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Aug-2024
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Overview
Market Insights Snapshot
TREES has shown notable performance fluctuations across different categories in Colorado. In the Concentrates category, TREES demonstrated a consistent upward trajectory, climbing from a rank of 64 in May 2024 to 26 by August 2024. This significant improvement suggests a growing consumer preference for their concentrates, with sales increasing from 19,089 to 68,367 units over the same period. Conversely, the Flower category saw a decline in August 2024, dropping to the 15th position from a peak of 6th in June 2024. Despite this dip, the brand maintained a strong presence in the top 15, indicating resilience in the market.
In the Pre-Roll category, TREES experienced a downward trend, falling out of the top 30 by August 2024 after ranking 36th in May 2024. This decline could signal a shift in consumer preferences or increased competition within the category. On the other hand, the Vapor Pens category showed mixed results; after a significant drop to 67th place in July 2024, TREES rebounded to 35th in August 2024. This volatility underscores the competitive nature of the vapor pen market in Colorado and highlights the brand's ability to recover and adapt to market dynamics.
Competitive Landscape
In the highly competitive Colorado flower market, TREES has experienced notable fluctuations in its rank and sales over recent months. TREES saw a strong performance in June and July 2024, securing the 6th and 7th positions, respectively, but experienced a significant drop to the 15th position in August 2024. This decline could be attributed to the rising competition from brands like Super Farm, which made a remarkable leap from the 72nd rank in July to the 14th rank in August, and Rocky Mountain High, which improved its position from 22nd in July to 17th in August. Additionally, 14er Gardens has shown consistent upward movement, reaching the 9th rank in July before settling at the 13th rank in August. Meanwhile, 710 Labs has seen a steady decline, dropping from the 9th rank in May to the 16th rank in August. These shifts highlight the dynamic nature of the market and suggest that TREES needs to strategize effectively to regain and maintain its higher ranking amidst intensifying competition.
Notable Products
In August 2024, the top-performing product for TREES was Lilac Diesel Distillate Cartridge (1g) in the Vapor Pens category, which ascended from fifth place in July to first place, achieving sales of 5723 units. Tangidos (Bulk) in the Flower category secured the second spot, improving from the fourth position in the previous month with notable sales of 2751 units. Nina's Web Distillate Cartridge (1g) in the Vapor Pens category entered the rankings at third place. Pxyx Styx (Bulk) in the Flower category debuted at fourth place. Secret Cherries Pre-Roll (1g) in the Pre-Roll category saw a significant drop from first place in July to fifth place in August, with sales dropping to 1334 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
