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Oct-2025
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Overview
Market Insights Snapshot
In the state of Missouri, the cannabis brand HUGS has shown a notable presence in the Topical category. In August 2025, HUGS achieved a commendable rank of 7, marking a significant entry into the market as they were not in the top 30 brands in July. However, the absence of rankings for September and October suggests that HUGS may have struggled to maintain its position or faced increased competition in the subsequent months. This fluctuation highlights the challenges brands face in sustaining market presence amidst dynamic industry conditions.
While specific sales figures for each month are not disclosed, the overall trend indicates that HUGS experienced a peak in August, followed by a decline. The brand's performance in Missouri's Topical category reflects both its potential and the volatility inherent in the cannabis market. The initial success in August could be attributed to strategic marketing efforts or product launches, but the lack of continued ranking emphasizes the need for sustained competitive strategies. Such insights are crucial for stakeholders looking to understand market dynamics and the factors influencing brand success in different states.
```Competitive Landscape
In the Missouri topical cannabis market, HUGS has shown a promising entry by securing the 7th rank in August 2025, although it did not appear in the top 20 in July, September, or October. This initial ranking suggests a potential for growth, but also highlights the competitive nature of the market. For instance, Vlasic Labs consistently maintained a strong position, ranking 6th in July, August, and October, and even climbing to 5th in September. Meanwhile, Heartland Holistics held a steady 4th place in July and August, before dropping slightly to 5th in October. These competitors have shown stability and slight fluctuations in their rankings, indicating a robust market presence. For HUGS to improve its standing, it will need to focus on strategies that can boost its visibility and sales, potentially learning from the consistent performance of its competitors.
Notable Products
In October 2025, Cannabis Salve (500mg), a Topical product from HUGS, maintained its position as the top-performing product, a spot it has held consistently since July 2025, with sales reaching 138 units. The Stress Relief Tincture (200mg) ranked second for the second consecutive month, showcasing stable sales figures. Daytime Tincture (200mg THC) also retained its third position, demonstrating a slight increase in sales from September to October. Notably, both tinctures were not ranked in July and August 2025, indicating their introduction or rising popularity in the latter months. Overall, the product rankings for October reflect a stable demand for HUGS' offerings, with no changes in the top three positions from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
