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Aug-2025
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Overview
Market Insights Snapshot
Howl's has demonstrated consistent performance in the Tincture & Sublingual category in Massachusetts, maintaining a stable ranking at the 4th position from May through August 2025. This steady ranking suggests a reliable consumer base and effective market strategies within this category. Despite a dip in sales in June, Howl's managed to rebound in the following months, culminating in a notable increase by August. This resilience in sales figures, coupled with a stable rank, highlights Howl's ability to navigate market fluctuations and sustain consumer interest in Massachusetts.
While Howl's performance in Massachusetts is noteworthy, it is important to consider their absence from the top 30 brands in other states and categories. The lack of presence in these rankings could be seen as a missed opportunity for expansion and market penetration. This absence might indicate either a strategic focus on specific markets or potential challenges in scaling operations beyond Massachusetts. Understanding the dynamics in these other states could provide insights into potential growth areas or the need for strategic realignment.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's has maintained a consistent rank of 4th place from May to August 2025. This stability in ranking suggests a steady performance amidst a competitive landscape. Notably, Treeworks and Levia have consistently held the 2nd and 3rd positions, respectively, indicating strong market presence and higher sales figures compared to Howl's. Despite this, Howl's has shown resilience, particularly in August, where it saw an increase in sales, potentially closing the gap with its higher-ranked competitors. Meanwhile, Doctor Solomon's and Sip remain behind Howl's, suggesting that Howl's is effectively maintaining its competitive edge over these brands. This analysis highlights Howl's as a stable player in the market, with opportunities for growth if it can capitalize on its recent sales momentum.
Notable Products
In August 2025, Howl's top-performing product was Nighttime Tincture (500mg) in the Tincture & Sublingual category, reclaiming the number one rank with notable sales of 157 units. Daytime Max Tincture (500mg) maintained a strong performance by securing the second position, although it experienced a slight decline from its previous first-place ranking in July. Anytime Max Temple Kush Tincture (500mg) held steady at third place, demonstrating consistent demand. CBD/THC 1:1 Temple Kush & Lifter (250mg CBD, 250mg THC, 1/3oz) improved its sales, moving up to fourth place from fifth in July. Meanwhile, CBD/THC 10:1 High CBD Max Tincture (500mg CBD, 50mg THC,10ml) maintained its position at fifth, despite a slight decrease in sales compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
