Highland Provisions

Data Snapshot: Mar 05, 2024
Highland Provisions Cannabis Brand Logo
$50K+

Feb-2024

Sales

Decline

Trend

6-Month

35

Product Count

SKUs

Highland Provisions

Overview

Markets

Highland Provisions Locations

Product Trends

Highland Provisions Categories

Highland Provisions Sales

Market Insights Snapshot

Highland Provisions Historical Sales by Category

In the competitive cannabis market of Oregon, Highland Provisions has shown varied performance across different product categories. Notably, their Concentrates category saw a significant improvement in ranking from November 2023, moving from 69th to 37th place by January 2024, demonstrating a strong upward trajectory. However, this success was short-lived as they experienced a drastic drop to 96th place by February 2024, indicating a potential challenge in maintaining their market position in this category. Meanwhile, their Pre-Roll category exhibited a more stable performance, with a gradual improvement in rankings from 59th in November 2023 to 50th by February 2024, reflecting consistent growth and possibly a more loyal customer base in this segment.

On the other hand, the Edibles category presented a concerning trend for Highland Provisions, with their ranking slipping from 46th in November 2023 to dropping out of the top 30 by February 2024, a movement that signals a significant decrease in their market share within this category. Additionally, the Vapor Pens category also experienced a downward trend, moving from 52nd to 72nd place over the same period. This suggests that Highland Provisions may be facing challenges in these segments, possibly due to increased competition or changes in consumer preferences. Despite these struggles, the brand's presence in the Flower and Tincture & Sublingual categories, albeit with limited data, hints at a diversified product offering that might help cushion the impact of poor performances in other areas.

Feb-2024 Rank
Concentrates
Edible
Flower
Pre-Roll
Tincture & Sublingual
Vapor Pens
96
50
29
72
Highland Provisions

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Oregon, Highland Provisions has shown a notable trajectory in its rank and sales among its competitors. Despite starting at a lower rank in November 2023 (59th), Highland Provisions managed to improve its position to 50th by February 2024. This upward movement is significant when compared to competitors like Oregon Roots and Hush, which have shown fluctuations but not consistent improvement in rank. Specifically, Oregon Roots moved from 49th to 51st, and Hush from 61st to 52nd in the same period. Another competitor, Emerald Fields Cannabis, despite a mid-term dip, ended up at 47th, showing a competitive edge over Highland Provisions in rank but not necessarily in the momentum of improvement. Deep Creek Gardens also displayed a similar pattern to Highland Provisions but maintained a slightly lower rank in February 2024 (49th). The sales trends for Highland Provisions, which saw an increase from November 2023 to February 2024, alongside its rank improvement, suggest a positive trajectory in a competitive market, highlighting the brand's resilience and potential for growth amidst stiff competition.

Highland Provisions market ranking for OR Pre-Roll

Highland Provisions

Notable Products

In February 2024, Highland Provisions saw its top product as the Grape Cream Cake x Sour Garlic Cookies Infused Pre-Roll (1g), leading the sales chart with 3095 units sold. Following closely was the Pancakes x Rotten Fruit Cocktail Batter Infused Pre-Roll (1g), which maintained its second position from January, showcasing consistent consumer preference. The White Truffle x Twang Infused Pre-Roll (1g) experienced a slight dip, moving from the top spot in January to third in February, indicating a shift in consumer tastes or availability issues. Notably, new entries like the Pancakes x Garlic Drip Rosin Infused Pre-Roll (1g) and the Wilson Zero Pre-Roll (0.5g) made it to the fourth and fifth positions, respectively, highlighting a dynamic market with changing consumer interests. These rankings reflect the evolving preferences within the Pre-Roll category, underscoring the importance of innovation and variety in maintaining consumer interest.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Grape Cream Cake x Sour Garlic Cookies Infused Pre-Roll (1g)
Pre-Roll
>5
>5
>5
1
Pancakes x Rotten Fruit Cocktail Batter Infused Pre-Roll (1g)
Pre-Roll
>5
>5
2
2
White Truffle x Twang Infused Pre-Roll (1g)
Pre-Roll
>5
2
1
3
Pancakes x Garlic Drip Rosin Infused Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Wilson Zero Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
5
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