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Jun-2024
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Overview
Market Insights Snapshot
Press has shown a consistent performance in the Capsules category in California. Over the months from March to June 2024, the brand maintained a steady rank of 12th place. This stability indicates a strong foothold in the market despite fluctuations in sales figures. Notably, there was a significant increase in sales from March to April, with a subsequent slight decline in May and a minor rebound in June. This trend suggests that while Press is a reliable player in the Capsules category, there is room for growth and potential to climb higher in the rankings.
However, the performance of Press in other states and categories remains largely uncharted in this analysis. The absence of rankings in the top 30 for other states or categories could be viewed as a missed opportunity or a potential area for expansion. This highlights the importance for Press to evaluate its market strategies and consider diversifying its product offerings or enhancing its presence in other regions. By doing so, the brand could leverage its existing strengths and potentially improve its market position across a broader spectrum.
Competitive Landscape
In the California capsules category, Press has consistently held the 12th rank from March to June 2024. Despite a steady rank, Press's sales have shown a modest increase, indicating a potential for growth in market share. In contrast, Care By Design maintained a stable 10th rank from March to May but dropped to 11th in June, with a noticeable decline in sales over the same period. Meanwhile, Proof experienced a positive shift, moving up from 11th to 10th rank in June, accompanied by a slight increase in sales. These dynamics suggest that while Press remains behind its competitors in rank, the brand's upward sales trend could position it for future advancements, especially if Care By Design's decline continues and Proof stabilizes or falters.
Notable Products
In June 2024, the top-performing product from Press was THC Hard Pressed Tablets 20-Pack (1000mg), maintaining its consistent rank of 1st place since March 2024 with sales reaching 560 units. Following closely, THC Hard Pressed Tablets 2-Pack (100mg) also retained its 2nd position throughout the same period, although its sales slightly declined to 118 units. Peppermint Tablets 10-Pack (100mg) re-entered the rankings in 6th place after being unranked in May 2024. Strawberry Cream Hard Pressed Tablets 10-Pack (100mg), which previously held the 3rd position, was not ranked in June. Sweet Peppermint Dissolvable Tablets 10-Pack (100mg) remained unranked in June, showing a fluctuating presence in previous months.
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