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Sep-2025
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Overview
Market Insights Snapshot
Hot Sugar has consistently maintained a strong presence in the Washington edibles category, holding a steady rank of 3rd place from June through September 2025. This consistent ranking indicates a robust performance in the market, despite a slight dip in sales from August to September. The brand's ability to sustain its position in the top three suggests a loyal customer base and effective market strategies in Washington's competitive edibles sector.
In contrast, Hot Sugar's absence from the top 30 brands in other states and categories highlights potential areas for growth and expansion. This lack of presence could be seen as a missed opportunity to capitalize on other regional markets or product categories. By analyzing the factors contributing to their strong performance in Washington, Hot Sugar may be able to replicate its success in new markets or diversify its product offerings to capture a larger share of the overall cannabis market.
Competitive Landscape
In the Washington edible market, Hot Sugar consistently maintained its position as the third-ranked brand from June to September 2025, indicating a stable presence in the competitive landscape. Despite a slight decline in sales from August to September, Hot Sugar's rank remained unchanged, suggesting that its competitors did not capitalize on this dip to overtake it. Notably, Wyld held the top spot throughout this period with significantly higher sales, showcasing a strong market dominance. Meanwhile, Green Revolution consistently ranked second, also with higher sales than Hot Sugar. Journeyman and Craft Elixirs fluctuated between the fourth and fifth positions, indicating a more volatile performance compared to Hot Sugar. This stability in rank for Hot Sugar amidst fluctuating sales suggests a loyal customer base and effective brand positioning, although there is room for growth to challenge the top two brands.
Notable Products
In September 2025, the top-performing product from Hot Sugar was the Sour Watermelon Fruit Drop 10-Pack (100mg), maintaining its number one rank consistently from previous months with sales of 4147 units. The CBN/THC 1:1 Huckleberry Gummies 10-Pack (100mg CBN, 100mg THC) reclaimed its second position after dropping to third in August. Peach Mango Fruit Drop 10-Pack (100mg) experienced a slight decline, moving from second in August to third in September. Green Apple Fruit Drop 10-Pack (100mg) improved its standing, rising from fifth in July and August to fourth in September. Blue Raspberry Fruit Drop 10-Pack (100mg) returned to the rankings in September, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
