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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Woody Nelson concentrated 38.96% of sales in Flower and 33.57% in Pre-Roll, while Vapor Pens reached 12.51% share and Edible held 14.50%. Flower grew 21.93% year over year with a 1.10% month-over-month lift, whereas Pre-Roll advanced 58.61% year over year and 8.38% month over month. Vapor Pens accelerated with 98.37% year-over-year growth and a 57.53% month-over-month jump, contrasting with Edible’s 2.32% month-over-month decline and Concentrates’ 68.14% month-over-month drop. With average price down 23.09% year over year to $29.11 alongside Pre-Roll and Vapor Pens outpacing Flower in growth, the mix implies a pivot toward faster-turn, lower-ticket formats that expand volume beyond the legacy Flower base.
These shifts suggest repositioning from a Flower-led brand (ranked 18 in Flower in British Columbia) toward a multi-format portfolio where Pre-Roll and Vapor Pens carry incremental share gains of 33.57% and 12.51%, respectively. The combination of 68.29% brand sales growth year over year and a 57.53% month-over-month surge in Vapor Pens indicates headroom to trade consumers into inhalable convenience while Flower’s 1.10% month-over-month growth stabilizes the base. The thesis is that sustained double-digit growth in Pre-Roll (58.61% year over year) and Vapor Pens (98.37% year over year) at lower average price points will reset price architecture and nudge merchandising emphasis toward quick-trip baskets, while the small 0.46% share in Concentrates and a 2.32% monthly dip in Edible argue for selective SKU rationalization rather than broad expansion.
Competitive Landscape
Woody Nelson ranks #26 in ON Flower in May 2026, unchanged from #26 year over year, after sliding from a three-month mark of #22 to #26 while its peak of #22 came in February 2026; meanwhile, Shred moved up from #2 to #1 with a 9.7% YoY sales increase and Back Forty / Back 40 Cannabis slipped from #1 to #2 alongside an 8.4% YoY sales decline, indicating competitive reshuffling at the top that Woody Nelson did not capitalize on. With Spinach holding #3 year over year with a 12.8% YoY sales gain and The Original Fraser Valley Weed Co. jumping from #10 to #5 on 26.3% YoY sales growth, the flat #26 YoY rank and the four-position drop from #22 since February 2026 imply Woody Nelson is losing relative velocity as mid-pack brands consolidate share and mobility.
Notable Products
Rainbow Driver Pre-Roll 5-Pack (2.5g) delivered the headline move in May 2026 with an 844.5% month-over-month surge to rank 3, while Rocketeer Infused Pre-Roll (1g) jumped 78.3% to rank 1. Against this, Rainbow Driver Pre-Roll 3-Pack (1.5g) slipped 6.8% to rank 7, and Dark Rainbow Pre-Roll 3-Pack (1.5g) climbed 10.8% to rank 4. Five of the top ten are Pre-Roll SKUs, and their gains outpaced category peers within the brand as Edibles rose 435.7% at rank 2 and Vapor Pens entered at rank 9 with $112,708. The pattern points to a Pre-Roll-led mix with selective edible breakouts, implying a strategy centered on multi-pack trade-up and resin-infused news driving basket expansion rather than broad SKU proliferation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
