.svg){kind=small}
Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
HUGS is stocked at 51 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Saint Joseph, and Belton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, HUGS concentrated 62.04% of sales in Tincture & Sublingual with a month-over-month decline of 17.46%, while Topical held 37.96% share with a steeper 34.22% MoM drop; the brand’s overall sales were up 3.15% year over year despite a 42.79% YoY decrease in average price to $33.29. Within the mix, Tincture & Sublingual averaged $27.06 versus $53.41 in Topical, and Topical’s category-level YoY contraction of 60.84% contrasts with HUGS’s total 24‑month sales expansion of 730.19%, implying the brand’s volume has shifted toward lower-priced tinctures even as premium topicals compress.
The sharper 34.22% MoM decline in Topical relative to the 17.46% MoM slide in Tincture & Sublingual suggests HUGS is leaning into a value-led tincture proposition that is cushioning overall sell-through despite category volatility; the 62.04% tincture share paired with the brand-wide 42.79% YoY price reduction indicates deliberate price architecture to gain or defend unit velocity. Given the rank context in Missouri Tincture & Sublingual is unranked this month, the mix skew and pricing gap ($27.06 vs. $53.41) imply a positioning pivot toward accessible formats to sustain distribution and basket incidence while Topical takes a back seat.
Competitive Landscape
HUGS is ranked #5 in Tincture & Sublingual in Missouri for August 2026, improving 1 position from #6 in May 2026, while August 2026 also marks its peak at #5; in contrast, Vivid (MO) holds #1 with a year-over-year position of #1 and Mary's Medicinals advanced from #3 to #2. Over the same period, Vlasic Labs slipped from #2 to #4 with a -14.6% sales change year over year, while Zen Cannabis moved from #4 to #3 with a 44.6% sales increase; this mix of upward mobility around HUGS implies that sustaining a top-5 foothold likely requires share capture from mid-tier movers rather than chasing the entrenched leader.
Notable Products
Peppermint Oral Spray (150mg) posted the steepest decline in August 2026 with a -38.5% MoM drop and slid to rank 2, while Cannabis Salve (500mg) fell -34.2% MoM but still held rank 1; this divergence implies demand is consolidating around the top SKU even as category-level headwinds intensify. Daytime Tincture (200mg THC) decreased -17.1% MoM at rank 3, and Nighttime Tincture (200mg) was the only gainer at +6.7% MoM at rank 5, with four of the top ten being Tincture & Sublingual SKUs signaling overexposure to a cooling format. Stress Relief Tincture (200mg) dipped a lighter -6.4% MoM at rank 4, and total dollars for Cannabis Salve (500mg) reached $5,963, indicating the portfolio is leaning on a single Topical leader while tinctures require repositioning toward need-states like sleep.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
