Market Insights Snapshot
In the Beverage category, Craft Elixirs has consistently remained outside the top 20 brands in Washington from August to November 2023. The brand ranked 25th in August and October, and 26th in September and November. While this may initially appear as a concern, it's important to note that the brand's sales have shown an upward trend, nearly doubling from August to October. This suggests that while Craft Elixirs may not yet be a top player in the Beverage category, it is gaining momentum and could potentially rise in the rankings in the near future.
On the other hand, Craft Elixirs has demonstrated impressive performance in the Edible category in Washington. The brand has consistently ranked 2nd from August to November 2023, indicating its strong presence and popularity among consumers in this category. The sales have remained relatively stable, with minor fluctuations, suggesting a steady demand for Craft Elixirs' Edible products. This consistent high ranking and stable sales performance highlight the brand's strength and potential in the Edible category.
In the edible category in Washington, Craft Elixirs has consistently maintained its second position from August to November 2023, showing a stable market presence. However, it's worth noting that its sales have been on a slight decline over these months. WYLD, the leading brand, has consistently outperformed Craft Elixirs, suggesting a wider market acceptance. Meanwhile, Journeyman, another competitor, has been trailing behind Craft Elixirs but moved up to tie in rank in November. Green Revolution has shown a promising upward trend, improving its rank from 5th to 3rd place and increasing sales over the same period. These dynamics indicate a highly competitive market where Craft Elixirs needs to strategize effectively to maintain its position and counter the rising competition.
In November 2023, Craft Elixirs' top-performing product was the Pioneer Squares - Black & Blueberry Fruit Nom 10-Pack (100mg) with 9744 units sold. Following closely was the Pioneer Squares - Pineapple Crush Fruit Nom Chews 10-Pack (100mg), ranking second, and the Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg), ranking third. The Pioneer Squares - Watermelon Kiwi Fruit Nom Chews 10-Pack (100mg) dropped to fourth place from its previous second position in October 2023. Lastly, the Pioneer Squares - Sour Cherry Fruit Nom Chews 10-Pack (100mg) maintained its fifth position as it did in the past three months.