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Jul-2025
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Overview
Market Insights Snapshot
MTL Cannabis has shown varied performance across different provinces and product categories. In Alberta, the brand's presence in the Flower category has been outside the top 30, with rankings fluctuating between 41st and 48th from April to July 2025. This indicates a challenging market position in Alberta, particularly when compared to their stronger performance in British Columbia. In British Columbia, MTL Cannabis maintained a more stable presence, ranking between 21st and 26th in the Flower category and consistently appearing in the top 30 for Pre-Rolls, despite a slight dip in June. This suggests a relatively stronger foothold in British Columbia, albeit with room for improvement in the Flower category.
The brand's performance in Ontario is noteworthy, especially in the Concentrates category, where it has consistently held a top 5 position, improving to 4th by July 2025. This highlights a strong market position in Concentrates, contrasting with their Flower and Pre-Roll categories, which saw a decline in rankings from April to July. In Saskatchewan, MTL Cannabis has maintained a stable performance in both Flower and Pre-Roll categories, with rankings hovering around 10th to 12th. This stability in Saskatchewan suggests a consistent market presence, which could be leveraged for further growth. Overall, MTL Cannabis displays a mix of strong and weaker market positions across provinces and categories, indicating areas for strategic focus and potential expansion.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, MTL Cannabis has experienced notable fluctuations in its ranking and sales over the past few months. Starting at the 14th position in April 2025, MTL Cannabis improved to 13th in May, but then slipped to 16th in June and further to 17th in July. This downward trend in ranking coincides with a decrease in sales from May to July, suggesting potential challenges in maintaining market share. Meanwhile, LowKey has maintained a relatively stable position, consistently ranking around 13th to 15th, while Pure Laine has shown some variability, peaking at 14th in June. Tweed and Nugz (Canada) have remained in the lower ranks, with Tweed dropping to 19th in July, indicating potential opportunities for MTL Cannabis to reclaim higher positions if strategic adjustments are made. This dynamic market environment highlights the importance for MTL Cannabis to innovate and differentiate to regain its competitive edge.
Notable Products
In July 2025, MTL Cannabis's top-performing product was Sage N' Sour Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 15,554 units. Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) also held steady in second place, showing stable performance over the past months. Jungl' Cake Pre-Roll 3-Pack (1.5g) remained in third position, while Wes' Coast Kush Pre-Roll 3-Pack (1.5g) secured the fourth spot, both maintaining their ranks from June 2025. Notably, Wes' Coast Kush Hash (2g) emerged in the fifth position for the first time in July, indicating a new entry in the top ranks. Overall, the rankings for the top products showed stability with minor changes, reflecting consistent consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
