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Nov-2025
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Overview
Market Insights Snapshot
Equinox Gardens has demonstrated a robust performance in the Colorado flower market, showing a consistent upward trend in rankings from 14th in August 2025 to 5th by November 2025. This positive trajectory is mirrored by a notable increase in sales, peaking in October 2025. Such a rise in rankings suggests a strengthening brand presence and consumer preference in the state. In contrast, their performance in the Washington flower market paints a different picture. The brand did not make it to the top 30 by November 2025, indicating a potential decline in market influence or increased competition in the region.
In the pre-roll category in Washington, Equinox Gardens has maintained a relatively strong position, consistently ranking within the top 15. Although there was a slight dip from 8th in October 2025 to 13th in November, the brand's ability to stay competitive in this category suggests a stable consumer base. However, the decrease in sales from October to November could be a point of concern or an area that requires strategic adjustments. Overall, while Equinox Gardens shows promising growth in certain areas, there are also challenges that need to be addressed to ensure sustained success across all markets.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Equinox Gardens has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from a rank of 14th in August 2025, Equinox Gardens improved significantly to 5th place by November 2025. This positive trend is indicative of their increasing market presence and consumer preference. In contrast, 710 Labs showed a fluctuating pattern, initially ranking 13th in August, dropping to 18th in September, and then climbing back to 6th by November. Meanwhile, Green Dot Labs and Triple Seven (777) maintained stable positions at 4th and 3rd respectively, indicating strong brand loyalty and consistent sales. 14er Boulder also saw an improvement, moving from 15th to 7th place over the same period. Equinox Gardens' rise in rank suggests effective marketing strategies and product offerings that resonate well with consumers, setting them apart in a competitive market.
Notable Products
In November 2025, Gelato Cake (14g) emerged as the top-performing product for Equinox Gardens, climbing from a previous rank of 4 in October to secure the number 1 spot, with sales reaching 2,495 units. Divorce Cake Popcorn (14g) entered the rankings for the first time, taking the second position. Lucinda Williams (14g) maintained a consistent performance, holding steady in third place for two consecutive months. Super Lemon Haze (14g) made its debut in the rankings, landing in the fourth position. Divorce Cake Shake (14g) also appeared on the list for the first time, completing the top five products in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
