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Oct-2025
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Overview
Market Insights Snapshot
In California, Heavy Hitters has shown a consistent performance across various categories. Notably, in the Edible category, the brand has maintained a steady 6th place ranking from July to October 2025, despite fluctuations in sales figures. Their Vapor Pens category saw some movement, dropping from 7th to 9th place in August, but rebounding to 6th by October, reflecting a strong recovery in sales. Meanwhile, in the Pre-Roll category, Heavy Hitters improved its position from 12th in July to 10th by October, indicating a positive trend in consumer preference or marketing effectiveness. This consistent performance in the Californian market suggests a solid foothold and a strong brand presence.
In contrast, New York presents a mixed picture for Heavy Hitters. The brand has maintained a consistent 16th place in the Edible category, which, while steady, indicates room for growth compared to their performance in California. The Vapor Pens category has seen a decline in rankings from 12th in July to 16th by October, potentially signaling increased competition or shifting consumer preferences. Notably, Heavy Hitters did not make it into the top 30 for Pre-Rolls from September onwards, which could be a concern for their market strategy in this category. These insights suggest that while Heavy Hitters has a presence in New York, there are opportunities for strategic adjustments to improve their market position.
Competitive Landscape
In the competitive landscape of California's Vapor Pens category, Heavy Hitters has experienced notable fluctuations in its ranking from July to October 2025. Initially ranked 7th in July, Heavy Hitters saw a dip in August to 9th place, followed by a slight recovery to 8th in September, and a more significant improvement to 6th in October. This upward trend in the latter months indicates a positive response to market strategies or product offerings. In contrast, Jetty Extracts consistently maintained a strong position, holding steady at 4th place from August through October, suggesting robust brand loyalty or effective marketing. Meanwhile, Cold Fire experienced a decline from 6th in July to 8th in October, which may have opened opportunities for Heavy Hitters to capitalize on shifting consumer preferences. Additionally, CAKE she hits different showed resilience by securing the 5th spot in October, recovering from a 6th place in the previous months. These dynamics underscore the competitive pressures and opportunities within the California Vapor Pens market, highlighting Heavy Hitters' potential for further growth if current trends continue.
Notable Products
In October 2025, Heavy Hitters' best-performing product was the Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack, maintaining its top rank from previous months with impressive sales of $18,670. The Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack consistently held the second position across the months, showing stable demand. The Pineapple Express Distillate Cartridge rose to third place, a notable improvement from its fifth position in September. Meanwhile, the Holy Grape x God's Gift Ultra Gummies 5-Pack retained its fourth place, indicating steady popularity. The Blue Dream Distillate Cartridge experienced a slight drop, moving from fourth to fifth place, but still remains a top contender in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
