.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In California, Heavy Hitters has shown consistent performance in the Edible category, maintaining a steady 6th place ranking from September to December 2025. This stability is accompanied by a growth in sales, peaking in November before a slight dip in December. In the Vapor Pens category, Heavy Hitters improved its ranking from 8th in September to 6th by December, indicating a positive trend and increased market presence. However, the Pre-Roll category saw a decline, with the brand dropping from 10th place to 13th by the end of the year, suggesting potential challenges or increased competition in this segment.
Looking at the East Coast, Heavy Hitters has a noticeable presence in New York, where it consistently held the 16th position in the Edible category throughout the last quarter of 2025. In the Vapor Pens category, the brand experienced a slight decline in ranking from 14th in September to 17th by December, despite a gradual increase in sales over the same period. Meanwhile, in New Jersey, Heavy Hitters made its debut in the Vapor Pens market in December, ranking at 31st, which indicates room for growth and potential future market penetration in the state.
Competitive Landscape
In the competitive landscape of vapor pens in California, Heavy Hitters has shown a promising upward trend in rankings and sales from September to December 2025. Starting at the 8th position in September, Heavy Hitters climbed to the 6th spot by December, indicating a positive shift in consumer preference and market penetration. This upward trajectory is particularly notable when compared to competitors like Rove and Jeeter, both of which also improved their rankings but remained behind Heavy Hitters. Meanwhile, Plug Play maintained a steady position in the top 4, and CAKE she hits different consistently held the 5th rank, indicating strong competition at the top. Despite the competitive pressure, Heavy Hitters’ sales growth suggests a robust brand strategy and increasing consumer loyalty, positioning it well for continued success in the California vapor pen market.
Notable Products
In December 2025, Heavy Hitters' top-performing product was the Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack, maintaining its first-place ranking consistently from September through December, with sales reaching 19,409 units. The Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack also held steady in the second position throughout these months. Notably, the Pineapple Express Distillate Cartridge climbed from fifth in September to third in December, showing a positive sales trend. The Blue Dream Distillate Cartridge experienced a slight drop, moving from third in September to fourth in December. Meanwhile, the Holy Grape x God's Gift Ulta Gummies remained in the fifth position, despite a notable sales increase in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
