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Feb-2026
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Overview
Market Insights Snapshot
In the Canadian market, Highly Dutch has experienced varied performance across different provinces and categories. In Alberta, the brand has not made it to the top 30 in the Flower category over the past few months, indicating room for growth in this region. Conversely, in British Columbia, Highly Dutch has shown a significant upward trajectory, improving from a rank of 33 in November 2025 to an impressive 18 by February 2026. This rise in ranking suggests a strong market presence and growing consumer preference in British Columbia, despite the fluctuations in sales figures.
In Ontario, Highly Dutch's performance in the Flower category has seen a decline, with rankings slipping from 34 in November 2025 to 47 by February 2026. This downward trend could be indicative of increasing competition or shifts in consumer demand within the province. While sales figures in Ontario have decreased over the months, the brand's ability to maintain presence in the rankings suggests resilience. Such performance dynamics highlight the importance for Highly Dutch to adapt its strategies to sustain and enhance its market position across these provinces.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Highly Dutch has shown a notable fluctuation in its ranking and sales performance over recent months. While it started at rank 33 in November 2025, it improved to rank 27 in December before slipping back to 33 in January 2026, and then making a significant leap to rank 18 by February. This volatility highlights the brand's struggle to maintain consistent upward momentum amidst strong competition. Brands like 1964 Supply Co and Pistol and Paris have maintained more stable positions, consistently ranking within the top 20, which suggests a more loyal customer base or effective marketing strategies. Meanwhile, FIGR has shown a remarkable upward trend, moving from rank 40 in November to 20 by February, potentially posing a growing threat to Highly Dutch's market share. The data indicates that while Highly Dutch has the potential for growth, it faces significant challenges in sustaining its rank against competitors with more stable or rapidly improving standings.
Notable Products
In February 2026, Amsterdam Sativa (28g) maintained its position as the top-performing product for Highly Dutch, despite a decrease in sales to 1651 units. Red Pop Runtz (28g) made a notable entry, ranking second with sales of 1540 units, indicating strong consumer interest. Rotterdam Indica (28g) dropped to third place, reflecting a continued decline from its previous consistent second-place ranking. Organic Cherry Mints (28g) and Durban Gorilla (28g) held the fourth and fifth positions respectively, with slight increases in sales from January 2026. The shifts in rankings highlight a dynamic market with new entries like Red Pop Runtz gaining traction rapidly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
