the quarter. This data underscores a dynamic market, with edible products clearly dominating the sales chart for Legacy Cannabis (IL) in April 2024.
Top Selling Cannabis Brands
