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Feb-2026
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Overview
Market Insights Snapshot
FIGR has shown varied performance across different provinces and categories. In Alberta, the brand has maintained a steady presence in the Flower category, with rankings fluctuating between 11th and 14th place from November 2025 to February 2026. This stability is notable despite a slight decrease in sales over the period. However, in the Pre-Roll category, FIGR has seen its rank fall from 25th in November 2025 to 40th by February 2026, indicating a potential area of concern as they dropped out of the top 30 in the last two months of the observed period. Meanwhile, in British Columbia, FIGR's performance in the Flower category improved significantly, climbing from 40th to 20th place, suggesting a growing market presence in this region.
In Ontario, FIGR's consistency in the Flower category is evident as it maintained a steady 16th position throughout the observed months, with sales showing a downward trend from December 2025 to February 2026. The Pre-Roll category in Ontario tells a slightly different story, where FIGR held a strong position, ranking 10th in December 2025 and January 2026, before dropping back to 11th in February 2026. This suggests a relatively stable market presence with some fluctuations. In Saskatchewan, FIGR appeared in the Flower category rankings in November and December 2025 but did not make it to the top 30 in January and February 2026, indicating a potential challenge in sustaining its market position there.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, FIGR has maintained a consistent rank of 16th from November 2025 to February 2026, indicating a stable position amidst fluctuating market dynamics. Notably, Good Supply has experienced a downward trend, dropping from 13th to 15th place, which could present an opportunity for FIGR to capture market share if this trend continues. Meanwhile, Versus saw a significant decline from 8th to 17th place, suggesting potential volatility that FIGR could capitalize on. MTL Cannabis has shown slight improvement, moving from 19th to 18th, but remains behind FIGR. Interestingly, LowKey climbed from 20th to 14th, surpassing FIGR in February 2026, which may signal a competitive threat. Overall, FIGR's stable ranking amidst these shifts suggests resilience, but also highlights the need for strategic initiatives to enhance its competitive edge and potentially improve its standing in the Ontario Flower market.
Notable Products
In February 2026, Jungle Fumes Pre-Roll 10-Pack (3.5g) maintained its position as the top-selling product for FIGR, with sales of 11,288 units. Mellow Man Pre-Roll 10-Pack (3.5g) held steady at the second rank, while Chatty Kathy Pre-Roll 10-Pack (3.5g) continued to secure the third spot. Kandy Cake Pre-Roll 10-Pack (3.5g) remained fourth, showing consistent performance over the past months. Notably, Mellow Man (14g) maintained its position at fifth since its entry in January 2026, indicating a stable demand in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
