.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Highly Dutch has shown varied performance across different Canadian provinces, particularly in the Flower category. In Alberta, the brand did not make it into the top 30 throughout the summer months, with rankings fluctuating from 43rd in June to 58th in September. This indicates a struggle to maintain a strong presence in Alberta's competitive market. Conversely, in British Columbia, Highly Dutch maintained a more stable position, consistently ranking within the top 30. The brand's rank improved from 29th in July to 25th in September, suggesting a positive trend and perhaps better market penetration or consumer reception in this region.
In Ontario, Highly Dutch made a notable entry into the rankings in September, securing the 43rd position. This is significant as the brand was not in the top 30 in the preceding months, indicating a recent improvement or strategic shift that allowed it to break into the rankings. The fluctuation in sales figures across these provinces also reflects the competitive dynamics and market preferences, with British Columbia showing a more robust sales performance compared to Alberta. Overall, Highly Dutch's performance highlights the varying challenges and opportunities present in different provincial markets.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Highly Dutch has shown a notable emergence by securing the 43rd rank in September 2025, marking its first appearance in the top 50 for this period. This is a significant development considering brands like Simply Bare and HighXotic have experienced fluctuations, with Simply Bare not making the top 20 in any month and HighXotic dropping from 41st to 42nd from August to September. Meanwhile, BC OZ has shown a consistent upward trend, moving from 48th in June to 40th in September, indicating a competitive pressure on Highly Dutch to maintain its position. The dynamic shifts in rankings highlight the volatile nature of the market, where Highly Dutch's entry into the top 50 suggests a positive reception and potential for growth amidst strong competitors.
Notable Products
In September 2025, Amsterdam Sativa (28g) emerged as the top-performing product for Highly Dutch, reclaiming its number one position with a notable sales figure of 1923 units. Rotterdam Indica (28g) followed closely in second place, showing a significant rise in sales to 1138 units, maintaining its third-place ranking from the previous months. Durban Gorilla (28g) experienced a slight drop from its top position in August to third place in September, with sales totaling 636 units. Organic Cherry Mints (28g) fell to fourth place, continuing its decline from earlier months. Amsterdam Cherry Mints (28g) remained consistent at fifth place, with a slight increase in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
