MTL Cannabis

Data Snapshot: May 04, 2024
MTL Cannabis Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

54

Product Count

SKUs

MTL Cannabis

Overview

MTL Cannabis is a Montreal-based, privately owned entity and parent company of Abba Medix Corp. and Montréal Medical Cannabis Inc., known for their localized dedication to modernizing street cannabis culture. Operating from a spacious 57,000 sq ft licensed facility with potential for extension, the brand is recognized as one of Canada's rapidly growing dried flower consumer brands since its recreational market debut in October 2020.
Markets

MTL Cannabis Locations

Product Trends

MTL Cannabis Categories

MTL Cannabis Sales

Market Insights Snapshot

MTL Cannabis Historical Sales by Category

In the competitive cannabis market of British Columbia, MTL Cannabis has shown a consistent performance in both the Flower and Pre-Roll categories. Notably, in the Flower category, their ranking slightly slipped from 10th in January 2024 to 12th by April 2024, indicating a minor decline in their market position despite maintaining strong sales, with a notable figure of 524,090 in January 2024. Conversely, the Pre-Roll segment displayed a fluctuating yet promising trend, with an improvement from 17th to 13th position between January and March, before slightly dropping to 16th by April. This demonstrates MTL Cannabis's ability to maintain a solid foothold in British Columbia's Pre-Roll market, reflecting a resilient demand for their products amidst shifting market dynamics.

On the other hand, in Ontario, MTL Cannabis has demonstrated significant prowess across multiple categories, particularly in Flower and Pre-Rolls. The Flower category saw a dramatic fluctuation, with rankings moving from 6th in January to 14th in March, before slightly recovering to 11th in April. This rollercoaster performance could indicate competitive challenges or varying consumer preferences, yet they managed substantial sales, peaking at over 2.3 million in January 2024. The Pre-Roll category also showcased robust performance, maintaining a position within the top 11 across all months. Such trends suggest that while MTL Cannabis faces stiff competition in Ontario, their product quality and brand recognition keep them afloat in a turbulent market.

Apr-2024 Rank
Flower
Pre-Roll
Concentrates
22
32
12
16
11
11
10
13
7
MTL Cannabis

Competitive Landscape

In the competitive landscape of the cannabis flower category in Ontario, MTL Cannabis has experienced notable fluctuations in its rank and sales over the recent months. Starting strong at 6th place in January 2024, MTL Cannabis saw a decline to 11th in February, further dropping to 14th in March, before slightly recovering to 11th in April. This trajectory indicates a challenging period for MTL Cannabis, especially when compared to its competitors. For instance, Redecan maintained a more stable presence within the top 10, despite a slight dip to 10th place in April. Conversely, SUPER TOAST showed an impressive upward trend, moving from 13th to 9th place by April, coupled with a significant increase in sales. Other notable competitors like Versus and Big Bag O' Buds also displayed resilience, with relatively stable rankings and sales figures. This competitive analysis highlights the dynamic nature of the cannabis market in Ontario and underscores the importance for MTL Cannabis to strategize effectively to regain and improve its market position amidst stiff competition.

MTL Cannabis market ranking for ON Flower

MTL Cannabis

Notable Products

In April 2024, MTL Cannabis saw Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) leading the sales with 23,420 units, marking its position as the top-selling product in the Pre-Roll category. Following closely, West Coast Kush (3.5g) from the Flower category secured the second spot, demonstrating a significant rise from its previous third-place ranking in March. Wes' Coast Kush Pre-Roll 3-Pack (1.5g) dropped to third place despite consistently leading in the prior months, showcasing a dynamic shift in consumer preferences. Sage N' Sour Pre-Roll 3-Pack (1.5g) and Jungl' Cake Pre-Roll 3-Pack (1.5g) also made it to the top five, ranked fourth and fifth respectively, indicating a strong market presence of Pre-Roll products. The rankings reveal a notable fluctuation in product popularity, highlighting the competitive nature of the cannabis market and shifting consumer trends over the months.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Strawberry N' Mintz Pre-Roll 3-Pack (1.5g)
Pre-Roll
3
4
1
1
West Coast Kush (3.5g)
Flower
2
5
3
2
Wes' Coast Kush Pre-Roll 3-Pack (1.5g)
Pre-Roll
1
1
2
3
Sage N' Sour Pre-Roll 3-Pack (1.5g)
Pre-Roll
5
3
5
4
Jungl' Cake Pre-Roll 3-Pack (1.5g)
Pre-Roll
4
2
4
5
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