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Mar-2026
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Overview
Market Insights Snapshot
Highly Dutch has exhibited varied performance across different provinces in Canada, particularly within the Flower category. In Alberta, the brand has shown a promising upward trajectory, advancing from a rank of 55 in December 2025 to 44 by March 2026. This improvement is paralleled by a notable increase in sales, suggesting a growing consumer base or enhanced market penetration. Conversely, in Ontario, Highly Dutch's position has declined steadily from December 2025 to March 2026, slipping from 35 to 55. This downward trend might indicate challenges in maintaining market share against competitors or shifts in consumer preferences.
In British Columbia, Highly Dutch has experienced fluctuations in its ranking, dropping to 35 in January 2026 before rebounding to 18 in February, only to settle at 24 in March. Despite these ups and downs in rank, the sales figures suggest a relatively strong performance, particularly in February, where the brand achieved significant sales growth. The absence of Highly Dutch from the top 30 rankings in some months in Alberta and Ontario signals potential areas for strategic improvement. Understanding the factors contributing to these ranking changes could provide valuable insights for optimizing the brand's performance across different markets.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Highly Dutch has experienced a dynamic shift in its market position over recent months. Notably, Highly Dutch climbed from a rank of 35 in January 2026 to an impressive 18 in February 2026, before settling at 24 in March 2026. This fluctuation indicates a volatile but potentially promising market presence. In comparison, Broken Coast has consistently hovered around the lower 20s, while Good Buds has shown a remarkable upward trajectory, moving from rank 57 in December 2025 to 25 by March 2026. Meanwhile, Pistol and Paris has maintained a stable position, consistently ranking in the high teens to low twenties. The competitive dynamics suggest that while Highly Dutch has shown potential for growth, it faces stiff competition from brands like Good Buds, which are rapidly gaining traction, and established players like Pistol and Paris, which maintain steady sales performance.
Notable Products
In March 2026, Amsterdam Sativa (28g) maintained its position as the top-performing product for Highly Dutch, with sales reaching 1777 units. Red Pop Runtz (28g) held steady at the second rank, following its introduction in February 2026. Rotterdam Indica (28g) remained in the third spot, showing a slight recovery in sales from February. Organic Cherry Mints (28g) continued its consistent performance, ranking fourth for the fourth consecutive month. Durban Gorilla (28g) maintained its fifth position, although its sales have seen a decline since December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
