Market Insights Snapshot
Looking at the performance of the cannabis brand Host in the flower category in Colorado, there is an interesting upward trend to note. The brand started off in August 2023 ranked 34th, but by October 2023, it had broken into the top 20, securing the 19th spot. This is a significant improvement and suggests that the brand has been gaining traction in this market. However, it's worth noting that the brand maintained its 19th rank in November 2023, indicating a stabilization in its market position.
On the other hand, in the Pre-Roll category, Host's performance in Colorado is not as stellar. In fact, the brand only made it to the top 100 in September 2023, landing in the 96th position. Unfortunately, the data for the following months is not available, which suggests that the brand might not have been able to maintain a position in the top 20. This could indicate a need for the brand to revisit its strategies in this category.
In the Flower category within Colorado, Host has seen a significant improvement in its ranking, moving from the 34th position in August 2023 to the 19th position by November 2023. This upward trend indicates a positive growth trajectory for the brand. However, competition remains fierce. 710 Labs had a higher rank in September but fell to the 20th position by November. Pure Greens also showed a similar trend, moving from outside the top 20 in August to the 18th position in November. Bud Fox Supply Co and LIT, on the other hand, have been fluctuating in their rankings, indicating a less stable market position. Overall, while Host has shown a promising upward trend, it needs to continue its growth to maintain its position in the competitive Colorado Flower market.
In November 2023, the top-performing product from Host was 'Quattro Kush (3.5g)', which climbed from second place in October to first place, selling 1294 units. The second highest selling product was 'London Pound Mints (3.5g)', followed by 'Pinky's Advice (3.5g)', which moved up two spots from its fifth-place ranking in October. The fourth and fifth positions were occupied by 'Oreoz (Bulk)' and 'Root Beer Slushie (3.5g)' respectively, both making their first appearance in the top five. This indicates a dynamic market with changing consumer preferences.