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Nov-2025
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Overview
Market Insights Snapshot
In the state of Missouri, HUGS has demonstrated a consistent performance in the Topical category. The brand maintained its 7th position in August and saw a return to the same rank in November after not being in the top 30 for September and October. This suggests a potential fluctuation in market presence or consumer demand during the fall months, but a strong recovery by November. The sales figures for November also indicate a slight dip from August, highlighting a need for potential strategic adjustments to regain or surpass their earlier sales performance.
Interestingly, the absence of HUGS from the top 30 rankings in September and October in Missouri's Topical category could be seen as a setback, suggesting increased competition or shifts in consumer preferences during those months. However, their ability to bounce back to the 7th position by November points to a resilient brand strategy or possibly successful promotional efforts. This movement across the months provides valuable insights into the brand's market dynamics and highlights areas for potential growth or improvement. Such fluctuations underscore the importance of continuous market analysis and adaptive strategies to maintain a competitive edge.
Competitive Landscape
In the Missouri Topical category, HUGS experienced a notable fluctuation in its competitive positioning from August to November 2025. Initially ranked 7th in August, HUGS was absent from the top 20 in September and October, indicating a significant drop in visibility and sales during those months. However, by November, HUGS regained its 7th position, suggesting a recovery in market presence. In contrast, Vlasic Labs maintained a stable performance, improving from 6th to 5th place in September and November, while Heartland Holistics showed a decline from 4th to 6th place by November. This competitive landscape highlights the volatility HUGS faces, with its sales and rank being significantly impacted by the consistent performance of its competitors. Understanding these dynamics is crucial for HUGS to strategize effectively and regain a stronger foothold in the market.
Notable Products
In November 2025, the top-performing product for HUGS was Cannabis Salve (500mg) in the Topical category, maintaining its consistent number one rank since August. The Daytime Tincture (200mg THC) in the Tincture & Sublingual category climbed to the second position, showing steady improvement from its third rank in the previous two months, with sales reaching 62 units. Conversely, the Stress Relief Tincture (200mg) dropped to third place, experiencing a decrease in sales from October. The consistent performance of Cannabis Salve highlights its strong market presence, while the rise of Daytime Tincture indicates growing consumer interest. These shifts suggest dynamic changes in consumer preferences within the tincture subcategory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
