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Jul-2025
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Overview
Market Insights Snapshot
Equinox Gardens has demonstrated notable performance in the Colorado market, particularly within the Flower category. Over the span from April to July 2025, the brand climbed from a rank of 27th to 9th, indicating a significant upward trajectory. This improvement is accompanied by a steady increase in sales, from $321,507 in April to $595,270 by July. Such a rise in rank and sales suggests that Equinox Gardens is gaining a stronger foothold in Colorado's competitive Flower market. However, the brand's presence in the Washington market for the same category has not been as robust, where it did not make it into the top 30, reflecting a potential area for growth or strategic re-evaluation.
In the Pre-Roll category within Washington, Equinox Gardens has maintained a consistent position, holding steady at 9th place from May through July 2025. This consistency is paired with a gradual increase in sales, suggesting a stable consumer base and effective product offerings in this category. The brand's ability to maintain a top 10 position in Washington's Pre-Roll market contrasts sharply with its performance in the Flower category in the same state, highlighting a potential niche strength. The disparity between these two categories within Washington could indicate differing consumer preferences or competitive pressures that Equinox Gardens might address to enhance its overall market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Equinox Gardens has shown a notable upward trajectory in rankings from April to July 2025. Starting at rank 27 in April, Equinox Gardens climbed to 9th position by July, demonstrating a significant improvement in market presence. This upward trend is particularly impressive when compared to competitors such as Bonsai Cultivation, which also improved its rank from 30th to 8th during the same period, and Billo, which moved from 22nd to 7th. Despite these competitors' advancements, Equinox Gardens managed to maintain a competitive edge, especially in July, where its sales were closely aligned with those of 14er Boulder, which ranked 11th. The brand's strategic positioning and consistent sales growth suggest a robust market strategy that has effectively countered the competitive pressures from other leading brands like LIT (CO), which experienced a decline in rank from 5th to 10th over the same period.
Notable Products
In July 2025, Divorce Cake 28g emerged as the top-performing product for Equinox Gardens, securing the number one rank in sales. Mac & Cheese 3.5g climbed to the second position, showing a significant increase from its consistent fifth place in the previous two months. Super Boof Shake 14g, which was ranked first in May, settled at the third spot in July. Divorce Cake 3.5g experienced a slight decline, moving from second in June to fourth in July, while Divorce Cake Shake 14g entered the top five for the first time. Notably, Divorce Cake 28g achieved a remarkable sales figure of 2609 units, highlighting its strong market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
