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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Equinox Gardens concentrated 74.81% of May 2026 sales in Flower with 53.20% year-over-year growth but a 9.07% month-over-month decline, while Pre-Roll held 24.57% share with a 20.14% year-over-year decline offset by 5.09% month-over-month growth; minor lines stayed below 0.33% share as Concentrates fell 30.24% year-over-year and 8.03% month-over-month, and Vapor Pens dropped 63.21% year-over-year despite a 10.53% month-over-month lift. Average price fell 5.57% year-over-year to $22.77 as the top state Colorado Flower rank sat at 6, implying volume-led gains within Flower even as short-term softness and price compression shift incremental momentum toward Pre-Rolls.
The mix tilt toward Flower at 74.81% share alongside a rank of 6 in Colorado Flower positions Equinox Gardens as a high-volume Flower player, but the 9.07% month-over-month Flower dip and 5.57% year-over-year price decline suggest elasticity-driven share defense rather than premium trading-up; concurrently, Pre-Roll’s 5.09% month-over-month growth amid a 20.14% year-over-year decline signals trial-led recovery that could diversify revenue without displacing the core. With Vapor Pens and Concentrates under 0.33% share and down 63.21% and 30.24% year-over-year respectively, the portfolio is effectively a two-category strategy, implying that sustaining May 2026’s 23.68% brand sales growth year-over-year will depend on stabilizing Flower month-over-month trends while converting Pre-Roll’s near-term gains into durable share.
Competitive Landscape
Equinox Gardens is ranked #6 in CO Flower in May 2026, improving 6 positions from #12 year over year, while holding flat versus February 2026 at #6 and coming off a peak of #5 in April 2026; in contrast, LIT (CO) sits just ahead at #5 with only a 3.24% year-over-year sales gain and Seed & Strain Cannabis Co. remains entrenched at #1 with a 62.85% year-over-year increase, indicating that Equinox Gardens’ climb from #12 to #6 closes the gap on mid-tier rivals more than on the top tier. This mix of a 6-rank YoY ascent and a one-rank slip from April 2026’s #5 suggests momentum has moderated month to month while the year-long trajectory positions Equinox Gardens to contest the #5 spot but not yet the top four.
Notable Products
Tropical Cherry (3.5g) delivered the standout move with a 230.3% month-over-month surge to $61,080 and jumped to rank 1 in May 2026, while Gelato Cake (3.5g) slipped 5.6% to rank 2, indicating share is consolidating at the very top. Gelato Cake (14g) climbed 59.3% to rank 7 and Pink Zkittlez (14g) rose 54.0% to rank 6, and with eight of the top ten being Flower SKUs, the assortment is skewing toward larger pack formats gaining momentum inside a Flower-dominant lineup. Memberberry #3 (3.5g) added 16.1% at rank 10, and Tropical Cherry (14g) holding rank 5 without a month-over-month read alongside Orange Zkittlez (14g) at rank 8 suggests stability in mid-table Flower while growth concentrates at the extremes. The pattern implies Equinox Gardens is leaning into Flower with an emphasis on scaling winning strains across sizes, using 14g lifts to reinforce a flagship 3.5g breakout at the top of the chart.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
