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Jun-2024
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Overview
Market Insights Snapshot
Highly Dutch has shown varied performance across different states and categories over recent months. In Alberta, their Flower category has maintained a strong presence, consistently ranking within the top 20, peaking at rank 17 in April 2024. However, their performance in the Pre-Roll category has been less stable, fluctuating significantly from rank 68 in March to 56 in June. Notably, Highly Dutch re-entered the top 30 in the Concentrates category in June, reaching rank 21, indicating a potential upward trend in this segment.
In Ontario, Highly Dutch faced challenges in the Concentrates category, failing to make it into the top 30 in March and May 2024. Conversely, their Flower category has shown more stability, although it experienced a slight dip from rank 28 in April to 33 in June. In Saskatchewan, the brand’s ranking in the Flower category has seen a downward trend, dropping out of the top 30 by June 2024, after starting at rank 14 in March. This indicates that while Highly Dutch has strongholds in certain areas, there are opportunities for growth and stabilization in others.
Competitive Landscape
In the Ontario flower category, Highly Dutch has shown a relatively stable performance over the past few months, ranking 31st in March 2024, 28th in April 2024, and 33rd in both May and June 2024. This stability is notable when compared to competitors like Cookies, which has seen a decline from 23rd in April to 31st in June, and San Rafael '71, which has fluctuated between 29th and 34th. Despite this, Highly Dutch's sales have seen a downward trend, from $497,849 in April to $379,671 in June, indicating a potential area for strategic improvement. Meanwhile, Fuego Cannabis (Canada) and Soar have maintained lower ranks but have shown more consistent sales figures, suggesting that Highly Dutch needs to focus on boosting its sales to maintain its competitive edge in the market.
Notable Products
In June 2024, Amsterdam Sativa (28g) from Highly Dutch reclaimed the top spot in the Flower category with sales reaching 4074 units. Amsterdam Sativa (7g), which held the number one position in April and May, dropped to second place. Rotterdam Indica (7g) maintained its consistent performance, securing the third rank for the third consecutive month. Rotterdam Indica (28g) remained steady at fourth place across all four months. Notably, Amsterdam Sativa Pre-Roll 14-Pack (7g) saw a significant increase in sales, though it stayed in fifth place.
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