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Aug-2025
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Overview
Market Insights Snapshot
Hippies has shown varied performance across categories and states, with some notable trends emerging. In Michigan, the brand's presence in the Edible category has been improving, climbing from a rank of 93 in May 2025 to 80 by July. However, by August, Hippies fell out of the top 30, indicating a potential area of concern or increased competition in the market. Despite this drop in ranking, the brand experienced a consistent increase in sales from May to July, suggesting strong consumer interest but perhaps insufficient to maintain a top position against competitors.
In contrast, Nevada presents a more dynamic picture for Hippies, particularly in the Concentrates category where the brand improved its ranking from 28 in July to 21 in August, showing a positive trajectory. The Flower category in Nevada also saw a significant recovery, with Hippies moving from 48 in July to 36 in August, after a previous decline. This upward trend in Nevada highlights the brand's resilience and potential growth opportunities in specific categories, despite challenges in other areas. While the Vapor Pens category saw a slight decline from 22 in May to 25 in August, the Pre-Roll category showed a remarkable improvement, jumping from 57 in July to 31 in August, indicating a strong consumer preference for Hippies' offerings in this segment.
Competitive Landscape
In the Nevada flower category, Hippies experienced a notable fluctuation in its rankings from May to August 2025, reflecting a dynamic competitive landscape. Initially ranked at 13th in May, Hippies saw a sharp decline to 38th in June and further down to 48th in July, before recovering slightly to 36th in August. This volatility contrasts with competitors like The Grower Circle, which maintained a more stable presence, peaking at 23rd in July before dropping to 35th in August, and Polaris MMJ, which fluctuated between 25th and 35th. Notably, Khalifa Kush consistently outperformed Hippies in sales, maintaining a top 20 position until August when it dropped to 37th. The significant drop in Hippies' rank during June and July coincided with a decrease in sales, indicating potential challenges in maintaining market share amidst strong competition. However, the slight recovery in August suggests a potential rebound, possibly driven by strategic adjustments or market conditions. This competitive analysis highlights the importance for Hippies to continuously adapt to the evolving market dynamics to sustain and improve its position in the Nevada flower category.
Notable Products
In August 2025, Ape S#!t Pre-Roll (1g) emerged as the top-performing product for Hippies, securing the number one rank with a notable sales figure of 1,108 units. Cheesequake Pre-Roll (1g) followed closely, achieving the second rank. Grape Gushers Distillate Disposable (1g) retained its position at third, maintaining consistency from July 2025. Green Crack Distillate Cartridge (1g) held its ground at the fourth rank, showing steady performance over the past months. Punch Pie Pre-Roll (1g) made an entry at the fifth rank, rounding out the top five for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
