.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, MTL Cannabis concentrated 54.73% of sales in Flower with a year-over-year decline of 34.10% and a month-over-month drop of 4.69%, while Pre-Roll held 32.24% share despite a 51.91% year-over-year slide but rebounded month-over-month by 17.17%. Concentrates accounted for 11.57% share with a 28.97% year-over-year decline and a 1.34% month-over-month gain, and Vapor Pens were 1.46% share with a 2.24% month-over-month uptick and no year-over-year baseline. With overall brand sales down 39.89% year over year and average price up 5.95%, the mix now leans on Flower for scale but relies on Pre-Roll and Concentrates for incremental momentum, implying a shift toward value-accessible formats even as price points edge higher.
The pattern implies that MTL Cannabis is trading breadth for depth: heavier reliance on Flower (54.73% share, rank 17 in Flower in Saskatchewan) sets the baseline, but category resilience depends on Pre-Roll’s month-over-month recovery of 17.17% and Concentrates’ 1.34% lift amid double-digit year-over-year declines of 51.91% and 28.97%, respectively. With the brand’s 24‑month sales down 66.91% alongside a higher average price, the path to stabilization likely rests on sustaining the Pre-Roll rebound while containing Flower’s 4.69% month-over-month erosion, positioning MTL Cannabis to prioritize faster-cycling SKUs and moderate price ladders to regain share without overextending into low-velocity Vapor Pens at 1.46% share.
Competitive Landscape
MTL Cannabis sits at rank #19 in ON Flower in July 2026, down 2 positions from #17 year over year and flat versus April 2026’s #17, while its historical peak was #9 in August 2024; in contrast, Shred moved up from #2 to #1 with a 17.23% sales lift year over year and Spinach advanced from #4 to #2 on 31.07% YoY growth, whereas Back Forty / Back 40 Cannabis slipped from #1 to #4 alongside a -5.44% YoY decline; the mix of competitor gains at the very top and slippage among mid-tier leaders implies MTL Cannabis’s two-rank YoY drop and three-month stagnation signal a crowded middle where upward mobility will likely require share capture from weakening incumbents rather than chasing the accelerating top two.
Notable Products
Wes' Coast Kush Pre-Roll 3-Pack (1.5g) posted the largest move in July 2026 with a +74.3% MoM surge to rank 8, while Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) climbed +61.0% to rank 2. Sage N' Sour Pre-Roll 3-Pack (1.5g) held rank 1 with +5.6% MoM, and West Coast Kush (3.5g) slipped -7.7% at rank 7. Four of the top ten are Pre-Roll SKUs, with two of them rising more than +60% MoM and one holding the top rank, indicating format-led momentum that is outpacing flower stability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
