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Jul-2025
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Overview
Market Insights Snapshot
Highly Dutch has shown a mixed performance across different provinces, with notable movements in rankings and sales figures. In Alberta, the brand was absent from the top 30 flower category rankings in April 2025, indicating a challenging market presence during that period. However, they made significant strides in May and June, climbing to 46th and 39th positions, respectively, before slipping to 53rd in July. This fluctuation suggests a volatile market performance, potentially driven by changing consumer preferences or increased competition. Despite the drop in July, the brand experienced a peak in sales in May, which could point towards successful marketing strategies or product launches during that time.
In contrast, Highly Dutch maintained a more stable presence in the flower category in British Columbia. The brand consistently ranked within the top 30 from April through July 2025, although there was a downward trend from 21st in April to 30th by July. This steady decline in rankings could be a cause for concern, as it might indicate growing competition or a need for product innovation to retain consumer interest. Despite the drop in rankings, the sales figures reveal a consistent demand, with a minor dip in July. The brand's ability to remain within the top 30 throughout the period suggests a solid market presence, though it highlights the potential need for strategic adjustments to regain higher positions.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Highly Dutch has experienced fluctuating rankings over the months from April to July 2025, indicating a dynamic market presence. In April, Highly Dutch held the 21st position, slightly improving to 19th in May, but then dropping to 24th in June and further to 30th in July. This downward trend suggests increasing competition and potential challenges in maintaining market share. Notably, FIGR showed a similar pattern, starting at 20th in April and dropping out of the top 20 by July, while Good Buds improved its ranking from 54th in April to 34th in July, indicating a positive growth trajectory. Meanwhile, 3Saints and Magi Cannabis maintained relatively stable positions, with Magi Cannabis consistently staying within the top 30. These shifts highlight the competitive pressures Highly Dutch faces, with emerging brands like Good Buds gaining ground, potentially impacting Highly Dutch's sales and necessitating strategic adjustments to regain a stronger foothold in the market.
Notable Products
In July 2025, the top-performing product from Highly Dutch was Organic Cherry Mints (28g), which climbed to the first rank despite a slight decrease in sales to 642. Amsterdam Sativa (28g), which had consistently held the top position in previous months, dropped to the second rank with sales falling to 583. Rotterdam Indica (28g) maintained its third position, showing stable performance over the last two months. Durban Gorilla (28g) continued to slide, landing in the fourth position, while Amsterdam Cherry Mints (28g) remained steady at fifth throughout the observed months. This ranking shift highlights Organic Cherry Mints' growing popularity, surpassing Amsterdam Sativa for the first time this year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
