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Aug-2025
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Overview
Market Insights Snapshot
Hometown Cultivation (OR) has shown a notable upward trajectory in the Flower category within Oregon. Starting from a rank of 50 in May 2025, the brand has made significant strides, climbing to the 22nd position by August 2025. This improvement indicates a robust growth in market presence and consumer preference for their products. The brand's sales figures reflect this positive trend, with a substantial increase from May to August. However, the brand's absence from the top 30 in earlier months suggests there may have been challenges in gaining a foothold initially, or perhaps they were still in a growth phase.
Despite not being in the top 30 brands in any other states or provinces during this period, Hometown Cultivation's focused efforts in Oregon seem to be paying off. The brand's strategy might be centered around strengthening its position in its home state before expanding further afield. This localized approach could be a double-edged sword; while it allows for a concentrated effort in a known market, it also limits exposure to potential growth opportunities in other regions. Observing how Hometown Cultivation navigates this balance in the coming months will be crucial for understanding their long-term trajectory and potential market expansion strategies.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Hometown Cultivation (OR) has shown a remarkable upward trend in recent months, moving from a rank of 50 in May 2025 to 22 by August 2025. This significant climb in rank suggests a strong increase in market presence and consumer demand. In contrast, competitors like Oregrown and Gud Gardens have experienced fluctuations, with Oregrown dropping from 5th place in May to 21st in August, and Gud Gardens falling from 3rd to 20th over the same period. These shifts indicate potential market volatility and opportunities for Hometown Cultivation (OR) to capture additional market share. Meanwhile, Self Made Farm and Midnight Fruit Company have also seen varied rankings, suggesting that the competitive dynamics are in flux, which could further benefit Hometown Cultivation (OR) as it continues its upward trajectory in sales and rank.
Notable Products
In August 2025, Hometown Cultivation (OR) saw Deadhead OG (Bulk) leading the sales as the top product, with an impressive 3481 units sold. Blue Dream (Bulk) followed closely in second place, maintaining a strong position. Jam Jam (Bulk) climbed to the third rank, showing significant improvement from its fourth place in July. Meanwhile, Jam Jam (1g) held steady in fourth place, despite a notable increase in sales from previous months. Peanut Butter Breath (3.5g) experienced a slight drop, moving from second place in June to fifth in August, indicating a shift in consumer preference towards bulk purchases.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
