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Market Insights Snapshot
In June 2026, Doobies’s mix was concentrated in Pre-Roll at 97.72% share with year-over-year growth of 71.80% and month-over-month growth of 7.71%, while Concentrates reached 1.26% share with an 83.91% year-over-year increase and a 673.78% month-over-month surge off a small base; Flower contracted to 1.01% share with a -79.41% year-over-year decline despite a 20.42% month-over-month uptick. Combined with a 3.71% year-over-year decline in average price and a state-category rank of 20 in Pre-Roll in Michigan, this mix implies Doobies is trading volume for price in its core while testing higher-ticket formats at the margin.
The pattern suggests a deliberate barbell: Pre-Roll scale at low price points supports distribution breadth, while triple-digit month-over-month expansion in Concentrates and a 20.42% Flower rebound signal option value in premium or occasion-driven segments; if the 7.71% Pre-Roll month-over-month growth persists alongside a 673.78% spike in Concentrates, Doobies can leverage cross-category attachment without diluting its 97.72% core. Holding rank 20 in Pre-Roll and posting 71.80% Pre-Roll year-over-year growth, the brand’s positioning favors sustained share defense in value-led Pre-Roll with selective push into adjacent categories to hedge against category volatility.
Competitive Landscape
Doobies sits at rank #20 in MI Pre-Roll in June 2026, improving 23 places year over year from #43 and edging up 3 spots versus March 2026 from #23, while still trailing its peak of #8 from January 2025; in contrast, Jeeter held #1 year over year at #1 despite a 7.9% YoY sales decline and Mitten Extracts advanced from #8 to #4 with a 114.4% YoY sales increase, indicating Doobies is recovering share amid mixed leader momentum and faster-climbing mid-pack rivals, and the trajectory implies a return to the top 15 is plausible only if recent rank gains outpace accelerating competitors.
Notable Products
CMAC OG Pre-Roll (1g) posted the standout move in June 2026 with a 76.8% month-over-month surge to rank 4, while White Runtz Pre-Roll (1g) fell 25.2% yet still held rank 5, and Gorilla Fuel Pre-Roll (1g) declined 34.4% at rank 10. Blue Dream Pre-Roll (1g) led the board at rank 1 with $20,412 in sales, as Donnie Burger Pre-Roll (1g) advanced 21.3% to rank 2 and Hazy Fields Pre-Roll (1g) gained 18.3% at rank 3. All top-10 SKUs are Pre-Rolls, concentrating 100% of leadership in a single category, which implies Doobies is leaning into a scale-and-velocity strategy centered on a streamlined Pre-Roll lineup where a few fast movers can offset sharper decliners.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
