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Sep-2025
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Overview
Market Insights Snapshot
In Massachusetts, Simpler Daze has shown varied performance across different product categories. In the Flower category, the brand has not been able to break into the top 30 rankings from June to September 2025, indicating a potential struggle in this segment. Despite this, the Pre-Roll category tells a different story, where Simpler Daze maintained a strong presence, ranking consistently at 5th place in June and July before slightly dropping to 7th in August and September. This suggests that while the brand might be facing challenges in the Flower category, it remains a competitive player in the Pre-Roll market.
In Michigan, Simpler Daze's performance in the Pre-Roll category has been notable. The brand ranked 6th in June and saw a slight decline to 7th place by September 2025, yet their sales figures indicate a robust market presence, with sales peaking in August. This upward trend in sales, despite the minor drop in ranking, highlights the brand's growing popularity and market penetration in Michigan's Pre-Roll category. Such movements suggest strategic strengths in certain markets, offering a glimpse into where the brand might focus its efforts for further expansion.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Simpler Daze has experienced a dynamic shift in its market position from June to September 2025. Initially ranked 6th in June, Simpler Daze saw a dip to 8th place in August before recovering slightly to 7th in September. This fluctuation in rank is indicative of the intense competition in the market, particularly from brands like Mitten Extracts, which climbed from 9th to 5th place over the same period, showcasing a strong upward trajectory in sales. Meanwhile, Glorious Cannabis Co. maintained a relatively stable presence, hovering around the 5th to 7th positions, while Pro Gro consistently held the 9th position from July onwards. The competitive pressure is further highlighted by HY-R, which, despite a brief rise to 5th place in August, fell to 8th in September, suggesting volatility in consumer preferences. For Simpler Daze, these insights underscore the need for strategic adjustments to regain and maintain a stronger foothold in the market amidst aggressive competitors.
Notable Products
In September 2025, the top-performing product from Simpler Daze was the Fire Styxx Unicorn Tears THCA Infused Pre-Roll, maintaining its number one rank from the previous month with sales of 64,741. The Midnight Berry THCA Infused Pre-Roll climbed to second place, showing a consistent improvement from a fifth-place rank in June. Razzberry Diesel Infused Pre-Roll held the third position, falling from second in August. Tigers Breath Infused Pre-Roll dropped to fourth place after being second in June and July. Grape Escape THCA Infused Pre-Roll rounded out the top five, experiencing a decline from its top spot in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
