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Jul-2025
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Overview
Market Insights Snapshot
Milmar Farms has shown notable performance in the Oregon market, particularly in the Flower category. In April 2025, the brand was not within the top 30, ranking at 33rd. However, by May, Milmar Farms made a significant leap to 18th place, continuing its upward trajectory to reach 13th in June. Despite a slight drop to 19th in July, the overall trend indicates a strong presence in Oregon's competitive Flower market. This pattern suggests that while Milmar Farms experienced fluctuations, their overall market position has strengthened compared to earlier in the year.
While the specific sales figures for each month are not disclosed, it is evident that Milmar Farms experienced a surge in sales from April to June, with a slight decline in July. This trend mirrors their ranking movements, suggesting a correlation between increased sales and improved market position. The absence of Milmar Farms in the top 30 in April highlights the brand's impressive recovery and growth in subsequent months. However, the minor drop in July indicates potential challenges or increased competition that the brand may need to address in order to maintain its upward momentum in Oregon's Flower category.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Milmar Farms has shown notable fluctuations in its ranking over the past few months. Starting at rank 33 in April 2025, Milmar Farms made a significant leap to rank 18 in May and further improved to rank 13 in June, before experiencing a slight decline to rank 19 in July. This upward trajectory in the earlier months suggests a strong market presence and effective strategies that boosted sales, peaking in June. However, the dip in July indicates increasing competition from brands like Frontier Farms and Derby's Farm, which have shown consistent improvement, with Derby's Farm breaking into the top 20 by July. Meanwhile, Gud Gardens experienced a sharp decline from rank 3 in May to rank 17 in July, which could have temporarily benefited Milmar Farms' position. As Milmar Farms navigates this competitive environment, maintaining its sales momentum will be crucial to regaining and sustaining a higher rank amidst these dynamic shifts.
Notable Products
In July 2025, Milmar Farms' top-performing product was Blue Dream (28g) in the Flower category, reclaiming its number one rank from April after a temporary decline in June. Frozen Black Cherry (3.5g) maintained its second-place position from June, showing consistent performance with sales reaching 2018.0. Aloha Runtz (28g) held steady at third place for two consecutive months, though its sales figures decreased slightly. GG#4 (1g) re-entered the top ranks at fourth place after being unranked in June, indicating a resurgence in popularity. Lastly, Pink Runtz (28g) made its debut in the rankings at fifth place, highlighting a new entrant in the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
