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Jun-2024
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Overview
Market Insights Snapshot
Muha Meds has exhibited varied performance across different categories and states over recent months. In California, the brand did not make it into the top 30 for the Pre-Roll category in any of the months from March to June 2024, which could be seen as a negative sign for their market presence in that segment. However, their performance in the Vapor Pens category showed a positive trend, improving from a rank of 59 in May to 43 in June, indicating a rebound in consumer interest and sales. This upward trajectory in the Vapor Pens category could be crucial for their overall market share in California.
In Michigan, Muha Meds has shown a more consistent and stronger presence across multiple categories. They maintained a top 30 position in the Edible category throughout the months, peaking at rank 28 in May before slightly dropping to 29 in June. Their performance in the Vapor Pens category is particularly noteworthy, where they consistently ranked within the top 10, reaching as high as rank 5 in June. However, the brand did not rank in the top 30 for Concentrates in June, which might indicate potential challenges in that category. Such detailed insights reveal both strengths and areas of improvement for Muha Meds in different markets, providing a nuanced view of their performance.
Competitive Landscape
In the Michigan vapor pens category, Muha Meds has shown a notable improvement in rank over the past few months, moving from 7th place in March 2024 to 5th place by June 2024. This upward trend indicates a positive reception and growing market presence. In comparison, Platinum Vape has experienced a slight decline, dropping from 3rd to 4th place, while MKX Oil Company has maintained a stable 3rd place position. Crude Boys and Drip (MI) have seen more fluctuations, with Crude Boys improving from 7th to 6th place and Drip (MI) falling from 4th to 7th place. These shifts suggest that Muha Meds is effectively capturing market share from its competitors, particularly those experiencing declines or stagnation. This competitive landscape highlights the dynamic nature of the Michigan vapor pens market and underscores the importance of strategic positioning for sustained growth.
Notable Products
In June 2024, the top-performing product for Muha Meds was the Purple Punch Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot with sales of 21,370 units. The Cherry Grapefruit Distillate Cartridge (1g) held the second position, maintaining strong sales figures from previous months. The Jack Herer Distillate Cartridge (1g) made its debut in the rankings at third place. The Cali Gas Live Resin Cartridge (1g) rose to fourth place, showing a consistent performance. Finally, the Watermelon OG Distillate Cartridge (1g) was ranked fifth, experiencing a slight improvement from the previous month.
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