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Dec-2024
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Overview
Market Insights Snapshot
Heartland Holistics has shown a consistent performance in the Topical category across the state of Missouri. Maintaining a steady rank of 3rd from October to December 2024, the brand has demonstrated resilience and a strong foothold in this category. The sales figures, while peaking in October, showed a minor dip in November before recovering slightly in December. This suggests that while there may be some fluctuations in monthly sales, the brand has managed to sustain its rank, indicating a stable customer base and effective market strategies within Missouri's Topical category.
It is noteworthy that Heartland Holistics does not appear in the top 30 rankings for any other state or category, which could be seen as a limitation or an area for potential growth. The absence from other rankings might suggest that their market presence is currently concentrated in Missouri, specifically within the Topical products. This could mean a focused strategy on a niche market, but it also highlights opportunities for expansion into new categories or states where Heartland Holistics could replicate its success in Missouri. Such expansion could potentially diversify their market reach and enhance brand visibility across the cannabis industry.
Competitive Landscape
In the Missouri topical cannabis market, Heartland Holistics has demonstrated a stable presence, maintaining the third rank from October to December 2024, after a slight improvement from fourth place in September. This consistent ranking positions Heartland Holistics as a strong contender, particularly as it outpaces Heartland Labs, which experienced a decline from third to fifth place over the same period. Despite the competitive pressure from top-tier brands like Mary's Medicinals and Escape Artists, which have consistently held the first and second ranks respectively, Heartland Holistics' ability to maintain its position indicates a resilient market strategy. Notably, Vlasic Labs has shown upward momentum, climbing from sixth to fourth place by December, suggesting increasing competition. For Heartland Holistics, the key challenge will be to sustain its sales growth and market share amidst these dynamic shifts in the competitive landscape.
Notable Products
In December 2024, the top-performing product from Heartland Holistics was the FECO Transdermal Patch (50mg) in the Topical category, maintaining its rank from November with sales of 537 units. The CBD/THC 1:1 24 Hours Extended Release High Dose Patch (50mg CBD, 50mg THC) climbed to the second position, up from fifth in November, indicating a significant increase in consumer preference. The CBD/THC 3:4 High Dose Transdermal Patch (30mg CBD, 40mg THC) settled in third place, showing a slight drop from its second-place ranking in November. The CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (20mg CBD, 20mg CBN, 20mg THC) saw a notable decline, moving from first in October to fourth in December. Lastly, the CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) rounded out the top five, slipping from third place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
