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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Highly Dutch operated as a single-category brand with Flower at 100.0% of sales share, pairing a 77.66% year-over-year lift with a 20.04% month-over-month decline, while average price rose 2.27% YoY to $119.96. Within British Columbia Flower, the brand sat at rank 28, indicating mid-pack placement even as total brand sales advanced 77.66% YoY and trailed sequentially by 20.04% MoM; the pattern implies reliance on a narrow product scope that amplifies seasonal and competitive swings.
The concentration in Flower at 100.0% share alongside a 77.66% YoY sales rise but a 20.04% MoM drop, coupled with a 2.27% YoY average price increase, implies volume-driven recovery year-over-year but sensitivity to short-cycle demand within a single segment. Holding rank 28 in British Columbia Flower while prices tick up 2.27% and sales contract 20.04% from July 2026 suggests pricing latitude is present but not enough to buffer category-only exposure, pointing to a positioning that benefits from category tailwinds yet forfeits stability without mix diversification.
Competitive Landscape
Highly Dutch sits at rank #28 in BC Flower in August 2026, improving 5 positions year over year from #33 and slipping 3 spots since May 2026 from #25, while its historical peak was #16 in December 2024; meanwhile, Spinach rose from #4 to #2 and expanded sales by 54.18%, and Good Supply climbed from #6 to #3 with 91.79% YoY sales growth, indicating that Highly Dutch’s mild rank recovery is occurring as faster-moving rivals consolidate top-tier positions—implying the current trajectory points to stabilization rather than a return toward the #16 peak without a catalyst to outpace competitors’ double-digit gains.
Notable Products
Durban Gorilla (28g) posted the steepest decline in August 2026 at -71.8% and slid to rank 7, while Rotterdam Indica (28g) fell -39.6% to rank 4; these drops contrast with Amsterdam Cherry Mints (28g) gaining 21.6% at rank 5 and Red Pop Runtz (28g) edging up 3.1% at rank 2. Amsterdam Sativa (28g) remained rank 1 despite a -22.9% decline, contributing $180,633 and signaling concentration risk as five of the top six ranks are 28g Flower SKUs. The pattern implies reliance on large-format Flower where volatility is high: sharp declines in two 28g SKUs alongside a single mid-pack gain suggest August 2026 volume was defended by a narrow set of winners rather than broad-based strength.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
