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Aug-2024
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Overview
Market Insights Snapshot
Heavy Hitters has demonstrated varying levels of performance across different categories and states. In California, the brand has shown consistent strength in the Vapor Pens category, maintaining a solid position at rank 4 from June to August 2024, with a noticeable increase in sales from $3,845,459 in June to $4,479,798 in August. This upward trend highlights the brand's growing popularity and market presence in the Vapor Pens category. Conversely, their performance in the Pre-Roll category has seen a decline, dropping from rank 18 in May to rank 30 in August, indicating a potential area for improvement or shift in consumer preferences. The Edible and Capsules categories have shown stability, with the brand holding steady rankings at 5 and 8 respectively over the summer months.
In New York, Heavy Hitters has maintained a consistent presence in the Vapor Pens category, holding ranks 6 and 7 from May to August 2024. Despite the slight fluctuation in ranking, the sales figures have shown a positive trajectory, with a significant increase from $479,425 in May to $939,354 in August. This indicates a robust demand and growing consumer base for their Vapor Pens in the New York market. However, it is worth noting that Heavy Hitters did not make it into the top 30 brands for other categories in New York, which could be viewed as a gap in their market penetration or an opportunity for diversification. Overall, the brand's performance across these states underscores its strengths in specific categories while also highlighting areas for potential growth and market expansion.
Competitive Landscape
In the competitive landscape of vapor pens in California, Heavy Hitters has shown a notable upward trend in rank and sales over the past few months. Starting from the 6th position in May 2024, Heavy Hitters climbed to the 4th position by August 2024, indicating a strong performance relative to its competitors. This rise contrasts with Raw Garden, which saw a decline from 2nd to 6th place over the same period. Meanwhile, Plug Play maintained a steady 3rd position, and CAKE she hits different improved from 4th to 2nd place, showing robust sales growth. Heavy Hitters' consistent rise in rank and sales suggests a growing market presence and consumer preference, positioning it strongly against competitors who are either declining or maintaining their ranks.
Notable Products
In August 2024, Heavy Hitters' top-performing product was Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack (100mg THC, 100mg CBN), maintaining its first-place ranking with notable sales of $29,067. The second spot was held consistently by Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack (100mg THC, 50mg THCV). Blue Dream Distillate Cartridge (1g) remained in third place, showing steady growth in sales. Pineapple Express Ultra Extract High Purity Oil Cartridge (1g) and Northern Lights Distillate Cartridge (1g) held the fourth and fifth positions respectively, with both products showing consistent performance since their introduction in previous months. Overall, the top products have demonstrated stable rankings with incremental sales increases.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
