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Jul-2025
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Overview
Market Insights Snapshot
In California, Heavy Hitters has shown a consistent presence across various categories, with some fluctuations in rankings over recent months. Notably, in the Edible category, the brand maintained a stable position, ranking consistently around the 5th and 6th spots, despite a slight decline in sales from May to July 2025. Their performance in the Vapor Pens category also reflects a steady presence, holding the 8th rank from May to July 2025, although this is a dip from the 7th position in April. Interestingly, Heavy Hitters did not appear in the top 30 for the Capsules category after April, which could indicate a strategic shift or market challenges in that segment.
In New York, Heavy Hitters experienced varied performance across different product categories. In the Edible category, the brand maintained a consistent ranking, hovering around the 15th and 16th positions, showing resilience despite a slight dip in sales. On the other hand, their Pre-Roll category performance saw a notable decline, falling out of the top 30 by June and July, which may suggest increased competition or a shift in consumer preferences. Meanwhile, in the Vapor Pens category, Heavy Hitters experienced some fluctuations, moving from the 12th to the 16th position over the months. This indicates a competitive landscape in New York, where maintaining a stronghold is challenging across different segments.
Competitive Landscape
In the competitive landscape of vapor pens in California, Heavy Hitters has experienced a consistent rank of 8th place from May to July 2025, after a slight drop from 7th place in April. This stability in rank, despite a noticeable dip in sales from April to June, suggests resilience amidst fluctuating market conditions. Competitors like Turn have maintained a slight edge over Heavy Hitters, consistently ranking 7th with a gradual increase in sales. Meanwhile, Rove and Gramlin have shown more volatility, with Gramlin dropping from 4th to 9th place by July, indicating potential opportunities for Heavy Hitters to capitalize on shifting consumer preferences. Jetty Extracts, a strong competitor, has maintained a higher rank, though its sales have seen a slight decline, which could signal a potential opening for Heavy Hitters to capture more market share if they can leverage their stable positioning effectively.
Notable Products
In July 2025, the top-performing product for Heavy Hitters was the Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack, maintaining its rank at number one for four consecutive months with sales of 19,705 units. The Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack also held steady in the second position, despite a gradual decline in sales. The Blue Dream Distillate Cartridge remained consistent in third place, showing an increase in sales from the previous month. Holy Grape x God's Gift Ulta Gummies retained the fourth spot, with stable sales figures. Notably, the Pineapple Express Distillate Cartridge re-entered the rankings in fifth place, marking its presence for the second time since April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
