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Jan-2026
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Overview
Market Insights Snapshot
Craft Elixirs has consistently maintained a strong presence in the Washington market, particularly in the Edible category. Over the four-month period from October 2025 to January 2026, the brand secured the 5th position in the rankings consistently, indicating a stable performance and a solid foothold in the state. The consistent ranking suggests a loyal customer base and effective market strategies. Despite a slight dip in sales in November 2025, the brand rebounded with an increase in December, showcasing resilience and the ability to adapt to market dynamics.
Interestingly, Craft Elixirs did not appear in the top 30 rankings in any other state or province for the Edible category during this period. This absence highlights the brand's concentrated market strategy, focusing heavily on Washington rather than diversifying across multiple regions. While this approach ensures a strong presence in one area, it also suggests potential opportunities for expansion and growth in other markets. The brand's consistent ranking within Washington provides a solid foundation from which to explore new territories and categories in the future.
Competitive Landscape
In the competitive landscape of the Washington edible market, Craft Elixirs has consistently maintained its position at rank 5 from October 2025 to January 2026. Despite facing strong competition, Craft Elixirs has shown resilience in holding its rank, even as sales fluctuated slightly, peaking in December 2025. Competitors such as Journeyman and Hot Sugar have consistently outperformed Craft Elixirs in terms of sales, maintaining ranks 4 and 3, respectively. Meanwhile, Swifts Edibles and Good Tide have trailed behind Craft Elixirs, holding ranks 7 and 6. The stability in Craft Elixirs' ranking suggests a loyal customer base and effective market strategies, although there is room for growth to challenge the higher-ranked competitors.
Notable Products
For January 2026, Craft Elixirs' top-performing product was Pioneer Squares - Black & Blueberry Fruit Nom Chews 10-Pack (100mg), maintaining its number one rank consistently from October 2025 through January 2026, with sales reaching 5248 units. The Pioneer Squares - Pineapple Crush Fruit Nom Chews 10-Pack (100mg) climbed to the second position in January, marking an improvement from its consistent fourth place in the previous months. Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg) held its ground in third place, showing stability in its performance. Meanwhile, Pioneer Squares - Watermelon Kiwi Fruit Nom Chews 10-Pack (100mg) saw a slight drop to fourth place in January after being second in December. Lastly, the Pioneer Squares - THC/CBG 1:1 Key Lime Pie Fruit Nom Chews 10-Pack (100mg THC, 100mg CBG) remained steady at the fifth rank throughout the four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
