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Sep-2025
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Overview
Market Insights Snapshot
Craft Elixirs has consistently demonstrated strong performance in the Edible category in Washington. Over the past few months, the brand has maintained a steady presence in the top 5, fluctuating slightly between the 4th and 5th positions from June to September 2025. This consistency indicates a robust market presence and loyal consumer base in the state. Despite a slight dip in sales from August to September, Craft Elixirs has generally shown resilience in maintaining its rank, suggesting effective market strategies and product appeal.
It is noteworthy that Craft Elixirs has not appeared in the top 30 rankings in any other states or provinces for the Edible category during this period, highlighting a potential area for growth or expansion. This absence could be viewed as a missed opportunity to capture a larger market share beyond Washington. However, their stronghold in Washington suggests a focused regional strategy that could be leveraged for future expansion. Understanding the dynamics of their performance in Washington might provide insights into replicating success in other markets.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Craft Elixirs has maintained a consistent presence, ranking 5th in June, August, and September 2025, and briefly climbing to 4th in July 2025. This stability is noteworthy given the competitive pressure from brands like Journeyman, which fluctuated between 4th and 5th place during the same period, and Hot Sugar, which consistently held the 3rd position. Despite Hot Sugar's higher ranking, Craft Elixirs' sales figures indicate a competitive edge over Swifts Edibles, which remained in 6th place throughout. The data suggests that while Craft Elixirs faces strong competition, particularly from Journeyman, its ability to maintain a solid rank amidst fluctuating sales volumes highlights its resilience and potential for growth in the Washington market.
Notable Products
In September 2025, Craft Elixirs' top-performing product was Pioneer Squares - Black & Blueberry Fruit Nom Chews 10-Pack (100mg), maintaining its number one rank from previous months with sales of 5797 units. Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg) held steady at the second position, consistent with its ranking in July, despite a slight dip from August. Pioneer Squares - Pineapple Crush Fruit Nom 10-Pack (100mg) improved its rank to third place from fourth in August. Pioneer Squares - Watermelon Kiwi Fruit Nom Chews 10-Pack (100mg) dropped to fourth place after being second in August, indicating a shift in consumer preference. The THC/CBG 1:1 Key Lime Pie Fruit Nom Chews 10-Pack (100mg THC, 100mg CBG) remained stable in fifth place, marking its presence in the top five since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
