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Dec-2024
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Overview
Market Insights Snapshot
In the state of Nevada, the performance of the cannabis brand Hippies across various categories has shown significant fluctuations over the months of September to December 2024. In the Edible category, Hippies made a noteworthy entrance into the top 30 rankings in October, maintaining a presence through December, with the brand reaching as high as 23rd place. This upward trajectory indicates a growing consumer interest in their edible offerings. Conversely, in the Vapor Pens category, Hippies only appeared in the rankings in December, securing the 39th spot, which suggests a late but promising entry into this competitive segment.
Focusing on the Flower and Pre-Roll categories, Hippies experienced mixed results in Nevada. The Flower category saw a consistent presence, though with a slight decline, as the brand moved from 48th to 50th place by December. This indicates potential challenges in maintaining a competitive edge in this segment. In contrast, the Pre-Roll category demonstrated a remarkable peak in November, where Hippies climbed to an impressive 8th place before dropping to 39th in December. This volatility might reflect seasonal demand shifts or strategic changes in product offerings. Overall, Hippies' performance across these categories highlights both opportunities and challenges in the dynamic Nevada market.
Competitive Landscape
In the Nevada flower category, Hippies has experienced notable fluctuations in its market position over the last few months. Starting in September 2024, Hippies was ranked 48th, improving to 43rd in October, but then slipping to 47th in November and 50th in December. This volatility in rank suggests a competitive landscape where brands like Virtue Las Vegas, consistently ranked in the 40s, and Pheno Exotic, which improved from 50th to 44th, are maintaining or improving their positions. Despite a strong sales performance in October, Hippies saw a decline in sales in November and December, which may have contributed to its drop in rank. This indicates a need for strategic adjustments to regain momentum and compete more effectively with brands like Matrix NV, which showed significant sales growth and rank improvement during the same period.
Notable Products
In December 2024, the top-performing product from Hippies was Hasta Manana Pre-Roll (1g) in the Pre-Roll category, securing the first rank with notable sales of 1229 units. Mango Milk (3.5g) in the Flower category climbed to second place, marking its debut in the rankings. Tachibana Pre-Roll (1g) also emerged as a strong contender, achieving the third position. Moon Walker Purp Infused Flower (1g) maintained a steady performance, ranking fourth. Notably, Alien Rock Candy Pre-Roll (1g), which previously held the top spot in September and October, dropped to fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
