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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Howl's is stocked at 25 licensed dispensaries across Massachusetts and Rhode Island, 23 of them in Massachusetts, with the deepest coverage in Ayer, Middleborough, Pittsfield, Quincy, and Avon. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In August 2026, Howl's operated as a single-category brand with Tincture & Sublingual accounting for 100.0% of sales, posting a 10.93% year-over-year gain and a 33.01% month-over-month jump. Despite a 0.37% year-over-year decrease in average price to $70.75, overall brand sales were up 10.93% year over year while the 24-month trend sat at -32.25%, indicating a rebound concentrated entirely in Tincture & Sublingual. The category concentration paired with double-digit MoM acceleration implies momentum is being driven by velocity gains within the existing lineup rather than assortment expansion, signaling a tactical bet on depth over breadth.
Within Massachusetts Tincture & Sublingual, Howl's held rank 5 while executing on a pricing nudge downward (-0.37% YoY) alongside volume-led growth of 10.93% YoY and 33.01% MoM. Holding a top-5 slot while relying on a 100.0% single-category mix indicates positioning as a focused specialist rather than a portfolio generalist, and the recent MoM surge suggests share capture potential if pricing discipline continues without eroding perceived value. The pattern implies the brand’s most direct lever for near-term share improvement is sustaining volume growth at rank 5 through targeted pack and potency variants in Tincture & Sublingual, rather than diversifying into adjacent categories during this cycle.
Competitive Landscape
Howl's sits at rank #5 in MA Tincture & Sublingual in August 2026, down 1 position from #4 year over year and also 1 position below its June 2026 peak at #4, signaling slippage against faster movers. While Good Feels Inc holds #1 despite a -18.6% year-over-year sales change, Chill Medicated climbed from #6 to #4 with 204.0% YoY growth, and Levia maintained #3 on 121.5% YoY growth, indicating that Howl's relative share is being compressed even without broad category expansion in dollars. With Treeworks steady at #2 on 12.2% YoY growth and Howl's slipping from #4 to #5 over the past three months, the pattern implies that absent a step-change in velocity or assortment, the brand’s trajectory points toward continued rank pressure as faster-growing rivals consolidate the top four.
Notable Products
Nighttime Tincture (500mg) posted the standout move in August 2026 with a 180% month-over-month surge to rank 1, outpacing Anytime Max Temple Kush Tincture (500mg) at rank 2 with +110% and widening the gap over Daytime Max Tincture (500mg) at rank 3 with +34%. Four of the top ten are Tincture & Sublingual SKUs, and the two triple-digit gainers at ranks 1 and 2 indicate demand is concentrating at the top of the potency ladder, implying a pivot toward higher-intensity, occasion-led formats.
Countering the gains, Nighttime 2x Double Strength Tincture (500mg THC, 10ml) fell 42% to rank 4 while CBD/THC 10:1 High CBD Max Tincture (500mg CBD, 50mg THC,10ml) declined 32% to rank 5, marking a split between THC-forward winners and CBD-leaning or ultra-concentrated variants. With the leading SKU generating $10,553 alongside a simultaneous slide in two adjacent formulations, the mix suggests Howl's is consolidating around mainstream nighttime and anytime use-cases rather than niche strength or CBD-heavy balances.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
