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Apr-2025
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Overview
Market Insights Snapshot
Highly Dutch has shown varied performance across different Canadian provinces, particularly in the Flower category. In Alberta, the brand experienced a significant improvement in its rank from 54th in January 2025 to 34th in February, before falling out of the top 30 by March. This fluctuation indicates a volatile presence in the market, which could be attributed to changing consumer preferences or competitive pressures. Meanwhile, in Ontario, Highly Dutch started strong at 17th place in January but saw a decline, dropping to 42nd by March and eventually not ranking in the top 30 by April. This downward trend might suggest challenges in maintaining market share amidst a competitive landscape.
In contrast, British Columbia presents a more stable picture for Highly Dutch, with the brand maintaining a consistent presence within the top 30 in the Flower category. Starting at 19th place in January, the brand experienced slight fluctuations, ending at 21st in April. This steadiness suggests a solid consumer base and effective brand positioning in the province. Despite these rankings, the brand's sales figures in British Columbia show a slight decline from January to March, followed by a modest recovery in April, which could indicate seasonal trends or the impact of new product launches by competitors. Such insights highlight the importance of understanding regional dynamics and consumer behavior to optimize brand performance.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Highly Dutch has maintained a relatively stable position, ranking between 19th and 22nd from January to April 2025. Despite a slight dip in February and March, Highly Dutch's sales figures show a recovery in April, indicating resilience in a competitive market. Notably, Woody Nelson has consistently outperformed Highly Dutch, maintaining a higher rank and sales volume, although their sales have shown a downward trend from January to April. Meanwhile, MTL Cannabis and Highly Dutch have been closely competing, with MTL Cannabis slightly outperforming Highly Dutch in terms of sales in January and March but falling behind in February and April. FIGR has shown a significant upward trajectory, moving from 37th to 20th place, which could pose a future threat to Highly Dutch's market position if this trend continues. Overall, Highly Dutch remains a strong player, but the competitive dynamics suggest a need for strategic initiatives to enhance its market share and rank.
Notable Products
In April 2025, the top-performing product for Highly Dutch was Amsterdam Sativa (28g), which maintained its leading position from January and February, despite a decline in sales to 1422 units. Organic Cherry Mints (28g) rose to second place, showing a consistent increase from its debut in March. Durban Gorilla (28g) climbed to the third spot, improving from its fifth position in March. Amsterdam Cherry Mints (28g) entered the rankings for the first time in fourth place. Meanwhile, Amsterdam (7g) saw a slight drop to fifth position after being fourth in March, indicating a decrease in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
