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Aug-2025
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Overview
Market Insights Snapshot
Heavy Hitters has shown a consistent presence in the California market across several product categories. In the Edible category, the brand maintained a steady rank of 6th place from June to August 2025, despite a gradual decline in sales figures. This suggests that while sales are decreasing, the brand's competitive positioning remains stable. In the Vapor Pens category, Heavy Hitters held the 8th rank consistently from May to August 2025, although there was a noticeable decline in sales over the same period. This stability in ranking, despite fluctuating sales, indicates a resilient brand reputation in a competitive market.
In New York, Heavy Hitters experienced mixed performance across categories. The brand's Edibles maintained a rank of 15th and 16th place from May to August 2025, with sales showing a slight recovery in August after a dip in July. However, in the Vapor Pens category, the brand saw a downward trend in rankings, falling from 12th in May to 21st by August, accompanied by a decrease in sales. Notably, Heavy Hitters did not maintain a top 30 position in the Pre-Roll category from June onwards, which could indicate a challenge in maintaining market share in this product line within New York.
Competitive Landscape
In the competitive landscape of vapor pens in California, Heavy Hitters maintained a consistent rank of 8th from May to August 2025. Despite this stability in rank, sales showed a downward trend, particularly when compared to competitors. Notably, Cold Fire climbed from 9th to 6th place, with a significant increase in sales, indicating a growing consumer preference. Meanwhile, Rove held steady at 9th place, but with a gradual increase in sales, suggesting potential for upward movement. Turn consistently ranked 7th, just above Heavy Hitters, with sales figures slightly higher, indicating a competitive edge. Conversely, Gramlin experienced a drop from 6th to 10th, reflecting a decline in market performance. These dynamics highlight the competitive pressures Heavy Hitters faces, emphasizing the need for strategic initiatives to boost sales and improve rank in the California vapor pen market.
Notable Products
In August 2025, Lights Out - THC/CBN 1:1 Midnight Cherry Gummies continued to dominate as the top-selling product for Heavy Hitters, maintaining its number one rank for the fourth consecutive month with sales of 18,850. Light On - THC/THC-V 2:1 Green Crack Gummies also held steady at the second position, despite a steady decline in sales figures over the months. The Blue Dream Distillate Cartridge consistently ranked third, although its sales showed a slight decrease from previous months. Holy Grape x God's Gift Ultra Gummies remained in fourth place, with a noticeable drop in sales compared to earlier months. Strawberry Storm x Strawberry Cough Ultra Gummies reappeared in the rankings at the fifth position, having not been ranked in June and July, with sales showing a slight decrease from May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
