Market Insights Snapshot
Starting with the performance of FIGR in Alberta, the brand seems to maintain a moderate but consistent presence across multiple categories. In the Flower category, FIGR managed to keep its rank within the top 50 from July to October 2023, showing a slight dip in September but recovering in October. The Vapor Pens category also showed consistent performance, with FIGR maintaining its rank in the low 30s throughout the four months. However, the Pre-Roll category showed a concerning downward trend, with the brand's rank slipping from 54 in July to 77 in October.
Turning our attention to Ontario, FIGR's performance is notably stronger. In the Flower category, the brand consistently held a place within the top 20 from July to October 2023. The Pre-Roll and Vapor Pens categories also exhibited stability, with FIGR maintaining its rank around the 30th position. However, the Oil category showed a downward trend, with the brand's rank falling from 32 in July to 39 in October. In Saskatchewan, FIGR's performance varied significantly across categories, with a notable drop in the Flower category from 6th place in July to 55th in September, but an impressive recovery to 27th in October. The data suggests a volatile market in this region, making it an interesting area to watch in the future.
In the Flower category in Ontario, FIGR has maintained a steady position in the top 20 brands over the period from July to October 2023, with ranks fluctuating slightly between 16th and 17th. In comparison, 1964 Supply Co has seen a slight decline in rank, while Hiway and Parcel have shown an upward trend in their rankings. Interestingly, Pure Laine experienced a significant drop in rank in September, but managed to recover in October. In terms of sales, FIGR has consistently outperformed 1964 Supply Co and Parcel, but has been closely matched by Hiway and Pure Laine, indicating a highly competitive market.
In October 2023, the top-performing product from FIGR was the 'Go Steady - Sunshine Bubble Kush (3.5g)' from the Flower category, maintaining its top position from the previous two months. The second best-seller was the 'Go Steady - Sunshine Bubble Kush Pre-Roll 10-Pack (3.5g)' in the Pre-Roll category, also holding its rank from August and September. Interestingly, the 'Go Play - Mandarin Cookies Pre-Roll 3-Pack (1.5g)' climbed from fourth place in August to third in October. The 'Go Play - Crumbled Lime Pre-Roll 3-Pack (1.5g)' also saw an increase in rank, moving from third in September to fourth in October. Lastly, the 'Go Chill - Sour OG Cheese (3.5g)' in the Flower category, despite not ranking in the previous two months, came in fifth with sales of 3982 units in October.