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Oct-2025
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Overview
Market Insights Snapshot
Heartland Holistics has shown a consistent presence in the Missouri topical category, maintaining a strong position in the rankings from July to October 2025. While they started the period ranked 4th, their position slightly dipped to 5th by October. This movement indicates a stable yet slightly declining trend in their market performance within this category. Despite the drop in rank, it is noteworthy that Heartland Holistics has managed to stay within the top 5, suggesting a robust brand presence and consumer loyalty in the state.
Interestingly, the brand's sales figures in Missouri have experienced a gradual decline over the months, with October sales figures showing a decrease from the previous months. This trend could be attributed to various market dynamics, including increased competition or shifting consumer preferences. The absence of Heartland Holistics from the top 30 rankings in other states or provinces during the same period highlights potential areas for growth or market entry strategies that the brand might consider exploring in the future.
Competitive Landscape
In the Missouri topical cannabis market, Heartland Holistics has experienced a slight decline in rank from fourth to fifth place between September and October 2025, which could be attributed to a consistent decrease in sales over the past few months. Despite this, Heartland Holistics remains a strong contender, closely trailing behind Heartland Labs, which has maintained a steady third-place ranking throughout the same period. Notably, Drool has shown a significant improvement, climbing from sixth to fourth place, potentially due to a rebound in sales in October. Meanwhile, Vlasic Labs and HUGS have maintained their positions, with HUGS absent from the top 20 in July and September, indicating a fluctuating presence in the market. These dynamics suggest a competitive landscape where Heartland Holistics must strategize to regain its previous ranking and address the downward sales trend.
Notable Products
In October 2025, the 12hr Extended Release FECO Transdermal Patch (50mg) maintained its position as the top-performing product for Heartland Holistics, demonstrating consistent leadership in the Topical category with sales reaching 546 units. The CBD/THC 1:1 24 Hours Extended Release High Dose Patch (50mg CBD, 50mg THC) climbed to the second position from fourth place in September, indicating a significant boost in popularity and sales, which increased to 359 units. The CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) also improved its standing, moving up to third place from fifth in the previous month. Meanwhile, the CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (20mg CBD, 20mg CBN, 20mg THC) dropped to fourth place, experiencing a decline in sales. Notably, the CBD/THC 3:4 High Dose Transdermal Patch (30mg CBD, 40mg THC) entered the rankings for the first time in October, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
