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Apr-2026
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Market Insights Snapshot
Highly Dutch has exhibited varying performance across different provinces in Canada, particularly in the Flower category. In Alberta, the brand has shown a consistent upward trend in rankings, moving from 51st in January to 42nd by April. This improvement is underscored by a notable increase in sales from March to April, although it still didn't break into the top 30. Meanwhile, in British Columbia, Highly Dutch's ranking saw more fluctuation, peaking at 17th in February before settling at 25th in April. Despite these fluctuations, the brand maintained a strong presence in the province, indicating a steady consumer base.
In contrast, the brand's performance in Ontario has been less promising, with a consistent decline in rankings from January to April, eventually falling out of the top 50. This downward trend could suggest increasing competition or shifting consumer preferences within the province. While specific sales figures for Ontario show a decline, the brand's overall sales performance across provinces suggests that it still holds potential for growth if strategic adjustments are made. The varying performances in these regions highlight the importance of regional strategies tailored to local market dynamics.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Highly Dutch has shown a dynamic performance over the first four months of 2026. Notably, Highly Dutch made a significant leap in February, climbing to the 17th rank from the 36th position in January, indicating a substantial increase in market presence and consumer preference. However, the brand experienced a slight decline in the following months, settling at 24th in March and 25th in April. This fluctuation suggests a competitive pressure from brands like Tweed and Pistol and Paris, which have maintained relatively stable rankings, with Tweed peaking at 20th in March and Pistol and Paris consistently staying within the top 24. Meanwhile, Good Buds and Shred are also emerging as notable competitors, showing upward trends in their rankings. Highly Dutch's initial surge in February could be attributed to strategic marketing efforts or product launches, but sustaining this momentum will require addressing the competitive challenges posed by these brands.
Notable Products
In April 2026, Amsterdam Sativa (28g) retained its position as the top-performing product for Highly Dutch, despite a slight decrease in sales to 1790 units. Rotterdam Indica (28g) climbed back to the second position, maintaining a steady performance with sales of 1071 units. Organic Cherry Mints (28g) held its third-place ranking with a modest increase in sales to 635 units. Durban Gorilla (28g) improved to fourth place with a notable sales jump from 202 to 553 units, showcasing significant growth. Red Pop Runtz (28g), which was previously the top seller in February, fell to the fifth position, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
