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Oct-2025
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Overview
Market Insights Snapshot
Milmar Farms has shown a fluctuating performance in the Flower category within the state of Oregon. Over the months from July to October 2025, the brand's ranking has seen some variability, starting at 18th in July and dropping to 27th in September, before improving slightly to 24th in October. This indicates a dynamic market environment where Milmar Farms is facing stiff competition. The sales figures reflect this trend, with a noticeable dip in August and September before a recovery in October. Such movements suggest that Milmar Farms may be adjusting its strategies to better align with market demands and consumer preferences.
While Milmar Farms managed to maintain a presence in the top 30 brands in Oregon, the absence of rankings in other states or provinces highlights potential areas for growth or challenges in market penetration. The brand's ability to rebound in October, despite not breaking into the top 30 in other regions, suggests resilience and a possible refocus on its core market in Oregon. This performance could be indicative of strategic decisions to consolidate efforts in familiar territories or a response to external market factors. Observing how Milmar Farms navigates these challenges could provide insights into its long-term strategy and adaptability in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Milmar Farms has experienced notable fluctuations in its ranking over the months from July to October 2025. Starting from a strong position at 18th in July, Milmar Farms saw a decline to 23rd in August and further to 27th in September, before slightly recovering to 24th in October. This downward trend in rank coincides with a decrease in sales from July to September, although sales picked up again in October. In contrast, competitors like Rosebud Growers and Dog House have shown more dynamic movements, with Rosebud Growers peaking at 13th in August and Dog House climbing to 22nd by October. These shifts suggest that while Milmar Farms remains a significant player, it faces stiff competition from brands that are rapidly increasing their market presence, indicating a need for strategic adjustments to maintain and improve its market position.
Notable Products
In October 2025, Milmar Farms saw Jealousy Pre-Roll 2-Pack (1.5g) as the top performer with a sales figure of 1068 units, marking its debut in the rankings. Granddaddy Purple (3.5g) climbed to the second position from fourth place in September, indicating a significant boost in popularity. Frozen Black Cherry (3.5g) maintained a steady presence, holding the third spot consistently from August to October. Ice Cream Cake (28g) entered the rankings at the fourth position, while Oreoz (28g) followed closely in fifth. The rankings reflect a dynamic shift with new entries and steady performers, showcasing Milmar Farms' diverse product appeal.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
