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Aug-2025
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Overview
Market Insights Snapshot
In the state of Missouri, HUGS made a notable entry into the Topical category rankings in August 2025, securing the 7th position. This marks a significant improvement, as the brand did not appear in the top 30 rankings in the preceding months of May, June, or July. This upward movement indicates a growing consumer interest and possibly an effective market strategy that has allowed HUGS to capture a substantial share of the topical market in Missouri. While specific sales figures for the earlier months are unavailable, the August sales figure of $12,414 suggests a robust entry into the market.
The absence of HUGS in the top 30 rankings for May through July highlights the challenges the brand faced in gaining visibility and traction in the Missouri market during those months. However, the leap to the 7th rank in August suggests that HUGS has successfully addressed these initial hurdles, possibly through strategic marketing efforts or product innovation. The growth trajectory observed in Missouri could be indicative of similar potential in other states, should HUGS choose to expand its presence. Nonetheless, the brand's performance in other states remains unspecified, leaving room for speculation about its broader market strategy and potential future moves.
Competitive Landscape
In the Missouri topical cannabis market, HUGS has shown a noteworthy entry by securing the 7th rank in August 2025, marking its debut in the top 20 brands. This is a significant achievement considering the competitive landscape dominated by established brands. For instance, Vlasic Labs consistently held the 5th position from June to August 2025, indicating stable sales performance. Meanwhile, Drool experienced a slight decline, moving from 5th in May to 6th in subsequent months. HUGS' entry into the rankings suggests a positive growth trajectory, potentially driven by innovative product offerings or effective marketing strategies, as it managed to surpass other brands that did not make it to the top 20. As HUGS continues to establish its presence, monitoring its sales trends in comparison to these competitors will provide deeper insights into its market positioning and growth potential.
Notable Products
In August 2025, the top-performing product for HUGS was Cannabis Salve (500mg) in the Topical category, maintaining its number one rank for the fourth consecutive month. This product saw significant growth in sales, reaching 210 units, up from 147 units in July. The consistent top ranking highlights its strong market presence and customer preference. Compared to previous months, there is a notable upward trend in sales figures, indicating increased demand. This consistent performance underscores the product's dominance in the market segment for HUGS.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
