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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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HY-R is stocked at 221 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Coldwater, Grand Rapids, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
HY-R’s category mix in October 2026 concentrated 69.68% of sales in Pre-Roll, down 24.39% year over year and 19.02% month over month, while Vapor Pens expanded to 30.32% share with a 52.80% month-over-month lift. Despite brand-level sales up 8.51% year over year and average price up 33.11%, Pre-Roll volume pressure contrasts with Vapor Pens’ acceleration, and a Pre-Roll rank of 12 in Michigan frames the shift as a rebalancing away from a declining anchor toward a faster-moving adjunct.
The mix pivot implies HY-R is trading depth for diversification: a Pre-Roll-led base slipping 24.39% year over year while Vapor Pens captures incremental demand with a 52.80% month-over-month surge, raising exposure to a higher average price point at $16.28 versus $7.91. With a 69.68%/30.32% split and a Pre-Roll rank of 12 in Michigan, the brand’s positioning increasingly depends on sustaining Vapor Pens’ momentum to offset Pre-Roll share erosion and to convert price-led gains into durable share, not just October 2026 mix math.
Competitive Landscape
HY-R is currently ranked #12 in MI Pre-Roll for October 2026, down 5 positions year over year from #7, and 6 positions lower than its July 2026 peak at #6, indicating a slide from #6 in July 2026 to #12 in October 2026 while the year-over-year rank moved from #7 to #12. In contrast, Jeeter held #1 year over year and remains #1, and Jungle Juice climbed from #8 to #5 with a 52.84% sales YoY change, while Cali-Blaze stayed at #2 year over year despite a -37.73% sales YoY change. With HY-R falling from #6 three months ago to #12 now and ceding ground to competitors that are either holding top spots or advancing, the rank trajectory implies HY-R is transitioning from a mid-tier contender to a lower-tier position unless near-term share recovery reverses the decline.
Notable Products
HY-R leans on a tight core in October 2026, with the top 10 items generating 45.6% of sales from 46 total products and Kiwi Pie Infused Pre-Roll (1g) alone at 7.8%. That concentration means a minority of SKUs do most of the work, so most of its sales ride on a handful of leaders.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
