Trend
Neutral
Nov-2023 Sales
$5M+
Product Count
49
Updated
12/4/2023
Markets

MTL Cannabis

MTL Cannabis is a Montreal-based, privately owned entity and parent company of Abba Medix Corp. and Montréal Medical Cannabis Inc., known for their localized dedication to modernizing street cannabis culture. Operating from a spacious 57,000 sq ft licensed facility with potential for extension, the brand is recognized as one of Canada's rapidly growing dried flower consumer brands since its recreational market debut in October 2020.
MTL Cannabis Historical Sales by Category

Market Insights Snapshot

MTL Cannabis has been performing variably across different categories and states. In Alberta, the brand has seen a consistent improvement in the Concentrates category, moving from rank 34 in August 2023 to 26 by November 2023. However, in the Flower category, the brand's ranking slipped from 16 to 29 over the same period. The Pre-Roll category also witnessed a drop in ranking from 37 to 42. Despite these ranking fluctuations, the brand's sales have shown a generally increasing trend, indicating a growing consumer base.

In Ontario, MTL Cannabis has maintained a steady presence in the top ten brands across all categories. The brand consistently held the 6th rank in the Flower category and remained within the top 10 in the Pre-Roll and Concentrates categories. In contrast, the brand's performance in Saskatchewan has been less consistent, with the Concentrates category failing to secure a top 20 position in August and September 2023. However, the brand's ranking in the Flower and Pre-Roll categories improved significantly over the period, demonstrating potential for growth in these categories.

Nov-2023 Rank
Concentrates
Flower
Pre-Roll
26
29
42
9
19
12
6
9
43
7
9

Competitive Landscape

In the Ontario Flower category, MTL Cannabis has consistently held the 6th rank from August to November 2023, demonstrating a steady performance in the market. However, it's worth noting that MTL Cannabis has seen a slight downward trend in sales over these months. Among its competitors, Pure Sunfarms and The Original Fraser Valley Weed Co. have been performing better, ranking 4th and 5th respectively, with the latter even improving its rank to 4th in November. On the other hand, Back 40 Cannabis has been consistent like MTL Cannabis, maintaining the 7th rank, but with a more significant drop in sales. Interestingly, The Loud Plug has shown an upward trend, improving its rank from 10th to 8th and increasing sales, indicating a potential threat to MTL Cannabis's position in the market.

MTL Cannabis market ranking for ON Flower

Notable Products

In November 2023, the top-performing product from MTL Cannabis was Wes' Coast Kush Pre-Roll 3-Pack (1.5g) with sales reaching 33,978 units. This product maintained its position as the top seller for four consecutive months. The second best-selling product was Jungle Cake Pre-Roll 3-Pack (1.5g), which saw a drop in sales compared to previous months, selling 25,171 units. Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) and West Coast Kush (3.5g) held steady at third and fourth positions respectively. The fifth spot was occupied by Sage N' Sour Pre-Roll 3-Pack (1.5g), which also experienced a decrease in sales.

Product Rank
Category
Aug-2023
Sep-2023
Oct-2023
Nov-2023
Wes' Coast Kush Pre-Roll 3-Pack (1.5g)
Pre-Roll
2
1
1
1
Jungle Cake Pre-Roll 3-Pack (1.5g)
Pre-Roll
1
2
2
2
Strawberry N' Mintz Pre-Roll 3-Pack (1.5g)
Pre-Roll
3
3
3
3
West Coast Kush (3.5g)
Flower
5
4
4
4
Sage N' Sour Pre-Roll 3-Pack (1.5g)
Pre-Roll
4
5
5
5
View product & sales data

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