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Jul-2025
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Overview
Market Insights Snapshot
Simpler Daze has demonstrated varying performances across different states and categories, with notable movements in the rankings. In Massachusetts, the brand's position in the Flower category has seen a decline over the months, moving from 33rd place in April 2025 to 41st by July 2025. This downward trend suggests a potential challenge in maintaining competitiveness in this category. However, in the Pre-Roll category within the same state, Simpler Daze has maintained a strong presence, consistently ranking within the top 5, despite a slight drop from 2nd to 4th place between April and July 2025. This stability in the Pre-Roll category indicates a solid consumer base and product appeal in Massachusetts.
In contrast, the performance of Simpler Daze in Michigan shows a different trend. The brand has managed to sustain a steady ranking in the Pre-Roll category, consistently holding the 7th position from April to July 2025. This consistency in ranking is complemented by a notable increase in sales, indicating a strengthening market presence and growing consumer demand for their Pre-Roll products in Michigan. While the brand has not broken into the top 30 in other categories in Michigan, the steady performance in Pre-Rolls suggests a focused and effective strategy in this segment. This highlights the importance of targeted efforts in specific categories to drive brand success in different markets.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Simpler Daze has maintained a consistent position, ranking 7th in April, June, and July 2025, with a slight dip to 8th in May. This stability in rank is notable given the fluctuations experienced by competitors. For instance, Mitten Extracts experienced a drop from 5th to 10th place between May and June before recovering to 8th in July. Meanwhile, Glorious Cannabis Co. consistently held the 5th position, showcasing a strong upward sales trend. Simpler Daze's sales have shown a positive trajectory, particularly in July, where they saw a notable increase, though still trailing behind Glorious Cannabis Co. and Mitten Extracts. The brand's ability to maintain its rank amidst such competitive dynamics highlights its resilience and potential for growth in the Michigan market.
Notable Products
In July 2025, the top-performing product for Simpler Daze was Fire Styxx - Unicorn Tears THCA Infused Pre-Roll (1g), which rose to the first rank with notable sales of 69,610 units. Following closely, Fire Styxx - Razzberry Diesel Infused Pre-Roll (1g) maintained its second position from the previous month. Fire Styxx - Grape Escape THCA Infused Pre-Roll (1g), which held the top rank in June, slipped to third. Fire Styxx- Tigers Breath Infused Pre-Roll (1g) remained stable in fourth place. The Fire Styxx - Midnight Berry THCA Infused Pre-Roll (1g) consistently ranked fifth, showing steady sales growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
