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Mar-2026
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Overview
Market Insights Snapshot
Milmar Farms has shown a dynamic performance across different categories and regions. In Oregon, the brand's presence in the Flower category has fluctuated over the months. Starting at rank 20 in December 2025, they experienced a slight dip in January 2026, falling to rank 34. However, they rebounded in the subsequent months, climbing back to rank 22 by March 2026. This recovery suggests a positive trend and a potential strengthening of their market position in Oregon's Flower category. It's noteworthy that their sales volume in March 2026 showed a significant increase compared to January, indicating a successful strategy in regaining market traction.
In contrast, Milmar Farms' performance in the Pre-Roll category in Oregon is less promising. They were ranked 89 in December 2025 but failed to make it into the top 30 in the following months, indicating a potential area of concern for the brand. This absence from the top rankings could point to increased competition or a shift in consumer preferences that Milmar Farms might need to address. The lack of ranking in subsequent months highlights an opportunity for the brand to reassess its strategy in this category to regain visibility and improve its market share.
Competitive Landscape
In the competitive landscape of Oregon's flower category, Milmar Farms experienced fluctuating ranks from December 2025 to March 2026, impacting its market positioning. Despite a promising start with a rank of 20 in December 2025, Milmar Farms saw a decline to 34 in January 2026, before recovering slightly to 26 in February and 22 in March. This volatility contrasts with competitors like Kumba Hills Farms, which maintained a more consistent presence, ranking 21 in December, February, and March. Meanwhile, Cannabis Nation INC experienced a downward trend, dropping from 8 in December to 24 by March, potentially opening opportunities for Milmar Farms to capture market share. Additionally, House Party and Hecate Gardens showed varying performance, with House Party peaking at 16 in February and Hecate Gardens reaching 14 in January. These dynamics highlight the competitive pressures Milmar Farms faces, emphasizing the need for strategic adjustments to stabilize and improve its ranking and sales trajectory in the Oregon flower market.
Notable Products
In March 2026, Granddaddy Purple (3.5g) emerged as the top-performing product for Milmar Farms, climbing from the second position in February to secure the number one spot, with notable sales of 3950 units. Red Bull (1g) followed closely, having dropped from first place in February to second in March, with sales reaching 2925 units. Vice City (3.5g) maintained its third-place ranking from the previous month, demonstrating consistent performance. Girl Scout Cookies (1g) held steady in fourth place, mirroring its February rank. Milmar Unicorn (1g) entered the rankings in February at fifth place and remained there in March, indicating a stable introduction to the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
