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Apr-2025
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Overview
Market Insights Snapshot
Heavy Hitters has shown varied performance across different categories in California. Notably, in the Edible category, the brand improved its ranking from 7th in March 2025 to 5th in April 2025, indicating a positive reception in the market. Conversely, their performance in the Pre-Roll category has experienced a downward trend, slipping from 11th place in January to 16th place by April. This suggests that while they maintain a strong presence in some categories, there is room for improvement in others. Despite these fluctuations, Heavy Hitters has consistently held a top 10 position in the Vapor Pens category, demonstrating a stable demand for their products in this segment.
In New York, Heavy Hitters' performance in the Edible category has been steadily improving, moving from 19th place in January to 14th place by April. This upward trajectory highlights their growing popularity in the state. However, the brand did not make it into the top 30 for Pre-Rolls in New York, which could be seen as a potential area for expansion. The Vapor Pens category tells a different story, with a decline from 9th to 17th place over the same period, indicating potential challenges in maintaining market share. These insights reveal the dynamic nature of Heavy Hitters' market presence across different states and product categories.
Competitive Landscape
In the competitive landscape of California's Vapor Pens category, Heavy Hitters has shown a steady performance, maintaining its rank at 8th place from January to March 2025, before improving to 7th place in April 2025. This upward movement indicates a positive trend for Heavy Hitters, especially as it surpasses Turn, which dropped from 6th to 8th place during the same period. Meanwhile, Jetty Extracts consistently held its position at 5th or 6th place, showcasing its stable market presence. CAKE she hits different maintained a strong hold on the 4th and 5th positions, indicating a robust competitive edge. Despite these challenges, Heavy Hitters' ability to climb in rank suggests effective strategies in capturing market share, potentially driven by product innovation or marketing efforts. For a deeper understanding of these dynamics and how they affect sales trajectories, accessing more advanced data could provide valuable insights.
Notable Products
In April 2025, Heavy Hitters' top-performing product was the Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack, maintaining its consistent first-place ranking from January through April with a notable sales figure of 22,993. The Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack also held steady in the second position across these months, showing an increase in sales to 14,031. The Blue Dream Distillate Cartridge continued its stable performance, ranking third for the second consecutive month. The Holy Grape x God's Gift Ulta Gummies 5-Pack showed a positive shift, moving up to fourth place from fifth in March. Conversely, the Pineapple Express Distillate Cartridge dropped to fifth place in April, highlighting a decline from its third-place position in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
