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Oct-2025
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Overview
Market Insights Snapshot
In the Michigan market, HY-R has shown a dynamic performance in the Pre-Roll category over the past few months. Starting from a strong position at rank 6 in July 2025, the brand improved its standing to rank 5 in August. However, subsequent months saw a decline, with HY-R slipping to rank 8 in September and further to rank 9 in October. Despite this downward trend in rankings, the brand's sales in August were notably higher than in other months, indicating a peak in consumer interest or promotional activity during that period.
It's worth noting that HY-R's presence in the top 10 of the Pre-Roll category in Michigan is commendable, but the absence of rankings in other states suggests potential areas for expansion or improvement. The fluctuations in rankings also highlight the competitive nature of the market and the importance of maintaining momentum. Observing these shifts can provide insights into consumer preferences and market dynamics, which could be vital for strategic planning and growth. While the brand's performance in Michigan is noteworthy, further exploration into other states could reveal additional opportunities or challenges for HY-R.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, HY-R experienced fluctuating rankings over the past few months, indicating a dynamic market presence. Starting in July 2025, HY-R held a strong position at rank 6, but by October 2025, it had slipped to rank 9. This decline in rank coincides with a decrease in sales from August to October, suggesting potential challenges in maintaining market share. In contrast, Simpler Daze consistently outperformed HY-R, maintaining a steady rank of 7, except in August when it briefly dropped to 8, yet still managed to surpass HY-R in sales. Meanwhile, Pro Gro showed a positive trend, climbing from rank 9 to 8, with a notable increase in sales, which could indicate a growing consumer preference. Jungle Juice also made significant strides, jumping from rank 18 to 11, reflecting a substantial sales boost. These shifts highlight the competitive pressures HY-R faces, emphasizing the need for strategic adjustments to regain its earlier momentum in the Michigan pre-roll market.
Notable Products
In October 2025, the top-performing product for HY-R was the Strawberry Shortcake Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from August. The Mango Infused Pre-Roll (1g) saw a notable rise to the second position, driven by a sales increase to 14,883 units. Kiwi Pie Infused Pre-Roll (1g) experienced a drop from the top spot in September to third place in October. Orange Pineapple Infused Pre-Roll (1g) consistently held the fourth position since August, while Peach Infused Pre-Roll (1g) remained steady at fifth place, showing no change in ranking from the previous month. These shifts highlight a competitive market among the top products, with slight variations in consumer preferences impacting sales rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
