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Nov-2025
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Overview
Market Insights Snapshot
HiKu has shown a consistent and impressive performance in the Tincture & Sublingual category in Washington. Over the months from August to November 2025, HiKu maintained a strong presence, improving its rank from fourth to third place. This upward movement is indicative of a growing preference for HiKu's products in this category. The brand's sales figures reflect this positive trend, with a significant increase from August to November, underscoring HiKu's strengthening market position in Washington.
While HiKu has demonstrated success in Washington's Tincture & Sublingual category, the absence of rankings in other states and categories suggests areas where the brand may not be as competitive or is yet to establish a significant presence. This could be viewed as a potential opportunity for growth and expansion if the brand chooses to focus on increasing its visibility and market share in other regions. Overall, HiKu's performance in Washington serves as a promising indicator of its potential to replicate such success in other markets.
Competitive Landscape
In the Washington Tincture & Sublingual category, HiKu has shown a notable upward trajectory in recent months, climbing from the 4th position in August 2025 to the 3rd position by November 2025. This rise in rank is indicative of a significant increase in sales, as HiKu's sales figures have nearly doubled from August to November. Despite this growth, HiKu remains behind Green Revolution and Fairwinds, which have consistently held the 1st and 2nd positions, respectively, throughout the same period. Ceres, another competitor, experienced a decline in rank, dropping from 3rd to 4th, which may have contributed to HiKu's improved standing. This competitive landscape suggests that while HiKu is gaining momentum, it still faces strong competition from the leading brands in the market.
Notable Products
In November 2025, HiKu's top-performing product was the CBD/THC 1:4 Lavender Lemonade Distillate Drink Enhancer in the Tincture & Sublingual category, maintaining its number one rank from October with sales reaching 3320 units. The CBG/THC 1:4 Strawberry Pineapple Rosin Drink Enhancer climbed back to the second spot with a significant sales increase to 2561 units. The CBD/THC 1:4 Passion Orange Guava Distillate Drink Enhancer, categorized under Beverage, dropped to third place despite previously holding the top rank in August. The Orange Mango and Grape Punch variants, both in the Tincture & Sublingual category, held steady at fourth and fifth ranks, respectively, showing consistent performance since their introduction in October. Overall, the Lavender Lemonade variant demonstrated the most substantial growth in sales and maintained a strong lead over other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
