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Mar-2026
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Overview
Market Insights Snapshot
Heartland Holistics has shown a mixed performance across different categories and states. In the Missouri market, the brand has maintained a steady presence in the Topical category, holding the 5th position in December 2025 and January 2026, before dropping slightly to the 6th position in February and March 2026. This consistency indicates a strong foothold in the Topical category, despite a slight dip in sales from December 2025 to February 2026. However, in the Concentrates category, Heartland Holistics did not rank in the top 30 brands from February 2026 onwards, highlighting a potential area for improvement or a shift in market dynamics that the brand may need to address.
The absence of Heartland Holistics from the top 30 in the Concentrates category in Missouri beyond January 2026 suggests a significant challenge for the brand in this category. This could be due to increasing competition or changing consumer preferences. On the other hand, the brand's stable performance in the Topical category, despite a sales dip in early 2026, suggests that Heartland Holistics has a loyal customer base or effective product offerings in this segment. The brand's ability to maintain a top position in this category might also indicate potential for expansion or innovation within this space to capitalize on their established market presence.
Competitive Landscape
In the Missouri Topical category, Heartland Holistics has experienced a slight decline in its competitive positioning over the past few months. While maintaining a rank of 5th in December 2025 and January 2026, it slipped to 6th place in both February and March 2026. This shift in rank is notable as it coincides with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Vlasic Labs has shown consistent improvement, moving from 7th to 5th place, indicating a strengthening position in the market. Meanwhile, HUGS has been less consistent, appearing in the top 20 only in December and March, which may suggest volatility in its market presence. Heartland Labs remains a strong competitor, consistently ranking in the top 4, although it did experience a slight drop from 3rd to 4th place in March. These dynamics highlight the competitive pressures Heartland Holistics faces in maintaining its rank and sales in the Missouri Topical market.
Notable Products
In March 2026, the top-performing product for Heartland Holistics was the 12hr Extended Release FECO Transdermal Patch (50mg) in the Topical category, maintaining its first-place ranking for four consecutive months with sales of 405 units. The FECO Transdermal Patch (60mg), also in the Topical category, climbed to second place, improving from a fifth-place rank in January 2026, with a notable increase in sales to 234 units. The CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (25mg CBD, 25mg CBN, 25mg THC), another Topical product, ranked third, showing a slight decline from a second-place ranking in February. The Hybrid Feco Capsules 2-Pack (100mg) debuted at fourth place, marking its first appearance in the rankings. Lastly, the Sativa Blend FECO (1g) in the Concentrates category dropped to fifth place, following a brief appearance in third place in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
