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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
FIGR’s category mix in July 2026 tilted further toward Flower at 60.73% share with 29.70% year-over-year growth and 7.58% month-over-month growth, while Pre-Roll held 35.50% share with 42.63% YoY and 4.11% MoM, indicating volume-led expansion rather than category churn. Vapor Pens remained a small 2.55% share but posted 1,293.64% YoY with a flat 0.04% MoM, and Concentrates slipped to 1.22% share with a -6.53% MoM and no YoY baseline, pointing to selective pruning. With Flower ranked 6 in Alberta and the brand’s average price up 4.32% YoY to $32.53, the pattern implies FIGR is consolidating around two core drivers—Flower and Pre-Roll—while testing Vapor Pens without diluting mix, setting up a scale-first posture in July 2026.
The shift—Flower +7.58% MoM alongside Pre-Roll +4.11% MoM—suggests FIGR is prioritizing basket-staple formats where price elasticity supports a 4.32% YoY price increase, while the 1,293.64% YoY in Vapor Pens at just 2.55% share implies controlled experimentation rather than a pivot. Given 39.09% brand-level YoY sales growth and a 60.73%/35.50% split between Flower and Pre-Roll, the mix points to a positioning strategy anchored in high-frequency segments, using Vapor Pens as a halo for trial and keeping exposure to Concentrates trimmed at 1.22% share and -6.53% MoM, which implies FIGR is trading depth for stability in July 2026.
Competitive Landscape
FIGR sits at rank #10 in ON Flower in July 2026, a 4-position climb from #14 year over year, but it slipped 1 spot versus April 2026 when it peaked at #9 and is down 1 rank from April 2026’s peak to July 2026’s position; meanwhile, Shred moved from #2 to #1 with +17.23% YoY sales and Spinach advanced from #4 to #2 with +31.07% YoY sales, indicating FIGR’s upward YoY trajectory is real but its recent quarter-to-quarter drift suggests it is being outpaced at the top end and must convert spring momentum into sustained share gains.
Notable Products
Kandy Cake Pre-Roll 10-Pack (3.5g) posted the steepest decline at -11.5% and slid to rank 5, while Jungle Fumes Pre-Roll 10-Pack (3.5g) rose 15.4% to hold rank 1, indicating mix shift within the pre-roll lineup. FIGR concentrated nine of the top ten SKUs in Pre-Roll, with Chatty Kathy Pre-Roll 10-Pack (3.5g) dipping -4.4% at rank 2 as Midnight Sherb Pre-Roll 10-Pack (3.5g) advanced 16.4% at rank 6, suggesting momentum is rotating toward specific flavor-led formats rather than across-the-board gains. Mellow Man (14g) debuted in Flower at rank 9 with $306,944 alongside Mellow Man (7g) down -2.4% at rank 10, pairing stable pre-roll leaders with a larger-pack flower entry to test basket trade-up without cannibalizing the 1g formats. The pattern implies FIGR is leaning into multi-pack pre-roll dominance while selectively scaling value-oriented flower sizes to broaden spend per trip.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
