.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Woody Nelson’s mix tilted toward accessible formats: Pre-Roll held 40.21% share with year-over-year growth of 29.32% despite a month-over-month dip of 3.00%, while Flower dropped to 31.52% share with a 21.87% YoY decline and a 16.71% MoM pullback. Edible expanded to 16.62% share on a 222.20% YoY surge and 10.15% MoM growth, and Vapor Pens reached 11.14% share with 26.90% YoY growth but a 0.70% MoM decline; Concentrates remained small at 0.51% share with a 60.62% YoY drop and 14.88% MoM lift. With average price down 22.55% YoY to $26.55 and Pre-Roll ranking 32 in Ontario, the pattern implies a trade-down into lower-ticket formats where price elasticity is working, while premium Flower is ceding space to value-oriented Edible and Pre-Roll.
The shift concentrates volume in categories where frequency and basket penetration can compound: the Pre-Roll base supports steady turns even with a 3.00% MoM dip, and the 222.20% YoY Edible expansion suggests trial converting into repeat, reducing reliance on the 21.87% YoY-declining Flower. Given a 26.90% YoY lift in Vapor Pens alongside a 0.70% MoM softening, the portfolio now hedges between impulse (Pre-Roll, Edible) and discretionary (Vapor Pens, Flower), implying that sustaining July 2026 growth will depend on defending the 40.21% Pre-Roll share while nurturing Edible’s 16.62% share to offset volatility in higher-priced Flower and the niche 0.51% Concentrates segment.
Competitive Landscape
Woody Nelson ranks #32 in ON Pre-Roll in July 2026, up 16 positions year over year from #48 and edging 1 rank higher than April 2026’s #33, while also matching its peak rank of #32 in July 2026; meanwhile, Back Forty / Back 40 Cannabis climbed from #2 to #1 as General Admission slid from #1 to #2 with a 23.2% sales decline, and Spinach advanced from #14 to #5 on 65.3% sales growth, indicating that Woody Nelson’s gradual rank lift is occurring amid faster-moving leaders and suggests incremental gains are possible but require sharper velocity to avoid being outpaced.
Notable Products
Dark Rainbow Pre-Roll 3-Pack (1.5g) posted the steepest decline at -18.9% while sliding to rank 4, and Blue Gumdrop Pre-Roll 3-Pack (1.5g) fell -12.4% at rank 7, indicating category pressure despite Rocketeer Infused Pre-Roll (1g) holding rank 1 with a -43.5% month-over-month drop. Rainbow Driver Pre-Roll 3-Pack (1.5g) also contracted -21.8% at rank 8, whereas Rainbow Driver Pre-Roll 5-Pack (2.5g) rose +18.4% at rank 3, and five of the top ten are Pre-Roll SKUs, concentrating risk in a softening format. Rainbow Driver Resin-Infused Fruit Chews 10-Pack (100mg) advanced +6.6% to rank 2 with $287,103 in July 2026 while Flight 525 Pre-Roll 5-Pack (2.5g) slipped -7.7% at rank 5, signaling a pivot toward non-inhalable upsides as inhalables lose momentum. The pattern implies Woody Nelson is relying on a diverse Rainbow Driver lineup to buffer Pre-Roll volatility and is likely to tilt assortment and marketing mix toward edible and resin-infused offerings to stabilize share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
