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Apr-2025
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Overview
Market Insights Snapshot
Heartland Holistics has shown a consistent presence in the Missouri market, particularly within the Topical category. Starting the year strong with a third-place ranking in January 2025, the brand experienced a slight decline, moving to fourth place in February and maintaining the fifth position through March and April. Despite this downward movement in rankings, sales figures have remained relatively stable, with only minor fluctuations observed over the months. This stability in sales, even amidst ranking changes, suggests a loyal customer base that continues to support the brand despite increased competition in the Topical category.
Interestingly, Heartland Holistics did not appear in the top 30 brands for any other state or category during this period, which could be seen as a limitation in their market reach. Focusing solely on the Missouri market might indicate either a strategic decision to dominate locally or a challenge in scaling operations beyond state lines. The absence from other state rankings might suggest opportunities for growth or a need to reassess their market strategies to gain traction in other regions. These insights could be crucial for stakeholders looking to understand the brand's current positioning and potential for future expansion.
Competitive Landscape
In the competitive landscape of Missouri's topical cannabis market, Heartland Holistics has experienced a notable decline in its rank from January to April 2025, dropping from 3rd to 5th place. This shift indicates a potential challenge in maintaining its market position, especially as competitors like Heartland Labs consistently hold the 3rd rank, showcasing a stronger sales trajectory. Meanwhile, Vlasic Labs has improved its rank from 5th to 4th, surpassing Heartland Holistics, and demonstrating a steady increase in sales over the same period. The absence of Amend Cannabis and Drool from the top 20 in certain months suggests fluctuating performances, yet their occasional presence indicates potential threats if they stabilize their market strategies. Heartland Holistics must address these competitive pressures to regain its standing and enhance sales performance in the Missouri topical category.
Notable Products
In April 2025, the top-performing product for Heartland Holistics was the FECO Transdermal Patch (50mg), which climbed to the first position with impressive sales of 498 units. Following closely, the CBD/THC 1:1 24 Hours Extended Release High Dose Patch (50mg CBD, 50mg THC) dropped to second place after holding the top spot for the previous three months. The CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (20mg CBD, 20mg CBN, 20mg THC) maintained its third-place ranking from March. The CBD/THC 3:4 High Dose Transdermal Patch (30mg CBD, 40mg THC) saw an improvement, moving up to fourth from fifth place. Lastly, the CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) rounded out the top five, experiencing a slight decline from fourth in March to fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
