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Jul-2024
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Overview
Market Insights Snapshot
Shift Cannabis has shown notable performance fluctuations across different product categories and states. In Colorado, the brand's Flower category saw a significant rise from rank 28 in April 2024 to rank 16 in June 2024, before dropping to rank 30 in July 2024. This movement indicates a volatile but active presence in the Flower market. Meanwhile, their Pre-Roll category experienced a similar trend, peaking at rank 15 in May 2024 but falling out of the top 30 by July 2024. This decline could be seen as a negative indicator, suggesting potential challenges in maintaining market share within this category.
In the Vapor Pens category, Shift Cannabis has demonstrated a more consistent improvement. Starting from rank 54 in April 2024, the brand gradually climbed to rank 37 by July 2024. This steady upward trend suggests a growing acceptance and popularity of their Vapor Pens in the Colorado market. However, it is essential to note that while the brand has made strides in this category, it still has room for improvement to break into the top 30. These insights provide a glimpse into Shift Cannabis's performance dynamics, highlighting both their successes and areas needing attention.
Competitive Landscape
Shift Cannabis has experienced notable fluctuations in its rank and sales within the Colorado flower category over recent months. In April 2024, Shift Cannabis was ranked 28th, improving to 25th in May and peaking at 16th in June, before dropping to 30th in July. This volatility suggests a competitive and dynamic market landscape. Competitors such as Nuhi and CG Labs have shown more consistent performance, with Nuhi maintaining a rank within the top 50 and CG Labs showing a steady climb from 46th to 34th. Meanwhile, Silver Lake and Sunshine Extracts have demonstrated significant sales volumes, with Silver Lake initially ranking 5th in April but declining to 29th by July, and Sunshine Extracts improving from 48th to 28th over the same period. These trends indicate that while Shift Cannabis has shown potential for rapid growth, it faces stiff competition from brands that are either more stable or experiencing their own growth trajectories in the Colorado flower market.
Notable Products
In July 2024, the top-performing product for Shift Cannabis was Mixed Sativa Pre-Roll (1g), which climbed from fifth place in June to first place in July, achieving notable sales of 5009 units. Indica Blend Pre-Roll (1g) also saw a significant rise, moving from unranked in June to second place in July with 4041 units sold. Dankarooz Pre-Roll (1g) maintained its position at third place from June to July with sales of 3805 units. Milano Cookies Pre-Roll (1g) entered the rankings at fourth place with 2705 units sold. Milano Cookies (Bulk) saw a drop from second place in April to fifth place in July, with sales of 2663 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
