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Sep-2025
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Overview
Market Insights Snapshot
Heartland Holistics has shown consistent performance in the Topical category in Missouri, maintaining a steady fourth-place ranking from June through September 2025. Despite a slight decline in sales from July to September, where sales decreased from $27,986 to $23,648, the brand has managed to hold its position in the top five. This stability in ranking suggests a strong market presence and consumer loyalty within the state, even as sales fluctuate slightly. It's notable that the brand has consistently remained in the top 30, which is a positive indicator of its competitive standing in the Missouri market.
While Heartland Holistics has maintained its ranking in Missouri, the absence of rankings in other states or categories indicates areas where the brand may not have a significant presence or where competitors may be outperforming them. This lack of presence in additional markets could be seen as a potential area for growth or a challenge depending on the brand's strategic goals. Understanding the dynamics in Missouri could provide insights into how Heartland Holistics might expand or improve its standing in other states or categories. This focused performance analysis suggests that while the brand is strong in its current market, there may be untapped opportunities elsewhere.
Competitive Landscape
In the competitive landscape of the Missouri topical cannabis market, Heartland Holistics consistently maintained its position at rank 4 from June to September 2025. Despite stable rankings, the brand faces stiff competition from Heartland Labs, which held a steady rank 3 during the same period, indicating a slightly stronger market presence. Escape Artists dominated the category, consistently ranking 2nd, which may suggest a significant gap in market share that Heartland Holistics could aim to close. Meanwhile, Drool experienced a decline from rank 5 to 6 in September, potentially offering Heartland Holistics an opportunity to strengthen its position further. Notably, Vlasic Labs improved its rank from 6th to 5th in September, highlighting the dynamic nature of the market and the need for Heartland Holistics to innovate and adapt to maintain and potentially improve its standing.
Notable Products
In September 2025, Heartland Holistics' top-performing product was the 12hr Extended Release FECO Transdermal Patch (50mg), maintaining its number one rank for the fourth consecutive month with sales reaching 504 units. The CBD/THC 1:1 High Dose Transdermal Patch (50mg CBD, 50mg THC) rose to the second position, improving from fourth place in August, with notable sales growth. The CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (20mg CBD, 20mg CBN, 20mg THC) also saw an improvement, climbing from fifth to third place. Conversely, the CBD/THC 1:1 24 Hours Extended Release High Dose Patch (50mg CBD, 50mg THC) dropped two spots to fourth place. Finally, the CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) slipped from third to fifth place, indicating a decrease in sales performance compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
