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Nov-2025
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Overview
Market Insights Snapshot
Heartland Holistics has demonstrated a varied performance across different categories and states, with notable shifts in rankings and sales trends. In the state of Missouri, the brand has maintained a strong presence in the Topical category, consistently holding the 4th rank from August to October 2025 before experiencing a slight drop to 6th in November. This indicates a stable yet slightly declining trend in this category, which could warrant further investigation into competitive pressures or market dynamics. However, the brand's absence from the top 30 in the Concentrates category during the same period suggests potential challenges or opportunities for growth in that segment. Understanding the factors contributing to these rankings could provide deeper insights into the brand's strategic positioning and market approach.
While Heartland Holistics shows resilience in some areas, the lack of presence in the top 30 for Concentrates in Missouri might be a point of concern or an area ripe for strategic development. The brand's steady performance in the Topical category, despite a notable drop in sales from October to November, suggests a need to explore whether this is a seasonal trend or indicative of shifting consumer preferences. These movements across categories and states highlight the dynamic nature of the cannabis market and underscore the importance of adapting strategies to maintain and improve brand positioning. Exploring the underlying factors and potential market opportunities could be crucial for Heartland Holistics to enhance its competitive edge and expand its footprint.
Competitive Landscape
In the Missouri Topical cannabis market, Heartland Holistics has experienced notable fluctuations in its competitive positioning over recent months. While maintaining a steady rank of 4th place from August to October 2025, Heartland Holistics saw a decline to 6th place in November 2025. This drop in rank coincides with a decrease in sales, suggesting a potential loss of market share. Meanwhile, Vlasic Labs and Drool have shown resilience, with Vlasic Labs improving its rank from 6th to 5th and Drool climbing from 5th to 4th in November. HUGS, on the other hand, was not ranked in September and October, indicating a potential volatility in their market presence. These dynamics highlight the competitive pressures Heartland Holistics faces, emphasizing the need for strategic adjustments to regain its previous standing and sales momentum in the Missouri Topical category.
Notable Products
In November 2025, the top-performing product from Heartland Holistics was the 12hr Extended Release FECO Transdermal Patch (50mg), maintaining its consistent first-place ranking with a notable sales figure of 634 units. The CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) climbed to second place, showing a significant improvement from its fifth-place position in September. The CBD/THC 1:1 24 Hours Extended Release High Dose Patch (50mg CBD, 50mg THC) secured the third spot, dropping one place from October. A new entry, the CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (25mg CBD, 25mg CBN, 25mg THC), debuted in fourth place. The Sativa Blend FECO (1g) rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
