Market Insights Snapshot
Looking at the data, it's clear that Howl's has maintained a strong position in the Tincture & Sublingual category in Massachusetts. Over the four-month period from August to November 2023, the brand consistently held the third rank. This is a significant achievement, considering the competitive nature of the cannabis market. While we won't delve into the specifics of their sales numbers, it's worth noting that there was a notable upward trend in sales over this period, indicating a growing consumer preference for Howl's products in this category.
However, the constant ranking also suggests that Howl's has yet to break into the top two in the Tincture & Sublingual category in Massachusetts. It's important to keep in mind that a missing ranking number for a month means the brand didn't make it into the top 20 for that state and category. For Howl's, this wasn't an issue in the given period, but the data provides an insightful perspective on the brand's performance and potential areas for growth. The upward sales trend certainly paints a positive picture, but there's always room for improvement in such a dynamic market.
In the Tincture & Sublingual category in Massachusetts, Howl's consistently held the third rank from August to November 2023, indicating a strong position in the market. However, it's noteworthy that Treeworks and Levia, ranked first and second respectively, maintained a higher sales trajectory during the same period. Interestingly, while Doctor Solomon's and Happy Valley, ranked fifth and fourth respectively, showed a decline in sales, Howl's demonstrated an upward trend, suggesting potential for growth and competitiveness. However, the gap between Howl's and its higher-ranked competitors indicates a need for strategic initiatives to capture a larger market share.
In November 2023, the top performing product from Howl's was the 'Daytime Double Strength Tincture (420mg THC, 30ml)', climbing from its October rank of 2 to secure the top spot. This product also saw a significant increase in sales, with 371 units sold. Following closely behind in second place was the 'Nighttime 2x Double Strength Tincture (420mg)', which was the top performer in the previous three months. The 'Magic Maximum Strength Tincture (500mg THC, 1/3oz)' moved up two positions from October to secure the third spot. Meanwhile, the 'Daytime Tincture (210mg)' and 'Nighttime Tincture (210mg THC, 1 fl oz)' rounded out the top five, with the latter falling from its August rank of 4.