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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Heartland Holistics is stocked at 19 licensed dispensaries across Missouri and Colorado, 17 of them in Missouri, with the deepest coverage in St. Louis, St Peters, Ballwin, Eureka, and Fenton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Heartland Holistics shifted into a narrower mix in July 2026: Topical held 52.67% share but fell 43.08% year over year and 8.40% month over month, while Concentrates reached 34.06% share with a 0.56% month-over-month uptick. Capsules expanded to 8.81% share with 667.17% year-over-year growth and 2.63% month-over-month growth, and Vapor Pens accounted for 4.46% share with no month-over-month or year-over-year comparables. This redistribution pairs a 24.36% year-over-year rise in average price with overall brand sales up 6.75% year over year, implying that mix and pricing offset the Topical contraction rather than volume in legacy segments driving growth.
Positioning now leans on premiumized and adjunct formats: Concentrates and Capsules together account for 42.86% of sales, versus Topical’s 52.67%, while the Topical rank in Missouri sits at 6, indicating mid-pack visibility as Topical declines 43.08% year over year and 8.40% month over month. With Capsules up 667.17% year over year and the brand’s average price up 24.36% year over year, the path forward implies prioritizing higher-price elasticity formats and defending a specialty Topical niche rather than relying on Topical scale to regain share.
Competitive Landscape
Heartland Holistics sits at rank #6 in MO Topical in July 2026, down 2 positions from rank #4 in July 2025, and 1 spot below its April 2026 rank of #5; against that backdrop, category leaders moved unevenly as Mary's Medicinals held #1 year over year while Escape Artists stayed at #2 despite a 41.22% YoY sales decline. Mid-pack momentum is shifting: Drool advanced from #5 to #4 with an 18.16% YoY lift and Vlasic Labs moved from #6 to #5 on 47.81% YoY growth, while Heartland Labs held #3 with a 9.82% YoY decline; the implication is that Heartland Holistics’ slide from a peak of #3 in January 2025 to #6 now signals share being ceded to faster-rising neighbors that are gaining rank despite mixed category contractions.
Notable Products
The CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) posted the standout surge in July 2026 with +78.6% MoM, moving into rank 3 while the CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (25mg CBD, 25mg CBN, 25mg THC) fell -19.9% MoM yet held rank 1. Indica Blend FECO (1g) also advanced +55.6% MoM to rank 5, whereas the 12hr Extended Release FECO Transdermal Patch (50mg) slipped -6.6% MoM at rank 2. With six of the top ten as Topical patches and Concentrates occupying three positions including ranks 5 and 8, the mix signals a tilt toward daypart-specific patches complemented by rising FECO demand rather than a single-format dependence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
