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Aug-2024
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Overview
Market Insights Snapshot
MTL Cannabis has shown impressive performance across various categories and provinces, particularly in Alberta and Ontario. In Alberta, the brand's Flower category has seen a steady climb, moving from a rank of 25 in May 2024 to 22 by August 2024. This consistent improvement suggests a strengthening presence in the market. Conversely, the Pre-Roll category in Alberta showed a more dramatic improvement, jumping from rank 34 in May to 25 in August, indicating increasing consumer preference for their products. Such trends are promising, although the brand did not make it into the top 30 in some categories, which could be a point of concern.
In British Columbia, MTL Cannabis has maintained a relatively stable position in the Flower category, holding around the 15th rank throughout the summer months. However, the Pre-Roll category saw some fluctuations, dipping to rank 23 in July before rebounding to 16 in August. This volatility might indicate a variable consumer response or competition pressure. Meanwhile, Ontario has been a strong market for MTL Cannabis, especially in the Concentrates category, where they climbed from 8th to 5th place between May and August 2024. Their Flower and Pre-Roll categories also showed solid performance, maintaining top 10 positions throughout the period. Interestingly, the brand's absence from the top 30 in the Flower category in Saskatchewan in June highlights an area for potential growth or strategic reevaluation.
Competitive Landscape
In the highly competitive Ontario flower market, MTL Cannabis has maintained a consistent presence, ranking 9th from May to July 2024 before climbing to 8th in August 2024. This stable performance contrasts with the fluctuating ranks of competitors like Redecan, which moved from 10th to 7th over the same period, and SUPER TOAST, which saw a decline from 6th to 9th. Notably, Pure Laine experienced a significant drop from 3rd to 6th in August 2024, potentially opening up opportunities for MTL Cannabis to capture more market share. Meanwhile, The Loud Plug remained relatively stable, hovering around the 10th position. These dynamics suggest that while MTL Cannabis has shown resilience and slight upward momentum, the brand must continue to innovate and differentiate to capitalize on the volatility among its competitors and further improve its market position.
Notable Products
In August 2024, the top-performing product from MTL Cannabis was Wes' Coast Kush Pre-Roll 3-Pack (1.5g), maintaining its number one rank for four consecutive months with sales reaching 26,929 units. Following closely, Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) held the second position, consistently improving its sales figures up to 22,970 units. Sage N' Sour Pre-Roll 3-Pack (1.5g) climbed from fifth to third place, showing a notable increase in sales to 21,006 units. Jungl' Cake Pre-Roll 3-Pack (1.5g) remained steady in fourth place, with sales rising to 20,384 units. However, West Coast Kush (3.5g) dropped to fifth place from its previous third position, with sales slightly decreasing to 18,979 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
