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Sep-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Huxleys has demonstrated consistent performance in the California market, particularly in the Capsules category. Over the months from June to September 2024, Huxleys maintained a steady ranking of 7th place, indicating a strong foothold in this niche. However, a notable observation is the decline in sales from $255,385 in June to $201,956 in September, which might suggest a seasonal trend or increased competition impacting their revenue. Despite this drop in sales, their ability to retain a top 10 position highlights a robust brand presence and potential customer loyalty within this category.
Conversely, Huxleys' performance in the Edibles category in California tells a different story. The brand hovered around the 30th position from June to August, briefly entering the top 30 in July and August before slipping back to 33rd in September. This fluctuation, coupled with a decrease in sales from $146,600 in June to $98,875 in September, may indicate challenges in maintaining competitiveness or appeal in this broader category. Not being consistently in the top 30 could signal a need for strategic adjustments to capture more market share or address consumer preferences in the edibles segment.
Competitive Landscape
In the competitive landscape of cannabis capsules in California, Huxleys has maintained a steady rank at 7th place from June to September 2024. This consistency in rank suggests a stable market presence, although there is room for growth compared to competitors like Kikoko, which consistently ranks higher, holding the 3rd to 5th positions during the same period. Despite a slight decline in sales from August to September, Huxleys' performance is relatively stable compared to Heavy Hitters and Papa & Barkley, both of which have maintained their ranks but experienced fluctuating sales. Meanwhile, Buddies has shown a positive sales trend, consistently ranking 6th, just above Huxleys. This competitive analysis highlights the need for Huxleys to strategize on increasing its market share to climb the ranks, particularly by addressing the sales dip observed in September.
Notable Products
In September 2024, the top-performing product for Huxleys was the THC/CBD/CBN 10:5:5 Sleep Mixed Berry Gummies 10-Pack, which maintained its number one rank consistently from June through September, achieving a sales figure of 2505. The THC/CBG/CBD 10:5:3 Sex Passion Fruit Gummies 10-Pack held the second position for both August and September, showing stability in its ranking. The CBD/CBG/THC 1:2:4 Passion Fruit Sex Gel-capsules climbed from fifth place in August to third in September, indicating a rising trend in popularity. The THC:THCV 5:1 Apple Energy Gummies remained in the fourth position for both August and September. Meanwhile, the Happy Lemonade Capsules 50-Pack dropped from third in August to fifth in September, reflecting a decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
