Press

Data Snapshot: Apr 04, 2024
Press Cannabis Brand Logo
<$50K

Mar-2024

Sales

Decline

Trend

6-Month

5

Product Count

SKUs

Press

Overview

Press is a reputable marijuana brand affiliated with Trulieve, an industry-leading vertically integrated cannabis company known for its extensive research and legal compliance. The brand is recognized for its dedication to nonclinical and clinical studies to assess the abuse potential of CBD. It's part of a diverse portfolio of cannabis brands, displaying rigorous maintenance of safety standards and earning a place amongst the top-tier of marijuana brands in the industry.
Markets

Press Locations

Product Trends

Press Categories

Press Sales

Market Insights Snapshot

Press Historical Sales by Category

In the competitive landscape of the cannabis market, Press has shown a consistent performance in the Capsules category across California and Illinois, with a slight dip in rankings observed in both states over the recent months. In California, the brand maintained its position in the top 12 from December 2023 to March 2024, despite a slight drop in sales from $18,865 in December 2023 to $17,394 in March 2024. This indicates a stable consumer base but also highlights the need for strategies to boost sales and improve ranking. Illinois presented a more volatile scenario for Press in the Capsules category, with the brand experiencing a drop out from the rankings in February 2024, which is a significant concern. However, it managed to reclaim its position in March 2024, albeit with a drastically lower sales figure compared to December 2023, suggesting challenges in maintaining market share amidst competitive pressures.

On the other hand, the performance of Press in the Edible category in Illinois tells a different story, with the brand struggling to make a significant impact. Throughout the December 2023 to March 2024 period, Press ranked outside the top 30 brands, only managing to hover around the 57th to 59th positions. This consistent underperformance in a category that is popular among consumers could indicate either a lack of effective marketing strategies or product issues that need addressing. The slight increase in sales from December 2023 to February 2024, followed by a decrease in March, suggests that while there may be some interest in Press's edible offerings, converting that interest into sustained sales growth remains a challenge. This area of Press's portfolio may require a strategic overhaul to capture consumer interest and improve its standing in the competitive Illinois market.

Mar-2024 Rank
Capsules
Edible
12
7
59
Press

Competitive Landscape

In the competitive landscape of the cannabis capsule market in California, Press has maintained a consistent position, ranking 11th from December 2023 through February 2024, before slightly dropping to 12th in March 2024. This indicates a stable demand for Press's products, despite facing stiff competition. Notably, Huxleys, a direct competitor, has consistently outperformed Press, maintaining the 10th position throughout the same period, and showing a significant increase in sales, particularly from January to March 2024. This suggests that Huxleys has been more effective in capturing the market's interest during this time. On the other hand, Mary's Medicinals and Kind Medicine have seen a decline in their rankings and sales, with Mary's Medicinals dropping from 12th to 13th and Kind Medicine fluctuating but ultimately falling to 14th by March 2024. Interestingly, Heavy Hitters entered the rankings in February 2024 at 14th and made a significant leap to 11th by March 2024, showcasing a remarkable growth in interest and sales, potentially posing a future threat to Press's market position.

Press market ranking for CA Capsules

Press

Notable Products

In March 2024, Press's top-performing product was THC Hard Pressed Tablets 20-Pack (1000mg) from the Capsules category, maintaining its number one rank from January and February with 584 sales. The THC Hard Pressed Tablets 2-Pack (100mg), also in the Capsules category, made a significant entry, securing the second rank despite not being listed in the previous months. Sweet Peppermint Dissolvable Tablets 10-Pack (100mg) and Sweet Strawberry Cream Dissolvable Tablets 10-Pack (100mg), both from the Edible category, shared the third rank, showing stability for Sweet Peppermint in its position from January and February. Peppermint Tablets 10-Pack (100mg) in the Capsules category experienced a decline, moving from the second position in January to the fourth in March. These rankings highlight a strong preference for capsule products from Press, with notable stability in product rankings over the recent months, except for the new entry in the top ranks.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
THC Hard Pressed Tablets 20-Pack (1000mg)
Capsules
2
1
1
1
THC Hard Pressed Tablets 2-Pack (100mg)
Capsules
>5
>5
>5
2
Sweet Peppermint Dissolvable Tablets 10-Pack (100mg)
Edible
5
3
3
3
Sweet Strawberry Cream Dissolvable Tablets 10-Pack (100mg)
Edible
>5
>5
2
3
Peppermint Tablets 10-Pack (100mg)
Capsules
3
2
>5
4
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