Jun-2024
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Overview
Market Insights Snapshot
High TeHC has shown variable performance across different states and categories in recent months. In Michigan, the brand's ranking in the Edible category has fluctuated, starting at 62nd place in March 2024 and dropping to 72nd place by May 2024, before recovering slightly to 60th place in June 2024. This movement suggests that while the brand is struggling to maintain a consistent position, there is potential for recovery. The sales figures reflect this volatility, with a noticeable dip from $59,502 in March to $37,863 in May, followed by a modest rebound to $49,183 in June. This pattern could indicate seasonal factors or competitive pressures impacting their market share.
Notably, High TeHC did not make it into the top 30 brands in any state and category for the months analyzed, which could be a concern for stakeholders. The absence from the top rankings highlights the competitive nature of the cannabis market and the challenges High TeHC faces in gaining a stronger foothold. However, the slight recovery in their Michigan sales and ranking by June 2024 suggests that there may be strategies in place to address these challenges. For a more comprehensive analysis, it would be essential to look at their performance in other states and categories, as well as any marketing or product changes implemented during this period.
Competitive Landscape
In the highly competitive Michigan edible cannabis market, High TeHC has experienced notable fluctuations in its rank and sales over recent months. Despite a dip in May 2024, where it fell to 72nd place, High TeHC managed to recover to the 60th position by June 2024. This recovery is crucial as it indicates resilience amidst the competition. Brands like Wonder Wellness Co. have shown consistent performance, maintaining a steady 50th rank from May to June 2024, which could suggest a loyal customer base and effective marketing strategies. Meanwhile, Mac Pharms also demonstrated a strong comeback, jumping from 100th in April to 54th in May 2024. The fluctuating ranks of Harbor Farmz and Shatter House Extracts further highlight the dynamic nature of this market. For High TeHC, understanding these trends and the strategies employed by consistently high-ranking competitors could be key to improving its market position and driving sales growth.
Notable Products
For Jun-2024, the top-performing product for High TeHC was Sleep - Blueberry Dream Indica Gummies 10-Pack (100mg), which saw a significant rise to the number one spot with sales of 1015 units. Boost - Lemon Delight Sativa Gummies 20-Pack (200mg THC), previously the top product for three consecutive months, slipped to second place. Meri Melon Gummies 20-Pack (200mg) maintained a steady position, ranking third for the month. Now-N-Later - Pineapple Crush Hybrid Gummies 20-Pack (200mg) experienced a decline, falling to fourth place from its second position in earlier months. The new entry, THC Elev8 Infused Powder (200mg), debuted at fifth place in June.