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Jun-2024
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Overview
Market Insights Snapshot
Legacy Cannabis (IL) has demonstrated varied performance across different product categories in Illinois. In the Concentrates category, the brand experienced a notable fluctuation in rankings, starting at 22nd place in March 2024, improving to 17th in April and May, but then falling back to 21st in June. This movement indicates a competitive landscape and potential challenges in maintaining a stable position. In contrast, the Flower category saw a significant rebound; after dropping to 36th place in April, Legacy Cannabis (IL) climbed back to 24th in May before settling at 29th in June. This suggests that while there are fluctuations, the brand has the ability to recover and perform well in this highly competitive segment.
In other categories, Legacy Cannabis (IL) had mixed results. The Edible category showed a slight improvement, moving from 37th in March to 34th in June, though it never broke into the top 30. This could be seen as a positive trend, indicating gradual progress. On the other hand, the Vapor Pens category consistently ranked at 52nd place from March to May, only improving slightly to 51st in June, highlighting a struggle to gain traction in this segment. The Pre-Roll category had a more stable performance, fluctuating between 30th and 34th place, with a peak in sales in June. This overall analysis indicates that while Legacy Cannabis (IL) has strong points, particularly in Flower and Pre-Rolls, there are areas such as Vapor Pens where significant improvement is needed.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Legacy Cannabis (IL) has experienced notable fluctuations in rank and sales over the past few months. Starting from a rank of 28 in March 2024, Legacy Cannabis (IL) saw a dip to 36 in April, followed by a significant rise to 24 in May, before settling at 29 in June. This volatility indicates a dynamic market position influenced by various competitive pressures. For instance, Cookies consistently ranked outside the top 20, with ranks ranging from 25 to 31, suggesting a relatively stable but lower market presence. Meanwhile, Verano showed a more consistent performance, maintaining ranks within the 20s, although it dropped to 30 in June. Fig Farms also hovered around similar ranks, indicating comparable competitive pressure. The most striking competitor, Interstate 420, started strong with ranks in the low 20s but experienced a sharp decline to 31 by June. These shifts highlight the competitive and volatile nature of the Illinois flower market, where Legacy Cannabis (IL) must continuously adapt its strategies to maintain and improve its market position.
Notable Products
For June 2024, the top-performing product from Legacy Cannabis (IL) is Rainbows at Night #4 Pre-Roll (1g), which secured the first rank with sales of 2725 units. White Wedding RBX#2 Pre-Roll (1g) follows in the second position, while Root Beer Mac Pre-Roll (1g) takes the third. LSD (3.5g) dropped from the second rank in May to the fourth in June, indicating a significant change in customer preference. Purple Cherry Ripple #1 (3.5g) rounds out the top five. Notably, Rainbows at Night #4 Pre-Roll (1g) made a remarkable entry straight to the top position, showcasing strong market demand.
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