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Mar-2024
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Overview
Market Insights Snapshot
In California, Heavy Hitters has shown a significant presence across various cannabis product categories, maintaining a strong position particularly in the Vapor Pens and Edibles categories. For Vapor Pens, they consistently held the 4th rank from December 2023 to March 2024, even seeing an increase in sales from 3,948,749 in January to 4,559,740 in March 2024. This indicates a growing consumer preference for their Vapor Pens in the California market. Edibles also saw a steady performance, maintaining the 4th position from December to February, with a slight dip to 5th in March 2024. Despite this minor slip, sales increased from 1,778,745 in February to 1,925,430 in March 2024, suggesting a resilient demand for their Edible products.
Outside of California, Heavy Hitters' performance in the Vapor Pens category shows varied success. In Nevada, the brand struggled to maintain a top 30 position, fluctuating from the 50th rank in December 2023 to 56th in March 2024, with a notable decrease in sales to 6,999 in March. This indicates a significant challenge for Heavy Hitters in the Nevada market. Conversely, in New York, the brand fared much better, ranking within the top 6 from December 2023 to March 2024. Despite a slight drop from 3rd to 6th rank over these months, sales remained robust, slightly increasing to 441,860 in March 2024. This suggests that while Heavy Hitters faces market challenges in Nevada, its products, especially Vapor Pens, continue to resonate well with consumers in New York.
Competitive Landscape
In the competitive landscape of the vapor pens category in California, Heavy Hitters has maintained a consistent position at rank 4 from December 2023 through March 2024, showcasing stability in its market presence amidst fluctuating sales figures across the board. Notably, Plug Play has been a strong competitor, securing the second spot throughout the same period, with sales figures that have consistently outpaced Heavy Hitters, culminating in a significant lead by March 2024. Raw Garden, despite a slight drop to rank 3 in January 2024, has shown resilience with sales rebounding by March 2024, indicating a robust competitive stance. An interesting development is observed with CAKE she hits different, which made a remarkable leap from rank 19 in December 2023 to rank 5 by March 2024, signaling a potential shift in consumer preferences and a brand to watch closely. Meanwhile, Jetty Extracts has seen fluctuations but ultimately improved its rank by March 2024, further intensifying the competitive dynamics Heavy Hitters faces in maintaining its market position.
Notable Products
In Mar-2024, Heavy Hitters' top product was Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack (100mg THC, 100mg CBN) in the Edible category, maintaining its number one rank from previous months with sales reaching 31,801 units. Following closely, Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack (100mg THC, 50mg THCV), also an Edible, held its second position consistently across the months, showcasing the brand's strength in this category. The third spot was secured by Blue Dream Ultra High Potency Distilled Cartridge (1g) from the Vapor Pens category, which has not shifted in rank, indicating a steady demand for this product. Pineapple Express Distillate Oil Cartridge (1g) showed notable improvement, moving up to the fourth position in March from previous rankings, highlighting an increasing interest in Vapor Pens. Lastly, Wild Watermelon Ultra Gummies 5-Pack (100mg) entered the top five in the Edible category, ranking fifth in March, which points to a diversifying interest among Heavy Hitters' consumers.
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