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Sep-2025
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Overview
Market Insights Snapshot
Woody Nelson's performance in the cannabis market has shown notable fluctuations across different categories and regions. In British Columbia, the brand has seen a commendable ascent in the Flower category, improving from a 24th rank in June 2025 to 15th in July, though it slightly dipped to 19th by September. This indicates a strong presence in the Flower category, despite some variability. However, in the Pre-Roll category, Woody Nelson struggled to maintain a top 30 position consistently, with its rank slipping to 35th in September, indicating challenges in this segment. Meanwhile, the Vapor Pens category also witnessed a decline from 21st in June to 26th in September, suggesting a need for strategic adjustments to regain momentum.
In Ontario, Woody Nelson's performance in the Flower category has been relatively stable, maintaining a position in the top 30 throughout the months, with a significant jump from 32nd in June to 28th by August and September. This consistency highlights a solid foothold in the Flower segment. The Pre-Roll category, however, saw a positive shift, with the brand climbing from 45th in June to 31st in September, suggesting improvements in market strategies or product offerings. Interestingly, Woody Nelson only entered the top 30 for Vapor Pens in August, ranking 43rd, and then dropped to 47th by September, indicating potential growth opportunities in this category. These movements across categories and regions provide a mixed yet insightful picture of Woody Nelson's market dynamics.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Woody Nelson has shown a notable upward trajectory in its ranking over recent months, moving from a rank of 32 in June 2025 to 28 by August and maintaining that position into September. This improvement in rank is indicative of a positive trend in sales, with Woody Nelson experiencing a significant increase in sales from June to September. In comparison, Tweed, a key competitor, has seen a decline in both rank and sales, dropping from 18th in June to 27th in September, highlighting a potential opportunity for Woody Nelson to capture more market share. Meanwhile, EastCann has consistently hovered around the 26th to 27th rank, showing a steady but less dynamic performance. Another competitor, BC Smalls, has improved its rank from 35th to 30th over the same period, but still trails behind Woody Nelson. This competitive analysis suggests that Woody Nelson is gaining momentum in the Ontario Flower market, positioning itself as a rising player amidst fluctuating performances from established brands.
Notable Products
In September 2025, the Rocketeer Infused Pre-Roll (1g) maintained its position as the top-performing product for Woody Nelson, with a notable sales figure of 15,201. The Rainbow Driver Pre-Roll 5-Pack (2.5g) rose in the rankings to become the second best-seller, climbing from its consistent fourth place in previous months. The Rainbow Driver (3.5g) held steady at third place, showing consistent performance over the past months. Meanwhile, the Flight 525 Pre-Roll 5-Pack (2.5g) slipped to fourth position, despite being the second best-seller from June to August. A new entry, the Country Club Infused Pre-Roll (1g), debuted at fifth place, indicating a successful launch into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
