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Aug-2025
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Overview
Market Insights Snapshot
Shift Cannabis has demonstrated varied performance across different product categories in Colorado. In the Flower category, the brand experienced a notable fluctuation in rankings, starting from 22nd place in May 2025 and climbing to 16th by July, only to drop significantly to 29th in August. This downward movement in August might indicate a potential area of concern, especially given the otherwise positive trend in the earlier months. The Pre-Roll category showed a more stable performance, with rankings improving from 39th in May to 25th in August. This consistent improvement suggests a strengthening position in the market, which could be a promising sign for the brand's future in this category.
In the Vapor Pens category, Shift Cannabis has not yet broken into the top 30, with rankings peaking at 40th in June before slightly declining to 44th by August. Despite not reaching the top tiers, the brand's sales figures in this category still reflect a significant presence, particularly in June when sales peaked. This indicates that while the brand may not be leading in terms of rank, there is a consistent consumer base for their vapor products. Overall, the performance across these categories highlights areas where Shift Cannabis could focus on strategic improvements, particularly in the Flower and Vapor Pens segments, to enhance their market presence in Colorado.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Shift Cannabis has experienced notable fluctuations in its ranking over the summer of 2025. Starting in May at rank 22, Shift Cannabis improved its position to 17 in June and further to 16 in July, indicating a positive trend in market performance. However, by August, the brand slipped back to rank 29, suggesting a potential challenge in maintaining its upward momentum. This fluctuation is significant when compared to competitors such as The Health Center, which also saw a decline from rank 15 in May to 27 in August, and BULK Cannabis Co, which experienced a similar drop from rank 24 in May to 28 in August. Despite these challenges, Shift Cannabis's sales figures remained competitive, particularly in June and July, where they surpassed those of Prohibition Herb and NOBO, highlighting its resilience in a fluctuating market.
Notable Products
In August 2025, Juicee J (Bulk) emerged as the top-performing product for Shift Cannabis, leading the sales with 9,930 units sold. Glueball (Bulk) secured the second spot, demonstrating strong sales performance. Oreoz (Bulk), which was the top-ranked product in July, experienced a slight drop to third place in August, reflecting a decrease in sales from 10,585 to 7,613 units. Gary Payton (Bulk) entered the top five, ranking fourth, while Sour Chillz #7 (Bulk) rounded out the top five with a consistent presence. This shift in rankings indicates a dynamic sales environment where new products are gaining traction while previously top-ranked items are facing increased competition.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
