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Apr-2025
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Overview
Market Insights Snapshot
Howl's has demonstrated a consistent performance in the Tincture & Sublingual category within Massachusetts. Over the first four months of 2025, the brand has maintained a steady rank of 5th place, indicating a strong foothold in this market segment. However, it's noteworthy that despite holding its rank, Howl's has experienced a decline in sales from January to April, with sales figures decreasing by more than half. This trend suggests potential challenges in consumer demand or market dynamics that the brand may need to address to maintain its competitive position.
While Howl's maintains a top-five ranking in Massachusetts, it is absent from the top 30 brands in other states and categories, signaling areas for potential growth and expansion. The lack of presence in other markets could be seen as a missed opportunity or a strategic focus on a particular region and product category. For stakeholders and potential investors, understanding the factors behind this strategic positioning could be crucial, as it may influence future performance and expansion strategies. The data suggests that while Howl's is currently concentrated in a specific niche, there are opportunities for diversification and increased market penetration.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's has consistently maintained its position at rank 5 from January to April 2025. This stability in rank indicates a steady performance amidst a competitive landscape. However, Howl's sales have seen a significant decline over this period, with April sales nearly halving compared to January. This trend suggests potential challenges in maintaining market share, especially when compared to competitors like Levia, which holds a strong rank 3 position with a gradual sales decline, and Treeworks, which consistently ranks at 2 with robust sales figures. The absence of Doctor Solomon's in the April rankings could indicate a shift in consumer preferences or market dynamics, potentially offering Howl's an opportunity to capture a larger share if strategic adjustments are made. Meanwhile, Sip remains at rank 7, showing a slight increase in sales, which might suggest a growing consumer interest in their offerings. Overall, Howl's needs to address its declining sales to improve its competitive standing in this evolving market.
Notable Products
In April 2025, the top-performing product for Howl's was the Daytime Max Tincture (500mg), maintaining its position as the number one product in the Tincture & Sublingual category despite a notable drop in sales to 77 units. The Anytime Tincture (500mg THC, 1/3oz) improved its ranking from third to second place, showing an increase in sales to 59 units. The Nighttime Tincture (500mg) slipped to third place, continuing its downward trend in sales over the past months. The CBD/THC 1:1 Tincture (250mg CBD, 250mg THC, 1/3oz) remained stable in fourth place, while the CBD/THC 10:1 High CBD Tincture (500mg CBD, 50mg THC, 1/3oz) consistently held the fifth position throughout the months. Overall, the rankings reflect a dynamic shift in consumer preferences towards Anytime Tincture, as it gains popularity among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
