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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
HUGS is stocked at 47 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Saint Joseph, and Belton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
HUGS concentrated 61.87% of September 2026 sales in Tincture & Sublingual while Topical accounted for 38.13%, a split that moved alongside divergent momentum: Tincture & Sublingual rose 345.65% year over year but fell 34.57% month over month, whereas Topical slipped 0.58% year over year but gained 57.63% month over month. The brand’s average price fell 36.03% year over year to $29.38 even as total brand sales climbed 91.43% year over year, and Tincture & Sublingual carried a lower average price of $22.82 versus $55.09 in Topical; taken together, the volume tilt into lower-priced Tincture & Sublingual coupled with a sharp monthly pullback implies a mix-driven expansion that is sensitive to short-term demand swings.
Within Missouri Tincture & Sublingual, HUGS sits at rank 5, pairing triple-digit year-over-year category growth of 345.65% with a 34.57% month-over-month decline, while Topical’s 57.63% month-over-month jump against a 0.58% year-over-year dip suggests recent repositioning into higher-priced SKUs. The combination of a 61.87% share in Tincture & Sublingual and a 36.03% year-over-year price decrease indicates a price-led volume strategy, and the concurrent 38.13% mix in Topical with materially higher pricing points to a hedge that can stabilize margins when Tincture & Sublingual demand softens.
Competitive Landscape
HUGS sits at rank #5 in Missouri Tincture & Sublingual for September 2026, improving 3 positions from #8 year over year and matching its peak rank of #5 in September 2026; the flat 0-position change versus June 2026 at #5 suggests stabilization rather than further ascent. In contrast, Vivid (MO) held at #1 year over year while growing sales by 7.0%, and Mary's Medicinals climbed from #4 to #2 alongside an 86.6% YoY sales increase, whereas Vlasic Labs slipped from #2 to #4 with a 12.8% YoY decline; this mix of upward and downward moves at the top implies HUGS’s rise from #8 to #5 is partly catch-up in a reshuffling tier and that further share gains will likely require displacing a stable #1 or outpacing fast-rising #2 growth rates.
Notable Products
Peppermint Oral Spray (150mg) posted the largest movement in September 2026 with a -51.20% month-over-month drop while holding rank 5, outpacing the +57.62% surge of Cannabis Salve (500mg) at rank 2 in directional magnitude. Boost - CBG/THC 1:2 Citrus Oral Spray (50mg CBG, 100mg THC) fell -40.99% yet remained at rank 1, whereas Daytime Tincture (200mg THC) grew +12.85% at rank 3, and four of the top ten are Tincture & Sublingual SKUs indicating category reliance despite mixed momentum. With $8,964 in September 2026 sales for Cannabis Salve (500mg) alongside steep declines of -47.39% to -41.56% across other tincture and spray items clustered around ranks 4–6, the mix points to a pivot where non-ingestible relief is picking up share as ingestible formats cycle down. The pattern implies HUGS is leaning into a narrower set of winners, with Topical traction offsetting volatility in sprays and tinctures, suggesting assortment pruning or targeted support around proven relief use-cases.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
