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Dec-2025
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Overview
Market Insights Snapshot
Heartland Holistics has shown varied performance across different categories and states in recent months. In the state of Missouri, the brand did not rank in the top 30 for Concentrates in September and October 2025, but made a noticeable entry at 41st in November and improved to 36th by December. This upward trend suggests a growing acceptance and potential market penetration in the Concentrates category, although not yet at a top-tier level. The improvement in ranking, despite not being in the top 30 initially, indicates a positive trajectory that could be worth monitoring for future developments.
Meanwhile, in the Topical category within Missouri, Heartland Holistics has maintained a strong presence. The brand consistently held a top 6 position from September to December 2025, peaking at 4th place in September, October, and December. However, a slight dip to 6th place in November suggests some fluctuation in consumer interest or competition dynamics within that month. Despite this minor setback, the brand's ability to regain and maintain a high ranking in December demonstrates resilience and a solid market position in the Topical category.
Competitive Landscape
In the Missouri concentrates market, Heartland Holistics has shown notable progress, climbing from outside the top 20 to rank 36th by December 2025. This upward trajectory is significant, especially when compared to competitors like Lush Labs, which consistently maintained a higher rank, fluctuating between 29th and 33rd. Meanwhile, Plume Cannabis (MO) and LiRO have seen more stability, with Plume Cannabis hovering around the mid-30s and LiRO experiencing a slight dip to 40th in December. Ace Solventless has been a strong performer, consistently ranking in the low 30s, peaking at 32nd in both October and December. Despite these competitive pressures, Heartland Holistics' sales have shown a promising increase, particularly in December, indicating a potential for continued growth and a stronger market presence in the future.
Notable Products
In December 2025, the 12hr Extended Release FECO Transdermal Patch (50mg) maintained its position as the top-performing product for Heartland Holistics, with sales reaching 735 units. The CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (25mg CBD, 25mg CBN, 25mg THC) climbed to the second rank, improving from fourth place in November. The FECO Transdermal Patch (60mg) entered the rankings at third place for the first time. The CBD/THC 1:1 24 Hours Extended Release High Dose Patch (50mg CBD, 50mg THC) slipped to fourth place, while the CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) dropped to fifth. This shift in rankings highlights a dynamic market with evolving consumer preferences within the topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
