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Apr-2025
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Overview
Market Insights Snapshot
Simpler Daze has shown varied performance across different product categories and states, with some notable trends. In the Massachusetts market, the brand's Flower category experienced a decline in rankings, dropping from 20th in January 2025 to outside the top 30 by March, before slightly recovering to 32nd in April. This indicates a challenging period for their Flower products in Massachusetts, possibly due to increased competition or shifting consumer preferences. Meanwhile, in the Pre-Roll category, Simpler Daze maintained a strong presence, holding steady in the top 6 throughout the first four months of 2025, even climbing to 3rd place in March and April, suggesting robust demand and consumer loyalty for their pre-roll offerings.
In Michigan, Simpler Daze's performance in the Pre-Roll category has been relatively consistent, with rankings fluctuating slightly between 5th and 7th place from January to April 2025. This stability in rankings, coupled with a peak in sales during March, indicates a solid foothold in the Michigan market. However, the absence of Simpler Daze in the Flower category's top 30 rankings in Michigan could reflect a strategic focus on pre-rolls or a need to bolster their Flower product offerings. The brand's overall sales trends suggest a strong regional presence that could be leveraged for future growth, particularly in the pre-roll segment where they have demonstrated competitive strength.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Simpler Daze has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially ranked 6th in January, Simpler Daze saw a slight dip to 7th in February, before climbing to 5th in March, only to drop back to 7th in April. This volatility in ranking reflects the dynamic nature of the market, where brands like Mitten Extracts have shown remarkable growth, jumping from 43rd in January to 5th by April, indicating a significant competitive threat. Meanwhile, STIIIZY and Glorious Cannabis Co. have maintained relatively stable positions, with Glorious Cannabis Co. consistently ranking within the top 10. The sales data suggests that while Simpler Daze had a peak in March, competitors are also seeing substantial sales increases, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In April 2025, Simpler Daze's top-performing product was Fire Styxx - Grape Escape THCA Infused Pre-Roll (1g), which maintained its number one rank for the fourth consecutive month, achieving sales of $58,585. Following closely, Fire Styxx - Unicorn Tears THCA Infused Pre-Roll (1g) held its second-place position consistently from January through April. Fire Styxx- Tigers Breath Infused Pre-Roll (1g) also maintained its steady third-place rank over the same period. Fire Styxx - Razzberry Diesel Infused Pre-Roll (1g) ranked fourth in April, having entered the rankings in February and holding steady since. Lastly, Fire Styxx - Midnight Berry THCA Infused Pre-Roll (1g) retained its fifth-place position, which it achieved in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
