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Apr-2026
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Overview
Market Insights Snapshot
Howl's has shown consistent performance in the Tincture & Sublingual category within Massachusetts. For the first four months of 2026, the brand maintained a strong foothold with a steady rank of 4th place. This consistency indicates a robust market presence and suggests that Howl's has successfully captured consumer loyalty in this category. The sales figures reflect an upward trajectory, with April 2026 seeing a significant increase in sales compared to January, highlighting the brand's growing influence and potential for continued success in Massachusetts.
While the performance in Massachusetts is noteworthy, it's important to consider Howl's standing in other states and categories. The absence of ranking data in other states suggests that Howl's has not yet penetrated the top 30 brands in those markets, which could be seen as a limitation or an opportunity for expansion. This lack of presence in additional markets might indicate a focus on consolidating their position in Massachusetts before exploring broader opportunities. Understanding these dynamics provides insight into Howl's strategic positioning and potential areas for growth in the competitive landscape of cannabis products.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's consistently maintained its position at rank 4 from January to April 2026, showcasing a steady presence in the market. Despite being behind Treeworks and Levia, which held the 2nd and 3rd ranks respectively throughout this period, Howl's exhibited a positive sales trajectory, with sales increasing from January to April. This upward trend in sales, despite a stable rank, suggests a growing consumer base and increased market penetration. Meanwhile, Sip and Squier's Elixirs remained lower in the rankings, with Sip consistently at 7th and Squier's Elixirs not consistently appearing in the top 20, indicating less competitive pressure from these brands. This stable yet improving sales performance positions Howl's as a resilient contender in the Massachusetts market, with potential for future growth if current trends continue.
Notable Products
In April 2026, the top-performing product for Howl's was Daytime Max Tincture (500mg) in the Tincture & Sublingual category, which ascended to the first rank with notable sales of 146 units. This product climbed from third place in March, showcasing a significant increase in popularity. Anytime Max Temple Kush Tincture (500mg) secured the second position, dropping from its previous top spot in March but maintaining strong sales figures. Nighttime Tincture (500mg), which was the leader in January and February, fell to third place, indicating a shift in consumer preference. The Nighttime 2x Double Strength Tincture (500mg THC, 10ml) consistently held the fourth rank, while CBD/THC 1:1 Temple Kush & Lifter (250mg CBD, 250mg THC, 1/3oz) remained steady at fifth place since March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
