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Mar-2026
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Overview
Market Insights Snapshot
HY-R has maintained a consistent performance in the Pre-Roll category across Michigan, holding the 6th position from December 2025 through March 2026. This stability in ranking highlights the brand's strong presence and consumer loyalty in the state. Despite a slight dip in sales in January 2026, HY-R rebounded with a notable increase in March, suggesting effective strategies in market engagement or product offerings. The steady rank despite fluctuations in sales volume indicates a resilient market position amidst competitive pressures in the Pre-Roll category.
While HY-R's performance in Michigan is commendable, the absence of rankings in other states or categories suggests areas for potential growth or challenges in market penetration. Not being in the top 30 brands in other regions or categories could indicate either a focused strategy on the Michigan Pre-Roll market or room for expansion. Understanding the dynamics of such a focused market presence could provide insights into HY-R's strategic priorities and areas where they might be looking to expand in the future.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, HY-R has maintained a consistent 6th place rank from December 2025 through March 2026, demonstrating steady performance amidst fluctuating rankings of other brands. Notably, STIIIZY has shown a positive trend, climbing from 11th to 8th place, which could pose a future threat to HY-R if this upward momentum continues. Meanwhile, Mitten Extracts has held a strong position at 4th place consistently, indicating a robust market presence that HY-R could aspire to surpass. Goodlyfe Farms and Simpler Daze have experienced minor rank fluctuations, with Goodlyfe Farms dropping from 4th to 5th and Simpler Daze rising from 9th to 7th, suggesting a competitive but dynamic market environment. HY-R's stable ranking, coupled with its sales growth from January to March 2026, positions it well for potential upward mobility if it can capitalize on the shifting dynamics of its competitors.
Notable Products
In March 2026, Blueberry Crumble Liquid Diamonds Infused Pre-Roll maintained its top position as the best-selling product for HY-R, with impressive sales of 23,891 units. Strawberry Shortcake Infused Pre-Roll climbed to the second spot, up from third in February, indicating a positive trend in its popularity. Kiwi Pie Infused Pre-Roll ranked third, showing a recovery from its absence in February's top rankings. Banana Candy Liquid Diamonds Infused Pre-Roll held steady at fourth place, consistent with its February ranking. Meanwhile, Peach Infused Pre-Roll entered the top five, securing the fifth position, demonstrating a notable rise in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
