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Oct-2026
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Howl's is stocked at 23 licensed dispensaries across Massachusetts and Rhode Island, 21 of them in Massachusetts, with the deepest coverage in Ayer, Avon, Beverly, Cambridge, and Easthampton. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, Howl's operated as a single-category brand with Tincture & Sublingual accounting for 100.0% of sales, up 43.0% year over year but down 15.5% month over month. Average price rose 4.4% YoY to $70.86 while the brand’s rank in Tincture & Sublingual in Massachusetts sat at rank 4, indicating volume gains alongside a recent monthly contraction. This combination implies concentration risk and seasonal or promotional sensitivity: reliance on one category amplifies volatility, even as annual growth momentum persists.
The mix shift toward a single category at 100.0% share, paired with a 43.0% YoY sales lift and a 15.5% MoM pullback, suggests positioning built on a premium price point (+4.4% YoY) that can sustain rank 4 but is exposed to monthly swings. With brand sales up 43.0% YoY yet down 41.8% over 24 months, the pattern implies that Howl's is rebuilding share in Tincture & Sublingual but lacks diversification to buffer demand troughs, making consistency in rank and price execution central to stabilizing performance.
Competitive Landscape
Howl's sits at rank #4 in MA Tincture & Sublingual in October 2026, improving 1 position year over year from #5 and rising 1 spot from July 2026’s #5 to a peak at #4. Against peers, Good Feels Inc holds #1 but its sales fell 17.9% year over year while Howl's advanced in rank, and Levia remains #3 with a 65.3% sales increase year over year, indicating Howl's rank gain came amid mixed competitor momentum. Meanwhile, Treeworks stayed #2 with a 15.9% sales lift and Chill Medicated slipped from #4 to #5 despite an 8.0% sales rise, suggesting Howl's moved ahead as some incumbents lost rank despite growth. The pattern implies that Howl's upward rank trajectory is being driven by relative share capture rather than category expansion alone, and that maintaining #4 will require defending against faster absolute growth from #3 while exploiting ongoing declines at #1.
Notable Products
In October 2026, Howl's sells only Tincture & Sublingual products, with 100% of brand sales coming from Tincture, and no new launches contributing (0%). Sales are concentrated in a few SKUs, led by Daytime Max Tincture (500mg) at 33.1%, so most of its sales ride on a narrow tincture lineup.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
