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Where to Buy
Doobies is stocked at 174 licensed dispensaries across Michigan, Oregon, and 2 other states, 162 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Ann Arbor, Monroe, and Flint. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Doobies in July 2026 is concentrated in Pre-Roll at 97.18% share with a 36.95% year-over-year increase but a 9.56% month-over-month decline, while Flower holds 2.25% share with a 77.39% year-over-year decrease and a 117.30% month-over-month surge. Concentrates sits at 0.57% share with a 54.73% year-over-year drop and a 61.78% month-over-month decline, and the brand’s overall average price fell 19.62% year over year to $2.37. With Pre-Roll ranked 41 in Michigan and the brand posting 18.07% year-over-year sales growth alongside a 62.31% decline versus 24 months, the pattern implies a narrow category dependence that lifted near-term growth but limited multi-year resilience.
The mix shift suggests a price-led, volume-heavy Pre-Roll strategy that improved July 2026 year-over-year sales by 18.07% despite a 19.62% price drop, while month-over-month volatility in Pre-Roll at -9.56% and Concentrates at -61.78% offsets Flower’s 117.30% rebound from a small base. Given a 97.18% Pre-Roll concentration and a 41 rank in Michigan, the brand is positioned as a low-price Pre-Roll specialist whose defensibility hinges on sustaining volume at $2.37 and selectively rebuilding secondary categories where year-over-year declines of 77.39% in Flower and 54.73% in Concentrates constrain diversification.
Competitive Landscape
Doobies sits at rank #41 in MI Pre-Roll for July 2026, improving 13 positions from #54 year over year but dropping 19 spots from #22 in April 2026; the long arc from a peak of #8 in January 2025 to #41 now signals a step-down from prior visibility even as year-over-year placement improved. In contrast, Jeeter held #1 with a 4.0% year-over-year sales increase while Doobies slid quarter-over-quarter in rank, and Mitten Extracts climbed from #7 to #4 alongside a 68.5% sales lift as Doobies fell 19 ranks over three months. The pattern implies Doobies is gaining ground versus last year but losing share to ascending leaders in recent months, pointing to a need to stabilize momentum where quarterly losses are offsetting the annual recovery.
Notable Products
White Runtz Pre-Roll (1g) set the tone in July 2026 with a 148.0% month-over-month surge to rank 1, while Stoned Jabrone Pre-Roll (1g) climbed to rank 4 on a 31.8% gain, indicating that momentum is concentrating at the very top rather than broad-based. Gorilla Fuel Pre-Roll (1g) added a further 19.8% at rank 8 as Hazy Fields Pre-Roll (1g) slipped 3.3% at rank 5, and six of the top ten were clustered within ranks 1–6, pointing to tighter competition inside Doobies’s own lineup. With ten of the top ten SKUs all in Pre-Roll and only one product breaching triple-digit MoM growth, the mix implies a strategy anchored in a few breakout SKUs supported by incremental lift from mid-tier items, positioning Doobies to double down on hero Pre-Roll strains while pruning underperformers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
