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Oct-2025
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Overview
Market Insights Snapshot
MTL Cannabis has demonstrated varied performance across different categories and provinces in recent months. In Alberta, the brand's presence in the Flower category remained relatively stable, maintaining a rank in the mid-40s. However, it is noteworthy that MTL Cannabis did not secure a spot within the top 30 brands in Alberta's Pre-Roll category until September, where they attained a rank of 71, indicating room for growth in this segment. Meanwhile, in British Columbia, MTL Cannabis saw a decline in its Flower category ranking from 24th in July to 35th in October, suggesting increased competition or shifting consumer preferences. Their Pre-Roll category performance also declined significantly, dropping from 32nd in July to 55th by October, which could be a cause for concern.
In Ontario, MTL Cannabis has maintained a strong and consistent performance in the Concentrates category, consistently holding the 5th position over the past few months. This stability highlights their strong presence and consumer preference in this segment. However, in Ontario's Flower category, their ranking slightly dipped from 17th to 18th between July and October, while their Pre-Roll category saw a more pronounced decline from 16th to 26th over the same period. In Saskatchewan, MTL Cannabis has shown resilience in the Flower category, with their ranking fluctuating but remaining within the top 15, and a similar pattern is observed in the Pre-Roll category. Despite the challenges faced in certain markets, MTL Cannabis's consistent performance in Ontario's Concentrates category stands out as a key strength.
Competitive Landscape
In the competitive Ontario flower market, MTL Cannabis has maintained a steady presence, holding the 17th rank in both July and August 2025, before slipping slightly to 18th place in September and October. This stability contrasts with the performance of competitors like FIGR, which saw a decline from 14th to 16th place over the same period, and LowKey, which dropped from 15th to 20th. Meanwhile, Tenzo and Potluck have shown upward momentum, with Tenzo climbing from 25th to 19th and Potluck from 22nd to 17th by October 2025. Despite a slight dip in sales from July to September, MTL Cannabis saw a rebound in October, suggesting resilience amidst a dynamic competitive landscape. This indicates that while MTL Cannabis faces challenges from rising competitors, it remains a consistent player in the market.
Notable Products
In October 2025, the top-performing product for MTL Cannabis was the Sage N' Sour Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its leading position for four consecutive months despite a decrease in sales to 9554. The Strawberry N' Mintz Pre-Roll 3-Pack (1.5g) held steady at the second rank, recovering from a dip to third place in September. Notably, Sage N Sour (3.5g) made its debut in the Flower category, securing the third position. Sage n' Sour Hash (2g) improved its standing in Concentrates from fifth to fourth place. Meanwhile, Wes' Coast Kush Hash (2g), also in Concentrates, dropped from second to fifth place, reflecting a shift in consumer preferences within the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
