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Feb-2026
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Overview
Market Insights Snapshot
MTL Cannabis has experienced varied performance across different categories and provinces. In Alberta, the brand's Flower category has struggled to maintain a strong presence, consistently ranking outside the top 50, with a downward trend from November 2025 to February 2026. Their Pre-Roll category in the same province did not make it to the top 30, indicating a challenging market position. In contrast, the brand has shown resilience in British Columbia, where their Flower and Pre-Roll categories have seen improved rankings, particularly in Pre-Roll, which climbed from 53rd in November 2025 to 35th by February 2026, suggesting growing consumer interest in this category.
In Ontario, MTL Cannabis has maintained a strong foothold in the Concentrates category, consistently ranking within the top 10, though there was a slight dip from 5th in November 2025 to 7th by February 2026. Their Flower category also shows stability, hovering around the 17th to 19th rank. However, the Pre-Roll category has seen a decline, dropping from 32nd in November 2025 to 38th by February 2026. Meanwhile, in Saskatchewan, the brand's Flower and Pre-Roll categories have maintained a relatively stable ranking, though the Pre-Roll category has shown a slight decline from 12th in November 2025 to 18th in February 2026, indicating potential challenges in maintaining market share.
Competitive Landscape
In the competitive landscape of the Ontario flower category, MTL Cannabis has shown a modest upward trajectory in its rankings over the past few months, moving from 19th in November 2025 to 17th in January 2026, before slightly dipping to 18th in February 2026. This indicates a competitive struggle, as brands like FIGR have consistently maintained their 16th position, showcasing a stable performance with sales figures slightly higher than MTL Cannabis. Meanwhile, Versus experienced a notable drop from 8th to 17th, aligning closely with MTL Cannabis in February 2026, suggesting potential opportunities for MTL Cannabis to capitalize on Versus's declining momentum. Additionally, Potluck has been trailing closely behind MTL Cannabis, maintaining a similar ranking pattern, which could imply a tight race for market share in this segment. Overall, while MTL Cannabis has shown some positive movement, the competition remains fierce, with opportunities to improve its positioning by leveraging the fluctuations of its rivals.
Notable Products
In February 2026, the top-performing product for MTL Cannabis was the Sage N Sour Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months, despite a slight decrease in sales to 7608 units. Wes' Coast Kush Hash (2g) in the Concentrates category held its position at second place, showing stability in its ranking since November 2025. The Strawberry N Mintz Pre-Roll 3-Pack (1.5g) remained third, with sales figures close to January 2026. Notably, Sage N Sour (3.5g) improved its ranking from fifth in January to fourth in February, indicating a positive sales trend. The new entry, Gas N' Up (3.5g), debuted in February at fifth place, marking its presence in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
