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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Heartland Holistics concentrated its September 2026 mix in Concentrates at 43.02% share with month-over-month down 17.64%, while Topical held 33.99% share but fell 26.23% MoM and 55.47% YoY; Vapor Pens accounted for 15.57% share with a 49.60% MoM drop, and Capsules reached 7.42% share with 56.57% MoM growth and 406.28% YoY. Despite brand-level sales up 28.54% YoY and average price up 63.07% YoY, the category-level weakness in Topical and Vapor Pens contrasts with Capsules’ surge, implying a pivot away from declining formats toward a higher-margin Concentrates/Capsules barbell, though Concentrates’ MoM contraction suggests near-term volatility in the anchor category.
With Concentrates at rank 47 in Missouri, a 17.64% MoM decline alongside a 56.57% MoM jump in Capsules signals reliance on a lower-ranked flagship offset by a rapidly scaling niche; the 33.99% share in Topical dropping 26.23% MoM and 55.47% YoY points to de-prioritization of a shrinking segment as price strategy tightens around a 63.07% YoY average price lift. This mix indicates a positioning shift toward fewer, higher-price points in Concentrates while incubating Capsules as the growth leg, implying that sustaining the 28.54% YoY brand sales gain will depend on stabilizing Concentrates rank while converting Capsule momentum into a double-digit share.
Competitive Landscape
Heartland Holistics sits at rank #47 in MO Concentrates in September 2026, down 3 positions from #44 in June 2026, with no year-over-year rank available and a prior peak of #38 in December 2025; meanwhile, Vibe Cannabis (MO) holds #1 with a 20.7% YoY sales increase and Elevate is at #5 after sliding from #2 year-over-year alongside a 41.8% YoY sales decline, indicating Heartland Holistics is losing relative placement despite turbulence among leaders and that this downward rank drift points to share compression rather than category-wide uplift.
Notable Products
Indica Blend FECO (1g) recorded the steepest decline at -53.99% month over month while dropping to rank 6, whereas Hybrid Blend FECO (1g) surged +79.61% to rank 5. CBD/THC 3:4 High Dose Transdermal Patch (30mg CBD, 40mg THC) rose +49.52% to rank 1, but three Topical SKUs still populated the top 10 despite two posting -61.93% and -67.65% declines. The pattern implies a pivot toward FECO concentrates absorbing demand as certain Topical formats contract, concentrating share into fewer winners within each form factor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
