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Jun-2024
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Overview
Market Insights Snapshot
Host has shown a varied performance across different categories and states over recent months. In the Flower category within Colorado, the brand experienced a notable fluctuation in its ranking. Starting at 31st place in March 2024, Host dropped out of the top 30 for both April and May, ranking 36th and 38th respectively, before making a comeback to 29th position in June 2024. This rise back into the top 30 indicates a potential recovery or strategic shift that positively impacted their sales performance. However, the overall trend highlights some volatility, which may suggest underlying challenges in maintaining a consistent market presence in this category.
Examining the sales figures further, Host's revenue in the Flower category for Colorado demonstrates a downward trend from March to May 2024, with sales decreasing from approximately $307,632 to $209,130. Despite this decline, June 2024 saw a slight rebound to $223,939. This pattern of sales decline followed by a marginal recovery underscores the importance of strategic adjustments to regain market share. The fluctuations in both ranking and sales figures suggest that while Host has the potential to perform well, sustaining that performance consistently remains a challenge.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Host has experienced notable fluctuations in rank and sales over the past few months. Host's rank shifted from 31st in March 2024 to 29th in June 2024, indicating a modest improvement. However, this upward trend is juxtaposed against competitors such as Indico, which maintained a relatively stable position, ranking 29th in March and 28th in June. Meanwhile, Natty Rems experienced a decline from 21st to 27th, and Super Farm showed a significant rise from 39th to 32nd. Host's sales saw a dip from March to May but rebounded slightly in June, suggesting a potential recovery phase. In contrast, Cannabis Brothers also showed improvement, moving from 36th to 30th. These dynamics highlight the competitive pressures and opportunities within the Colorado Flower market, suggesting that while Host is making strides, it must continue to innovate and adapt to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product for Host was Quattro Kush (1g), which secured the number one rank with a notable sales figure of 1990.0 units. Tarts (3.5g) followed closely in the second position, while Quattro Kush (Bulk) and Cap Junky (3.5g) took the third and fourth spots respectively. Quattro Kush (3.5g) maintained its fifth position from May 2024. Compared to previous months, Quattro Kush (1g) saw a significant rise from its second place in March 2024. The rankings for Tarts (3.5g), Quattro Kush (Bulk), and Cap Junky (3.5g) are new entries for June 2024.
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