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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Heavy Hitters concentrated 59.23% of brand sales in Vapor Pens, where sales grew 9.50% year over year and 0.19% month over month, while Edible at 21.87% share declined 8.63% YoY and 3.11% MoM. Pre-Roll held 17.40% share with a 1.26% YoY lift but a 4.27% MoM drop, and Flower remained a niche at 0.62% share despite a 9.66% MoM uptick against a 34.45% YoY contraction. Micro-categories continued to retreat: Capsules fell 75.73% YoY and 39.72% MoM, Concentrates slipped 72.54% YoY and 5.23% MoM, and Beverage contracted 93.94% YoY and 13.95% MoM. With Vapor Pens ranked 6th in California and average price up 2.59% YoY to $32.11, the mix implies deliberate reinforcement of the core Vapor Pens franchise as secondary categories are pruned.
The pattern points to a positioning anchored in premium inhalables: Vapor Pens' stability (+0.19% MoM) alongside Pre-Roll's near-flat YoY (+1.26%) suggests emphasis on repeatable, higher-priced formats, while deep retrenchment in Capsules (−75.73% YoY) and Concentrates (−72.54% YoY) reduces operational drag. Holding a 6th rank in California Vapor Pens while Edible declines 8.63% YoY and 3.11% MoM signals focus on share defense where the brand is most established, rather than chasing breadth in low-share categories like Beverage at 0.04% share. The implication is a tighter, margin-oriented portfolio where incremental gains in Vapor Pens can offset softness in Edible and Pre-Roll, positioning Heavy Hitters to trade on price and loyalty rather than category diversification.
Competitive Landscape
Heavy Hitters sits at rank #6 in CA Vapor Pens in May 2026, improving 1 position from #7 year over year, while holding flat versus February 2026 at #6; this stability contrasts with Jetty Extracts rising from #5 to #3 alongside a 40.6% YoY sales increase and Plug Play sliding from #3 to #4 with a 14.2% YoY decline, indicating share churn among the top five that Heavy Hitters has not yet converted into rank gains beyond its September 2024 peak of #5 and a current position outside the top five.
Notable Products
Blue Dream Distillate Cartridge (1g) posted the steepest movement in May 2026 with a -11.45% month-over-month drop at rank 5, while Pineapple Express Distillate Cartridge (1g) rose +7.90% at rank 4, indicating mixed traction within Vapor Pens and pulling spend toward a narrower winner. Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack (100mg THC, 100mg CBN) held rank 1 despite a -7.74% decline, as Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack (100mg THC, 50mg THCV) inched up +1.03% at rank 2, suggesting the functional gummy duo still anchors the top despite softening. With eight of the top ten SKUs in Edible and Sour Cherry Diamond Infused Fast Acting Gummies 10-Pack (100mg) sliding -14.12% at rank 10 alongside several -3% to -9% declines, the category shows price-to-velocity sensitivity even as the portfolio’s sole dollar outlier at $285,611 concentrated in the lead SKU underscores reliance on a flagship. The mix implies Heavy Hitters is leaning into functional Edible leadership while consolidating Vapor Pens around fewer high-conversion strains, a direction that prioritizes depth in anchor SKUs over breadth across flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
