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Nov-2025
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Overview
Market Insights Snapshot
Heavy Hitters has demonstrated a consistent performance in the California market, particularly within the edible category, maintaining a steady rank of 6th place from August to November 2025. This stability is mirrored by a noticeable increase in sales from September to November, indicating a robust consumer demand. In the vapor pens category, Heavy Hitters experienced a slight fluctuation, peaking at 6th rank in October before settling in at 7th in November. This movement suggests a competitive market environment, yet the brand remains a prominent player. However, in the pre-roll category, a slight dip from 10th to 11th rank in November might suggest increased competition or shifting consumer preferences.
In New York, Heavy Hitters' performance depicts a different narrative. Within the vapor pens category, the brand has experienced a gradual decline in rankings, moving from 12th in August to 16th by November. This downward trend could point to challenges in maintaining market share amidst growing competition. On a positive note, the brand improved its position in the edible category, moving from 16th to 15th, suggesting a potential growth area. The absence of a ranking in the pre-roll category after August highlights a significant challenge, as Heavy Hitters did not maintain a top 30 position in subsequent months, indicating a need for strategic reassessment in this segment.
Competitive Landscape
In the competitive landscape of California's vapor pen market, Heavy Hitters has experienced notable fluctuations in its ranking over the past few months. From August to November 2025, Heavy Hitters improved its position from 9th to 7th, indicating a positive trend in market presence. This upward movement is particularly significant given the competitive pressure from brands like Rove, which climbed from 11th to 8th, and Gramlin, which consistently improved from 7th to 6th. Despite these challenges, Heavy Hitters managed to surpass Jeeter, which remained stable at 9th. However, it still trails behind CAKE she hits different, which held a steady 5th position. The brand's sales growth, particularly in October and November, suggests a strengthening market strategy that could further enhance its competitive standing in the coming months.
Notable Products
In November 2025, Heavy Hitters' top-performing product was the Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack, maintaining its first-place rank for the fourth consecutive month with sales reaching 20,345 units. The Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack also held steady at the second position, showing a consistent performance throughout the months. The Blue Dream Distillate Cartridge climbed back to the third position after dropping to fifth in October, indicating a resurgence in popularity with sales of 6,900 units. Holy Grape x God's Gift Ulta Gummies 5-Pack ranked fourth in November, having fluctuated in the rankings over the past few months. Meanwhile, the Pineapple Express Distillate Cartridge, which had a strong showing in October, dropped to the fifth position this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
