Doobies

Data Snapshot: Apr 03, 2024
Doobies Cannabis Brand Logo
$100K+

Mar-2024

Sales

Strong Growth

Trend

6-Month

49

Product Count

SKUs

Doobies

Overview

Markets

Doobies Locations

Product Trends

Doobies Categories

Doobies Sales

Market Insights Snapshot

Doobies Historical Sales by Category

In Michigan, Doobies has shown a notable performance in the Pre-Roll category, witnessing a steady climb in its ranking over the recent months. Starting at the 32nd position in December 2023, the brand made a significant jump to the 22nd spot by January 2024, followed by a slight dip to the 24th position in February, before rallying to the 19th position in March 2024. This upward trajectory is not only a testament to the brand's growing popularity but also reflects a potential increase in market share within the state's competitive landscape. The sales figures further corroborate this positive trend, with a remarkable increase from 271,062 in December 2023 to 449,558 by March 2024, indicating a robust growth in consumer demand for Doobies' Pre-Roll products in Michigan.

Contrastingly, in Oregon, Doobies faced a challenging situation in the Pre-Roll category, where it was not ranked in the top 30 brands for December 2023 and January 2024. This indicates a significant struggle for the brand to capture market attention during these months. However, a turning point appeared in February 2024, when Doobies entered the rankings at the 99th position, followed by a slight improvement to the 100th spot in March 2024. While these rankings are considerably lower compared to its performance in Michigan, the entry into the Oregon market rankings suggests initial steps towards establishing a presence. Sales figures in Oregon, though modest with 11,453 in February and 11,797 in March, indicate a nascent but potentially growing interest in Doobies' offerings in this state.

Mar-2024 Rank
Pre-Roll
19
100
Doobies

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Michigan, Doobies has shown a notable upward trajectory in its ranking, moving from not being in the top 20 in December 2023 to securing the 19th position by March 2024. This rise in rank is accompanied by a significant increase in sales, suggesting an improving market presence and consumer preference. Among its competitors, Road Trip has consistently performed well, maintaining a rank within the top 20 and achieving the 17th position in March 2024, slightly ahead of Doobies. Uplyfted Cannabis Co., another key competitor, has shown stability in its ranking, hovering around the 18th spot, and outperforming Doobies in sales and rank as of March 2024. Simply Herb and LOCO have also been in close competition with Doobies, with Simply Herb making a significant leap to the 20th position in March 2024, closely trailing Doobies. This competitive analysis highlights the dynamic nature of the Pre-Roll market in Michigan, with Doobies making significant strides but still facing stiff competition from established brands like Road Trip and Uplyfted Cannabis Co.

Doobies market ranking for MI Pre-Roll

Doobies

Notable Products

In Mar-2024, Doobies saw Alaskan Thunder F*ck Pre-Roll (1g) leading the sales with a total of 15,200 units, making it the top-performing product in their lineup. Following closely was Glitter Bomb Pre-Roll (1g) and Gluebert Pre-Roll (1g), securing the second and third positions respectively, indicating a strong preference for Pre-Roll products among customers. Slurp Juice Pre-Roll (1g) and Yung Barry Pre-Roll (1g) rounded out the top five, showcasing a diverse interest in flavor profiles and strains. Notably, this month marked a significant introduction for these products as they were not ranked in the previous months, suggesting a successful launch or a renewed interest in Pre-Rolls by Doobies' clientele. This shift in rankings underscores a dynamic market and highlights Doobies' ability to capture consumer interest with new or highlighted offerings.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Alaskan Thunder F*ck Pre-Roll (1g)
Pre-Roll
>5
>5
>5
1
Glitter Bomb Pre-Roll (1g)
Pre-Roll
>5
>5
>5
2
Gluebert Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Slurp Juice Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Yung Barry Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
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