Data Snapshot: Sep 06, 2026
$1M+

Aug-2026

Sales

Neutral

Trend

6-Month

44

Product Count

SKUs

$8.84

Avg Price

-15.4%

YoY Sales Change

22.4%

YoY Price Change

HY-R

Where to Buy

HY-R is stocked at 210 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Grand Rapids, and Coldwater. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/10673.json?v=20260905
HY-R Sales

Market Insights Snapshot

HY-R Historical Sales by Category

HY-R concentrated 88.06% of August 2026 sales in Pre-Roll, with that category down 25.52% year over year but up 1.56% month over month, while Vapor Pens held 11.94% share with a 7.77% month-over-month gain and no year-over-year baseline. Despite a 22.39% increase in average price to $8.84 and a 1.56% Pre-Roll MoM lift, total brand sales fell 15.42% year over year, indicating mix exposure to a category with a deeper annual decline than the brand overall. With Pre-Roll ranked 7th in Michigan, the pattern implies that HY-R’s reliance on a single category is dampening annual performance even as short-term momentum and pricing expand margin headroom.

The 76.5 percentage-point gap between Pre-Roll share (88.06%) and Vapor Pens share (11.94%), combined with a 25.52% Pre-Roll YoY drop versus the brand’s 15.42% YoY decline, implies concentration risk that is pulling HY-R’s aggregate trend below what a more diversified mix might deliver. The 7.77% MoM growth in Vapor Pens alongside only 1.56% MoM in Pre-Roll, paired with a 22.39% higher average price, suggests room to rebalance toward faster-growing, higher-ticket formats without forfeiting the Pre-Roll base that sustains a rank of 7 in Michigan; the implication is that incremental share migration into Vapor Pens could narrow the YoY drag while preserving category visibility.

Aug-2026 Rank
Pre-Roll
Vapor Pens
7
54
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
88.1%
$8.32
-25.5%
+1.6%
Vapor Pens
11.9%
$16.38
+7.8%
HY-R

Competitive Landscape

HY-R sits at #7 in MI Pre-Roll for August 2026, unchanged from #7 year over year, after slipping from #6 in May 2026 to #7 by August 2026; meanwhile, Jeeter held steady at #1 year over year while Pro Gro advanced from #9 to #4 alongside a 77.9% YoY sales lift, and Goodlyfe Farms declined from #4 to #5 with a 41.0% YoY sales drop. With peers simultaneously consolidating at the top—such as Cali-Blaze staying #2 despite a 40.3% YoY sales contraction—and reordering below—HY-R moving from its peak of #6 in May 2026 to #7 in August 2026 while category leaders either hold or climb—HY-R’s flat YoY rank at #7 implies share is being defended rather than expanded, and the recent quarter-on-quarter slippage suggests the brand risks being outpaced unless it converts stability into upward mobility.

HY-R market ranking for MI Pre-Roll

HY-R

Notable Products

There was no MoM surge above 50% or decline below -10% in August 2026, so the headline is the concentration: ten of the top ten are Pre-Roll SKUs, and Blueberry Crumble Liquid Diamonds Infused Pre-Roll (1g) rose 26.9% to hold rank 1 while Kiwi Pie Infused Pre-Roll (1g) in rank 2 inched up 4.2%. Cherry Punch Infused Pre-Roll (1g) slipped 4.1% yet remained at rank 3, whereas Mango Infused Pre-Roll (1g) climbed 29.6% and Strawberry Shortcake Infused Pre-Roll (1g) gained 23.4%, signaling breadth of demand across flavors even as some legacy strains cool. With rank 5 and rank 4 both advancing roughly 23%, and Green Apple Infused Pre-Roll (1g) up 9.1% at rank 8 against Peach Infused Pre-Roll (1g) up 22.0% at rank 9, the curve skews toward mid-pack accelerators rather than a single breakout. This mix implies HY-R is consolidating a Pre-Roll-led portfolio where incremental flavor expansions, not hero-SKU spikes, are driving August 2026 growth and directing investment toward breadth over depth.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Blueberry Crumble Liquid Diamonds Infused Pre-Roll (1g)
Pre-Roll
1
1
1
1
1
+26.9%
Kiwi Pie Infused Pre-Roll (1g)
Pre-Roll
2
2
2
2
2
+4.2%
Cherry Punch Infused Pre-Roll (1g)
Pre-Roll
3
3
3
3
3
-4.1%
Banana Candy Liquid Diamonds Infused Pre-Roll (1g)
Pre-Roll
5
7
7
5
4
+23.1%
Laughing Grape Liquid Diamonds Infused Pre-Roll (1g)
Pre-Roll
8
4
3
4
5
+23.0%
Mango Infused Pre-Roll (1g)
Pre-Roll
7
9
9
9
6
+29.6%
Strawberry Shortcake Infused Pre-Roll (1g)
Pre-Roll
4
5
4
6
7
+23.4%
Green Apple Infused Pre-Roll (1g)
Pre-Roll
6
8
10
7
8
+9.1%
Peach Infused Pre-Roll (1g)
Pre-Roll
9
6
6
10
9
+22.0%
Cherry Punch Infused Pre-Roll (1.5g)
Pre-Roll
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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