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Apr-2025
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Overview
Market Insights Snapshot
In British Columbia, Woody Nelson has shown varied performance across different categories from January to April 2025. The Flower category has seen a gradual decline in rankings from 12th to 19th, alongside a decrease in sales from 574,729 to 356,488. This could indicate increasing competition or market saturation in the Flower segment. Conversely, Vapor Pens have demonstrated a significant improvement, jumping from 30th in March to 16th in April, with sales surging to 287,346, suggesting a growing consumer preference for this category. However, the Pre-Roll category remains a challenge, as the brand did not make it into the top 30 in April, highlighting potential areas for growth or restructuring.
In Ontario, Woody Nelson's performance has been mixed. The Flower category saw a brief rise to 30th place in February before slipping back to 41st by April, indicating fluctuating consumer interest or competitive pressures. The Pre-Roll category, however, shows a positive trajectory, climbing from 59th in January to 45th in April, which could suggest successful marketing or product strategies. In contrast, the Vapor Pens category experienced inconsistency, with the brand failing to rank in February, then reappearing in March and April but outside the top 70, pointing to volatility in consumer demand or supply chain issues. This mixed performance across categories and states highlights the dynamic nature of the cannabis market and the need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the flower category in British Columbia, Woody Nelson has experienced notable shifts in its market position from January to April 2025. Starting at 12th place in January, Woody Nelson saw a decline to 19th by April, indicating increased competition and a potential need for strategic adjustments. During this period, 1964 Supply Co also experienced a downward trend, dropping from 8th to 17th place, which suggests a broader market challenge affecting multiple brands. Meanwhile, FIGR showed a remarkable upward trajectory, climbing from 37th to 20th, potentially capturing market share from others, including Woody Nelson. Additionally, Palmetto maintained a relatively stable position, hovering around 18th place, while Highly Dutch consistently ranked in the low 20s. These dynamics highlight the competitive pressures Woody Nelson faces, emphasizing the need for differentiation and strategic marketing to regain and enhance its market position.
Notable Products
In April 2025, Rocketeer Infused Pre-Roll (1g) emerged as the top-performing product for Woody Nelson, climbing from the second position in March to first place, with impressive sales of 7,323 units. Flight 525 Pre-Roll 5-Pack (2.5g) maintained its strong performance, holding steady at second place from the previous month, indicating consistent consumer demand. Rainbow Driver, previously the leading product for three consecutive months, dropped to third place in April, suggesting a shift in consumer preferences. Notably, Rainbow Driver Cured Resin Cartridge (1g) entered the rankings at fourth place, highlighting a growing interest in vapor pen products. Rainbow Driver Pre-Roll 5-Pack (2.5g) remained in fifth place, showing stable sales performance despite its lower ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
