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Sep-2025
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Overview
Market Insights Snapshot
In the state of Michigan, HY-R has demonstrated notable performance in the Pre-Roll category over the months from June to September 2025. Starting at a rank of 7 in June, the brand saw a steady climb to rank 5 by August, before experiencing a slight dip to rank 8 in September. This fluctuation in ranking is mirrored by their sales figures, which peaked in August, indicating a strong market presence during that period. However, the drop in September suggests potential market competition or seasonal demand shifts that could have impacted their standing.
Interestingly, the absence of HY-R from the top 30 brands in other states or provinces highlights a potential area for growth or a strategic focus on the Michigan market. This could imply either a regional strategy or a challenge in expanding their footprint beyond Michigan. The brand's ability to maintain a top 10 position in Michigan's Pre-Roll category, despite the competitive landscape, underscores their stronghold in this particular market segment. For stakeholders and potential investors, understanding the dynamics behind these movements could provide valuable insights into the brand's operational strategies and market adaptability.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, HY-R has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 7th in June 2025, HY-R climbed to 5th place by August, showcasing a positive trajectory in sales performance. However, by September, it slipped back to 8th, indicating a potential challenge in maintaining its upward momentum. This fluctuation is particularly significant when compared to competitors like Glorious Cannabis Co., which consistently held higher ranks, peaking at 5th place in June and July before slightly dropping to 6th in September. Meanwhile, Simpler Daze showed a steady performance, maintaining ranks between 6th and 8th. HY-R's sales peaked in August, reflecting a strong market presence, but the subsequent decline in September suggests increased competition and market dynamics that may require strategic adjustments to regain and sustain higher rankings.
Notable Products
In September 2025, the top-performing product for HY-R was the Strawberry Shortcake Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from August with sales figures reaching 19,566 units. The Kiwi Pie Infused Pre-Roll (1g) followed closely, ranking second, having dropped from its top position in July. The Orange Pineapple Infused Pre-Roll (1g) climbed to third place, showing a steady rise from fifth in June. Mango Infused Pre-Roll (1g) secured the fourth spot, re-entering the rankings after not being listed in August. Meanwhile, the Peach Infused Pre-Roll (1g) slipped to fifth place, a notable decline from its second-place ranking in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
