.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Equinox Gardens has demonstrated a consistent presence in the Colorado market, particularly within the Flower category. Over the last few months of 2025, the brand maintained a strong ranking, oscillating between the 8th and 9th positions. This stability suggests a solid consumer base and effective brand positioning within the state. Interestingly, despite a slight dip in sales from October to December, Equinox Gardens managed to retain its ranking, indicating resilience in a competitive market. Conversely, in Washington, the brand's performance in the Flower category did not achieve similar prominence, failing to break into the top 30 in November and December, which could point to challenges in market penetration or heightened competition in that segment.
In the Pre-Roll category within Washington, Equinox Gardens has shown a more dynamic performance. The brand held a strong position, starting in the 9th spot in September and experiencing a slight decline to 12th place by December. While this movement might raise concerns, it's essential to note that the brand consistently stayed within the top 15, indicating a reliable consumer interest in their pre-roll offerings. This category's performance contrasts with the Flower category in the same state, suggesting that Equinox Gardens might have a more robust strategy or product appeal in pre-rolls. The varying performance across categories and states highlights the importance of targeted strategies to maintain and improve market positions.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Equinox Gardens has demonstrated a consistent performance, maintaining a stable rank between 8th and 9th place from September to December 2025. This steadiness is notable given the dynamic shifts observed among its competitors. For instance, In The Flow fluctuated between 8th and 10th place, while LIT (CO) consistently ranked higher, peaking at 5th place in November. Meanwhile, Green Farms made a remarkable climb from 67th in September to 10th in December, indicating a significant upward trend in sales. Despite these shifts, Equinox Gardens' sales remained relatively stable, suggesting a loyal customer base and consistent market presence. However, the brand may need to innovate or adjust strategies to climb higher in rank, especially as competitors like Dro also show potential for upward movement, jumping from 17th to 11th place by December.
Notable Products
In December 2025, the top-performing product for Equinox Gardens was Lucinda Williams (14g) in the Flower category, which climbed to the number one spot with sales reaching 1689 units. Gelato Cake (14g), also in the Flower category, slipped from its previous top ranking in November to second place, with a notable sales figure of 1279 units. Divorce Cake Shake (14g) maintained a steady presence, ranking third, despite a slight decrease in sales compared to previous months. Strawberry & Cream Shake (14g) entered the rankings in fourth place, showing a strong debut. Pink Zkittlez Popcorn (14g) rounded out the top five, maintaining its position from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
