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Nov-2025
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Overview
Market Insights Snapshot
Hot Sugar has demonstrated consistent performance in the Edible category in Washington, maintaining a steady third-place ranking from August through November 2025. This stability in ranking indicates a strong foothold in the market, despite a slight fluctuation in monthly sales figures. Notably, there was a decrease in sales from August to September, but the brand managed to recover with incremental increases in the subsequent months. Such resilience in maintaining a top-three position suggests effective brand strategies and consumer loyalty in this specific category within the state.
In other states and categories, the absence of Hot Sugar in the top 30 rankings could be interpreted in multiple ways. It might indicate a lack of market penetration or competitive edge in those areas, which could be a focal point for future strategic planning. Alternatively, the absence could reflect a strategic decision by Hot Sugar to concentrate efforts and resources in markets like Washington where they already have a strong presence. Understanding the brand's performance across different states and categories requires a closer look at regional market dynamics and consumer preferences, which could reveal opportunities for growth and expansion.
Competitive Landscape
In the Washington edible market, Hot Sugar consistently maintained its position as the third-ranked brand from August to November 2025. Despite this steady rank, Hot Sugar faces stiff competition from brands like Wyld, which has dominated the top spot, and Green Revolution, holding a firm second place. While Hot Sugar's sales figures show a positive trend with incremental increases each month, the brand still trails behind Wyld, whose sales are significantly higher, and Green Revolution, which also outpaces Hot Sugar in sales. The consistent ranking of Hot Sugar suggests a solid market presence, but the brand may need to innovate or adjust strategies to close the gap with these leading competitors and potentially climb the ranks.
Notable Products
In November 2025, Hot Sugar's top-performing product was Sour Watermelon Fruit Drop 10-Pack (100mg), maintaining its consistent number one rank across the past four months, with sales of 3,924 units. CBN/THC 1:1 Huckleberry Gummies 10-Pack (100mg CBN, 100mg THC) held steady at the second position since September, reflecting a stable demand. Peach Mango Fruit Drop 10-Pack (100mg) remained in third place, showing a slight increase in sales from October. Green Apple Fruit Drop 10-Pack (100mg) improved its ranking to fourth, continuing its upward trend from fifth place in October. Indica Blue Raspberry Live Resin Gummiez 10-Pack (100mg) dropped to fifth place, indicating a decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
