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Feb-2026
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Overview
Market Insights Snapshot
In the state of Michigan, HY-R has shown a consistent performance in the Pre-Roll category. Ranking at 7th in November 2025, the brand improved its position to 6th in December 2025 and maintained this rank through January and February 2026. This stability in rankings suggests a solid presence in the Michigan pre-roll market, with sales peaking in December 2025 at over $1.3 million. The consistent ranking at 6th place over three consecutive months highlights a sustained demand for HY-R's pre-roll products, which is an indicator of customer loyalty and effective market penetration in this category.
However, when considering other states and categories, it's noteworthy that HY-R does not appear in the top 30 rankings for any other category or state, which could be seen as a limitation in their market reach beyond Michigan's pre-roll segment. This absence from the top rankings in other areas might suggest potential opportunities for HY-R to explore and expand its product offerings or marketing strategies across different states and categories. The brand's focused success in Michigan's pre-roll market is commendable, but diversifying its market presence could be crucial for future growth and resilience in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, HY-R has maintained a steady position, consistently ranking 6th from December 2025 through February 2026. This stability in rank is notable given the dynamic shifts observed among its competitors. For instance, STIIIZY improved its rank from 11th in December 2025 to 8th by February 2026, indicating a significant upward trend. Meanwhile, Pro Gro also showed a positive trajectory, climbing from 10th in November 2025 to 7th by February 2026. Despite these movements, HY-R's sales figures have shown resilience, with a slight dip from January to February 2026, yet maintaining a competitive edge over STIIIZY and closely trailing Pro Gro. The consistent top 5 rankings of Mitten Extracts and Goodlyfe Farms further highlight the competitive pressure in this market segment, underscoring the importance for HY-R to innovate and strategize to climb higher in the rankings.
Notable Products
In February 2026, the top-performing product for HY-R was Blueberry Crumble Liquid Diamonds Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank with sales of 15,874 units. Laughing Grape Liquid Diamonds Infused Pre-Roll (1g) held steady in second place, showing consistent performance across the months. Banana Candy Liquid Diamonds Infused Pre-Roll (1g) improved its ranking from fifth in January to third in February, indicating a positive sales trend. Strawberry Shortcake Infused Pre-Roll (1g) reclaimed its fourth position after a brief absence in December, while Mango Infused Pre-Roll (1g) entered the top five in February. The rankings reflect a stable market for HY-R with minor shifts among the top contenders, showcasing the brand's strong product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
