Jul-2025
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Overview
Market Insights Snapshot
Huxleys has shown varied performance across different categories and states, with notable activity in the California market. In the Capsules category, Huxleys maintained a stable position, ranking 13th in both April and May 2025. However, the absence of rankings for June and July suggests that the brand did not make it into the top 30, indicating a potential decline in market presence during these months. This drop could be a point of concern for stakeholders considering the brand's previous steady performance in this category.
In contrast, Huxleys' performance in the Edible category in California is less prominent, with a rank of 73rd in April 2025 and no subsequent rankings in the following months. This indicates that the brand struggled to gain traction in this segment and was unable to break into the top 30, highlighting a challenge in expanding its market share in the edibles space. The sales figures from April to May in the Capsules category also suggest a significant decline, which could point to broader market trends or internal brand challenges. These dynamics present an interesting case for further exploration of Huxleys' strategic positioning and market adaptation.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Huxleys has maintained a consistent presence with a rank of 13th in both April and May 2025. Despite this stability, Huxleys faces significant competition from brands like Heavy Hitters, which held a strong 7th position in April 2025, indicating a robust market presence. Meanwhile, Press was ranked 14th in April 2025, just below Huxleys, suggesting a close competition in the lower ranks of the top 20. The absence of rankings for June and July 2025 for all brands, including Huxleys, suggests they did not make it into the top 20 during those months, highlighting a potential challenge in maintaining market visibility and sales momentum. This competitive dynamic underscores the importance for Huxleys to strategize effectively to improve its standing and sales in the evolving California market.
Notable Products
In July 2025, the top-performing product from Huxleys was the THC:THCV 5:1 Apple Energy Gummies 10-Pack, which rose to the number one rank with sales of 207 units. This product saw a significant improvement in its ranking, moving up from the third position in June. The THC/THCV 5:1 Energy Apple Gel-capsules 50-Pack maintained a strong presence, holding the second rank, though its sales slightly decreased from the previous month. The CBD/CBG/THC 1:2:4 Passion Fruit Sex Gel-capsules 50-Pack improved its position from fourth to third place, albeit with a minor drop in sales figures. Notably, the CBD/CBG/THC 2:3:5 Passion Fruit Sex Gel-capsules 50-Pack consistently held the fourth rank across the last two months, indicating stable performance in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.