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Dec-2025
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Overview
Market Insights Snapshot
In the Michigan market, HY-R has demonstrated notable performance in the Pre-Roll category. Over the last few months of 2025, HY-R's ranking has shown a positive trend, moving from 8th place in September to 6th place by December. This upward trajectory in rankings indicates a strengthening presence in the market, despite a slight dip in October. The brand's December sales also reflect a significant increase compared to earlier months, suggesting successful strategies or product offerings that have resonated well with consumers in Michigan.
While HY-R's performance in Michigan is commendable, the absence of rankings in other states or categories within the top 30 highlights areas for potential growth or concern. The lack of presence in additional markets could signify either a strategic focus on specific regions or a need for broader market penetration. Understanding the dynamics behind these rankings could provide deeper insights into the brand's overall market strategy and potential areas for expansion or improvement.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll market, HY-R has shown a notable upward trajectory in its rankings and sales performance over the last quarter of 2025. Despite starting in 8th place in September, HY-R climbed to 6th place by December, indicating a positive shift in consumer preference and market penetration. This improvement is particularly significant when compared to competitors like Glorious Cannabis Co., which dropped from 6th to 8th place during the same period, and Simpler Daze, which remained relatively stable but did not experience the same upward momentum as HY-R. The sales figures reflect this trend, with HY-R experiencing a substantial increase in sales from October to December, contrasting with the declining sales of Dragonfly Cannabis, which saw a consistent decrease in sales despite maintaining a higher rank. This suggests that HY-R's strategies in product differentiation or marketing may be effectively capturing a growing share of the market, positioning it as a rising competitor in the Michigan pre-roll category.
Notable Products
In December 2025, Blueberry Crumble Liquid Diamonds Infused Pre-Roll (1g) maintained its top position among HY-R's offerings, with notable sales of 22,512 units. Laughing Grape Liquid Diamonds Infused Pre-Roll (1g) also held steady at the second rank, indicating consistent popularity. Orange Pineapple Liquid Diamonds Infused Pre-Roll (1g) climbed back into the rankings at third place, showcasing a resurgence in demand compared to previous months. Banana Candy Liquid Diamonds Infused Pre-Roll (1g) made a new entry into the rankings at fourth, suggesting a rise in consumer interest. Peach Infused Pre-Roll (1g) rounded out the top five, moving up from its previous positions in September and October, reflecting a positive trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
