Market Insights Snapshot
MTL Cannabis has been performing variably across different categories and states. In Alberta, the brand has seen a consistent improvement in the Concentrates category, moving from rank 34 in August 2023 to 26 by November 2023. However, in the Flower category, the brand's ranking slipped from 16 to 29 over the same period. The Pre-Roll category also witnessed a drop in ranking from 37 to 42. Despite these ranking fluctuations, the brand's sales have shown a generally increasing trend, indicating a growing consumer base.
In Ontario, MTL Cannabis has maintained a steady presence in the top ten brands across all categories. The brand consistently held the 6th rank in the Flower category and remained within the top 10 in the Pre-Roll and Concentrates categories. In contrast, the brand's performance in Saskatchewan has been less consistent, with the Concentrates category failing to secure a top 20 position in August and September 2023. However, the brand's ranking in the Flower and Pre-Roll categories improved significantly over the period, demonstrating potential for growth in these categories.
In the Ontario Flower category, MTL Cannabis has consistently held the 6th rank from August to November 2023, demonstrating a steady performance in the market. However, it's worth noting that MTL Cannabis has seen a slight downward trend in sales over these months. Among its competitors, Pure Sunfarms and The Original Fraser Valley Weed Co. have been performing better, ranking 4th and 5th respectively, with the latter even improving its rank to 4th in November. On the other hand, Back 40 Cannabis has been consistent like MTL Cannabis, maintaining the 7th rank, but with a more significant drop in sales. Interestingly, The Loud Plug has shown an upward trend, improving its rank from 10th to 8th and increasing sales, indicating a potential threat to MTL Cannabis's position in the market.
In November 2023, the top-performing product from MTL Cannabis was Wes' Coast Kush Pre-Roll 3-Pack (1.5g) with sales reaching 33,978 units. This product maintained its position as the top seller for four consecutive months. The second best-selling product was Jungle Cake Pre-Roll 3-Pack (1.5g), which saw a drop in sales compared to previous months, selling 25,171 units. Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) and West Coast Kush (3.5g) held steady at third and fourth positions respectively. The fifth spot was occupied by Sage N' Sour Pre-Roll 3-Pack (1.5g), which also experienced a decrease in sales.