.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
FIGR has shown a notable performance across various categories and regions, with significant movements observed in the Alberta market. In the Flower category, FIGR made an impressive leap from being ranked 54th in March 2024 to 14th by May 2024, maintaining a strong position at 15th in June 2024. This upward trend is indicative of a growing consumer preference for FIGR’s Flower products in Alberta. However, in the Pre-Roll category, FIGR only emerged in the rankings in May 2024, debuting at 40th and slightly slipping to 44th in June 2024, suggesting room for improvement in this segment.
In Ontario, FIGR has maintained a stable presence in the Flower category, consistently ranking between 15th and 18th from March to June 2024. This stability, coupled with strong sales figures, underscores FIGR's established market position in Ontario. Conversely, the brand's performance in the Vapor Pens category has been less consistent, with rankings fluctuating from 50th in March to 53rd in June 2024. This variability highlights potential challenges in capturing a steady market share in this category. Additionally, FIGR's presence in the British Columbia market has been less prominent, as evidenced by their absence from the top 30 brands in multiple months, particularly in the Flower category.
Competitive Landscape
In the Ontario flower category, FIGR has shown a fluctuating performance over the past few months, with its rank improving from 18th in March 2024 to 15th in April 2024, before stabilizing at 16th in May and June 2024. This improvement in rank indicates a positive trend in consumer preference, although it still trails behind competitors like Tweed, which consistently ranks higher, holding the 14th position in June 2024. Additionally, Big Bag O' Buds has maintained a stronger market presence, ranking 15th in June 2024. Despite FIGR's sales peaking in May 2024, they saw a decline in June 2024, suggesting a need for strategic adjustments to sustain growth. Meanwhile, Carmel and 3Saints have shown similar fluctuations, with Carmel ranking 17th and 3Saints dropping to 18th in June 2024. This competitive landscape highlights the importance for FIGR to leverage advanced data insights to refine its market strategies and improve its standing in the Ontario flower market.
Notable Products
In June 2024, the top-performing product from FIGR was Jungle Fumes Pre-Roll 10-Pack (3.5g), maintaining its first-place ranking from May 2024 with impressive sales of 5,872 units. Mellow Man Pre-Roll 10-Pack (3.5g) moved up to second place, showing a notable increase in sales from 4,552 units in May to 5,768 units in June. Mellow Man (7g) debuted strongly in the rankings at third place. Jungle Fumes (7g) also entered the rankings for the first time in June, securing the fourth position. Lastly, Jungle Fumes (3.5g) dropped to fifth place, despite having previously held the third position for three consecutive months.
Top Selling Cannabis Brands
