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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, HY-R has demonstrated notable performance within the Pre-Roll category. Over the months from May to August 2025, the brand has consistently improved its ranking, moving from 7th place in May to 5th place by August. This upward trend is indicative of a strong market presence and increasing consumer preference in the state. Moreover, the brand's sales figures reflect a positive trajectory, with August sales reaching a significant peak compared to previous months. Such performance suggests that HY-R's strategies in Michigan are resonating well with consumers, leading to enhanced brand visibility and market share within the Pre-Roll category.
Across other states and categories, however, HY-R's presence is less prominent, as it did not make it into the top 30 brands in several instances. This absence in the rankings could indicate either a lack of market penetration or strong competition in those regions and categories. The focus on Michigan's Pre-Roll market might be a strategic move, concentrating efforts where the brand has already established a foothold. The observed trends in Michigan could serve as a blueprint for potential expansion strategies in other states where the brand currently lacks visibility. Understanding the factors driving HY-R's success in Michigan could provide insights into replicating such performance in new markets.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, HY-R has demonstrated a notable upward trajectory in its ranking over the summer of 2025. Starting from a rank of 7th in May, HY-R improved its position to 5th by August, indicating a positive trend in market presence and consumer preference. This rise in rank is particularly significant as it places HY-R ahead of Glorious Cannabis Co., which fluctuated between 5th and 6th place during the same period. Despite this progress, HY-R remains behind Dragonfly Cannabis and Goodlyfe Farms, both of which consistently held higher ranks. Notably, Goodlyfe Farms maintained a solid 3rd place throughout, while Dragonfly Cannabis held steady at 4th, suggesting that while HY-R is gaining ground, there is still a competitive gap to close with these leading brands. This competitive analysis highlights the dynamic shifts within the Michigan Pre-Roll market and underscores the importance of strategic positioning for HY-R to continue its upward momentum.
Notable Products
In August 2025, the top-performing product for HY-R was Strawberry Shortcake Infused Pre-Roll (1g), maintaining its leading position with impressive sales of 26,073 units. Peach Infused Pre-Roll (1g) climbed to the second rank, showing a significant improvement from fourth place in July. Kiwi Pie Infused Pre-Roll (1g) held steady at third place, while Blueberry Crumble Liquid Diamonds Infused Pre-Roll (1g) slipped to fourth from its previous third position in July. Laughing Grape Liquid Diamonds Infused Pre-Roll (1g) entered the rankings at fifth place, marking its first appearance in the top five. Overall, the rankings reflect dynamic shifts in consumer preferences, with Peach Infused Pre-Roll (1g) showing notable growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
