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Jul-2025
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Overview
Market Insights Snapshot
Hot Sugar has maintained a consistent performance in the Washington market, particularly within the Edible category. Over the past four months, the brand has consistently held the 3rd position in this category, indicating a stable consumer base and strong brand presence. Despite a slight fluctuation in sales figures—dipping from May to June and then rising again in July—the brand's rank has remained unchanged. This stability in ranking suggests that while there might be some volatility in monthly sales, Hot Sugar's market position is secure, at least within the Washington Edible category.
However, it's noteworthy that Hot Sugar's presence is not as prominent in other states or categories, as indicated by the absence of rankings in the top 30 outside of Washington Edibles. This could imply potential growth opportunities or challenges in expanding their footprint beyond their current stronghold. Such a scenario might prompt the brand to either consolidate its efforts in Washington or strategize on how to penetrate other markets and categories effectively. Understanding the dynamics in these other regions could provide insights into why Hot Sugar hasn't yet cracked the top ranks elsewhere.
Competitive Landscape
In the Washington Edible market, Hot Sugar has maintained a consistent rank of 3rd place from April to July 2025, indicating a stable position amidst strong competition. Notably, Wyld has dominated the top spot throughout this period, with sales figures significantly higher than those of Hot Sugar, suggesting a strong consumer preference for their products. Meanwhile, Green Revolution has consistently held the 2nd rank, also outperforming Hot Sugar in sales, which highlights the competitive pressure Hot Sugar faces from these leading brands. Despite this, Hot Sugar's sales have shown resilience, with only a slight dip in June, followed by a recovery in July. The brand's ability to maintain its rank suggests a loyal customer base, but the challenge remains to close the sales gap with the top two competitors. Additionally, Craft Elixirs and Journeyman have been closely trailing, with Journeyman briefly surpassing Craft Elixirs in July, indicating a dynamic market environment where Hot Sugar must continuously innovate to defend its position.
Notable Products
For July 2025, the top-performing product from Hot Sugar was the Sour Watermelon Fruit Drop 10-Pack (100mg) in the Edible category, maintaining its position as the number one seller for four consecutive months with sales reaching 4574 units. The CBN/THC 1:1 Huckleberry Gummies 10-Pack (100mg CBN, 100mg THC) followed closely as the second best-seller, consistently holding the second rank since April. Peach Mango Fruit Drop 10-Pack (100mg) secured the third position, exhibiting stability in its ranking over the months. Blue Raspberry Fruit Drop 10-Pack (100mg) remained in fourth place, showing a slight increase in sales compared to June. Lastly, the Green Apple Fruit Drop 10-Pack (100mg) consistently held the fifth position since its reappearance in June, maintaining steady sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
