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Nov-2025
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Overview
Market Insights Snapshot
Howl's has shown a consistent presence in the Massachusetts market, particularly within the Tincture & Sublingual category. Despite a slight decline in sales from August to November, the brand maintained its position within the top 5 rankings, demonstrating resilience in a competitive market. In August and September, Howl's held a strong 4th place, but experienced a minor drop to 5th place by October and November. This steady ranking amidst decreasing sales might indicate a loyal customer base or effective brand positioning within the state.
Interestingly, Howl's ranking outside of Massachusetts is not mentioned, suggesting that the brand may not have been in the top 30 in other states or categories during these months. This absence could imply challenges in expanding their market presence beyond Massachusetts or a strategic focus on this particular state. While the consistent ranking in Massachusetts is a positive sign, the lack of visibility in other regions may present opportunities for growth or highlight areas where the brand could strengthen its market strategies.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's has experienced a slight decline in its competitive standing over the past few months, moving from 4th place in August and September 2025 to 5th place in October and November 2025. This shift can be attributed to the consistent performance of competitors such as Levia, which has maintained a solid 3rd place ranking throughout the period, and Doctor Solomon's, which has shown resilience by climbing to 4th place in November. Meanwhile, Chill Medicated has fluctuated but managed to secure a higher rank than Howl's in September and November. Despite these shifts, Howl's remains a strong contender, although its sales have shown a downward trend, suggesting a need for strategic adjustments to regain its competitive edge and boost sales in this dynamic market.
Notable Products
In November 2025, Anytime Max Temple Kush Tincture (500mg) emerged as the top-performing product for Howl's, climbing from second place in October to first place, with notable sales of 69 units. CBD/THC 1:1 Temple Kush & Lifter (250mg CBD, 250mg THC, 1/3oz) made a significant leap to second place from its consistent fifth position in the previous two months, reflecting a sharp increase in demand. Nighttime Tincture (500mg) maintained a steady presence in the top three, though it slipped from first place in August and September to third in November. Daytime Max Tincture (500mg), previously holding the top spot in October, fell to fourth place, indicating a shift in consumer preference. The Nighttime 2x Double Strength Tincture (500mg THC, 10ml) remained in fourth place, showing consistent performance since its introduction in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
