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Apr-2025
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Overview
Market Insights Snapshot
Equinox Gardens has shown varied performance across different states and categories, reflecting both challenges and opportunities for growth. In Colorado, the brand's presence in the Flower category experienced fluctuations, with rankings moving from 16th in January to 22nd in February, then dropping out of the top 30 in March, before recovering to 18th in April. This indicates a volatile but resilient market presence, with sales showing a notable recovery in April after a dip in March. The ability to bounce back into the top 20 suggests potential strategic adjustments or market conditions that favored their offerings.
In contrast, Equinox Gardens has maintained a more stable performance in Washington, particularly in the Pre-Roll category. Consistently ranking 11th from January through March and improving to 8th in April, the brand demonstrates a strong foothold in this segment. This stability in ranking, coupled with a steady increase in sales, highlights a robust demand for their Pre-Roll products. However, the Flower category in Washington presents a different scenario, where Equinox Gardens has not broken into the top 30, indicating room for growth or a need for strategic shifts to capture more market share in this segment.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Equinox Gardens has shown a promising upward trajectory in recent months. While starting the year at rank 11, Equinox Gardens climbed to rank 8 by April 2025, indicating a significant improvement in its market position. This ascent is particularly noteworthy given the performance of competitors like From the Soil, which also improved its rank from 9 to 7, and Lifted Cannabis Co, maintaining a steady position at rank 6. Meanwhile, 2727 Marijuana experienced a notable drop from rank 3 to 10, which could have contributed to Equinox Gardens' rise. Despite the competitive pressure, Equinox Gardens' sales have shown a positive trend, closing the gap with higher-ranked brands and suggesting a growing consumer preference for its products. This momentum positions Equinox Gardens as a brand to watch in the Washington pre-roll market.
Notable Products
In April 2025, Divorce Cake (3.5g) emerged as the top-performing product for Equinox Gardens, achieving the number one rank with sales of 1,274 units. Mac & Cheese (3.5g) maintained a strong presence in the Flower category, holding the second rank, although it experienced a drop in sales compared to March. Death Star Pre-Roll 14-Pack (7g) showed significant improvement, climbing to the third position from fifth in March. Divorce Cake Shake (14g) returned to the rankings in fourth place after not being ranked in March. MILF Infused Pre-Roll (1g) made its debut in the rankings at the fifth position, indicating a new interest in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
