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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Heavy Hitters concentrated 59.19% of sales in Vapor Pens with year-over-year growth of 17.25% but a month-over-month decline of 9.02%, while Edible held 22.27% share with a 2.25% YoY decline and a 7.55% MoM decline. Pre-Roll represented 16.99% share with a 3.24% YoY decline and a 12.23% MoM decline, as smaller lines like Flower (0.52% share) fell 23.05% YoY and 19.55% MoM and Concentrates (0.50% share) fell 49.65% YoY and 20.23% MoM. Capsules was the only minor category with a positive MoM at 3.70% despite a 64.93% YoY decline, while Beverage contracted 95.54% YoY and 36.37% MoM. The mix points to a deliberate tilt toward Vapor Pens for annual growth alongside tactical retrenchment across secondary formats month to month, implying the brand is consolidating demand into its highest-share franchise rather than spreading into low-velocity extensions.
Average price rose 2.69% YoY to $32.43 even as category-level MoM softness prevailed, and Vapor Pens’ $51.01 price point anchors premium positioning as Pre-Roll at $27.68 and Edible at $17.35 tap lower-price baskets. Within California Vapor Pens, a rank of 6 indicates midpoint scale in the leaderboard while Vapor Pens’ 17.25% YoY growth outpaces total-brand YoY sales at 5.76%, showing that leadership equity is accruing where the brand concentrates share, whereas negative YoY in Pre-Roll (-3.24%) and Edible (-2.25%) dilutes category breadth. The implication is that Heavy Hitters is trading category breadth for depth in Vapor Pens to sustain brand-level growth, accepting rank-driven focus over diversification as smaller, declining categories contribute negligible share and incrementality.
Competitive Landscape
Heavy Hitters is ranked #6 in CA Vapor Pens in June 2026, improving 2 positions YoY from #8, while holding flat versus March 2026 at #6; its peak rank of #5 dates to September 2024, indicating a near-peak but not breakout position. In contrast, Jetty Extracts climbed from #5 to #3 alongside a 47.3% YoY sales increase, whereas Plug Play slipped from #3 to #4 with a 7.0% YoY sales decline, and category leader STIIIZY stayed at #1 despite a 7.0% YoY contraction. With competitors reshuffling—one advancing two ranks and another retreating one—Heavy Hitters’ 2-rank YoY rise paired with stability over the last three months implies a consolidation phase where incremental share gains are attainable but require outpacing mid-tier climbers rather than unseating the top spot.
Notable Products
Wild Watermelon Ultra Gummies 5-Pack (100mg) posted the steepest decline at -15.3% MoM while slipping to rank 3, and Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack (100mg THC, 50mg THCV) fell -8.4% at rank 2, together signaling cooling velocity in mid-tier Edibles. Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack (100mg THC, 100mg CBN) held rank 1 despite a -5.4% dip and delivered $279,770, while Pineapple Express Distillate Cartridge (1g) at rank 5 and Blue Dream Distillate Cartridge (1g) at rank 7 declined -6.3% and -6.4% respectively, indicating that Vapor Pens are softening in parallel. With eight of the top ten products in the Edible category and two SKUs featuring CBN or THCV at ranks 1–2 despite negative MoM shifts, the mix implies Heavy Hitters is leaning into function-forward gummies as the commercial anchor while accepting near-term pullbacks for share consolidation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
