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Jul-2025
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Overview
Market Insights Snapshot
Heartland Holistics has demonstrated a consistent presence in the Missouri market, particularly in the Topical category. Their performance has been stable, maintaining a solid fourth-place ranking from May through July 2025, following a slight climb from fifth place in April. This stability suggests a strong foothold in the Missouri market, with sales peaking in May before experiencing a minor decline in the subsequent months. Such a trend indicates that while there is room for growth, Heartland Holistics has managed to maintain consumer interest and brand loyalty within this category.
However, it's worth noting that Heartland Holistics has not appeared in the top 30 brands in other states or categories, which could be seen as a limitation in their market reach or product diversification strategy. The absence of rankings in other regions might suggest a focused strategy on the Missouri Topical market or a potential area for expansion. This insight provides a glimpse into their current market strategy, hinting at opportunities for growth and the potential need for strategic adjustments to capture a broader audience or enter new markets.
Competitive Landscape
In the competitive landscape of Missouri's topical cannabis market, Heartland Holistics has shown a consistent performance, maintaining its position at rank 4 from May to July 2025, after an initial rise from rank 5 in April. This steady rank reflects a robust market presence, although it trails behind Heartland Labs, which has consistently held the 3rd position. Notably, Escape Artists dominates the market at rank 2, significantly outperforming Heartland Holistics in terms of sales volume. Meanwhile, Vlasic Labs and Drool have shown fluctuations in their rankings, with Vlasic Labs moving from rank 4 to 5 and Drool maintaining a position just behind Heartland Holistics. These dynamics suggest that while Heartland Holistics is a strong contender, it faces stiff competition from both established and emerging brands, necessitating strategic efforts to enhance its market share and climb higher in the rankings.
Notable Products
In July 2025, the top-performing product from Heartland Holistics was the FECO Transdermal Patch (50mg), maintaining its consistent rank of 1 since April. This product achieved sales of 537 units, showcasing its continued dominance in the Topical category. Following closely, the CBD/THC 1:1 24 Hours Extended Release High Dose Patch (50mg CBD, 50mg THC) held the second position, unchanged over the past months. The CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) remained stable at rank 3, indicating steady consumer interest. Notably, the CBD/THC 1:1 High Dose Transdermal Patch (50mg CBD, 50mg THC) emerged as a new entrant at rank 5, suggesting a positive reception since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
