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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Craft Elixirs concentrated 99.97% category share in Edible while Beverage accounted for 0.03%, with Edible up 1.64% month over month but down 6.41% year over year; Beverage declined 9.32% MoM and 83.55% YoY. Average price moved down 2.48% YoY to $15.32, and the brand held rank 5 in Edible in Washington, indicating stable shelf presence despite a 6.55% YoY sales contraction and only marginal MoM lift concentrated in one category; the pattern implies the portfolio is effectively a single-category bet where modest MoM recovery in Edible must offset structural YoY softness.
With 99.97% of sales in Edible and rank 5 in Washington Edible, the 1.64% MoM gain against a 6.41% YoY drop points to reliance on base retention rather than mix expansion, while Beverage’s 83.55% YoY decline and 0.03% share signal limited traction for diversification. The 2.48% YoY price decline alongside a 6.55% YoY sales decrease suggests volume has not fully compensated for price pressure, implying the positioning is anchored in Edible depth where incremental pricing or pack architecture may drive recovery more efficiently than extending into Beverage.
Competitive Landscape
Craft Elixirs sits at rank #5 in WA Edible for May 2026 with no year-over-year rank change from #5, and no three-month shift from #5, while its peak of #4 in July 2025 indicates a one-position slide since last summer; in contrast, Wyld holds #1 now and held #1 a year ago, and Hot Sugar remains at #3 despite a -8.14% sales YoY change, suggesting stability at the top three even as momentum diverges. Green Revolution stays fixed at #2 with approximately +15.80% sales YoY, and Journeyman is steady at #4 with about +1.56% YoY, placing Craft Elixirs one rank behind a modestly growing rival and two ranks behind a faster grower; this flat rank trajectory, alongside a one-rank drop from its July 2025 peak, implies Craft Elixirs must capture share from neighboring tiers to re-enter the top four.
Notable Products
Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg) delivered the sharpest movement in May 2026 with a +254.7% month-over-month surge that propelled it to rank 2, while Pioneer Squares - Black & Blueberry Fruit Nom Chews 10-Pack (100mg) fell 62.5% yet held rank 1. Pioneer Squares - Ruby Grapefruit Fruit Nom 10-Pack (100mg) advanced 17.0% at rank 10, and Pioneer Squares - Lemon Mandarin Fruit Nom Fruit Chews 10-Pack (100mg) gained 7.4% at rank 9. With ten of the top ten SKUs concentrated in Edibles and only one dollar figure cresting above $78,000, the pattern implies a pivot toward breadth within the Fruit Nom Chews line where volatility in a flagship is being offset by rapid scaling of adjacent flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
