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Aug-2024
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Overview
Market Insights Snapshot
Heartland Holistics has shown a notable performance in the Topical category within the state of Missouri. Over the past few months, the brand has consistently maintained a strong presence, starting at a rank of 5 in May 2024 and holding this position through June and July. In August 2024, the brand improved its standing to rank 3, indicating a positive upward trend. This movement suggests that Heartland Holistics is gaining traction and increasing its market share in the Topical category within Missouri, a significant accomplishment given the competitive nature of the cannabis market.
However, it's important to note that Heartland Holistics did not appear in the top 30 brands for any other states or categories during the same period. This absence could be viewed as a missed opportunity for the brand to expand its footprint beyond Missouri. The sales figures also reflect a substantial increase in August 2024, with a noticeable jump from the previous months, which signifies growing consumer interest and possibly successful marketing or product launches. This data provides a glimpse into the brand's potential for growth and highlights areas where further expansion could be beneficial.
Competitive Landscape
In the Missouri Topical category, Heartland Holistics has shown a notable upward trend in recent months, moving from a consistent 5th place in May through July 2024 to 3rd place in August 2024. This improvement in rank suggests a positive shift in market dynamics for Heartland Holistics, possibly driven by increased consumer interest or effective marketing strategies. In contrast, Amend Cannabis, which held the 3rd position from May to July, dropped to 5th place in August, indicating a potential loss of market share. Meanwhile, Mary's Medicinals and Escape Artists have maintained their 1st and 2nd positions respectively throughout the same period, underscoring their strong market presence. Heartland Holistics' rise in rank, coupled with the decline of Amend Cannabis, highlights a shifting competitive landscape that could present new opportunities for growth and increased sales for Heartland Holistics in the Missouri Topical market.
Notable Products
In August 2024, the top product from Heartland Holistics was the FECO Transdermal Patch (50mg), maintaining its first-place ranking with sales of $693. Following closely in second place was the CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (20mg CBD, 20mg CBN, 20mg THC), which saw a significant increase in sales from previous months. The CBD/THC 3:4 High Dose Transdermal Patch (30mg CBD, 40mg THC) held steady in third place. Consistently in fourth place was the CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG). The CBD/THC 1:1 24 Hours Extended Release High Dose Patch (50mg CBD, 50mg THC) remained in fifth place, showing a steady increase in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
