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Dec-2025
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Overview
Market Insights Snapshot
MTL Cannabis has shown varied performance across different categories and provinces in recent months. In Ontario, the brand has maintained a strong position in the concentrates category, consistently ranking at number 5 until December 2025 when it slipped slightly to number 6. This stability is contrasted by their fluctuating performance in the flower category, where they maintained a steady rank of 18 throughout most months, except for a slight dip to 19 in November. Meanwhile, in Saskatchewan, MTL Cannabis has seen a decline in their flower category ranking from 10 in September to 17 by December, indicating a need for strategic adjustments to regain market share.
In Alberta, MTL Cannabis faced challenges in both the flower and pre-roll categories, with rankings slipping out of the top 30 in December for flower, indicating a significant drop in market presence. Conversely, the British Columbia market presented a different story where the brand's flower category ranking improved from 38 in October to 34 by December, suggesting a positive reception of their products. However, the pre-roll category in British Columbia saw MTL Cannabis missing from the top 30 in October, only to reappear at rank 48 in November, highlighting potential volatility in this segment. These movements across categories and provinces suggest that while MTL Cannabis holds strong positions in certain areas, there are opportunities for growth and stabilization in others.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, MTL Cannabis has maintained a consistent presence, albeit towards the lower end of the top 20 rankings from September to December 2025. Notably, MTL Cannabis held the 18th position in September, October, and December, with a slight dip to 19th in November. This stability in ranking, despite fluctuating sales figures, highlights a resilience against competitors like The Loud Plug and FIGR, who have experienced more significant rank changes. For instance, The Loud Plug saw a peak at 15th in October but dropped to 19th by December, while FIGR fluctuated between 14th and 17th. Meanwhile, Potluck improved its position from 20th in September to 17th in December, showcasing a positive trend. Despite these shifts, MTL Cannabis's ability to maintain its rank suggests a steady consumer base and potential for strategic growth amidst a competitive market.
Notable Products
In December 2025, MTL Cannabis's Sage N Sour Pre-Roll 3-Pack (1.5g) maintained its top position for the fourth consecutive month as the leading product, with impressive sales of 9,873 units. The Strawberry N Mintz Pre-Roll 3-Pack (1.5g) climbed to the second position, up from third in the previous months, indicating a steady increase in popularity. Wes' Coast Kush Hash (2g) slipped to third place, reflecting a slight decline in sales compared to earlier months. The newly introduced Sage N Sour (3.5g) debuted strongly in fourth place, while 91 Ox (3.5g) rounded out the top five, dropping from fourth in November. Overall, the Pre-Roll category continues to dominate the rankings, showcasing its strong consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
