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Dec-2025
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Overview
Market Insights Snapshot
Craft Elixirs has maintained a consistent performance in the Edible category within Washington, holding a steady 5th place rank from September through December 2025. This stability in ranking indicates a strong market presence and consumer loyalty in the state. The brand's sales figures show a positive trend, with a notable increase in December, suggesting a successful strategy during the holiday season. However, it's worth noting that Craft Elixirs did not appear in the top 30 brands in any other state or category during this period, which could imply a need for expansion or increased competitiveness in broader markets.
The steady ranking in Washington's Edible category reflects Craft Elixirs' ability to maintain its market position amidst potential competition. Despite the absence of rankings in other states, the consistent performance in Washington could serve as a strong foundation for future growth. The observed sales growth in December, compared to previous months, might indicate successful promotional activities or product launches that resonated well with consumers. This performance in Washington could provide valuable insights and strategies for the brand as it considers entering new markets or enhancing its presence in other states.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Craft Elixirs consistently held the 5th rank from September to December 2025, showcasing a stable position amidst fluctuating market dynamics. Despite facing stiff competition from brands like Journeyman and Hot Sugar, which maintained higher ranks at 4th and 3rd respectively, Craft Elixirs demonstrated resilience with a notable increase in sales from $590,067 in September to $725,176 in December. This upward sales trend suggests effective market strategies and consumer loyalty. Meanwhile, competitors such as Swifts Edibles and Good Tide remained below Craft Elixirs, indicating a competitive edge in maintaining consumer preference. The consistent ranking and sales growth of Craft Elixirs highlight its robust market presence and potential for further expansion in the Washington edible cannabis sector.
Notable Products
In December 2025, the top-performing product for Craft Elixirs was Pioneer Squares - Black & Blueberry Fruit Nom Chews 10-Pack (100mg), maintaining its consistent first-place ranking from previous months with sales reaching 6118 units. Pioneer Squares - Watermelon Kiwi Fruit Nom Chews 10-Pack (100mg) climbed to the second position, showing a significant increase in sales compared to prior months. Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg) ranked third, dropping one place from its steady second position in earlier months. Pioneer Squares - Pineapple Crush Fruit Nom Chews 10-Pack (100mg) held its fourth place consistently, indicating stable performance. Finally, Pioneer Squares - THC/CBG 1:1 Key Lime Pie Fruit Nom Chews 10-Pack (100mg THC, 100mg CBG) remained in the fifth position, showing a positive sales trend despite lower overall figures compared to its peers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
