.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In British Columbia, Woody Nelson's performance in the Flower category has shown notable improvement, climbing from the 23rd position in May and June 2025 to 16th in July 2025. This upward movement is significant, especially considering their sales increased from approximately 237,776 CAD in May to 382,788 CAD in July. Meanwhile, their standing in the Pre-Roll category remained relatively stable, hovering around the 32nd to 35th positions, indicating consistent but modest presence in the market. However, their performance in the Vapor Pens category saw fluctuations, as they dropped from 16th in April to 24th in May, and despite a slight recovery in June, they ended July back at 24th. This suggests potential challenges in maintaining a competitive edge in this segment.
In Ontario, Woody Nelson's presence in the Flower category has been more volatile, with rankings moving from 41st in April to 27th in May, before settling at 32nd in June and July. This suggests a struggle to maintain momentum despite a sales spike in May. In the Pre-Roll category, Woody Nelson has not broken into the top 30, with rankings consistently in the 40s, hinting at a more competitive landscape or a need for strategic adjustments. Notably, the Vapor Pens category saw Woody Nelson drop out of the top 30 entirely after May, which could indicate a significant decline in market penetration or consumer interest in this product line. This absence from the top rankings might suggest underlying challenges that the brand needs to address to regain its foothold in the Ontario market.
Competitive Landscape
In the competitive landscape of the Ontario flower category, Woody Nelson has shown notable fluctuations in its market position from April to July 2025. Initially ranked 41st in April, Woody Nelson made a significant leap to 27th in May, indicating a strong upward trend in sales performance. However, this momentum slightly tapered off as the brand settled at 32nd place in both June and July. Compared to competitors like Divvy, which maintained a relatively stable rank around the 29th position, and Dime Bag (Canada), consistently around the 30th spot, Woody Nelson's rank fluctuations suggest a dynamic market presence that could be leveraged with strategic marketing efforts. Meanwhile, BC Smalls and Color Cannabis also displayed varying ranks, with BC Smalls closely trailing Woody Nelson in July. These insights highlight the competitive nature of the market and the potential for Woody Nelson to capitalize on its previous upward momentum to enhance its market share further.
Notable Products
In July 2025, the Rocketeer Infused Pre-Roll (1g) maintained its position as the top-performing product for Woody Nelson, achieving sales of 10,073 units. The Flight 525 Pre-Roll 5-Pack (2.5g) improved its standing, moving up to the second position from third in the previous two months. Rainbow Driver (3.5g) experienced a slight drop, ranking third after securing the second spot in June. The Rainbow Driver Pre-Roll 5-Pack (2.5g) consistently held the fourth position, despite a decrease in sales. A new entry, the Blue Gumdrop Pre-Roll 3-Pack (1.5g), debuted in the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
