.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Craft Elixirs has shown a consistent presence in the Washington market, particularly within the Edible category. Over the past few months, the brand has maintained a steady rank of 5th place from August through October 2025, following a slight dip from 4th place in July. This stability suggests a strong foothold in the state, despite a noticeable drop in sales from August to September, followed by a partial recovery in October. The brand's ability to remain in the top 5 indicates a solid consumer base and effective product positioning within Washington.
While Craft Elixirs has demonstrated resilience in Washington, their absence from the top 30 brands in other states and categories reveals potential areas for growth. The lack of presence outside Washington could be viewed as a missed opportunity, especially in a rapidly expanding market. However, this also highlights the brand's focused strategy and potential for targeted expansion. Exploring new markets or diversifying product offerings could be key strategies for Craft Elixirs to enhance its footprint beyond its current stronghold.
Competitive Landscape
In the Washington edible market, Craft Elixirs has maintained a steady presence, consistently ranking 5th from August to October 2025, a slight drop from 4th place in July. This stability is noteworthy given the competitive landscape, where Hot Sugar has consistently held the 3rd position, indicating a stronger market hold. Meanwhile, Journeyman has shown resilience by climbing to 4th place from 5th in July, surpassing Craft Elixirs in August. Despite this, Craft Elixirs has managed to sustain its sales, showing a slight recovery in October after a dip in September. The brand's performance is closely followed by Swifts Edibles, which has remained in 6th place, indicating a competitive but stable position just behind Craft Elixirs. As the market remains dynamic, Craft Elixirs' ability to maintain its rank amidst these shifts highlights its resilience and potential for strategic growth.
Notable Products
In October 2025, the top-performing product from Craft Elixirs was Pioneer Squares - Black & Blueberry Fruit Nom Chews 10-Pack (100mg), maintaining its consistent number one rank since July 2025 with October sales of 5606 units. Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg) held onto the second position, mirroring its rank from September. Pioneer Squares - Pineapple Crush Fruit Nom 10-Pack (100mg) remained steady at third place, showing a slight recovery in sales. Pioneer Squares - Watermelon Kiwi Fruit Nom Chews 10-Pack (100mg) consistently ranked fourth, despite fluctuating sales in previous months. Notably, the Pioneer Squares - THC/CBG 1:1 Key Lime Pie Fruit Nom Chews 10-Pack (100mg THC, 100mg CBG) maintained its fifth position, with sales showing an upward trend since its introduction in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
