.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Craft Elixirs has demonstrated a consistent performance in the Washington market, particularly within the Edible category. Over the span of four months, the brand maintained a steady position at rank 5, before improving to rank 4 in July 2025. This upward movement indicates a positive reception and growing popularity among consumers in Washington. The brand's consistent presence in the top 5 suggests a strong foothold in the Edible category, reflecting both consumer loyalty and effective market strategies.
While Craft Elixirs has shown promising results in Washington, it is important to note that the brand did not appear in the top 30 rankings for other states or provinces during this period. This absence might signal potential areas for growth and expansion outside of Washington. The brand's increasing sales figures within Washington, culminating in a notable rise in July, highlight the effectiveness of their offerings in this specific market. However, expanding their reach to other regions could provide Craft Elixirs with opportunities to replicate their success and enhance their overall market presence.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Washington, Craft Elixirs has demonstrated a consistent performance, maintaining a steady rank of 5th place from April to June 2025, before climbing to 4th place in July 2025. This upward movement in rank indicates a positive trend in sales performance, as Craft Elixirs surpassed Journeyman, which dropped to 5th place in July. Despite this progress, Craft Elixirs remains behind Green Revolution, which consistently holds the 2nd position, and Hot Sugar, which has maintained its 3rd place ranking. Notably, Swifts Edibles has consistently ranked 6th, indicating that Craft Elixirs has a comfortable lead over this competitor. The data suggests that Craft Elixirs is effectively increasing its market share, as evidenced by its sales growth and improved ranking, positioning it as a strong contender in the Washington edibles market.
Notable Products
In July 2025, the top-performing product for Craft Elixirs was Pioneer Squares - Black & Blueberry Fruit Nom Chews 10-Pack (100mg), maintaining its consistent first-place ranking from previous months, with sales reaching 6453 units. Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg) held steady in the second position, showing a notable increase in sales to 5326 units. Pioneer Squares - Pineapple Crush Fruit Nom 10-Pack (100mg) ranked third, continuing its upward trend from fourth place in May to third in June and July. Pioneer Squares - Watermelon Kiwi Fruit Nom Chews 10-Pack (100mg) slipped from second place in May to fourth place by July. Lastly, Pioneer Squares - Sour Cherry Fruit Nom Chews 10-Pack (100mg) made its debut in the rankings in July, starting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
