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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Hot Sugar operated as a single-category player in May 2026 with Edible at 100.0% of mix, posting a year-over-year sales change of -8.14% alongside a month-over-month uptick of 2.82%. Average price moved -5.12% year over year to $8.54, indicating price compression concurrent with the slight month-over-month volume or velocity lift implied by the 2.82% growth. With Edible holding the entire mix and Washington as the top market, the brand’s concentration paired with a category rank of 3 in Edible suggests share defense is relying on incremental monthly gains despite a year-over-year pullback; the pattern implies that Hot Sugar is leaning on pricing and throughput within Edible rather than diversification, aiming to translate small monthly improvements into sustained positioning.
The -8.14% year-over-year decline against a 2.82% month-over-month increase implies that Hot Sugar’s pricing and promotional stance in Edible is helping near-term momentum while longer-cycle demand remains below last year’s baseline. The category rank of 3 in Edible, combined with a 100.0% category concentration, implies the brand’s positioning depends on depth within Edible rather than cross-category expansion, with the -5.12% price shift acting as a lever to stabilize volume and protect ranking. This pattern suggests that maintaining or improving the number 3 rank will require continued efficiency at current price tiers and targeted mix within Edible subtypes, because the single-category reliance amplifies sensitivity to price moves and month-to-month swings.
Competitive Landscape
Hot Sugar sits at rank #3 in Washington Edible for May 2026, unchanged from #3 in May 2025, while holding #3 in February 2026 as well and matching its peak rank of #3 in May 2026; in contrast, Wyld remained at #1 with approximately 26.5% year-over-year sales growth and Green Revolution held #2 with about 15.8% year-over-year growth, whereas Journeyman stayed at #4 with roughly 1.6% growth and Craft Elixirs stayed at #5 while declining about 6.4% year over year; the flat rank at #3 over both the year and the last three months, amid competitors gaining or losing share, implies Hot Sugar’s current positioning is stable but requires incremental share capture to break the #2 barrier.
Notable Products
Sour Watermelon Fruit Drop 10-Pack (100mg) posted the steepest decline in May 2026 at -14.47% while slipping to rank 2, even as Peach Mango Fruit Drop 10-Pack (100mg) rose 14.15% to rank 1. Green Apple Fruit Drop 10-Pack (100mg) advanced 14.74% at rank 3 and Blue Raspberry Fruit Drop 10-Pack (100mg) grew 16.36% at rank 4, whereas CBN/THC 1:1 Huckleberry Gummies 10-Pack (100mg CBN, 100mg THC) dipped -2.52% at rank 5 despite leading the category by $34,852. With all top-10 SKUs in the Edible category and multiple Fruit Drop flavors clustered in the top four, the mix points to flavor-led rotation concentrating share in standard 100mg packs while specialty CBN/THC formats act as a secondary pillar rather than the primary growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
