Market Insights Snapshot
In California, Heavy Hitters has shown notable performance across several categories. The brand has consistently maintained a strong position in the Edible category, holding steady at rank 5 from July to October 2023. This is an impressive feat given the competitive nature of the market. In the Vapor Pens category, a slight drop was observed, moving from rank 3 in July to rank 4 in the following months. However, it's important to note that the brand's sales in this category remain high. The brand's performance in the Pre-Roll category also deserves mention, with ranks fluctuating between 12 and 13 over the four months.
Performance in other categories and states paints a slightly different picture. In the Beverage category, Heavy Hitters saw a significant drop from rank 34 in July to rank 46 in August, with no data available for the following months. This suggests that the brand was not among the top 20 in this category for those months. Similarly, in the Concentrates category, the brand only made an appearance in August at rank 83. On a more positive note, the Tincture & Sublingual category saw the brand oscillating between ranks 18 and 20. Outside California, the brand's performance in Nevada showed a downward trend in the Vapor Pens category, sliding from rank 12 in July to rank 31 in October. This trend is worth keeping an eye on in future analyses.
In the Vapor Pens category in California, Heavy Hitters has been consistently ranking in the top 4 brands, though it has seen a slight drop from 3rd to 4th place from July to October 2023. Its main competitors include Raw Garden, Plug Play, West Coast Cure, and Gelato. Raw Garden has consistently held the 2nd rank, while Plug Play has seen an improvement, moving up from 4th to 3rd place. West Coast Cure and Gelato have seen a slight decrease and increase in rank respectively. In terms of sales, all brands have seen fluctuations, but it's worth noting that Heavy Hitters' sales have been slightly lower than its competitors, indicating room for growth and increased market share.
In October 2023, the top-performing product from Heavy Hitters was the 'Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack (100mg THC, 100mg CBN)' from the Edible category, maintaining its position from previous months with sales at 29,372 units. The second highest selling product was 'Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack (100mg THC, 50mg THCV)', also in the Edible category, with consistent second place rankings since July 2023. A new entrant in the top products list was the 'Strawberry Storm Ultra Gummies 5-Pack (100mg)', which secured the third position in October. 'Sour Cherry Diamond Infused Fast Acting Gummies 10-Pack (100mg)' held its position at fourth place, while 'Holy Grape Ultra Gummies 5-Pack (100mg)' dropped from fourth place in July to fifth in October. This analysis reveals a steady performance of Heavy Hitters' Edibles, with some shifts in rankings.