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Sep-2025
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Overview
Market Insights Snapshot
Heavy Hitters has shown a consistent presence in the California market, particularly in the Edible and Vapor Pens categories. Over the summer months, the brand maintained a steady 6th place ranking in Edibles, indicating a stable demand, although there was a noticeable decline in sales from June to September. In Vapor Pens, the brand experienced some fluctuation, dropping to 9th place in August before climbing back to 7th in September. This suggests that while the brand remains a popular choice, there may be competitive pressures or market dynamics affecting its positioning. In Pre-Rolls, Heavy Hitters improved its ranking slightly from 12th to 11th, but the overall sales trajectory points to an area that might require strategic adjustments.
In New York, Heavy Hitters' performance presents a mixed picture. The brand consistently held the 16th position in Edibles, with sales peaking in August before a slight decrease by September. This consistency in ranking suggests a loyal consumer base, although the brand is not yet breaking into the top tier. The Vapor Pens category showed more volatility, with the brand slipping from 11th to 13th by September, accompanied by a significant drop in sales. Notably, Heavy Hitters' absence from the top 30 in Pre-Rolls is a critical point, indicating a challenge in gaining traction in this category within the New York market. This highlights potential areas for growth or reevaluation of market strategy to enhance brand presence and competitiveness.
Competitive Landscape
In the competitive landscape of vapor pens in California, Heavy Hitters has maintained a relatively stable position, ranking 7th in June, July, and September 2025, with a slight dip to 9th in August. This consistency is noteworthy given the competitive pressure from brands like Cold Fire, which consistently held the 6th position throughout the same period. CAKE she hits different also posed a significant challenge, maintaining a higher rank at 4th and 5th place. Meanwhile, Turn and Gramlin showed fluctuations, with Turn briefly surpassing Heavy Hitters in August. Despite these challenges, Heavy Hitters' sales figures indicate a strong brand presence, although there was a noticeable decline from July to September. This suggests a need for strategic marketing efforts to bolster its position against competitors who are either maintaining or improving their sales and rank.
Notable Products
In September 2025, Heavy Hitters' top-performing product was the Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack, maintaining its first-place ranking consistently from June through September, despite a slight decrease in sales to 17,234 units. The Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack also held steady in second place across these months, showing a gradual decline in sales. The Blue Dream Distillate Cartridge remained in third place, with sales figures dropping to 5,020 units in September. Pineapple Express Distillate Cartridge held its fourth-place position from August to September. The Holy Grape x God's Gift Ulta Gummies re-entered the rankings in fifth place in September, after being unranked in August, signaling a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
