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Jul-2025
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Overview
Market Insights Snapshot
In the state of Michigan, the brand Hippies has shown a consistent upward trend in the Edible category. While they started outside the top 30 rankings in April 2025, by July 2025, they had climbed to the 80th position. This upward movement is significant as it suggests growing consumer interest and acceptance, reflected in their increased sales from $14,571 in April to $19,826 in July. Despite not being in the top 30, the steady improvement in rankings over these months indicates potential for further growth in the Michigan market.
In contrast, Hippies' performance in Nevada shows varied results across different categories. In the Concentrates category, the brand experienced a decline in rankings from 10th in April to 27th by July. This drop might be concerning, especially as it indicates a significant shift in market dynamics or consumer preferences. However, in the Edible category, Hippies maintained a stable presence around the 30th position from May to July, suggesting a consistent consumer base. The Flower category saw a dramatic fluctuation, with rankings as high as 13th in May but dropping to 44th by July, hinting at potential volatility or competitive pressures in that segment. These insights reflect the complex landscape Hippies navigates in Nevada, with varying degrees of success across its product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Hippies has maintained a relatively stable position, ranking consistently between 22nd and 24th from April to July 2025. Despite this stability, the brand faces stiff competition from brands like Srene, which has shown a stronger performance, ranking as high as 13th in May 2025. Meanwhile, Prospectors demonstrated a notable improvement, jumping from 42nd in April to 23rd by July, indicating a potential threat to Hippies' market share. Additionally, brands such as Beboe and Polaris MMJ have shown upward trends, with Polaris MMJ climbing to 25th in July. These shifts suggest that while Hippies has maintained its rank, the competitive environment is dynamic, and the brand may need to strategize to enhance its market position and sales performance in the coming months.
Notable Products
In July 2025, the top-performing product from Hippies was the Grape Gushers Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one rank with impressive sales of 1079 units. The Double Chocolate Chip Cookies 20-Pack (200mg) from the Edible category followed closely as the second top product, maintaining its strong performance from June where it was ranked number one. The Grape Gushers Distillate Disposable (1g) entered the rankings for the first time in July, securing the third position. Meanwhile, the Green Crack Distillate Cartridge (1g) dropped one position from June to fourth place. The Chocolate Chip Cookies 20-Pack (200mg) also made its first appearance in the rankings at fifth position, indicating a growing demand for edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
