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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, HY-R has shown notable performance in the Pre-Roll category. The brand held a strong position in August 2025 with a rank of 5th, although it experienced a slight decline in September and October, slipping to 8th and 9th place, respectively. However, November saw a positive shift as HY-R climbed back to 7th place. This fluctuation in rankings suggests a competitive market environment and highlights the brand's resilience in regaining momentum. The sales figures reflect this trend, with a dip from August to October but a recovery in November, indicating strategic adjustments that might have been implemented to enhance performance.
Interestingly, HY-R's presence in other categories or states is not noted within the top 30 rankings, which could be seen as a gap in their market penetration or an opportunity for expansion. The absence of rankings outside of the Pre-Roll category in Michigan suggests that while the brand has a stronghold in one area, there is potential for growth in others. This could imply a focused strategy on Pre-Rolls, or perhaps a need to diversify their product offerings to capture a broader audience. Observing such dynamics can provide insights into the brand's market strategy and potential areas for future growth.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, HY-R has experienced notable fluctuations in its ranking and sales performance from August to November 2025. Initially ranked 5th in August, HY-R saw a decline to 8th place in September and further to 9th in October, before recovering slightly to 7th in November. This volatility contrasts with the steady performance of Mitten Extracts, which maintained a consistent 5th place ranking throughout the period, indicating a more stable market presence. Meanwhile, Simpler Daze showed an upward trend, improving from 8th in August to 6th in November, suggesting a potential threat to HY-R's market share. Despite these challenges, HY-R's sales rebounded in November, reflecting a positive shift that could signal a strategic opportunity to regain higher rankings in the coming months.
Notable Products
In November 2025, HY-R's top-performing product was Blueberry Crumble Liquid Diamonds Infused Pre-Roll in the Pre-Roll category, achieving the number one rank with sales of 20,803 units. Laughing Grape Liquid Diamonds Infused Pre-Roll climbed to the second position, showing a notable improvement from its fifth rank in August. Kiwi Pie Infused Pre-Roll consistently maintained the third rank from October to November, although its sales saw a slight decrease. Strawberry Shortcake Infused Pre-Roll dropped from the top spot in October to fourth place in November, indicating a shift in consumer preference. Mango Infused Pre-Roll fell from second place in October to fifth in November, continuing its downward trend from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
