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Aug-2025
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Overview
Market Insights Snapshot
Highly Dutch's performance in the Flower category across various Canadian provinces shows a mix of upward and downward trends. In Alberta, the brand experienced a decline, failing to maintain a position within the top 30 brands from May to August 2025. This downward trajectory suggests potential challenges in maintaining market share in the province, despite a notable sales increase in June. Conversely, in British Columbia, Highly Dutch managed to stay within the top 30, with rankings fluctuating between 19th and 28th place. While the brand's ranking dipped slightly in July, it rebounded in August, indicating some resilience in this competitive market.
In terms of sales performance, Highly Dutch's journey in British Columbia is particularly noteworthy. The brand's sales figures reveal a significant decline from May to July, followed by a slight recovery in August. This pattern suggests potential volatility in consumer preferences or market dynamics in the region. In contrast, the brand's performance in Alberta shows a consistent decline in both sales and rankings over the same period. The absence of Highly Dutch in the top 30 brands in Alberta for the entire period analyzed could point to the need for strategic adjustments to regain competitive positioning and sales momentum in the province.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Highly Dutch has experienced notable fluctuations in its market position from May to August 2025. Starting at a rank of 19 in May, Highly Dutch saw a decline to 23 in June and further to 29 in July, before slightly improving to 28 in August. This downward trend in rank is mirrored by a decrease in sales over the same period, indicating potential challenges in maintaining market share. In contrast, Broken Coast improved its rank from 31 to 27, while Station House showed a significant rebound from 48 in July to 26 in August, suggesting competitive pressure. Meanwhile, Redecan and Color Cannabis have shown varied performances, with Redecan missing ranks in June and July, and Color Cannabis maintaining a relatively stable presence. These dynamics highlight the competitive challenges Highly Dutch faces in retaining its position and suggest a need for strategic adjustments to counteract the gains made by its competitors.
Notable Products
In August 2025, Durban Gorilla (28g) emerged as the top-performing product for Highly Dutch, climbing from its previous fourth position in July to first place with significant sales of 769 units. Amsterdam Sativa (28g) maintained a strong performance, securing the second spot, though its sales slightly decreased from the previous month. Rotterdam Indica (28g) held steady in third place, showing consistent demand. Organic Cherry Mints (28g), which led in July, dropped to the fourth position in August, indicating a notable shift in consumer preference. Amsterdam Cherry Mints (28g) remained consistently in fifth place throughout the observed months, showing stable but modest sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
