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Market Insights Snapshot
In May 2026, HY-R operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, pairing a 9.21% year-over-year sales increase with a 9.59% month-over-month gain. Average price rose 9.88% YoY alongside these volume-driven shifts, and the Pre-Roll category maintained full mix concentration rather than diversifying into adjacent formats. With Pre-Roll ranked 6 in Michigan and the mix fully concentrated, the pattern implies HY-R is consolidating share via deeper penetration and pricing power in a single lane rather than distributing effort across multiple categories.
The combination of a 100.0% category mix in Pre-Roll and concurrent 9.21% YoY and 9.59% MoM sales lifts suggests positioning centered on repeatable, high-velocity SKUs where price elasticity tolerates a 9.88% YoY average price increase. Given a category rank of 6 in Michigan and no mix dilution into non–Pre-Roll formats, the implication is that HY-R’s near-term growth levers are assortment depth and pack architecture within Pre-Roll, not cross-category expansion, which sets expectations for defending rank via pricing and mix optimization rather than breadth.
Competitive Landscape
HY-R sits at rank #6 in MI Pre-Roll for May 2026, improving 1 position YoY from #7 and matching its 3-month rank of #6, while also hitting its peak rank of #6 in May 2026; that stable-but-limited ascent contrasts with Mitten Extracts rising from #5 to #4 alongside a 35.34% YoY sales increase and Goodlyfe Farms sliding from #4 to #5 with a 12.58% YoY decline. At the top, Jeeter held #1 YoY but with a 26.39% YoY sales contraction, and Dragonfly Cannabis stayed at #3 YoY with 15.58% growth, indicating that HY-R’s ceiling at #6 amid mixed competitor momentum implies share protection rather than near-term breakout unless it converts stability into a rank-gaining catalyst.
Notable Products
Cherry Punch Infused Pre-Roll (1g) posted the steepest decline in May-2026 at -11.97% MoM while slipping to rank 3, and Strawberry Shortcake Infused Pre-Roll (1g) also fell -12.11% MoM at rank 5, indicating pressure within flavors that had previously sat near the top. In contrast, Laughing Grape Liquid Diamonds Infused Pre-Roll (1g) jumped +33.72% MoM into rank 4, and Kiwi Pie Infused Pre-Roll (1g) gained +12.97% MoM at rank 2, yet the leader Blueberry Crumble Liquid Diamonds Infused Pre-Roll (1g) edged down -4.36% at rank 1. With all top-10 SKUs concentrated in Pre-Roll, the mixed pattern of double-digit losses alongside high-20s to low-30s gains signals a pivot toward variety-driven rotation where momentum can be captured by rapidly swapping winning flavor profiles while de-prioritizing decliners.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
