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Apr-2025
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Overview
Market Insights Snapshot
High TeHC's performance in the Michigan edible category shows a downward trend over the first four months of 2025, with the brand consistently ranking outside the top 30. Starting at rank 64 in January, High TeHC experienced a gradual decline, slipping to rank 78 by April. This downward movement is reflected in their sales figures, which decreased from $52,879 in January to $26,410 in April. The fact that High TeHC did not make it into the top 30 during this period highlights challenges in maintaining competitive positioning within the Michigan edibles market.
These trends suggest that High TeHC may need to reassess its strategies in Michigan to improve its market presence. The consistent ranking outside the top 30 in the edible category indicates potential areas for growth or adjustment. While specific strategies are not detailed here, a deeper dive into consumer preferences and market dynamics could provide insights for a potential turnaround. Keeping an eye on future rankings and sales data will be crucial to understanding whether High TeHC can regain traction in this competitive landscape.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, High TeHC has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially ranked 64th in January, High TeHC saw a decline to 78th by April, indicating a downward trend in its market position. This contrasts with brands like Bamn, which improved its rank from 71st in February to 70th in April, and Big Pete's Treats, which maintained a relatively stable position around the mid-70s. Despite High TeHC's higher sales figures compared to Vlasic Labs and Hippies, its sales have been on a declining trajectory, from a peak in January to a significant drop by April. This suggests that while High TeHC maintains a competitive edge in sales volume, it faces challenges in sustaining its market rank amidst the dynamic shifts of its competitors.
Notable Products
In April 2025, High TeHC's top-performing product was Tropical Vibez Full Spectrum Gummies 20-Pack (200mg) in the Edible category, which rose to the number one rank with a notable sales figure of 424 units. Now-N-Later - Blackberry Fast Acting Gummies 20-Pack (200mg) secured the second position, marking a strong debut in the rankings. Now-N-Later - Pineapple Crush Hybrid Gummies 20-Pack (200mg) maintained a solid presence, ranking third after consistently holding the second spot in March. Boost - Lemon Delight Gummies 20-Pack (200mg THC) experienced a drop from first in March to fourth in April. Boost - Peach Fast Acting Gummies 20-Pack (200mg) entered the rankings at fifth, showing potential for growth in the coming months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
