Howl's

Howl's, established in 2012, is renowned for its commitment to delivering cannabis tinctures that are simple, consistent, and pure, thus positioning it as a reliable and reputable cannabis brand. Their widely recognized CBD:THC 1:1 Tincture stands testament to years of cultivation expertise and keen understanding of their consumers' desires for straightforward products. However, potential customers should be aware that the information on the side effects of using their products is limited, which might pose certain health risks.
Trend
Decline
Nov-2023 Sales
$100K+
Product Count
17
Updated
12/5/2023
Markets
Howl's Historical Sales by Category

Market Insights Snapshot

Looking at the data, it's clear that Howl's has maintained a strong position in the Tincture & Sublingual category in Massachusetts. Over the four-month period from August to November 2023, the brand consistently held the third rank. This is a significant achievement, considering the competitive nature of the cannabis market. While we won't delve into the specifics of their sales numbers, it's worth noting that there was a notable upward trend in sales over this period, indicating a growing consumer preference for Howl's products in this category.

However, the constant ranking also suggests that Howl's has yet to break into the top two in the Tincture & Sublingual category in Massachusetts. It's important to keep in mind that a missing ranking number for a month means the brand didn't make it into the top 20 for that state and category. For Howl's, this wasn't an issue in the given period, but the data provides an insightful perspective on the brand's performance and potential areas for growth. The upward sales trend certainly paints a positive picture, but there's always room for improvement in such a dynamic market.

Nov-2023 Rank
Tincture & Sublingual
3

Competitive Landscape

In the Tincture & Sublingual category in Massachusetts, Howl's consistently held the third rank from August to November 2023, indicating a strong position in the market. However, it's noteworthy that Treeworks and Levia, ranked first and second respectively, maintained a higher sales trajectory during the same period. Interestingly, while Doctor Solomon's and Happy Valley, ranked fifth and fourth respectively, showed a decline in sales, Howl's demonstrated an upward trend, suggesting potential for growth and competitiveness. However, the gap between Howl's and its higher-ranked competitors indicates a need for strategic initiatives to capture a larger market share.

Howl's market ranking for MA Tincture & Sublingual

Notable Products

In November 2023, the top performing product from Howl's was the 'Daytime Double Strength Tincture (420mg THC, 30ml)', climbing from its October rank of 2 to secure the top spot. This product also saw a significant increase in sales, with 371 units sold. Following closely behind in second place was the 'Nighttime 2x Double Strength Tincture (420mg)', which was the top performer in the previous three months. The 'Magic Maximum Strength Tincture (500mg THC, 1/3oz)' moved up two positions from October to secure the third spot. Meanwhile, the 'Daytime Tincture (210mg)' and 'Nighttime Tincture (210mg THC, 1 fl oz)' rounded out the top five, with the latter falling from its August rank of 4.

Product Rank
Category
Aug-2023
Sep-2023
Oct-2023
Nov-2023
Daytime Double Strength Tincture (420mg THC, 30ml)
Tincture & Sublingual
3
5
2
1
Nighttime 2x Double Strength Tincture (420mg)
Tincture & Sublingual
1
1
1
2
Magic Maximum Strength Tincture (500mg THC, 1/3oz)
Tincture & Sublingual
5
>5
5
3
Daytime Tincture (210mg)
Tincture & Sublingual
>5
>5
>5
4
Nighttime Tincture (210mg THC, 1 fl oz)
Tincture & Sublingual
4
>5
>5
5
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