Market Insights Snapshot
In the beverage category, Hot Sugar has been consistently ranked outside the top 20 brands in the state of Washington over the period of August to November 2023. Although the brand's sales have shown some fluctuations, the ranking remained unchanged at 24. This suggests that while Hot Sugar is maintaining a steady presence in the market, it has not been able to break into the top 20 beverage brands in the state. This could be seen as an area for potential growth and improvement for the brand.
On the other hand, Hot Sugar has demonstrated a stronger performance in the edibles category in Washington. The brand has consistently ranked within the top 5 between August and November 2023. This indicates that Hot Sugar has a solid foothold in the edibles market. However, there was a slight drop in ranking from 4th to 5th place between September and October, indicating a possible increase in competition. Despite this, sales in this category have remained relatively stable, suggesting a steady demand for Hot Sugar's edible products.
In the edible category within the Washington state market, Hot Sugar has seen some fluctuations in rank over the period from August to November 2023. Starting at 4th place in August, it maintained its position in September but dropped to 5th in October and November. This is indicative of a slight decrease in sales, as it was surpassed by brands like Green Revolution and Journeyman, which climbed in rank over the same period. However, Hot Sugar still outperformed Ceres and Smokiez Edibles, which held steady at 6th and 7th place respectively. The data suggests that while Hot Sugar may be facing increased competition, it remains a strong contender in the top 5 brands in the Washington edibles market.
In November 2023, Hot Sugar's top-selling product was the Sour Watermelon Fruit Drop 10-Pack (100mg) with a notable sales figure of 7226 units. This product moved up one rank from the previous month, overtaking the CBN:THC1:1 Huckleberry Gummies 10-Pack (100mg CBN, 100mg THC), which dropped to the second position. The third, fourth, and fifth positions remained consistent with the Peach Mango Fruit Drop 10-Pack (100mg), Blue Raspberry Fruit Drop 10-Pack (100mg), and Green Apple Fruit Drop 10-Pack (100mg) respectively. These rankings have remained unchanged for the past three months. It's worth mentioning that all these top-performing products fall under the Edible category.