Highly Dutch

Highly Dutch has shown a mixed performance across various categories and provinces over the past few months. In Alberta, the brand's ranking in the Concentrates category was notably absent from the top 30 brands in May, July, and August 2024, only making an appearance at rank 22 in June. This inconsistency might be a concern for stakeholders. However, in the Flower category, Highly Dutch maintained a more stable presence, fluctuating between ranks 19 and 26 from May to August. This suggests a relatively steady consumer interest in their Flower products in Alberta, despite a slight dip in sales during June and July. The Pre-Roll category, on the other hand, saw a significant decline, with rankings dropping from 57 in June to 79 in August, indicating potential challenges in maintaining market share in this segment.

In contrast, Highly Dutch's performance in Ontario has been more consistent, especially in the Flower category. The brand remained within the top 34 ranks from May to August, even improving slightly to rank 31 in August. This stability is reflected in their sales, which saw a steady increase, peaking at over 390,000 in August. However, the situation in British Columbia presents a different story, where the brand's ranking in the Flower category dropped significantly from 19 in May to 65 by August, coupled with a sharp decline in sales. This downward trend in British Columbia could indicate a need for strategic adjustments to regain market traction. Meanwhile, in Saskatchewan, Highly Dutch was unable to maintain a top 30 position in August, showing a decline from rank 33 in May to being unranked by the end of the period, further emphasizing the variability in the brand's market performance across different regions.