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Jul-2025
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Overview
Market Insights Snapshot
Legacy Cannabis (IL) has shown a varied performance across different product categories in Illinois. In the Concentrates category, the brand has consistently maintained a position within the top 20, with a notable improvement in June 2025, where they climbed to 17th place. This upward trend indicates a strong foothold in the Concentrates market, despite a slight dip in July 2025. Meanwhile, their performance in the Flower category is commendable, with a steady climb from 28th in May 2025 to 24th in July 2025, suggesting a growing consumer preference for their flower products. The sales figures for Flower also reflect this positive trajectory, with a significant increase from April to July 2025.
Conversely, the brand's performance in the Edible and Pre-Roll categories presents more challenges. In Edibles, Legacy Cannabis (IL) has struggled to break into the top 30 consistently, falling to 40th in July 2025. This decline could point to increased competition or shifting consumer tastes. Similarly, the Pre-Roll category has seen a downward trend, with the brand dropping from 30th in April to 44th in July 2025. The decrease in sales for Pre-Rolls during this period further underscores the challenges faced in these categories. These fluctuations highlight areas where Legacy Cannabis (IL) may need to focus their efforts to regain market share and improve their standings.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Legacy Cannabis (IL) has shown a fluctuating performance in the rankings from April to July 2025. Despite a slight dip in May, where it ranked 28th, Legacy Cannabis (IL) improved to 24th by July. This improvement is notable when compared to competitors like IC Collective, which saw a drop from 18th in June to 26th in July, and Tales & Travels, which experienced a significant decline from 15th in May to 26th in June. Meanwhile, Kaviar and Lula's maintained relatively stable positions, with Kaviar consistently ranking in the low 20s. Legacy Cannabis (IL)'s sales trajectory shows a positive trend, with July sales surpassing those in April, indicating a potential for growth despite the competitive pressure. These dynamics suggest that Legacy Cannabis (IL) is holding its ground and even gaining momentum in a challenging market, making it a brand to watch in the coming months.
Notable Products
In July 2025, Bling Blaow (3.5g) emerged as the top-performing product for Legacy Cannabis (IL) in the Flower category, achieving the number one rank with sales of 2390 units. Strawberry Side Piece (3.5g) followed closely, maintaining a strong presence in the Flower category with a rank of 2, slightly down from its top position in June. Black Amber (1g) secured the third position, showing consistent performance in the Flower category from the previous month. Cotton Candy Distillate Gummies 10-Pack (100mg) ranked fourth in the Edible category, experiencing a slight drop from its second-place ranking in June. Bling Blaow Pre-Roll (1g) completed the top five, maintaining its fifth-place ranking from April in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
