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Mar-2026
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Overview
Market Insights Snapshot
MTL Cannabis has shown varied performance across different categories and regions. In Alberta, the brand struggled to make it into the top 30 for both Flower and Pre-Roll categories, indicating room for improvement in this market. In British Columbia, however, MTL Cannabis displayed a more promising trajectory. The brand's Flower category maintained a consistent presence within the top 50, and the Pre-Roll category saw a notable improvement, moving from rank 52 in December 2025 to rank 35 by February 2026. This upward trend in British Columbia's Pre-Roll category suggests a growing consumer preference for MTL Cannabis products in this specific segment.
In Ontario, MTL Cannabis maintained a strong position in the Concentrates category, consistently ranking within the top 11. Although there was a slight drop from rank 6 in December 2025 to rank 11 by March 2026, the brand's sustained presence in the top tier highlights its competitive edge in this category. The Flower category in Ontario also showed resilience, with rankings fluctuating slightly between 17 and 18. Meanwhile, in Saskatchewan, MTL Cannabis demonstrated stability in the Flower category with ranks consistently around 16 to 19. However, the Pre-Roll category experienced a decline, moving from rank 16 in December 2025 to rank 22 by March 2026, indicating potential challenges in maintaining consumer interest in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, MTL Cannabis has shown a relatively stable performance in the rankings from December 2025 to March 2026, maintaining positions around 17th and 18th. This stability contrasts with the downward trends observed in competitors like Redecan and Good Supply, both of which have experienced a decline in rank and sales over the same period. Notably, Versus saw a significant drop from 8th to 18th, indicating potential volatility in their market presence. Meanwhile, Potluck has consistently ranked lower, remaining in the 19th position. MTL Cannabis's ability to maintain its rank amidst these shifts suggests a resilient market position, potentially appealing to consumers seeking stability in product availability and brand presence.
Notable Products
In March 2026, the top-performing product for MTL Cannabis was the Sage N Sour Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent rank of 1 since December 2025, with sales reaching 9,581 units. The Strawberry N Mintz Pre-Roll 3-Pack (1.5g) held the second position, showing a stable performance after fluctuating briefly to fourth place in January. Sage N Sour (3.5g) in the Flower category ranked third, consistently holding this position with a slight sales increase compared to February. West Coast Kush (3.5g) debuted in March with a strong fourth-place ranking. Gas N' Up (3.5g) followed closely in fifth place, indicating a competitive Flower category for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
