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Mar-2026
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Overview
Market Insights Snapshot
FIGR's performance in the Alberta market shows notable movements across both the Flower and Pre-Roll categories. In the Flower category, FIGR improved its rank from 12th in December 2025 to 10th by March 2026, indicating a positive trend despite a dip in January and February. This improvement is supported by a significant increase in sales from February to March. Conversely, in the Pre-Roll category, FIGR's rank fell out of the top 30 in January and February, only to recover to 34th in March. This fluctuation underscores the brand's challenges in maintaining its position in the Pre-Roll segment within Alberta.
In Ontario, FIGR's Flower category saw a substantial leap in ranking, moving from 16th place in the first three months to 9th place by March 2026. This upward movement is mirrored by an increase in sales during the same period, suggesting a strengthening market presence. Meanwhile, in the Pre-Roll category, FIGR maintained a consistent position, hovering around the 10th and 11th spots. This stability in ranking, despite fluctuations in sales, highlights FIGR's resilience in Ontario's competitive Pre-Roll market. In Saskatchewan, FIGR's Flower category saw a significant improvement in rank from 25th in February to 15th in March, reflecting a positive shift in consumer preference or market strategy.
Competitive Landscape
In the Ontario flower category, FIGR has shown a notable improvement in its market position, climbing from a consistent rank of 16th from December 2025 through February 2026 to 9th in March 2026. This upward movement is significant, especially when compared to competitors like 3Saints, which maintained a stable rank around 7th, and SUPER TOAST, which remained in the 7th to 8th range. FIGR's sales trajectory also reflects this positive trend, with a notable increase in March 2026, contrasting with the more stable or slightly declining sales of competitors such as Nugz (Canada) and Pepe. This suggests that FIGR's strategic initiatives might be paying off, positioning it as a rising player in the Ontario flower market.
Notable Products
In March 2026, FIGR's top-performing product was the Jungle Fumes Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 16,876 units. Mellow Man Pre-Roll 10-Pack (3.5g) held steady in second place, showing a slight increase in sales compared to February. Chatty Kathy Pre-Roll 10-Pack (3.5g) continued its streak in third place, despite a drop in sales from earlier months. Mellow Man (14g) improved its ranking from fifth to fourth, indicating a positive shift in consumer preference within the Flower category. Kandy Cake Pre-Roll 10-Pack (3.5g) slipped from fourth to fifth place, reflecting a decrease in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
