.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Howl's is stocked at 24 licensed dispensaries across Massachusetts and Rhode Island, 22 of them in Massachusetts, with the deepest coverage in Ayer, Pittsfield, Quincy, Avon, and Beverly. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In September 2026, Howl's operated as a single-category brand with Tincture & Sublingual accounting for 100.0% of sales, posting 46.7% year-over-year growth and a 3.5% month-over-month uptick; alongside this volume lift, average price moved down 4.8% YoY to $68.72 while maintaining category exclusivity at 100.0% share. Within Massachusetts Tincture & Sublingual, the brand sat at rank 4, pairing that rank with double-digit YoY growth of 46.7% and a modest MoM gain of 3.5%; the pattern implies Howl's is trading some price for velocity to consolidate a single-category footprint rather than diversifying.
The combination of a 4.8% YoY price decrease and a 46.7% YoY sales increase, together with 100.0% category concentration and a rank position of 4 in Massachusetts, suggests the brand is leaning into price elasticity to expand unit throughput while defending a top-5 slot. With only a 3.5% MoM lift against full reliance on Tincture & Sublingual at 100.0% share, the near-term trajectory is capacity- and price-led rather than mix-led, implying that sustaining rank 4 will depend on continuing small price adjustments and promotional cadence rather than entering adjacent categories.
Competitive Landscape
Howl's sits at rank #4 in Massachusetts Tincture & Sublingual for September 2026, unchanged from rank #4 a year earlier, while its peak rank also holds at #4 in September 2026, indicating a flat YoY trajectory alongside a steady 3-month position at #4. Competitively, Levia advanced on momentum with an 82.9% YoY sales increase at rank #3, and Good Feels Inc retained #1 despite a 12.4% YoY sales decline, whereas Treeworks held #2 with an 18.4% YoY lift; this mix of competitor gains and a top-ranked contraction implies that Howl's unchanged #4 position is the result of offsetting forces and that upward movement will likely require capturing share from a weakening #1 or outpacing a rapidly growing #3.
Notable Products
Daytime Max Tincture (500mg) posted the standout move in September 2026 with a +68% month-over-month surge while climbing to rank 2, contrasted by Nighttime Tincture (500mg) dropping -36% and sliding to rank 3. The category is concentrated, with six of the top ten as Tincture & Sublingual SKUs, led by Anytime Max Temple Kush Tincture (500mg) at rank 1 with +18% growth and Daytime Max’s $11,340 tally reinforcing momentum at the top. The split between daytime gains (+68%) and nighttime declines (-36% for Nighttime Tincture and -31% for Nighttime 2x Double Strength Tincture) signals a pivot toward uplifting and functional formulations over sedative use-cases.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
