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Feb-2026
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Overview
Market Insights Snapshot
Heavy Hitters demonstrates a consistent performance across various categories in California, maintaining a steady presence in the top ranks. In the Edible category, they have consistently held the 6th position from November 2025 to February 2026, despite a gradual decline in sales during this period. Their Vapor Pens also retained the 6th rank, showcasing resilience in a competitive market. However, their performance in the Pre-Roll category saw a slight fluctuation, dropping to 12th place in January 2026 before recovering to 10th in February. This indicates that while Heavy Hitters is a strong contender in California, there's a need to address the declining sales trend to maintain their competitive edge.
In New Jersey, Heavy Hitters entered the top 30 for Vapor Pens in December 2025, debuting at 26th place and maintaining a similar position in the subsequent months. This suggests a growing presence in the state, albeit with room for improvement to climb higher in the rankings. Meanwhile, in New York, Heavy Hitters has shown notable progress in the Vapor Pens category, jumping from 17th place in December 2025 to 11th in January 2026, before settling at 12th in February. Their Edible category ranking has been stable at 16th since December. This performance highlights a promising trajectory in New York, particularly in the Vapor Pens segment, which could signal potential for further growth if the upward momentum is sustained.
Competitive Landscape
In the competitive landscape of vapor pens in California, Heavy Hitters consistently maintained its position at rank 6 from November 2025 to February 2026. Despite a steady rank, its sales showed a downward trend, decreasing from $3,663,610 in November 2025 to $3,030,854 in February 2026. In contrast, competitors like Plug Play and CAKE she hits different held ranks 4 and 5 respectively, with Plug Play experiencing a slight sales decline but still maintaining higher sales figures than Heavy Hitters. Meanwhile, Jeeter and Cold Fire showed improvements in their rankings, with Jeeter moving from rank 9 to 8 and Cold Fire from 8 to 7, although their sales figures were generally lower than Heavy Hitters. This competitive dynamic suggests that while Heavy Hitters holds a stable position in the market, it faces pressure from both higher-ranked and improving competitors, indicating a need for strategic initiatives to bolster sales and potentially improve its market ranking.
Notable Products
In February 2026, Heavy Hitters' top-performing product was the Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack, maintaining its first-place ranking consistently from November 2025 with a sales figure of 17,163. The Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack also held steady in second place throughout the same period. Blue Dream Distillate Cartridge made a significant comeback, rising to third place after not ranking in January 2026. Holy Grape x God's Gift Ulta Gummies secured the fourth spot, dropping from third in January. Lastly, Pineapple Express Distillate Cartridge was ranked fifth, showing a slight decline from its previous third-place position in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
