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Mar-2025
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Overview
Market Insights Snapshot
Highly Dutch has demonstrated varied performance across different Canadian provinces, particularly in the Flower category. In Alberta, the brand's ranking fluctuated significantly, starting at 41st in December 2024, peaking at 34th in February 2025, and then dropping to 71st by March 2025. This inconsistency suggests challenges in maintaining a stable market presence in Alberta. Conversely, in British Columbia, Highly Dutch maintained a more stable position, ranking between 16th and 22nd over the four-month period, indicating a relatively consistent consumer base in this province.
In Ontario, Highly Dutch experienced a notable decline in its Flower category ranking, moving from 18th in December 2024 to 42nd by March 2025. This decline is mirrored by a significant drop in sales, highlighting a potential area of concern for the brand in Ontario. The brand's absence from the top 30 rankings in Alberta for March 2025 further underscores the competitive challenges it faces in that region. While specific sales figures reveal some insights, the broader trends suggest that Highly Dutch may need to reevaluate its strategies to bolster its market presence and performance across these key provinces.
Competitive Landscape
In the highly competitive Flower category in British Columbia, Highly Dutch has experienced a notable decline in its market position over the past few months. Starting from a rank of 16th in December 2024, the brand has slipped to 22nd by March 2025. This downward trend in rank is mirrored by a consistent decrease in sales, from a high of $416,926 in December 2024 to $312,606 in March 2025. In contrast, competitors like Palmetto have shown a strong upward trajectory, moving from 25th to 20th place in the same period, with sales peaking at $409,266 in February 2025. Similarly, MTL Cannabis has maintained a competitive edge, ranking just above Highly Dutch at 21st in March 2025, despite a dip in February. These shifts suggest that Highly Dutch faces increasing pressure from rising competitors, necessitating strategic adjustments to regain its foothold in the market.
Notable Products
In March 2025, Highly Dutch's top-performing product was Organic Minis (14g) in the Flower category, which climbed to the number one position from its previous rank of two in January and February. Amsterdam Sativa (28g), also in the Flower category, saw a decline, moving from the top spot in previous months to second place, with a notable decrease in sales to 1805 units. Organic Cherry Mints (28g) made a strong debut in March, securing the third rank without previous rankings. Amsterdam (7g) improved its standing from an unranked position in February to fourth in March. Durban Gorilla (28g) dropped from fourth in February to fifth in March, highlighting a shift in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
