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Aug-2025
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Overview
Market Insights Snapshot
FIGR's performance in the Alberta market demonstrates notable dynamics across different categories. In the Flower category, FIGR consistently maintained a top 10 position, albeit with a slight decline from 8th to 10th place between June and August 2025. This movement coincides with a decrease in sales over the same period, suggesting potential competitive pressures or market shifts. Conversely, in the Pre-Roll category, FIGR showed a positive trajectory, climbing from 32nd in May to 22nd in August, reflecting a strong gain in market share. This improvement was accompanied by a steady increase in sales, indicating growing consumer preference or effective product positioning in the Pre-Roll segment.
In Ontario, FIGR's Flower category performance remained relatively stable, holding its position within the top 20 throughout the months, with a slight improvement from 17th to 14th place by August. This consistency is mirrored by a steady increase in sales, suggesting a solid brand presence in this market. The Pre-Roll category in Ontario tells a more dynamic story, with FIGR advancing from 20th to 14th place, highlighting a significant improvement in market penetration. This upward movement in rankings aligns with a notable increase in sales, reflecting successful market strategies or growing consumer acceptance. In contrast, FIGR's performance in the British Columbia market saw fluctuations, particularly in the Flower category, where the brand slipped out of the top 30 in July but managed to regain its position by August.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, FIGR has shown a notable upward trajectory in its rankings over the summer of 2025. Starting at rank 17 in both May and June, FIGR climbed to 13 in July, before slightly dropping to 14 in August. This improvement in rank is supported by a consistent increase in sales, indicating a growing consumer preference. In contrast, The Loud Plug maintained a slightly higher rank than FIGR, although its sales showed a declining trend, suggesting potential vulnerabilities. Meanwhile, Versus demonstrated fluctuating ranks but ended August stronger than FIGR, with a recovery in sales. Nugz (Canada) and LowKey remained lower in the rankings, with Nugz showing a positive sales trend that could pose future competition. FIGR's ability to improve its rank amidst these dynamics highlights its growing market presence and potential for further growth in the Ontario Flower market.
Notable Products
In August 2025, the top-performing product for FIGR was Jungle Fumes Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its first-place ranking from the previous months and achieving sales of 23,400. Mellow Man Pre-Roll 10-Pack (3.5g) also retained its second-place ranking, with notable sales growth compared to previous months. Chatty Kathy Pre-Roll 10-Pack (3.5g) moved up to the third position from its previous fourth-place ranking in July. Jungle Fumes (3.5g) in the Flower category climbed back into the rankings at fourth place after not being listed in July. Jungle Fumes Pre-Roll (1g) dropped slightly to fifth place from its third-place position in July.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
