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Sep-2024
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Overview
Market Insights Snapshot
In the state of Nevada, Hippies has shown a noteworthy upward trajectory in the Flower category. Starting outside the top 30 in June 2024, the brand made significant strides, climbing to the 41st position by September 2024. This progression is indicative of a strong market response and increasing consumer preference for Hippies' Flower products. While the exact sales figures for each month are not disclosed, the trend suggests a robust growth pattern. In contrast, the Pre-Roll category also witnessed a positive movement, albeit more modest, with Hippies rising from the 37th position in June to 28th by September. This steady climb in rankings across both categories highlights Hippies' expanding footprint in the Nevada cannabis market.
It is important to note the divergent performance across categories, as Hippies was not ranked in the top 30 for Flower in June but managed to break into the top 30 for Pre-Rolls by August. This suggests a strategic focus or consumer preference shift that could be influencing their sales dynamics. The absence of a top 30 ranking in earlier months for Flower could have been a concern, but the rapid ascent suggests effective market penetration strategies or product improvements. Observers might find it interesting to consider how these trends could influence future category performance and whether similar patterns might emerge in other states or provinces where Hippies operates.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Hippies has shown a remarkable upward trajectory in brand rank and sales over the past few months. Starting from a rank of 85 in June 2024, Hippies has climbed to 41 by September 2024, indicating a significant improvement in market presence and consumer preference. This upward movement is contrasted by the performance of competitors like Prime Cannabis, which, despite a temporary dip, ended September with a rank of 44, and TRENDI, which experienced fluctuating ranks, ending at 48. Notably, Khalifa Kush entered the top 20 in August with a rank of 53 and improved to 39 by September, showcasing a competitive edge. Meanwhile, Kushberry Farms maintained a strong position, although it fell slightly to 38 in September. Hippies' consistent rise in rank and sales suggests a growing consumer base and effective market strategies, positioning it as a formidable player in the Nevada flower market.
Notable Products
In September 2024, the top-performing product for Hippies was Alien Rock Candy Pre-Roll (1g) in the Pre-Roll category, which ascended to the number one rank with sales reaching 2600 units. GSC x Gelato Pre-Roll (1g) maintained a strong position, ranking second, slightly behind with 2500 units sold. Slime Burger Pre-Roll (1g) saw a drop from its previous top rank in August to third place in September, indicating a shift in consumer preference. The Razzle Dazzle (3.5g) flower product entered the rankings at fourth place, showcasing a new interest in the flower category. Grandma's Couch (3.5g) slightly declined to fifth place, with sales remaining relatively stable compared to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
