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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Craft Elixirs concentrated 99.96% of sales in Edible, holding rank 5 in Edible in Washington, while Beverage accounted for 0.04%. Edible declined 1.23% year over year and 3.45% month over month, whereas Beverage fell 80.67% year over year but rose 14.36% month over month. With average price down 2.43% year over year to $15.48 and Edible’s month-over-month contraction alongside a small Beverage rebound, the pattern implies an Edible-led base that is softening sequentially while Beverage remains too small to offset share concentration.
Brand sales declined 1.38% year over year as Edible, the dominant mix at 99.96%, carried both the 1.23% year-over-year decline and the 3.45% month-over-month pullback, while Beverage’s 14.36% month-over-month uptick at 0.04% share provides negligible lift. Maintaining rank 5 in Edible in Washington alongside a 24‑month sales change of −14.24% indicates sustained pressure within the core category and limited diversification. The implication is that positioning remains anchored in Edible with price-led tactics (−2.43% YoY on average price) insufficient to regain momentum, pointing to a need for either mix broadening or subsegment focus within Edible to defend rank 5 against further month-over-month erosion.
Competitive Landscape
Craft Elixirs sits at rank #5 in Washington Edible for June 2026, unchanged from #5 in June 2025, while its peak of #4 in July 2025 marks a one-rank slide from that high point; by contrast, Wyld held #1 year over year with a 7.3% YoY sales increase and Green Revolution held #2 with a 17.5% YoY lift, indicating upward pressure from the top, whereas Hot Sugar remained #3 despite a -1.8% YoY decline and Journeyman stayed #4 with a 5.9% YoY gain; the combination of a 0-position YoY change and a one-rank drop from the July 2025 peak implies Craft Elixirs is locked in a stable-but-constrained slot where minor gains by adjacent rivals can cap upside unless share shifts outpace the 5.9% to 17.5% growth corridor seen above.
Notable Products
Pioneer Squares - Ruby Grapefruit Fruit Nom 10-Pack (100mg) posted the steepest movement in June 2026 with a -23.6% month-over-month slide while holding rank 10, indicating erosion at the tail of the lineup as the category’s rank spread from 1 to 10 tightened. In contrast, Pioneer Squares - Black & Blueberry Fruit Nom Chews 10-Pack (100mg) gained 2.1% MoM and retained rank 1, and Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg) slipped -0.1% MoM yet stayed at rank 2, a divergence that points to stickiness at the top but churn among lower-ranked SKUs. Four of the top ten are 1:1 or CBD-inclusive variants with mixed directions, ranging from +4.3% at rank 8 to -4.6% at rank 5, while single-flavor THC SKUs ranged from +1.0% at rank 4 to -9.5% at rank 9; this split implies the portfolio is relying on flagship THC flavors for rank stability while functional 1:1 formats trade share within the middle tier. The net pattern suggests Craft Elixirs is consolidating around two to three core fruit flavors while pruning or repositioning long-tail SKUs, signaling a focus on rank defense at the top rather than broad SKU expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
