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Jul-2025
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Overview
Market Insights Snapshot
In the state of Michigan, HY-R has shown a consistent upward trajectory in the Pre-Roll category. Starting from the 8th position in April 2025, the brand improved its standing to 7th in May and 6th in June, maintaining its 6th position through July. This steady climb indicates a growing consumer preference for HY-R's offerings in this category. Notably, the brand's sales figures in Michigan reflect this positive trend, with a significant jump from approximately $1.05 million in April to over $1.52 million by July, underscoring the brand's increasing market penetration and consumer demand.
While HY-R's performance in Michigan's Pre-Roll category is commendable, it is important to note that the brand's presence in other states and categories was not within the top 30 rankings, indicating potential areas for growth and expansion. This absence in other markets could be seen as a missed opportunity or a strategic focus on strengthening its hold in Michigan. By focusing its efforts in one area, HY-R might be positioning itself for a more robust entry into additional markets in the future. However, without a presence in the top 30 in other states and categories, the brand may need to reassess its strategy to diversify its market reach and capitalize on broader consumer segments.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, HY-R has demonstrated a notable upward trajectory in rank over the months from April to July 2025. Starting at 8th place in April, HY-R improved its position to 7th in May and further climbed to 6th in June, maintaining this rank in July. This consistent rise in rank is indicative of a positive trend in sales performance, as evidenced by the increase in sales figures over the same period. In comparison, Dragonfly Cannabis has consistently held the 4th position, showcasing a strong market presence, while Mitten Extracts experienced a decline from 5th to 10th place in June before recovering slightly to 8th in July. Meanwhile, Glorious Cannabis Co. maintained a stable rank around the 5th position, and Simpler Daze remained steady at 7th place. HY-R's ability to improve its rank amidst such competition suggests a growing consumer preference and effective market strategies that could potentially lead to further gains in the Michigan Pre-Roll market.
Notable Products
In July 2025, the top-performing product for HY-R was the Strawberry Shortcake Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position from April and May, after a slight dip in June. This product achieved notable sales of 23,810 units. Kiwi Pie Infused Pre-Roll (1g) consistently held its second-place ranking from June to July, showing steady demand. Peach Infused Pre-Roll (1g) climbed back to the third spot after dropping to fifth in June. Blueberry Crumble Liquid Diamonds Infused Pre-Roll (1g) experienced a decline, moving from first in June to fourth in July, while Banana Candy Liquid Diamonds Infused Pre-Roll (1g) entered the top five in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
