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Where to Buy
Doobies is stocked at 188 licensed dispensaries across Michigan, Oregon, and 2 other states, 175 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Monroe, Ann Arbor, and Flint. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Doobies concentrated 96.07% of sales in Pre-Roll, where sales grew 41.44% year over year and 11.57% month over month, while its average price sat at $1.86 alongside a brand-level price decline of 11.22% year over year; this heavy tilt left Flower at 2.05% share with a 60.13% YoY contraction but a 22.18% MoM rebound, and Concentrates at 1.88% share with a 192.03% YoY surge and a flat 0.07% MoM change. The brand’s Pre-Roll rank at 28 in Michigan places the mix against a competitive mid-pack benchmark, and combined with a 32.77% brand sales YoY increase versus a 42.29% decline over 24 months, the pattern implies near-term gains are driven by a single-category foothold and low-price positioning rather than broad-based category expansion.
With Pre-Roll share at 96.07% and rank 28 in Michigan, Doobies is trading depth for resilience: the 11.57% MoM lift in its core alongside a 22.18% MoM bounce in Flower and a 0.07% MoM plateau in Concentrates suggests incremental diversification, but the 60.13% YoY decline in Flower keeps risk concentrated in one lane. The juxtaposition of a 41.44% YoY gain in Pre-Roll and a 192.03% YoY spike in Concentrates, paired with an 11.22% YoY drop in average price and a top-category average price of $1.86, implies share is being defended through discount-driven velocity that can win mid-tier rank positions now but leaves headroom for margin and category breadth to determine whether September 2026 momentum converts into sustained, multi-category footing.
Competitive Landscape
Doobies sits at rank 28 in Michigan Pre-Roll for September 2026, improving 18 positions from rank 46 year over year, yet slipping 3 spots from rank 25 in June 2026; the brand’s historical ceiling of rank 8 in January 2025 contrasts with its current placement by 20 ranks, indicating regained but incomplete recovery. Competitive context is polarized: Jeeter held rank 1 year over year and remains rank 1, while Cali-Blaze stayed at rank 2 despite a 36.14% year-over-year sales decline, and Dragonfly Cannabis held rank 3 with an 8.41% year-over-year sales increase—signaling that stable top-tier positions are not uniformly tied to growth rates. The net pattern implies Doobies’ rank trajectory is one of mid-pack re-entry rather than a return to peak-tier competitiveness, and future share gains will likely require converting the YoY climb into sustained month-over-month rank improvements against entrenched leaders at ranks 1–3.
Notable Products
Juggernaut Pre-Roll (1g) delivered the headline move in September 2026 with an 87.9% month-over-month surge, climbing into rank 2 while AK 47 Pre-Roll (1g) held rank 1 on a more moderate 15.9% gain. Thaiger King Pre-Roll (1g) moved the other way with a steep -39.2% decline at rank 10, and Stoned Jabrone Pre-Roll (1g) slipped -8.8% at rank 7, indicating volatility at the lower end of the top ten. Nine of the top ten SKUs are Pre-Rolls, and with CMAC OG Pre-Roll (1g) up 34.3% at rank 6 alongside White Runtz Pre-Roll (1g) up 19.7% at rank 8, momentum is concentrated in classic strain-led singles rather than breadth expansion. The mix implies Doobies is consolidating around a few fast-moving Pre-Roll winners, prioritizing depth in high-velocity SKUs over category diversification and using price-pack focus to amplify rank gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
