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Mar-2026
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Overview
Market Insights Snapshot
Howl's has demonstrated consistent performance in the Tincture & Sublingual category in Massachusetts, maintaining a steady rank of 4th place from December 2025 through March 2026. This stability is indicative of a solid market presence and consumer loyalty within the state. Despite a slight dip in sales in January, Howl's quickly rebounded in the subsequent months, reflecting resilience and an effective strategy to sustain consumer interest. The ability to retain a top 5 position consistently suggests that Howl's has established itself as a significant player in this category, although it remains to be seen if they can break into the top three in the future.
Interestingly, Howl's does not appear in the top 30 brands for any other state or category during this period, which highlights a potential area for growth outside of Massachusetts. This absence from other rankings could be interpreted as a lack of diversification or market penetration beyond their stronghold in Massachusetts. The brand's focused success in one category and region might suggest a strategic choice or a limitation in resources for expansion. Observing their next moves could provide insights into whether they plan to leverage their success in Massachusetts to expand into new territories or categories.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's consistently maintained its 4th place rank from December 2025 through March 2026, indicating a stable position amidst fluctuating sales figures. Despite a slight decline in sales from December to January, Howl's managed to recover and even surpass its December sales by March. This stability is notable when compared to competitors like Doctor Solomon's, which experienced a drop in rank from 5th to 6th place by March 2026, alongside a significant decline in sales. Meanwhile, Levia maintained its 3rd place rank throughout the same period, although it faced a notable dip in sales in February. Treeworks held a strong 2nd place consistently, with sales figures significantly higher than Howl's, indicating a robust market presence. The competitive landscape suggests that while Howl's holds a stable rank, there is potential for growth by capitalizing on the sales volatility of its competitors.
Notable Products
In March 2026, the top-performing product for Howl's was the Anytime Max Temple Kush Tincture (500mg), which ascended to the number one spot with notable sales of 131 units, up from third place in February. The Nighttime Tincture (500mg) slipped to second place, despite being the top seller for the previous three months. Daytime Max Tincture (500mg) maintained a consistent performance, holding the third rank for March. The Nighttime 2x Double Strength Tincture (500mg THC, 10ml) re-entered the rankings at fourth place, while the CBD/THC 1:1 Temple Kush & Lifter (250mg CBD, 250mg THC, 1/3oz) remained steady at fifth place after debuting in February. This reshuffling highlights a dynamic shift in consumer preferences within Howl's Tincture & Sublingual category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
