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Mar-2025
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Overview
Market Insights Snapshot
In the state of California, Huxleys has demonstrated notable performance in the Capsules category. Despite a decline in sales from December 2024 to March 2025, their ranking has remained relatively strong, dropping from 7th to 11th place. This suggests that while their sales volume has decreased, they are still maintaining a competitive position within the top 30 brands in this category. Such resilience in ranking, even amidst declining sales, indicates that Huxleys may have a solid customer base or brand loyalty that helps sustain its market presence.
Conversely, in the Edible category in California, Huxleys has not managed to break into the top 30 brands, with rankings hovering around the 40s. This could be seen as a challenge for the brand, as it indicates potential areas for improvement or growth opportunities. The consistent ranking outside the top 30 suggests that while they are present in the market, they may not be as competitive or popular in this category compared to others. This underperformance might prompt Huxleys to reassess their strategy in the Edibles segment to enhance their competitiveness and market share.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Huxleys has experienced a notable decline in both rank and sales over the past few months. Starting from a strong position at rank 7 in December 2024, Huxleys has slipped to rank 11 by March 2025. This downward trajectory is mirrored in its sales, which have decreased significantly from December 2024 to March 2025. In contrast, Proof has shown a steady improvement, climbing from rank 11 in December 2024 to rank 9 by March 2025, alongside a consistent increase in sales. Similarly, Care By Design has maintained a stable position, fluctuating slightly but ultimately returning to its December 2024 rank by March 2025. Meanwhile, Press has faced challenges, dropping out of the top 20 in February 2025 but recovering to rank 13 by March 2025. These shifts highlight the dynamic nature of the market and suggest that Huxleys may need to reassess its strategies to regain its competitive edge.
Notable Products
In March 2025, the THC/CBD/CBN 10:5:5 Sleep Mixed Berry Gummies 10-Pack maintained its top position as the best-performing product for Huxleys, continuing its consistent rank from previous months with sales of 866 units. The Happy Lemonade Gummies 10-Pack climbed to the second position, showing a notable improvement from February where it ranked fourth. The THC:THCV 5:1 Apple Energy Gummies 10-Pack secured the third spot, marking its re-entry into the rankings after being unranked in February. The CBD/CBN/THC 2:1:4 Mixed Berry Sleep Gel-capsules dropped to fourth place, indicating a slight decline from its third-place position in February. Finally, the CBD/CBG/THC 1:2:4 Passion Fruit Sex Gel-capsules remained stable at fifth place, maintaining its position from February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
