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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
MTL Cannabis in May 2026 concentrated 59.91% of sales in Flower, 27.49% in Pre-Roll, and 10.63% in Concentrates, with Vapor Pens at 1.98%; within this mix, Flower grew 6.65% month over month but fell 35.27% year over year, while Pre-Roll declined 5.15% MoM and dropped 63.91% YoY. Concentrates expanded 27.28% MoM against a 26.77% YoY decline, and Vapor Pens rose 44.22% MoM from a small base with no year-over-year comp; paired with an overall brand sales decline of 45.42% YoY and an average price up 10.94% YoY, the mix points to stabilization via product breadth rather than unit growth. The brand’s Flower rank at 15 in Ontario signals mid-pack positioning even as Flower remains the share anchor, implying that recent MoM lifts in Flower and Concentrates are offsetting steeper Pre-Roll erosion.
The pattern implies a pivot toward defending core Flower while using Concentrates and nascent Vapor Pens as volatility buffers: a 6.65% MoM gain in Flower alongside a 27.28% MoM rise in Concentrates and a 44.22% MoM surge in Vapor Pens can counter a 5.15% MoM retreat in Pre-Roll and a 35.27% YoY contraction in Flower. Given the 59.91% Flower share and a 15th-place Flower rank in Ontario, incremental share capture likely depends on maintaining the Flower MoM trajectory while shifting promotional focus from Pre-Roll, which is down 63.91% YoY, toward Concentrates where the MoM momentum is stronger; this suggests near-term positioning centered on price-pack architecture that protects average price gains while reallocating assortment toward faster-recovering segments.
Competitive Landscape
MTL Cannabis ranks #15 in ON Flower in May 2026, down 2 positions year over year from #13, and up 2 positions versus February 2026 when it sat at #17; despite a historical peak at #9 in August 2024, the brand is currently outside the top 10 while Shred moved from #2 to #1 and Back Forty / Back 40 Cannabis slipped from #1 to #2 with a -8.4% sales change year over year. Compared with Spinach holding steady at #3 and The Original Fraser Valley Weed Co. rising from #10 to #5 on +26.3% year-over-year sales, MTL Cannabis’s two-rank decline year over year and two-rank recovery over three months indicate mid-pack volatility rather than momentum, implying the current trajectory points to stabilization below prior peak unless mix or distribution shifts materially.
Notable Products
Jungl' Cake Pre-Roll 7-Pack (3.5g) posted the steepest pullback in May 2026 at -13.0% MoM, slipping to rank 8 while Sage N' Sour Pre-Roll 3-Pack (1.5g) also declined -10.9% yet held rank 1, which implies pack-size pressure is concentrated in multi-pack formats rather than the flagship single format. In contrast, Wes' Coast Kush Hash (2g) surged 40.8% MoM to rank 4, and Sage n' Sour Hash (2g) climbed 14.9% at rank 6, indicating concentrates are gaining share even as pre-rolls faced mixed momentum. Four of the top ten are Pre-Roll SKUs while three are Flower SKUs, and the leading pre-roll still generated $174,894 despite the decline, which suggests the brand’s volume engine remains in pre-rolls but the growth vector is shifting toward hash-led concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
