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Dec-2025
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Overview
Market Insights Snapshot
FIGR's performance in the Flower category shows a mixed trend across different provinces. In Alberta, FIGR maintained a steady position at 11th place from September to November 2025, before dropping slightly to 12th in December. Despite this minor dip, their sales exhibited an upward trajectory, increasing from approximately $429,446 in September to $492,831 by December. In Ontario, FIGR experienced a slight decline in rankings, moving from 14th to 16th by December. However, their sales figures showed a recovery in December after a dip in October and November. Conversely, in Saskatchewan, FIGR's Flower category saw a significant drop in rankings from 11th in September to 24th in December, indicating a challenging market environment.
In the Pre-Roll category, FIGR's presence varied notably across regions. In Alberta, the brand faced challenges, with its ranking declining from 24th in September to 29th by December, accompanied by a decrease in sales. Meanwhile, in Ontario, FIGR demonstrated resilience and improvement, climbing from 13th to 11th place by November and maintaining that position through December, reflecting steady sales growth. Unfortunately, in British Columbia, FIGR did not secure a spot in the top 30 for October, which could indicate a need for strategic adjustments in that market. These movements highlight the varying degrees of competitiveness and consumer preferences across the Canadian provinces where FIGR operates.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, FIGR has shown a steady improvement in its rank over the last few months of 2025, climbing from 13th in September to 11th by November and maintaining this position in December. This upward trend is indicative of FIGR's growing market presence, especially when compared to competitors like Shred, which saw a decline from 12th to 13th place over the same period. FIGR's consistent sales growth contrasts with Dime Bag (Canada), which experienced a drop in both rank and sales, moving from 7th to 12th place. Meanwhile, Carmel and PIFF have maintained higher ranks, but FIGR's ability to close the gap in sales suggests a potential for further rank advancement. As FIGR continues to strengthen its position, it is crucial for the brand to capitalize on its momentum to further challenge higher-ranked competitors.
Notable Products
In December 2025, Jungle Fumes Pre-Roll 10-Pack (3.5g) maintained its position as the top-performing product for FIGR, leading the sales with a notable figure of 17,622. Mellow Man Pre-Roll 10-Pack (3.5g) held steady at the second rank, followed by Chatty Kathy Pre-Roll 10-Pack (3.5g) in third place, both consistent with their rankings from previous months. Kandy Cake Pre-Roll 10-Pack (3.5g) improved its position, moving up from fifth to fourth place, showing a positive trend in its sales performance. Jungle Fumes Pre-Roll (1g) experienced a slight decline, dropping from fourth to fifth rank, despite a consistent sales pattern throughout the months. Overall, the top products have demonstrated stability in their rankings, with minor shifts indicating competitive dynamics within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
