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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, MTL Cannabis concentrated half of brand sales in Flower at 50.92% share with year-over-year decline of 42.25% and month-over-month decline of 10.39%, while Pre-Roll held 34.31% share with year-over-year decline of 42.57% but month-over-month growth of 4.36%. Concentrates contributed 12.79% share with year-over-year decline of 39.74% and month-over-month decline of 2.46%, and Vapor Pens, though only 1.98% share, posted a 21.37% month-over-month increase from a small base with no year-over-year comparison available. With an overall average price up 3.93% year over year and Flower average price at 52.29 versus Pre-Roll at 17.91, the mix is tilting toward lower-priced formats month over month as Pre-Roll gains and Flower contracts, implying near-term volume defense at the expense of premium-heavy categories.
These shifts reposition the brand toward value-accessible formats, as indicated by Pre-Roll’s 4.36% month-over-month growth alongside Flower’s 10.39% contraction and Concentrates’ 2.46% dip, which collectively reduce reliance on premium-priced Flower. The brand’s rank of 22 in Flower in Ontario combined with a 40.88% year-over-year sales decline and a 68.64% 24-month decline implies the current strategy is trading share within core Flower for steadier Pre-Roll velocity, with the 21.37% month-over-month uptick in Vapor Pens offering a small but growing adjacency that could diversify away from a single-category dependency.
Competitive Landscape
MTL Cannabis sits at rank #22 in ON Flower for September 2026, down 3 positions from #19 year over year and slipping 6 spots from #16 in June 2026, while its historical peak was #10 in September 2024; meanwhile, Spinach climbed from #3 to #1 with a 15.7% year-over-year sales gain and Shred held at #2 with 13.4% growth as Back Forty / Back 40 Cannabis fell from #1 to #3 on a -7.4% decline, indicating that MTL Cannabis’s rank erosion amid both share-seeking climbers and a weakening incumbent implies a need to counter mid-tier momentum or risk drifting further from its #10 peak despite volatility at the top.
Notable Products
Wes' Coast Kush Hash (2g) fell 19.9% month over month to rank 8, while Sage N' Sour Pre-Roll 3-Pack (1.5g) rose 12.1% to hold rank 1, indicating a shift in momentum from concentrates toward pre-rolls. Sage n' Sour Hash (2g) gained 13.9% at rank 4 even as Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) slipped 5.6% at rank 2, and four of the top ten are Pre-Roll SKUs, concentrating mix and share in a single format. Sage N Sour (3.5g) nudged up 4.5% at rank 3 versus a 4.1% lift for West Coast Kush (3.5g) at rank 6, and Wes' Coast Kush (14g) entered the top ten at rank 10 with $125,709 in September 2026, signaling breadth within Flower but less velocity than pre-roll leaders. The pattern implies MTL Cannabis is leaning into pre-roll-led velocity while managing selective recovery in concentrates and maintaining a two-strain Flower core for stability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
