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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Highly Dutch operated as a single-category brand with Flower at 100.0% of sales, pairing a 10.46% month-over-month lift with a -2.07% year-over-year contraction. Average price moved -1.54% YoY to $117.03, while the category rank in British Columbia sat at 24, indicating volume gains outpacing price cuts on a monthly basis but not yet reversing the annual pullback. The pattern implies short-term demand elasticity in Flower is working in the brand’s favor month-to-month, but the all-in dependence on a single category leaves annual growth sensitive to Flower-specific headwinds.
Positioning-wise, a 100.0% Flower mix with a rank of 24 in British Columbia and a -2.07% YoY sales trend suggests the brand competes on accessible pricing rather than premium mix, consistent with the -1.54% YoY price move. The 10.46% MoM gain alongside a 24-month sales decline of -63.14% signals recent traction is cyclical or promotional rather than structural diversification. The implication is that sustaining share will likely require either moving rank closer to the teens within Flower or reintroducing a secondary category to buffer Flower volatility.
Competitive Landscape
Highly Dutch sits at rank #24 in BC Flower for October 2026, improving 30 positions year over year from #54 and advancing 7 spots from #31 in July 2026, while still trailing its peak of #16 reached in December 2024; meanwhile, Big Bag O' Buds climbed from #13 to #1 and Good Supply rose from #15 to #2, indicating competitors are converting outsized YoY momentum into top-tier ranks. With leaders posting triple-digit sales growth rates (e.g., Good Supply at +633.6% YoY and Big Bag O' Buds at +627.7% YoY) against Highly Dutch’s move from #54 to #24, the pattern implies Highly Dutch is regaining relevance but needs further share capture to close the gap with the surging top five.
Notable Products
Highly Dutch sells almost entirely through large 28g Flower, with Hybrid and Sativa each taking 42.6% of October 2026 sales and Amsterdam Sativa (28g) alone at 42.6%. With no new products contributing 0.0% in October 2026, sales lean on a stable, narrow lineup, so most of its sales ride on a few 28g Flower SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
