Market Insights Snapshot
Looking at the performance of Muha Meds in the California market, a downward trend in both the Edible and Vapor Pens categories can be observed. In the Edible category, Muha Meds maintained a steady rank of 60 from August to October 2023, but dropped to 67 in November 2023. This is a possible indication of increased competition or a shift in consumer preference. Similarly, in the Vapor Pens category, despite a slight improvement from rank 36 in August to 29 in September, the brand fell back to rank 38 by November. It's worth noting that the brand remained within the top 40 brands in this category, which suggests a strong, albeit fluctuating, market presence.
Meanwhile, in the Michigan market, Muha Meds demonstrated a more varied performance across categories. The Edible category saw a promising climb from rank 19 in August to 14 in September, but unfortunately, this was followed by a significant drop to 30 in October. However, the brand managed to recover slightly to rank 25 in November. The Vapor Pens category showed a similar pattern, with an initial improvement from rank 8 in August to 6 in September, followed by a drop to 13 in October, and a recovery to rank 9 in November. The Pre-Roll category also displayed fluctuations, but generally remained within the top 35 brands. These movements suggest a dynamic market environment in Michigan, with Muha Meds demonstrating resilience and adaptability.
In the Vapor Pens category within Michigan, Muha Meds has seen a fluctuation in its ranking over the months of August to November 2023. In August, Muha Meds was ranked 8th, climbing to 6th in September, but then falling to 13th in October, and recovering slightly to 9th in November. This indicates a degree of volatility in their market position. When compared to competitors such as Traphouse Cannabis Co., Ozone, Sauce Essentials, and Vapin Ape, Muha Meds has generally maintained a higher rank, with the exception of October. Notably, Ozone and Sauce Essentials consistently ranked higher than Muha Meds throughout this period. The sales trends for these brands indicate a competitive market, with Muha Meds experiencing a significant sales dip in October, but without specific numbers, it's unclear how this compares to the competition.
In November 2023, Muha Meds' top product was the Wedding Cake Live Resin Cartridge (1g) from the Vapor Pens category, with a total of 9563 units sold. Following closely was the Cherry Grapefruit Distillate Cartridge (1g), also in the Vapor Pens category, ranking second. The third spot was taken by Mates - Muha OG Infused Pre-Roll 5-Pack (3g) from the Pre-Roll category. The fourth and fifth spots were occupied by the Jack Herer Distillate Cartridge (1g) and the Watermelon OG Distillate Cartridge (1g), both from the Vapor Pens category. Notably, the Watermelon OG Distillate Cartridge (1g) dropped from fourth to fifth place since October 2023.