.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Howl's has shown a consistent presence in the Tincture & Sublingual category in Massachusetts, maintaining a top-five ranking over the past few months. In July, August, and September 2025, Howl's held steady at the fourth position, demonstrating a strong foothold in this category. However, in October 2025, the brand experienced a slight dip, moving to the fifth position. This change in ranking coincided with a noticeable decrease in sales, which may suggest increased competition or shifting consumer preferences in the Massachusetts market.
It is noteworthy that Howl's ranking in other states or provinces across different categories is not available, indicating that the brand did not make it into the top 30 in those regions or categories. This absence could be perceived as an area for potential growth or a reflection of market challenges outside Massachusetts. While the brand's performance in Massachusetts remains robust, the lack of visibility in other markets highlights the competitive nature of the cannabis industry and the importance of strategic market expansion for sustained growth.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's experienced a notable shift in its competitive positioning from July to October 2025. Initially ranked 4th, Howl's maintained this position through August and September but saw a decline to 5th place in October. This change in rank coincided with a downward trend in sales, which decreased from August to October. In contrast, Chill Medicated improved its rank from outside the top 20 to 6th in September and further to 4th in October, indicating a significant upward trajectory in sales. Meanwhile, Levia consistently held the 3rd position throughout the period, showcasing stable sales performance. Doctor Solomon's maintained a steady presence, ranking 5th for three months before moving to 6th in October, mirroring Howl's downward movement. The competitive landscape suggests that Howl's needs to address its sales decline to regain its previous rank and counter the rising competition from brands like Chill Medicated.
Notable Products
In October 2025, the top-performing product from Howl's was Daytime Max Tincture (500mg) in the Tincture & Sublingual category, which climbed to the first position despite a slight decrease in sales to 87 units. Anytime Max Temple Kush Tincture (500mg) followed closely, moving up to the second rank with consistent performance over the previous months. Nighttime Tincture (500mg), previously holding the top spot, dropped to third place with a notable decline in sales. Nighttime 2x Double Strength Tincture (500mg THC, 10ml) made its presence felt by securing the fourth position, showing a resurgence with 36 units sold. CBD/THC 1:1 Temple Kush & Lifter (250mg CBD, 250mg THC, 1/3oz) maintained its fifth position, indicating a steady demand despite fluctuating sales figures in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
