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Jun-2024
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Overview
Market Insights Snapshot
Doobies has shown notable performance fluctuations across different states and categories over recent months. In Michigan, the brand's presence in the Pre-Roll category has seen a mix of ups and downs. Starting from a rank of 18 in March 2024, Doobies experienced a slight drop to rank 22 in April, but then made a significant jump to rank 11 in May, maintaining a strong position at rank 12 in June. This indicates a positive trend in Michigan, suggesting that despite minor setbacks, Doobies has managed to strengthen its foothold in the Pre-Roll market. The sales figures reflect this trend with a noticeable increase from April to May, which highlights the growing consumer preference for the brand in the state.
In contrast, the performance of Doobies in Oregon has been less impressive. The brand did not make it into the top 30 Pre-Roll brands in June 2024, indicating a struggle to maintain market presence. The rankings in Oregon show a slight improvement from rank 87 in March to rank 80 in April, but the subsequent months did not see significant progress, with a rank of 82 in May. This stagnation, coupled with the absence from the top 30 in June, suggests that Doobies may need to reevaluate its strategy in Oregon to better compete with other brands in the Pre-Roll category. The sales numbers, though modestly increasing, do not reflect a substantial market penetration, pointing towards the need for more targeted marketing and product differentiation in this region.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Doobies has shown significant fluctuations in its ranking and sales over the past few months. Notably, Doobies climbed from being outside the top 20 in April 2024 to securing the 11th position in May 2024, indicating a strong upward trend in market presence. This rise is particularly impressive when compared to competitors like The Factory, which maintained a relatively stable ranking around the 13th to 15th positions, and Magic, which saw a slight decline from 11th to 14th place. Additionally, Rare Michigan Genetics made a dramatic leap from outside the top 20 to the 11th position in June 2024, closely matching Doobies' performance. However, Top Smoke consistently outperformed all these brands, maintaining a top 10 position throughout the period. These insights suggest that while Doobies has made notable gains, it faces stiff competition from both stable and emerging brands in the Michigan Pre-Roll market.
Notable Products
In June 2024, the top-performing product for Doobies was Animal Mint Cake Pre-Roll (1g) in the Pre-Roll category, which secured the first rank with sales reaching 44,914 units. Superboof Pre-Roll (1g) entered the rankings at the second position with notable sales of 27,027 units. Slurp Juice Pre-Roll (1g) climbed to the third rank from its previous absence in the rankings, showing impressive growth. G13 Pre-Roll (1g) dropped to the fourth position from its peak at the first rank in April 2024. Triangle Mints Pre-Roll (1g) maintained a consistent presence, ranking fifth in June 2024, despite fluctuations in previous months.
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