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Jun-2024
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Overview
Market Insights Snapshot
Heartland Holistics has shown consistent performance in the Topical category within Missouri. Over the span from March to June 2024, the brand maintained a steady rank of 3rd place. This stability is indicative of a strong market presence and consumer loyalty in the state. Despite fluctuations in monthly sales figures, with a notable dip in April 2024, the overall trend remains positive, culminating in an increase to $42,950 in June. This resilience in sales amidst competition highlights the brand's solid foothold in the Topical category within Missouri.
However, it is worth noting that Heartland Holistics did not appear in the top 30 brands for any other states or categories during the same period. This absence suggests that while the brand is strong in Missouri's Topical category, it may face challenges in expanding its market presence beyond this niche. The lack of ranking in other states could be seen as a potential area for growth or a sign of regional limitations. Future strategies might focus on leveraging their success in Missouri to explore and penetrate other markets more effectively.
Competitive Landscape
In the Missouri Topical cannabis market, Heartland Holistics has consistently maintained its position as the third-ranked brand from March to June 2024. Despite stable rankings, Heartland Holistics faces stiff competition from top brands such as Mary's Medicinals, which has held the number one spot throughout this period, and Escape Artists, which consistently ranks second. The sales figures for Heartland Holistics show a slight upward trend, indicating potential growth, but they still lag behind the leading brands. For instance, Mary's Medicinals has significantly higher sales, with a noticeable increase in June 2024. Meanwhile, Escape Artists also shows strong sales performance, though with some fluctuations. Brands like Heartland Labs and Vlasic Labs remain lower in the rankings, posing less immediate threat to Heartland Holistics' market position. However, the consistent top-three ranking of Heartland Holistics suggests a solid market presence, albeit with room for growth to challenge the top two competitors more effectively.
Notable Products
In June 2024, Heartland Holistics' top-performing product was the FECO Transdermal Patch (50mg) in the Topical category, maintaining its first-place ranking from previous months with sales of 1077 units. The CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (20mg CBD, 20mg CBN, 20mg THC) also held its position at second place, showing a slight increase in sales to 823 units. The CBD/THC 3:4 High Dose Transdermal Patch (30mg CBD, 40mg THC) moved up to third place from fourth in May 2024, indicating a resurgence in popularity. The CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) remained consistent in fourth place. Lastly, the CBD/CBG/THC FECO Suppositories 10-Pack (750mg CBD, 100mg CBG, 250mg THC) continued to rank fifth, although its sales figures slightly decreased.
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