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Jun-2024
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Overview
Market Insights Snapshot
Verdant Leaf Farms has shown notable performance across various categories in Oregon. In the Beverage category, the brand ranked 8th in March 2024 but did not make it to the top 30 in subsequent months, indicating a potential decline or shift in consumer preference. In the Concentrates category, Verdant Leaf Farms held a steady position, improving from 15th in March to 13th in May before dropping to 19th in June. This suggests some volatility but overall a strong presence in this segment. Notably, their performance in the Edible category improved significantly, entering the top 30 in April at 28th and rising to 24th in May, which could be indicative of successful product launches or marketing efforts.
The Flower category saw a mixed performance with Verdant Leaf Farms starting at 71st in March, peaking at 45th in April, and then experiencing a gradual decline to 54th by June. This fluctuation could be attributed to varying market conditions or competitive pressures. In the Pre-Roll category, the brand's ranking fell from 51st in March to being out of the top 30 by June, which may highlight a strategic shift or challenges in this segment. Conversely, Verdant Leaf Farms demonstrated consistent strength in the Vapor Pens category, maintaining a top 15 ranking throughout the months, peaking at 11th in May before slightly dropping to 14th in June. This stability underscores the brand's strong foothold and consumer loyalty in the vapor pens market.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Verdant Leaf Farms has experienced notable fluctuations in its rankings over recent months. Despite starting strong in March 2024 with a rank of 10th, Verdant Leaf Farms saw a decline to 14th by June 2024. This drop is significant when compared to competitors such as Gem Carts, which surged from 17th in March to as high as 7th in April before settling at 13th in June. Similarly, Sauce Essentials showed a consistent upward trajectory, moving from 18th in March to 12th in June. Meanwhile, Oregrown and Higher Cultures maintained more stable yet lower positions, with Oregrown ranking 15th in June and Higher Cultures improving slightly to 16th. These shifts indicate a dynamic market where Verdant Leaf Farms must strategize to regain and sustain higher rankings amidst aggressive competition, particularly from brands demonstrating rapid growth like Gem Carts and Sauce Essentials.
Notable Products
In June 2024, the top-performing product from Verdant Leaf Farms was the Liquid Rainbow Live Rosin and Cured Resin Cartridge (1g) with impressive sales of $3137. Following closely, the Wilson Sherb Live Rosin & Cured Resin Cartridge (1g) ranked second, while the Dirty Hulk Live Rosin & Cured Resin Cartridge (1g) secured the third position. The Deep Fried Ice Cream (1g) from the Flower category came in fourth, and the Apple Pave Live Rosin & Cured Resin Cartridge (1g) rounded out the top five. Notably, these rankings are new entries for June 2024, indicating a significant shift in consumer preferences from previous months where these products were not ranked.
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