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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, HY-R has maintained a consistent position in the Pre-Roll category, holding steady at the 9th rank from January through April 2025. This stability in ranking suggests a strong foothold in the market, with sales showing an upward trend from February to April, indicating growing consumer interest and possibly effective distribution or marketing strategies. The steady ranking amidst fluctuating sales figures could imply a competitive market environment where HY-R has managed to secure a loyal customer base.
While maintaining a top 10 position in Michigan's Pre-Roll category is commendable, it's notable that HY-R's presence in other categories or states is not reflected in the top 30 rankings. This absence could be a strategic focus on their part, concentrating efforts on a single category in a specific market, or it might indicate areas for potential growth and expansion. The lack of presence in other categories or states might also suggest a need for diversification to boost their overall market share and brand recognition across different regions and product lines.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, HY-R has maintained a consistent rank of 9th from January to April 2025. This stability in ranking suggests a solid market presence, although it faces stiff competition from brands like STIIIZY and Simpler Daze, which have shown fluctuations in their rankings but generally remain ahead of HY-R. Notably, Simpler Daze has consistently outperformed HY-R in sales, indicating a stronger consumer preference or market strategy. Meanwhile, Pro Gro and Swisher have shown significant improvements in their rankings, with Swisher making a notable leap from 45th to 10th place, suggesting aggressive growth strategies that could pose a future threat to HY-R's market position. Despite these challenges, HY-R's steady sales growth from $899,217 in January to $1,091,691 in April indicates a positive trajectory, although it will need to innovate or enhance its offerings to climb higher in the rankings.
Notable Products
In April 2025, the top-performing product for HY-R was Kiwi Pie Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position from February with notable sales of 14,448 units. Strawberry Shortcake Infused Pre-Roll (1g) climbed to the second position, showing a strong recovery from its absence in March. Peach Infused Pre-Roll (1g) secured the third spot, marking its debut in the top three for the first time this year. Blueberry Crumble Infused Pre-Roll (1g) dropped to fourth place after leading in March, indicating a shift in consumer preference. Cherry Punch Infused Pre-Roll (1.5g) rounded out the top five, improving its rank from March, showcasing steady growth in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
