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Apr-2026
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Overview
Market Insights Snapshot
In the highly competitive cannabis market, FIGR has demonstrated notable performance across several Canadian provinces, particularly in the Flower category. In Alberta, FIGR made impressive strides, climbing from 14th place in January 2026 to 3rd place by April 2026. This significant upward movement indicates a strong market presence and growing consumer preference. Meanwhile, in Ontario, FIGR maintained a steady position in the top 10 for the Flower category, suggesting consistent demand and brand loyalty. On the other hand, in Saskatchewan, FIGR entered the rankings only in March 2026, securing the 15th spot, which highlights an emerging presence in that market.
For the Pre-Roll category, FIGR's performance varied more significantly across provinces. In Alberta, the brand showed a promising improvement, advancing from a position outside the top 30 in January to 17th place by April 2026. This could indicate a growing interest in their Pre-Roll products. Conversely, in Ontario, FIGR remained within the top 10 throughout the first four months of 2026, reflecting a stable market share in this segment. However, FIGR's absence from the top 30 rankings in other provinces for Pre-Rolls suggests potential areas for growth and expansion. This mixed performance across different regions and categories underscores the importance of targeted strategies to capitalize on market opportunities.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, FIGR has shown a notable upward trajectory in its rankings and sales over the first four months of 2026. Starting at the 16th position in January and February, FIGR ascended to the 9th spot by March and maintained this rank in April, indicating a significant improvement in market presence. This upward movement is accompanied by a robust increase in sales, from approximately 1.24 million CAD in January to over 1.90 million CAD in April. In contrast, competitors like 3Saints and SUPER TOAST have maintained higher ranks consistently, with 3Saints holding the 7th position throughout and SUPER TOAST fluctuating between 7th and 8th. Despite these competitors having higher sales figures, FIGR's rapid rise in rank suggests a growing consumer preference and potential for further market penetration. Meanwhile, Nugz (Canada) and LowKey have shown less dramatic changes, with Nugz maintaining a stable position around 10th and LowKey gradually climbing from 18th to 11th, highlighting FIGR's more dynamic growth in this competitive market.
Notable Products
In April 2026, FIGR's top-performing product was Jungle Fumes Pre-Roll 10-Pack (3.5g), maintaining its consistent number one ranking for the fourth consecutive month with impressive sales of 26,323 units. Following closely, Mellow Man Pre-Roll 10-Pack (3.5g) also held its second-place position for the entire period, showcasing steady demand. Chatty Kathy Pre-Roll 10-Pack (3.5g) remained in third place, indicating a stable preference among consumers. Notably, Chatty Kathy (7g) debuted in the rankings at fourth place, suggesting a growing interest in FIGR's Flower category. Mellow Man Pre-Roll (1g) entered the rankings at fifth place, highlighting its emergence as a popular new option among FIGR's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
