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Dec-2025
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Overview
Market Insights Snapshot
Howl's has demonstrated a consistent presence in the Massachusetts market, particularly in the Tincture & Sublingual category. Over the last few months of 2025, the brand maintained a solid ranking, fluctuating slightly between fourth and fifth place. This indicates a stable consumer base and a reliable performance in this specific category. Notably, Howl's managed to climb back to fourth place in December 2025, suggesting a potential uptick in consumer interest or successful marketing efforts during the holiday season. Despite a dip in sales figures in October and November, the brand recovered robustly in December, nearly doubling its November sales figures.
However, it's worth noting that Howl's absence from the top 30 brands in other states or categories could be seen as a limitation in their market reach or product diversification strategy. While their performance in Massachusetts is commendable, the lack of presence in other markets might suggest opportunities for expansion or a need to adapt their offerings to different consumer preferences. The consistent ranking in Massachusetts implies a strong foothold in that region, but expanding their geographical footprint could be crucial for long-term growth and competitiveness in the broader cannabis industry.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's experienced a dynamic shift in its competitive positioning from September to December 2025. Initially ranked 4th in September, Howl's saw a dip to 5th place in October and November, before regaining its 4th position in December. This fluctuation indicates a competitive market environment, particularly with brands like Doctor Solomon's, which closely trailed Howl's, swapping ranks with them in October and November. Meanwhile, Levia and Treeworks maintained their stronghold in the top three positions throughout this period, suggesting a stable consumer preference for these brands. Notably, Howl's sales showed a significant rebound in December, potentially indicating a successful marketing strategy or product launch that helped recapture its earlier rank. This competitive landscape highlights the importance for Howl's to continuously innovate and strategize to maintain and improve its market position amidst strong competitors.
Notable Products
In December 2025, the top-performing product for Howl's was Nighttime Tincture (500mg), reclaiming its position at the top with a notable sales figure of 151 units, a significant increase from previous months. Daytime Max Tincture (500mg) followed closely in second place, having improved its ranking from fourth in November. Anytime Max Temple Kush Tincture (500mg) dropped to third after leading in November. The Anytime Tincture (210mg THC, 1oz) held steady in fourth place, while CBD/THC 10:1 High CBD Max Tincture (500mg CBD, 50mg THC,10ml) maintained its fifth-place ranking from November. Overall, the Tincture & Sublingual category showed dynamic shifts, with Nighttime Tincture (500mg) experiencing the most significant sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
