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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
HUGS is stocked at 60 licensed dispensaries across Missouri, with the deepest coverage in KCMO, St. Louis, Columbia, Saint Charles, and Cassville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
HUGS concentrated 56.33% of July 2026 sales in Tincture & Sublingual while 43.67% sat in Topical, a split that shifted month over month as Tincture & Sublingual fell 6.06% and Topical jumped 55.01%. Year over year, Topical grew 5.53% while Tincture & Sublingual reported no comparable prior-year figure, and the brand held a rank of 5 in Tincture & Sublingual within Missouri. With brand-level sales up 141.66% year over year and average price down 44.65%, the pattern implies mix is tilting toward higher-priced Topicals even as price compression broadens reach in Tincture & Sublingual, setting up a dual-track volume strategy anchored by Missouri rank 5 presence.
The July 2026 surge in Topical momentum (+55.01% MoM) alongside a 6.06% MoM pullback in Tincture & Sublingual signals HUGS is leaning into a premium-price niche (Topical avg price $52.69 vs. $24.81 in Tincture & Sublingual) while keeping a volume base in its core. Because the Topical share reached 43.67% against a 56.33% Tincture & Sublingual share and the brand’s average price fell 44.65% YoY as sales rose 141.66% YoY, the implication is that HUGS is using lower price points to defend rank 5 in Tincture & Sublingual while allowing Topical to lift revenue mix without requiring equivalent unit growth.
Competitive Landscape
HUGS is ranked #5 in Missouri Tincture & Sublingual in July 2026, improving 1 position from #6 in April 2026, with its current peak set at #5 in July 2026; meanwhile, Vivid (MO) holds #1 with a 101.3% year-over-year sales increase and Vlasic Labs sits at #4 after a -6.1% sales decline year over year. Over the same span, Mary's Medicinals maintains #2 with 39.6% YoY growth while Zen Cannabis moved from #4 to #3 alongside 25.8% YoY growth, placing HUGS’ +1 rank shift against competitors’ double-digit gains; the pattern implies HUGS’ trajectory is incremental and will require either outsized share capture or competitor deceleration to break past #5.
Notable Products
Cannabis Salve (500mg) delivered the headline move in July 2026 with a 54.99% month-over-month gain to rank 2, while Peppermint Oral Spray (150mg) fell 24.14% and slipped into rank 1 under pressure from lower volume. Within Tincture & Sublingual, Daytime Tincture (200mg THC) rose 17.46% at rank 3 and Stress Relief Tincture (200mg) climbed 27.04% at rank 4, yet Nighttime Tincture (200mg) declined 25.03% at rank 5, creating a split performance across the same category where four of the top ten are Tincture & Sublingual SKUs. This pattern implies HUGS is seeing a pivot toward problem-solution formats led by Topicals while daytime/use-case tinctures gain share, suggesting resource allocation away from underperforming nighttime sublinguals and toward fast-rising topical demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
