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Nov-2025
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Overview
Market Insights Snapshot
Craft Elixirs has consistently maintained a strong presence in the Edible category in Washington, holding the 5th position from August to November 2025. This stability in ranking suggests a solid consumer base and effective market strategies in the state. Despite a slight fluctuation in sales figures, with a peak in August and a dip in September, the brand has managed to sustain its top 5 ranking, indicating resilience and possibly a loyal customer following. The ability to remain in the top 5 consistently over several months highlights Craft Elixirs' strong brand recognition and product appeal within the Washington market.
However, outside of Washington, Craft Elixirs does not appear in the top 30 brands in any other state or category, which could be seen as a limitation in their market penetration or geographic reach. This absence suggests that while they have a stronghold in Washington, there is potential for growth and expansion into other markets. This could be an opportunity for Craft Elixirs to explore strategies for increasing their presence and visibility in other regions, potentially leveraging their success in Washington to build brand awareness elsewhere.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Craft Elixirs consistently maintained its position at rank 5 from August to November 2025, showcasing a stable presence in the market. Despite fluctuations in sales figures, Craft Elixirs managed to hold its ground against competitors like Swifts Edibles and Good Tide, which were ranked 6th and 7th respectively during the same period. Notably, Journeyman and Hot Sugar consistently outperformed Craft Elixirs in terms of sales, securing the 4th and 3rd ranks respectively. This indicates that while Craft Elixirs has a solid foothold in the market, there is room for growth, particularly in increasing sales to potentially climb higher in rankings. The consistent ranking suggests a loyal customer base, but the brand could benefit from strategies aimed at boosting sales to compete more aggressively with higher-ranked brands.
Notable Products
In November 2025, the top-performing product for Craft Elixirs was Pioneer Squares - Black & Blueberry Fruit Nom Chews 10-Pack (100mg), maintaining its number one rank consistently since August 2025, with sales reaching 5801 units. Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg) held steady in second place, showing a slight increase in sales to 4645 units. The Watermelon Kiwi Fruit Nom Chews 10-Pack (100mg) remained in third place, while the Pineapple Crush variant kept its fourth position. Notably, the THC/CBG 1:1 Key Lime Pie Fruit Nom Chews 10-Pack (100mg THC, 100mg CBG) stayed in fifth place, consistent with its October 2025 ranking. The rankings for these top products have remained stable over the past few months, indicating a strong and consistent performance by these offerings from Craft Elixirs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
