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Sep-2025
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Overview
Market Insights Snapshot
Milmar Farms has demonstrated a notable shift in its performance across the Oregon market, particularly in the Flower category. Over the four-month period from June to September 2025, the brand's ranking in this category has gradually declined, starting at 14th place in June and dropping to 29th by September. This downward trend is mirrored by a consistent decrease in sales figures, indicating potential challenges in maintaining market share amidst competition. The steady decline in rankings suggests that Milmar Farms might be facing increased competition or other market dynamics that are impacting its standing within the Flower category in Oregon.
The absence of Milmar Farms from the top 30 brands in other states or categories during this period highlights a potential area for growth or concern, depending on their strategic objectives. The fact that they are no longer in the top 30 by September in Oregon could suggest a need for strategic adjustments to regain a competitive edge. This performance trajectory raises questions about the brand's positioning and market strategy, particularly in how they plan to address these challenges and potentially expand their footprint beyond the Oregon Flower category. While these insights provide a glimpse into their current market situation, a deeper dive into their strategic initiatives and competitive landscape could offer more comprehensive insights into their future prospects.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Milmar Farms has experienced a notable decline in rank from June to September 2025, slipping from 14th to 29th place. This downward trend in ranking correlates with a decrease in sales, which could be attributed to the rising competition from brands like Midnight Fruit Company and Hometown Cultivation (OR). Notably, Midnight Fruit Company maintained a higher rank than Milmar Farms for most of this period, despite a sales dip in August and September. Meanwhile, Hometown Cultivation (OR) made significant strides, jumping to 22nd place in August, which likely contributed to the competitive pressure on Milmar Farms. Additionally, High Noon Cultivation showed resilience by improving its rank in September, further intensifying the competition. These dynamics suggest that Milmar Farms may need to reassess its strategies to regain its market position amidst the evolving competitive pressures in the Oregon flower market.
Notable Products
In September 2025, Milmar Farms' top-performing product was Lemon Cherry Gelato (1g) in the Flower category, which ascended to the first rank with notable sales of 1760 units. Following closely was Frozen Black Cherry (3.5g), maintaining its second position from June and July, despite a dip in August. Granddaddy Purple (3.5g) emerged in the third spot, making its debut in the rankings. Banana (Bulk) and Purple Runtz (Bulk) secured the fourth and fifth ranks respectively, with Banana (Bulk) showing a slight improvement from its fifth position in August. These shifts highlight Lemon Cherry Gelato's rise to dominance and the steady performance of Frozen Black Cherry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
