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Aug-2025
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Overview
Market Insights Snapshot
Heartland Holistics has maintained a consistent performance in the Topical category in Missouri, holding steady at the 4th position from May through August of 2025. This stability in ranking suggests a strong foothold in the market, even as sales figures show a gradual decline over the same period. While the brand's sales decreased from $32,374 in May to $27,724 by August, their ability to maintain a top-four position indicates a loyal customer base and effective market strategies that keep them competitive despite the dip in sales.
Interestingly, Heartland Holistics did not appear in the top 30 rankings for any other states or categories during this period, which could be seen as a limitation in their market reach or a strategic focus on specific markets like Missouri. This absence in other markets might suggest either a concentrated effort to dominate the Topical category in Missouri or potential opportunities for expansion into other states or product categories. The lack of presence in other regions could also reflect challenges in scaling or diversifying their product offerings, which might be an area for future growth and development.
Competitive Landscape
In the competitive landscape of the Missouri Topical cannabis market, Heartland Holistics consistently maintained its 4th place rank from May to August 2025. Despite this steady rank, the brand experienced a downward trend in sales, which could be a point of concern. This decline contrasts with the performance of Escape Artists, which held the 2nd rank consistently and showed a relatively stable sales trajectory. Meanwhile, Vlasic Labs improved its rank from 6th to 5th and demonstrated a slight increase in sales, suggesting a growing market presence. Heartland Labs, holding the 3rd position, experienced fluctuating sales, yet remained ahead of Heartland Holistics. The consistent rank of Heartland Holistics amidst these dynamics indicates a stable market position, but the sales decline highlights the need for strategic initiatives to enhance competitiveness against these brands.
Notable Products
In August 2025, Heartland Holistics maintained strong sales with the 12hr Extended Release FECO Transdermal Patch (50mg) securing the top position in the topical category, consistent with its ranking from previous months, achieving sales of 645 units. The CBD/THC 1:1 24 Hours Extended Release High Dose Patch (50mg CBD, 50mg THC) held steady at the second position, showing a slight increase in sales compared to July. The CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) also remained in third place, maintaining a stable performance. Notably, the CBD/THC 1:1 High Dose Transdermal Patch (50mg CBD, 50mg THC) improved its ranking to fourth, up from fifth in July, indicating a positive sales trend. Lastly, the CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (20mg CBD, 20mg CBN, 20mg THC) saw a slight drop to fifth place, reflecting a decrease in sales volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
