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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
HY-R is stocked at 215 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Grand Rapids, Monroe, and Coldwater. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
HY-R concentrated 81.50% of September 2026 sales in Pre-Roll, where category sales declined 10.36% year over year and fell 9.58% month over month, while Vapor Pens rose to 18.50% share with a 46.42% month-over-month increase but no year-over-year baseline. Despite a 25.12% year-over-year rise in average price to $8.68, Pre-Roll volume softness offset pricing, and HY-R held rank 10 in Pre-Roll in Michigan while total brand sales grew 9.98% year over year; the mix shift implies reliance on Pre-Roll is being tested as Vapor Pens supplies incremental momentum.
The 9.58% month-over-month pullback in Pre-Roll alongside a 46.42% month-over-month surge in Vapor Pens suggests HY-R’s pricing power is concentrated in legacy Pre-Roll while growth headroom sits in Vapor Pens, positioning the brand to diversify away from a single-category dependency. With 81.50% of sales still tied to Pre-Roll and rank 10 in Michigan, the path forward implies channeling September 2026 demand signals into Vapor Pens to offset a 10.36% Pre-Roll year-over-year decline and protect the 9.98% brand-level year-over-year gain as mix rebalances.
Competitive Landscape
HY-R sits at rank #10 in MI Pre-Roll for September 2026, down 3 positions year over year from #7, and off 1 spot from June 2026 when it was #9; earlier, HY-R peaked at #6 in May 2026 before sliding four ranks to today’s #10. In contrast, Jeeter held #1 year over year and remains #1, while Goodlyfe Farms moved from #4 to #5 as its sales fell 22.3% year over year compared to HY-R’s rank dip of 3 positions; meanwhile, Mitten Extracts climbed from #5 to #4 as its sales grew 1.9% year over year, tightening pressure directly above HY-R’s tier. The pattern implies HY-R’s trajectory is one of mid-tier erosion—slipping ranks despite a brief May 2026 peak—requiring either share capture from the #4–#9 corridor or a mix shift to stabilize rank against competitors that are either holding (#1) or edging up (+1 position).
Notable Products
Blueberry Crumble Liquid Diamonds Infused Pre-Roll (1g) set the tone with a -32.3% month-over-month drop while holding rank 1, as Mango Infused Pre-Roll (1g) also contracted by -29.9% at rank 7, indicating volume concentration at the top despite double-digit pullbacks. Against that, Banana Candy Liquid Diamonds Infused Pre-Roll (1g) climbed +46.3% to rank 4, while Kiwi Pie Infused Pre-Roll (1g) eased a modest -4.7% at rank 2, pointing to a mixed elasticity within the same format. Nine of the top ten are Pre-Roll SKUs, and Cherry Punch Infused Pre-Roll (1g) held rank 3 with a flat -0.09% change alongside Orange Pineapple Liquid Diamonds Infused Pre-Roll (1g) entering at rank 10 with $31,453, which suggests assortment breadth is wide but demand is cycling within flavor-led line extensions. The pattern implies HY-R is leaning into a Pre-Roll-first strategy where a few flagship SKUs carry share through volatility, requiring targeted support to stabilize leaders while accelerating proven risers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
