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Apr-2026
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Overview
Market Insights Snapshot
MTL Cannabis has shown varied performance across different categories and provinces. In Alberta, their presence in the Flower category has been inconsistent, with rankings just outside the top 50 in early 2026, dropping to 61 by February, and then falling out of the top 30. This indicates a challenging market environment in this province. Their Pre-Roll category performance in Alberta is also noteworthy as they did not make it into the top 30 rankings, suggesting room for improvement. Conversely, in British Columbia, MTL Cannabis has demonstrated strength in the Flower category with a steady climb from rank 50 in January to 35 by April, highlighting a positive trend in this competitive market.
In Ontario, MTL Cannabis has maintained a strong foothold in the Concentrates category, although there was a slight dip from rank 7 in February to 11 by April. Their Flower category in Ontario has been stable, consistently holding the 17th position across the months. However, their Pre-Roll performance has seen some fluctuations, moving from rank 38 in January to 41 in April. Meanwhile, in Saskatchewan, the brand has experienced a decline in the Pre-Roll category, dropping from a rank of 14 in January to 26 by April, indicating potential challenges in maintaining market share. The Flower category in Saskatchewan also saw a slight decline, moving from 16th to 19th over the same period, suggesting a need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Ontario flower category, MTL Cannabis has shown resilience despite facing stiff competition. Over the first four months of 2026, MTL Cannabis consistently held the 17th rank, except for a brief dip to 18th in February. This stability is noteworthy given the fluctuations experienced by competitors such as Redecan, which dropped from 11th to 16th, and Versus, which fell from 12th to 19th. Meanwhile, Good Supply maintained a steady 15th rank, indicating a more stable performance. Despite being outside the top 15, MTL Cannabis's sales figures showed a positive trend in March, surpassing those of Versus and Potluck during that month. This suggests that while MTL Cannabis may not lead in rank, its sales momentum could position it for upward movement in the competitive Ontario market.
Notable Products
In April 2026, MTL Cannabis's top-performing product was the Sage N Sour Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent number one rank from January through April with impressive sales of 11,667 units. The Strawberry N Mintz Pre-Roll 3-Pack (1.5g) held steady at the second position, showing a slight dip in sales compared to March. The Sage N Sour (3.5g) product in the Flower category also maintained its rank at third place from February to April. West Coast Kush (3.5g) entered the rankings in March and held the fourth position in April. Sage n' Sour Hash (2g) in the Concentrates category debuted at fifth place in April, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
