Verdant Leaf Farms

In May 2026, Verdant Leaf Farms concentrated over 51.41% of sales in Vapor Pens with 11.28% month-over-month growth and 6.09% year-over-year growth, while Edible expanded to 24.65% share on 53.18% year-over-year and 4.10% month-over-month. Concentrates held 22.32% share but declined 6.06% month-over-month despite 48.26% year-over-year growth, and Beverage, though just 1.43% share, surged 37.89% month-over-month and 11.63% year-over-year. Pre-Roll collapsed 91.99% year-over-year and 49.03% month-over-month to 0.19% share, and Flower dropped 99.65% year-over-year and 57.61% month-over-month to near-zero share at 0.00%. The mix implies a pivot toward inhalable hardware and ingestibles, with Vapor Pens anchoring volume and Edible/Beverage supplying incremental growth while combustibles contract sharply.

The brand’s May 2026 rank of 15 in Vapor Pens in Oregon, coupled with a 51.41% category share within its own mix and a 5.14% average price decrease year-over-year, signals a value-forward stance aiming to defend pen velocity while Edible’s 53.18% year-over-year growth diversifies risk. Concentrates’ 6.06% month-over-month pullback alongside Vapor Pens’ 11.28% month-over-month gain suggests substitution toward more accessible form factors, while Beverage’s 37.89% month-over-month lift, despite just 1.43% share, indicates a testable entry lane for low-base, high-variance growth. With brand sales up 18.16% year-over-year as combustibles shrink 91.99% to 99.65%, the positioning skews toward cartridges and ingestibles where price elasticity can be used tactically rather than competing in retreating smokeable segments.