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Nov-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Simpler Daze has exhibited varied performance across different product categories. Notably, their Pre-Roll category has maintained a strong presence in the market, consistently ranking in the top 15 over the past few months, with a peak at rank 7 in August 2025. This consistent performance highlights Simpler Daze's strong foothold in the Pre-Roll segment within Massachusetts. However, the Flower category tells a different story. The brand was not in the top 30 in October 2025, indicating a decline in visibility or competitiveness in that category during that month, which could be a point of concern for stakeholders.
Moving over to Michigan, Simpler Daze has shown a positive trajectory in the Pre-Roll category, moving from rank 8 in August 2025 to rank 6 by November 2025. This upward trend suggests an increasing acceptance and preference for their products among consumers in Michigan. Unlike Massachusetts, Simpler Daze did not appear in the top 30 for any other category in Michigan, which might indicate a more focused strategy or a potential area for growth. The steady rise in rankings in the Pre-Roll category could be attributed to strategic marketing efforts or product quality improvements, both of which are worth exploring further for those interested in the brand's strategies and market positioning.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Simpler Daze has shown a notable upward trend in its rankings over the past few months. Starting from the 8th position in August 2025, Simpler Daze climbed to the 6th position by November 2025, indicating a positive trajectory in market presence. This improvement in rank is particularly significant given the performance of competitors like Mitten Extracts, which maintained a steady 5th position from September to November, and Goodlyfe Farms, which experienced a slight decline from 3rd to 4th place. Meanwhile, Glorious Cannabis Co. saw a drop from 6th to 8th place, and HY-R fluctuated between 5th and 9th place, eventually settling at 7th in November. This competitive dynamic highlights Simpler Daze's ability to enhance its market position amidst fluctuating performances by its peers, suggesting potential for further growth and increased sales momentum in the coming months.
Notable Products
In November 2025, the top-performing product from Simpler Daze was Fire Styxx - Unicorn Tears THCA Infused Pre-Roll (1g), maintaining its number one rank consistently since August, with impressive sales reaching 64,285 units. The Fire Styxx - Grape Escape THCA Infused Pre-Roll (1g) held the second position, rising from its previous fifth place in August and September, indicating a significant upward trend. Fire Styxx - Tigers Breath Infused Pre-Roll (1g) climbed to third place, showing steady improvement from its fourth place in the previous two months. Fire Styxx - Midnight Berry THCA Infused Pre-Roll (1g) dropped to fourth place, having been second in September, suggesting a slight decline in its sales momentum. Finally, Fire Styxx - Razzberry Diesel Infused Pre-Roll (1g) remained stable at fifth place, despite a ranking dip in October, indicating a consistent performance in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
