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Jul-2025
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Overview
Market Insights Snapshot
High TeHC's performance in the Edible category within the state of Michigan has shown some fluctuations over the past few months. In April 2025, the brand was ranked 84th, improving slightly to 77th in May. However, by June and July, High TeHC did not maintain a position in the top 30, indicating a challenging competitive landscape. This drop out of the top 30 could suggest either a decline in sales or increased competition from other brands. While the sales figures for April and May were $25,273 and $24,481 respectively, the lack of ranking data for subsequent months suggests a need for strategic adjustments to regain market presence.
The absence of High TeHC from the top 30 in June and July in Michigan's Edible category is notable, as it highlights potential areas for growth or concern. This scenario could be attributed to various factors such as market saturation or shifts in consumer preferences. The brand's initial progress in improving its rank from April to May is encouraging, but sustaining such momentum requires continuous innovation and adaptation to market demands. While this analysis focuses on Michigan, it would be beneficial to explore High TeHC's performance in other states and categories to gain a comprehensive understanding of their overall market strategy and execution.
Competitive Landscape
In the Michigan edibles market, High TeHC has shown a promising upward trajectory in recent months, moving from a rank of 84 in April 2025 to 77 in May 2025. This improvement in rank suggests a positive reception of their products, despite the competitive landscape. Notably, Traphouse Cannabis Co. and Zilla's were not in the top 20 rankings for the months of May through July 2025, indicating that High TeHC is gaining ground against these competitors. While Zilla's experienced a decline in sales from April to May, High TeHC managed to maintain a relatively stable sales performance. This stability, coupled with their improved ranking, positions High TeHC as a brand to watch in the Michigan edibles category, as they continue to strengthen their market presence amidst fluctuating competitor performances.
Notable Products
In July 2025, the top-performing product for High TeHC was Tropical Vibez Full Spectrum Gummies 20-Pack (200mg) in the Edible category, maintaining its position as the number one ranked product, despite a slight decrease in sales to 366 units. Meri Melon Sugar Free Gummies 20-Pack (200mg) rose to second place, showing a notable shift from its absence in June. Regen-Tic Tablets 40-Pack (100mg) debuted in third place, marking its first appearance in the rankings. Sleep - THC/CBN 1:2 Wildberry Drift Chamomile Gummies 20-Pack (100mg THC, 200mg CBN) climbed to fourth place from fifth in June. Now-N-Later - Blackberry Fast Acting Gummies 20-Pack (200mg) dropped to fifth place, experiencing a decline from its third-place ranking in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
