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Jun-2024
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Overview
Market Insights Snapshot
Shift Cannabis has shown a notable upward trend in the Flower category within Colorado. Starting from a rank of 30 in March 2024, the brand has steadily climbed to rank 18 by June 2024. This improvement is mirrored by a positive sales trajectory, indicating growing consumer preference and market penetration in this category. In contrast, the brand's performance in the Vapor Pens category has not been as strong, with rankings fluctuating outside the top 30 for several months before achieving a rank of 37 in June 2024. This suggests that while Shift Cannabis is gaining traction in the Flower category, it faces challenges in maintaining a consistent presence in the Vapor Pens market.
In the Pre-Roll category, Shift Cannabis experienced mixed results in Colorado. The brand started at rank 17 in March 2024 and saw a minor dip to rank 18 in April 2024, followed by a rise to rank 15 in May 2024, before dropping back to rank 20 in June 2024. These fluctuations indicate a volatile market position, possibly influenced by competitive pressures or seasonal changes in consumer demand. Despite these ups and downs, the brand managed to stay within the top 30, signaling a resilient presence in the Pre-Roll category. Overall, while Shift Cannabis demonstrates strong growth potential in certain categories, it will need to address the inconsistencies in others to solidify its market position.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Shift Cannabis has shown a notable upward trend in rank over the past four months, moving from 30th place in March 2024 to 18th place in June 2024. This improvement in rank suggests a positive trajectory in market presence and consumer preference. In comparison, Bonsai Cultivation experienced fluctuating ranks, peaking at 8th in April 2024 but dropping to 17th by June 2024, indicating potential volatility in their market performance. LoCol Love (TWG Limited) also saw a rise to 14th place in May 2024 but fell back to 20th in June 2024, suggesting inconsistency. Meanwhile, Pure Greens and Antero Sciences showed more stable but modest improvements, with Pure Greens climbing from 34th to 19th and Antero Sciences moving from 19th to 16th over the same period. These dynamics highlight Shift Cannabis's relative stability and growth potential in a competitive market, making it a brand to watch for continued upward momentum.
Notable Products
In June 2024, the top-performing product from Shift Cannabis was Glueball Pre-Roll (1g) with notable sales of 7,860 units. Fritter Cake Pre-Roll (1g) followed closely in second place, while Dankarooz Pre-Roll (1g) secured the third spot. Mixed Sativa Pre-Roll (1g) ranked fourth, dropping from its previous top position in March 2024. Lemon Headz Pre-Roll (1g) rounded out the top five, having previously held the number one spot in May 2024. This shift in rankings highlights a dynamic market with changing consumer preferences.
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