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Nov-2025
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Overview
Market Insights Snapshot
In the Canadian market, FIGR has shown varied performance across different provinces and product categories. Notably, in Alberta, FIGR maintained a consistent position in the Flower category, holding steady at rank 11 from September to November 2025. However, in the Pre-Roll category, the brand saw a slight decline, moving from rank 22 in August to rank 25 by November. This suggests a potential challenge in maintaining competitiveness in the Pre-Roll segment in Alberta. Meanwhile, in Ontario, FIGR's performance in the Pre-Roll category improved, climbing from rank 16 in August to rank 11 by November, indicating a strengthening position in this market.
In British Columbia, FIGR's presence in the Flower category fluctuated significantly. The brand was ranked 22 in both August and September, but dropped out of the top 30 in October, only to reappear at rank 35 in November. This inconsistency suggests challenges in sustaining market presence in British Columbia's Flower category. In Saskatchewan, FIGR's ranking in the Flower category fell sharply from 11 in August to 21 in October, and the brand was absent from the top 30 in November, indicating a need for strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, FIGR has demonstrated a consistent upward trajectory in terms of rank and sales from August to November 2025. Starting at rank 16 in August, FIGR climbed to 11th place by November, showcasing a steady improvement. This positive trend in rank is complemented by a continuous increase in sales, indicating growing consumer preference and market penetration. In contrast, competitors like Shred and Dime Bag (Canada) experienced a decline in their rankings and sales, with Shred dropping from 9th to 13th and Dime Bag (Canada) slipping from 6th to 12th over the same period. Meanwhile, Carmel and PIFF maintained relatively stable positions, though PIFF showed a slight decline from 6th to 9th. This competitive analysis highlights FIGR's successful strategy in capturing market share and suggests a robust potential for continued growth in the Ontario Pre-Roll market.
Notable Products
In November 2025, the top-performing product for FIGR was Jungle Fumes Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its first-place rank consistently from August through November, with a notable sales figure of 20,677 units. Mellow Man Pre-Roll 10-Pack (3.5g) held the second position throughout the same period. Chatty Kathy Pre-Roll 10-Pack (3.5g) also maintained its third-place rank, showing a steady increase in sales over the months. Jungle Fumes Pre-Roll (1g) consistently ranked fourth since its introduction in September. Kandy Cake Pre-Roll 10-Pack (3.5g) remained in the fifth position, demonstrating stable performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
