Howl's

Data Snapshot: Apr 04, 2024
Howl's Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

18

Product Count

SKUs

Howl's

Overview

Howl's, established in 2012, is renowned for its commitment to delivering cannabis tinctures that are simple, consistent, and pure, thus positioning it as a reliable and reputable cannabis brand. Their widely recognized CBD:THC 1:1 Tincture stands testament to years of cultivation expertise and keen understanding of their consumers' desires for straightforward products. However, potential customers should be aware that the information on the side effects of using their products is limited, which might pose certain health risks.
Markets

Howl's Locations

Product Trends

Howl's Categories

Howl's Sales

Market Insights Snapshot

Howl's Historical Sales by Category

In Massachusetts, the Howl's brand has shown a consistent performance within the Tincture & Sublingual category, maintaining its position at rank 3 from December 2023 through March 2024. This stability in ranking indicates a solid foothold within the market, suggesting that Howl's has a loyal customer base and effective distribution strategies in place. However, it's important to note a downward trend in sales from December's high of $121,887 to $100,213 in March 2024. While the decline in sales could raise concerns, maintaining the third rank amidst this suggests that competitors within the category may also be facing similar market challenges.

Despite the consistent ranking, the sales trajectory for Howl's in Massachusetts raises questions about market dynamics and consumer preferences shifting over these months. The gradual decrease in sales, yet stable ranking, implies that the entire Tincture & Sublingual category might be experiencing a contraction or that consumers are becoming more price-sensitive, potentially affecting premium brands more significantly. This scenario underscores the importance of brands like Howl's adapting to market changes through innovation or strategic pricing adjustments to maintain or grow their market share. Without insights into the performance of other states or categories, it's difficult to say whether this trend is isolated to Massachusetts or indicative of a broader pattern affecting Howl's performance elsewhere.

Mar-2024 Rank
Tincture & Sublingual
3
Howl's

Competitive Landscape

In the competitive landscape of the Tincture & Sublingual category in Massachusetts, Howl's has maintained a consistent position at rank 3 from December 2023 through March 2024, showcasing stability in its market presence amidst fluctuating sales figures. Its main competitors include Treeworks, leading the category with significantly higher sales and showing an upward trend, and Levia, holding the second position with sales figures notably higher than Howl's but experiencing a slight decline. Happy Valley and Doctor Solomon's follow Howl's in the rankings, with Happy Valley demonstrating a notable increase in sales, potentially challenging Howl's position in the future. This analysis indicates that while Howl's has maintained its rank, the dynamics within the top and bottom competitors, especially the growth of Happy Valley, could pose challenges or opportunities for Howl's in adjusting its market strategy to either solidify its current standing or aim for higher sales and rank in the competitive Massachusetts market.

Howl's market ranking for MA Tincture & Sublingual

Howl's

Notable Products

In Mar-2024, Howl's top-performing product was the Daytime Double Strength Tincture (420mg THC, 30ml), maintaining its number one rank from February with sales figures reaching 267 units. Following closely was the Nighttime 2x Double Strength Tincture (420mg), which consistently held the second position throughout Dec-2023 to Mar-2024, indicating stable demand. The Magic Maximum Strength Tincture (500mg THC, 1/3oz) experienced a slight drop in its ranking, moving from the top spot in Dec-2023 and Jan-2024 to third in Mar-2024, underscoring a shift in consumer preference within the Tincture & Sublingual category. New entries or re-entries in the rankings include the Daytime Tincture (210mg) and Nighttime Tincture (210mg THC, 1 fl oz), securing the fourth and fifth positions respectively, indicating a renewed interest in lower potency options. These shifts highlight evolving consumer trends within Howl's product lineup, emphasizing the growing preference for specific tincture strengths and formulations.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Daytime Double Strength Tincture (420mg THC, 30ml)
Tincture & Sublingual
3
3
1
1
Nighttime 2x Double Strength Tincture (420mg)
Tincture & Sublingual
2
2
2
2
Magic Maximum Strength Tincture (500mg THC, 1/3oz)
Tincture & Sublingual
1
1
4
3
Daytime Tincture (210mg)
Tincture & Sublingual
5
>5
>5
4
Nighttime Tincture (210mg THC, 1 fl oz)
Tincture & Sublingual
4
>5
>5
5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data