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Apr-2024
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Overview
Market Insights Snapshot
In the topical category within Missouri, Heartland Holistics has shown a consistent performance, maintaining a steady rank at third place over the first four months of 2024. This consistency in ranking suggests a stable demand for their products in the Missouri market, a positive indicator of the brand's strength and consumer loyalty in this category. However, it's noteworthy that while their position remained unchanged, their monthly sales figures saw fluctuations, with January 2024 starting strong at $72,017, dipping in February and March, and then experiencing a further decline to $46,801 in April. This trend indicates a decrease in sales volume over these months, despite the stable ranking, pointing towards a possible increase in competition or changes in consumer buying patterns in the Missouri topical cannabis market.
The data does not provide rankings or sales figures for Heartland Holistics in other states or categories, which could mean that their presence is either not significant in those areas or that they are focusing their efforts and resources primarily on the Missouri market in the topical category. The absence of data for other states or categories could be interpreted as a potential area of concern or an opportunity for growth, depending on the company's strategy and market conditions. For stakeholders looking to understand the broader performance and strategy of Heartland Holistics, it would be crucial to consider these gaps in the data and explore further to gauge the brand's overall market presence and potential for expansion into other categories or states.
Competitive Landscape
In the competitive landscape of the topical category in Missouri, Heartland Holistics has maintained a consistent position at rank 3 from January to April 2024, showcasing stability in its market presence amidst fluctuating sales figures. Notably, Mary's Medicinals has led the pack, holding the top rank across these months, with sales figures significantly higher than Heartland Holistics, indicating a strong market leader. Escape Artists, positioned at rank 2, also outperformed Heartland Holistics in sales, yet both brands experienced similar patterns of sales fluctuations. Interestingly, Heartland Holistics managed to stay ahead of Heartland Labs and Vlasic Labs, with the latter showing a notable increase in sales and rank improvement, hinting at a potential future competitor. This competitive analysis underscores Heartland Holistics' solid standing in the Missouri topical market, yet it also highlights the need for strategic initiatives to capture a larger market share from the leading brands.
Notable Products
In April 2024, Heartland Holistics saw the FECO Transdermal Patch (50mg) maintain its position as the top-selling product across the board, with sales reaching 1596 units. Following closely, the CBD/THC 3:4 High Dose Transdermal Patch (30mg CBD, 40mg THC) remained in second place, despite a notable decrease in sales from previous months. The CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) climbed one rank to secure the third spot, indicating a growing interest in products that incorporate CBG. The CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (20mg CBD, 20mg CBN, 20mg THC) also held steady, rounding out the top four and highlighting a consistent demand for products designed for nighttime use. Notably, the CBD/CBG/THC FECO Suppositories 10-Pack (750mg CBD, 100mg CBG, 250mg THC) remained in fifth place, suggesting a niche but steady market for capsule-based cannabis products within Heartland Holistics' offerings.
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