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Sep-2025
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Overview
Market Insights Snapshot
Howl's has maintained a consistent performance in the Tincture & Sublingual category within Massachusetts, holding steady at the 4th rank from June through September 2025. This stability in ranking suggests a strong foothold in the local market, indicating that Howl's products are reliably popular among consumers in this category. Interestingly, despite a slight dip in sales from August to September, Howl's managed to maintain its position, which could imply a loyal customer base that values their offerings. This consistency across months in a competitive category highlights Howl's as a significant player in the Massachusetts market.
However, the absence of Howl's from the top 30 rankings in other states or categories could be seen as a missed opportunity for expansion or an indication of the brand's strategic focus on Massachusetts. This lack of presence in other regions might suggest that Howl's either lacks the distribution network outside Massachusetts or is choosing to concentrate its efforts on solidifying its brand in a single market. The brand's performance in Massachusetts could serve as a model for potential growth strategies in new markets, although the challenges of replicating this success elsewhere must be carefully considered.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's consistently maintained its position as the fourth-ranked brand from June to September 2025. Despite stable rankings, Howl's faces stiff competition from brands like Levia and Treeworks, which have consistently held the third and second ranks, respectively, with significantly higher sales figures. Notably, Treeworks has maintained a strong lead with sales figures that are over ten times higher than Howl's, indicating a dominant market presence. Meanwhile, Doctor Solomon's, ranked fifth, has shown a steady performance with sales figures closely trailing Howl's, suggesting potential for competitive pressure. The data highlights the need for Howl's to innovate or enhance its market strategies to improve its sales and potentially climb the rankings in this competitive landscape.
Notable Products
In September 2025, Nighttime Tincture (500mg) maintained its top position in Howl's product lineup, although its sales decreased to 106 units from a high of 162 in August. Daytime Max Tincture (500mg) consistently held the second spot throughout the preceding months, with sales dropping to 92 units in September. Anytime Max Temple Kush Tincture (500mg) remained steady at the third rank, continuing its consistent performance across the months. Notably, Anytime Tincture (210mg THC, 1oz) entered the rankings in September, securing the fourth position. The CBD/THC 10:1 High CBD Max Tincture (500mg CBD, 50mg THC,10ml) showed stable performance, ranking fifth as it did in August, despite a slight sales decline.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
