Highly Dutch

Data Snapshot: May 14, 2025
Highly Dutch Cannabis Brand Logo
$100K+

Apr-2025

Sales

Decline

Trend

6-Month

16

Product Count

SKUs

Highly Dutch

Overview

Highly Dutch is a renowned cannabis brand by EastCann Cannabis that offers a range of high-potency, organic products grown in living soil. Distinguished by its commitment to quality and sustainability, the brand positions itself as a facilitator of memorable experiences. Operating under The Green Organic Dutchman Holdings Ltd., a premium organically grown cannabis company, Highly Dutch ensures certified organic products that prioritize both the user's experience and environmental responsibility.
Markets

Highly Dutch Locations

Product Trends

Highly Dutch Categories

Highly Dutch Sales

Market Insights Snapshot

Highly Dutch Historical Sales by Category

Highly Dutch has shown varied performance across different Canadian provinces, particularly in the Flower category. In Alberta, the brand experienced a significant improvement in its rank from 54th in January 2025 to 34th in February, before falling out of the top 30 by March. This fluctuation indicates a volatile presence in the market, which could be attributed to changing consumer preferences or competitive pressures. Meanwhile, in Ontario, Highly Dutch started strong at 17th place in January but saw a decline, dropping to 42nd by March and eventually not ranking in the top 30 by April. This downward trend might suggest challenges in maintaining market share amidst a competitive landscape.

In contrast, British Columbia presents a more stable picture for Highly Dutch, with the brand maintaining a consistent presence within the top 30 in the Flower category. Starting at 19th place in January, the brand experienced slight fluctuations, ending at 21st in April. This steadiness suggests a solid consumer base and effective brand positioning in the province. Despite these rankings, the brand's sales figures in British Columbia show a slight decline from January to March, followed by a modest recovery in April, which could indicate seasonal trends or the impact of new product launches by competitors. Such insights highlight the importance of understanding regional dynamics and consumer behavior to optimize brand performance.

Apr-2025 Rank
Flower
21
Highly Dutch

Competitive Landscape

In the competitive landscape of the Flower category in British Columbia, Highly Dutch has maintained a relatively stable position, ranking between 19th and 22nd from January to April 2025. Despite a slight dip in February and March, Highly Dutch's sales figures show a recovery in April, indicating resilience in a competitive market. Notably, Woody Nelson has consistently outperformed Highly Dutch, maintaining a higher rank and sales volume, although their sales have shown a downward trend from January to April. Meanwhile, MTL Cannabis and Highly Dutch have been closely competing, with MTL Cannabis slightly outperforming Highly Dutch in terms of sales in January and March but falling behind in February and April. FIGR has shown a significant upward trajectory, moving from 37th to 20th place, which could pose a future threat to Highly Dutch's market position if this trend continues. Overall, Highly Dutch remains a strong player, but the competitive dynamics suggest a need for strategic initiatives to enhance its market share and rank.

Highly Dutch market ranking for BC Flower

Highly Dutch

Notable Products

In April 2025, the top-performing product for Highly Dutch was Amsterdam Sativa (28g), which maintained its leading position from January and February, despite a decline in sales to 1422 units. Organic Cherry Mints (28g) rose to second place, showing a consistent increase from its debut in March. Durban Gorilla (28g) climbed to the third spot, improving from its fifth position in March. Amsterdam Cherry Mints (28g) entered the rankings for the first time in fourth place. Meanwhile, Amsterdam (7g) saw a slight drop to fifth position after being fourth in March, indicating a decrease in consumer preference.

Product Rank
Category
Jan-2025
Feb-2025
Mar-2025
Apr-2025
Amsterdam Sativa (28g)
Flower
1
1
2
1
Organic Cherry Mints (28g)
Flower
>5
>5
3
2
Durban Gorilla (28g)
Flower
>5
4
5
3
Amsterdam Cherry Mints (28g)
Flower
>5
>5
>5
4
Amsterdam (7g)
Flower
5
>5
4
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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