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Apr-2025
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Overview
Market Insights Snapshot
In the province of Alberta, FIGR has shown a consistent presence in the Flower category, maintaining a top 10 position from January through April 2025. However, there is a noticeable decline in sales figures over these months, indicating potential challenges in sustaining consumer interest or increased competition. In the Pre-Roll category, FIGR experienced a positive trajectory from January to March, moving from 27th to 19th place, before dropping out of the top 30 in April. This could suggest a volatile market or shifts in consumer preferences. Interestingly, FIGR's Vapor Pens did not make the top 30 in any month, which may reflect a need for strategic adjustments in this segment.
In British Columbia, FIGR's performance in the Flower category has been on an upward trend, climbing from 37th in January to 20th by April. This upward movement is accompanied by a significant increase in sales, hinting at growing brand recognition or successful marketing efforts. Meanwhile, in Ontario, FIGR has maintained a solid presence in the Flower category, although there was a slight dip in ranking from 12th in February to 16th in April. The Pre-Roll category in Ontario also saw fluctuations, with FIGR peaking at 22nd in March before settling at 24th in April. In Saskatchewan, FIGR exhibited a strong performance in the Flower category, reaching as high as 7th in March, although it fell to 10th in April, which may indicate changing market dynamics or consumer trends.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, FIGR has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Starting at rank 14 in January, FIGR improved to rank 12 in February, only to slip back to rank 14 in March and further to rank 16 in April. This decline in rank is mirrored by a decrease in sales from March to April, suggesting potential challenges in maintaining market share. In contrast, MTL Cannabis maintained a more stable presence, consistently ranking around 13th to 16th place, while Pure Laine experienced a downward trend from 9th to 15th, indicating a potential opportunity for FIGR to capitalize on shifting consumer preferences. Meanwhile, Tweed and 3Saints have shown improvements in their rankings, with 3Saints moving from outside the top 20 to 17th place by April, signaling increased competition. These dynamics highlight the importance for FIGR to strategize effectively to reclaim and enhance its market position amidst evolving competitive pressures.
Notable Products
In April 2025, the top-performing product for FIGR was Jungle Fumes Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank consistently from previous months with a notable sales figure of 13,497 units. Mellow Man Pre-Roll 10-Pack (3.5g) held onto the second position in the Pre-Roll category, showing a slight decline in sales from March but maintaining its rank. Jungle Fumes (3.5g) in the Flower category remained steady at rank three, consistent with its performance in March. Kandy Cake (3.5g), also in the Flower category, entered the rankings in April at position four, indicating a new entrant or improved performance. Jungle Fumes (7g) maintained its fifth position from March in the Flower category, showing a gradual sales increase over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
