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Apr-2025
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Overview
Market Insights Snapshot
MTL Cannabis has shown varying performance across different categories and provinces. In Alberta, the brand's presence in the Flower category has seen a decline, with rankings slipping from 35th in January to 41st by April. This drop out of the top 30 indicates a challenging market position in this category. Their Pre-Roll category performance in Alberta also reflects a similar trend, as they were unable to maintain a top 30 position past February. In contrast, the brand's Flower category in British Columbia has remained relatively stable, maintaining a rank around the low 20s, suggesting a more consistent market presence in this region.
In Ontario, MTL Cannabis has demonstrated strength in the Concentrates category, consistently holding the 5th rank throughout the first four months of 2025. This indicates a strong foothold in the market for this particular product category. Their performance in the Flower category, however, has seen slight fluctuations, with rankings moving from 13th in January to 14th in April. Meanwhile, in Saskatchewan, MTL Cannabis has shown promising performance in the Pre-Roll category, maintaining a position within the top 10 for most months, which suggests a competitive edge in this region. Overall, the brand's performance varies significantly across categories and provinces, highlighting areas of both opportunity and challenge.
Competitive Landscape
In the competitive landscape of the Ontario flower category, MTL Cannabis has experienced fluctuations in its ranking, reflecting a dynamic market environment. Starting the year 2025 at rank 13, MTL Cannabis maintained this position in February but slipped to rank 16 in March before recovering slightly to rank 14 in April. This movement indicates a competitive pressure from brands like The Loud Plug, which consistently outperformed MTL Cannabis, except in February when it dropped to rank 15. Meanwhile, FIGR and Pure Laine also posed significant competition, with Pure Laine starting strong at rank 9 in January, though it experienced a decline to rank 15 by April. Notably, LowKey showed an upward trend, improving from rank 16 in January to surpass MTL Cannabis at rank 13 in April. These shifts highlight the need for MTL Cannabis to strategize effectively to maintain and improve its market position amidst strong competitors.
Notable Products
In April 2025, MTL Cannabis saw Sage N Sour Pre-Roll 3-Pack (1.5g) climb to the top spot with sales reaching 14,994 units, marking a significant rise from its consistent third-place ranking in previous months. Strawberry N Mintz Pre-Roll 3-Pack (1.5g) maintained its steady performance, holding onto the second rank for the fourth consecutive month. Wes' Coast Kush Pre-Roll 3-Pack (1.5g) experienced a slight drop, moving from first to third place, indicating a shift in consumer preference. Jungl' Cake Pre-Roll 3-Pack (1.5g) remained stable in fourth position, showing consistency in its sales performance. Notably, Jungl' Cake Pre-Roll 7-Pack (3.5g) entered the rankings for the first time in fifth place, suggesting a growing interest in larger pack sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
