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Doobies is stocked at 189 licensed dispensaries across Michigan, Oregon, and Mississippi, 179 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Ann Arbor, Monroe, and Lansing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Doobies concentrated 97.35% of October 2026 sales in Pre-Roll, with Pre-Roll up 58.16% year over year and 29.19% month over month, while Concentrates held 1.43% share with 170.39% YoY growth and 7.82% MoM growth. Flower contracted to 1.22% share with a -61.48% YoY decline and -21.18% MoM decline, and the brand’s average price fell 25.42% YoY as overall sales rose 50.12% YoY; the Pre-Roll rank in Michigan was 21. The pattern implies Doobies is leaning into high-velocity, lower-priced Pre-Rolls while exiting Flower volume, using Concentrates as a small but fast-growing adjunct to sustain overall expansion.
With a 21st rank in Michigan Pre-Rolls alongside a 29.19% MoM surge in that category and a -21.18% MoM pullback in Flower, Doobies is trading breadth for depth to compete on unit throughput. The 25.42% YoY price decrease paired with a 58.16% YoY Pre-Roll lift and 170.39% YoY growth in Concentrates indicates a volume-led strategy that prioritizes share capture in value-sensitive segments, implying near-term gains in shelf presence at the expense of premium positioning in Flower.
Competitive Landscape
Doobies sits at rank #21 in MI Pre-Roll for October 2026, improving 9 positions year over year from #30 while jumping 19 spots since July 2026 from #40, and it trails its historical peak of #8 from January 2025. Against leaders, Jeeter held #1 with a 2.9% YoY sales lift and Jungle Juice advanced to #5 from #8 as its sales grew 52.8% YoY, indicating competitors are converting momentum faster than Doobies’ rank gains. The pattern—double-digit rank improvement alongside competitor step-ups at the top—implies Doobies is recovering share depth but must accelerate velocity to translate mid-pack climb into sustained top-10 contention.
Notable Products
Doobies sells through a tightly clustered lineup in October 2026, with the top 10 items accounting for 50.1% of brand sales and Blue Dream Pre-Roll 2-Pack (1g) alone at 13.1%. That concentration points to a few pre-rolls carrying much of the volume, so most of its sales ride on a small set of repeat sellers.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
