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Jun-2024
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Overview
Market Insights Snapshot
MTL Cannabis has shown varied performance across different categories and provinces. In Alberta, their Flower category saw a decline from a rank of 17 in March 2024 to 24 by June 2024, indicating a struggle to maintain a top position. However, their Pre-Roll category, despite not breaking into the top 30 in March and April, showed a positive trend by climbing to rank 31 in June. This suggests some recovery and increased consumer interest in their Pre-Roll products over the months. The overall sales figures also reflect a general upward trend, especially in the Pre-Roll category, which saw a significant increase in sales from April to June.
In Ontario, MTL Cannabis has performed notably well. Their Flower category improved its ranking from 14 in March to 8 in June, demonstrating strong market penetration. The Pre-Roll category also showed consistent improvement, moving from rank 11 in March to 9 in June. The Concentrates category remained stable at rank 8 throughout May and June, indicating a steady demand. Notably, the Flower category in Ontario saw a significant sales surge between March and May, which suggests a growing consumer preference for MTL Cannabis products in this region. This consistent performance across multiple categories in Ontario highlights the brand's strong foothold in this market.
Competitive Landscape
In the competitive landscape of the Ontario flower category, MTL Cannabis has shown a notable upward trend in rank and sales over the past few months. Starting from the 14th position in March 2024, MTL Cannabis climbed to 8th place by June 2024. This improvement in rank is accompanied by a significant increase in sales, from $911,525 in March to $1,973,462 in June. This upward trajectory positions MTL Cannabis favorably against competitors such as Good Supply, which maintained a steady rank around 6th and 7th place but experienced a slight decline in sales in June. Similarly, Back Forty / Back 40 Cannabis saw fluctuations in rank and a dip in sales in June, while Versus improved its rank from 12th to 10th with a steady increase in sales. The most significant competitor, The Original Fraser Valley Weed Co., experienced a decline in rank and sales, dropping from 3rd to 6th place. These dynamics highlight MTL Cannabis's strong performance and potential for continued growth in the Ontario market.
Notable Products
In June 2024, the top-performing product from MTL Cannabis was Wes' Coast Kush Pre-Roll 3-Pack (1.5g), maintaining its first-place ranking from May with notable sales of 27,394 units. Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) remained in second place, showing consistent performance with sales of 22,092 units. West Coast Kush (3.5g) held steady in third place, although its sales slightly decreased to 20,200 units from the previous month. Sage N' Sour Pre-Roll 3-Pack (1.5g) also maintained its fourth position, continuing its upward sales trend with 18,789 units sold. Jungl' Cake Pre-Roll 3-Pack (1.5g) stayed in fifth place, with a modest increase in sales to 17,232 units.
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