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Oct-2025
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Overview
Market Insights Snapshot
FIGR's performance in the Alberta market shows a stable presence in the Flower category, maintaining a position within the top 15 brands, though with a slight decline from 9th to 11th from July to October 2025. However, the Pre-Roll category in Alberta has seen a gradual improvement, moving from 27th in July to 24th by September and October. This indicates a growing consumer interest in their pre-roll offerings, despite a decrease in flower sales. In British Columbia, FIGR's Flower category ranking took a significant hit, dropping to 65th in October from a peak of 22nd in August and September. This drop could be attributed to increased competition or changes in consumer preferences.
In Ontario, FIGR has maintained a consistent presence in both the Flower and Pre-Roll categories. Notably, their Pre-Roll category has shown a positive trend, improving from 18th in July to 12th by October. This upward trajectory in pre-roll sales highlights an effective strategy in this segment. Conversely, in Saskatchewan, FIGR's Flower category ranking saw a noticeable decline, falling from 11th in August and September to 21st in October, indicating potential challenges in maintaining their market position. This varied performance across provinces suggests that FIGR's market strategy might need to be tailored to the unique demands and competitive landscapes of each region.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, FIGR has shown a steady upward trajectory, climbing from 18th place in July 2025 to 12th by October 2025. This consistent improvement in rank is indicative of FIGR's growing market presence and increasing consumer preference. In contrast, Dime Bag (Canada), which started strong in 6th place in July, saw a decline to 11th by October, suggesting a potential shift in consumer loyalty or market dynamics. Meanwhile, Thumbs Up Brand maintained a relatively stable position around the 10th rank, indicating a steady performance. Additionally, Shred experienced a downward trend, dropping from 7th to 13th place over the same period, which might have contributed to FIGR's rise in rank. Notably, Stunnerz, which was not in the top 20 in July, surged to 14th place by October, reflecting a significant market entry. These dynamics highlight FIGR's competitive edge and potential for further growth in the Ontario Pre-Roll market.
Notable Products
In October 2025, the top-performing product for FIGR was the Jungle Fumes Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its consistent first-place rank since July 2025, with a notable sales figure of 22,727 units. The Mellow Man Pre-Roll 10-Pack (3.5g) held steady in second place throughout the same period, showing a steady increase in sales. Chatty Kathy Pre-Roll 10-Pack (3.5g) secured the third position, having climbed from fifth place in July 2025, indicating a growing consumer preference. Jungle Fumes Pre-Roll (1g) remained in fourth place for both September and October, after a brief absence in August. Kandy Cake Pre-Roll 10-Pack (3.5g) consistently held fifth place from August to October, demonstrating stable performance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
