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Oct-2025
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Overview
Market Insights Snapshot
Equinox Gardens has demonstrated notable performance in the Colorado market, particularly in the Flower category. Over the past four months, the brand has seen a significant upward trend, moving from the 13th position in July 2025 to an impressive 5th position by October 2025. This ascent is indicative of strong market presence and growing consumer preference within the state. The sales figures back this up, with a remarkable increase from approximately $516,349 in July to $797,979 in October, suggesting effective strategies in product placement or consumer engagement. In contrast, their performance in the Washington market for the Flower category has been less favorable, as they did not make it into the top 30 rankings for September and October, signaling potential areas for improvement or increased competition in that region.
In the Pre-Roll category within Washington, Equinox Gardens has maintained a consistent presence, although with some fluctuations in rankings. Starting at 9th place in July, the brand slipped to 16th by September but managed to recover slightly to 15th in October. This pattern suggests a competitive landscape where Equinox Gardens is striving to maintain its foothold. Despite the ranking changes, the sales figures reflect a downward trend from July to September, followed by a slight recovery in October, which may highlight seasonal demand variations or shifts in consumer preferences. This mixed performance across categories and states presents both challenges and opportunities for Equinox Gardens as they navigate the evolving cannabis market landscape.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Equinox Gardens has shown a remarkable upward trajectory in recent months. Starting from a rank of 13 in July 2025, Equinox Gardens improved to 14 in August, jumped to 9 in September, and further ascended to 5 by October. This significant climb in rank suggests a robust increase in market presence and consumer preference. In contrast, Green Dot Labs and Triple Seven (777) maintained their strong positions consistently at ranks 4 and 3, respectively, indicating a stable dominance in the market. Meanwhile, In The Flow experienced fluctuations, dropping from rank 7 in July to 11 in August and September, before recovering to 7 in October. Silver Lake also showed volatility, peaking at rank 5 in September but slightly declining to 6 in October. Equinox Gardens' impressive rise in rank, especially in October, highlights its growing competitiveness and potential to challenge the established leaders in the Colorado flower market.
Notable Products
In October 2025, Divorce Cake (3.5g) from Equinox Gardens maintained its position as the top-performing product, with sales reaching 2739 units. Strawberry & Cream Popcorn (14g) emerged as the second-best seller, making a notable entry into the rankings. Lucinda Williams (14g) secured the third position, while Gelato Cake (14g) followed closely at fourth. White 99 (14g) experienced a slight drop to fifth place from fourth in September. Compared to previous months, Divorce Cake consistently improved its sales figures, solidifying its top rank since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
