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Sep-2025
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Overview
Market Insights Snapshot
MTL Cannabis has shown varied performance across different categories and provinces. In Ontario, the brand maintains a strong position in the concentrates category, consistently holding the 4th rank from July to September 2025. This stability indicates a solid foothold in the concentrates market. However, their flower and pre-roll categories in Ontario have experienced a decline in rankings, with flower dropping from 16th in June to 18th in September, and pre-rolls moving from 14th to 21st in the same period. This suggests a potential shift in consumer preferences or increased competition within these categories.
In Alberta, MTL Cannabis has made notable progress in the flower category, climbing from a rank of 47 in June to 40 by September. This upward trend is a positive indicator for their market presence in the province. On the other hand, the pre-roll category in Alberta shows inconsistent visibility, with the brand not appearing in the top 30 in June and August, but ranking 75th in July and improving to 67th in September. Meanwhile, in British Columbia, the brand's flower category experienced some fluctuations, peaking at 23rd in August before falling to 27th in September, while pre-rolls saw a gradual decline from 30th to 36th over the four months. This suggests that while there are areas of growth, MTL Cannabis faces challenges in maintaining consistent performance across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Ontario Flower category, MTL Cannabis has experienced a gradual decline in its rankings from June to September 2025, moving from 16th to 18th place. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, The Loud Plug also saw a decline in rank from 11th to 17th, although it maintained higher sales figures than MTL Cannabis throughout the months. Meanwhile, LowKey held a steadier position, ranking 15th in June and 16th by September, with sales figures consistently above those of MTL Cannabis. Interestingly, Potluck showed an upward trajectory, climbing from 25th to 20th place, potentially indicating a strengthening market presence despite lower sales compared to MTL Cannabis. These dynamics suggest that while MTL Cannabis faces challenges in maintaining its position, competitors like LowKey and Potluck are either stabilizing or gaining traction, which could impact MTL Cannabis's market strategy moving forward.
Notable Products
In September 2025, the top-performing product from MTL Cannabis was the Sage N Sour Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank since June despite a decline in sales to 11,827 units. Wes' Coast Kush Hash (2g) in the Concentrates category jumped to the second position from fourth in August, marking a notable improvement. The Jungl' Cake Pre-Roll 3-Pack (1.5g) consistently held the third rank across the months. Meanwhile, Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) dropped to fourth place from its previous stable second position. Sage n' Sour Hash (2g) entered the rankings for the first time in September, debuting at fifth place in Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
