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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Simpler Daze is stocked at 113 licensed dispensaries across Michigan and Massachusetts, 79 of them in Michigan, with the deepest coverage in New Buffalo, Coldwater, Traverse City, Flint, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Simpler Daze leaned further into Pre-Roll in July 2026, with Pre-Roll holding 88.35% share while Flower accounted for 11.65%, and the brand’s overall Pre-Roll rank sat at 9th in Massachusetts. Within the mix, Pre-Roll declined 5.34% year over year but rose 13.05% month over month, while Flower dropped 38.95% year over year yet jumped 43.70% month over month; paired with a 10.64% year-over-year average price decline and an 11.05% brand sales contraction, this split indicates short-term unit recovery concentrated in Pre-Roll despite deeper annual erosion in Flower.
The pattern implies a volume-led positioning anchored in value Pre-Rolls, as the 13.05% month-over-month lift in Pre-Roll alongside the 10.64% price deflation points to elasticity-driven gains, while the 43.70% month-over-month spike in Flower from an 11.65% base is too small to reweight the portfolio. Given the 9th-place Pre-Roll standing in Massachusetts and an 88.35% Pre-Roll reliance, the brand’s near-term leverage sits in defending and trading up within Pre-Roll tiers rather than chasing Flower recovery, because the 38.95% year-over-year Flower drop signals weak carry-through even as monthly comps improve.
Competitive Landscape
Simpler Daze sits at rank #11 in July 2026, down 3 positions year over year from #8, while holding flat versus April 2026 at #11; that slide contrasts with Jeeter holding #1 both this year and last as its sales grew 4.0% YoY, and diverges from Mitten Extracts climbing from #7 to #4 alongside a 68.5% YoY sales increase. The current #11 also trails the brand’s peak of #4 in July 2024 by 7 positions, whereas Goodlyfe Farms slid from #4 to #5 with a 36.4% YoY sales decline and Cali-Blaze stayed at #2 despite a 38.5% YoY drop; this mix of upward mobility for some and contraction for others implies Simpler Daze’s downward rank trajectory is more about lost relative velocity than broad market headwinds, suggesting reclamation of share is contingent on re-accelerating in segments where rank-sensitive volume is shifting.
Notable Products
Fire Styxx - Citrus Dreams Infused Pre-Roll (1g) posted the largest month-over-month movement in July 2026 with +284.8% to rank 6, while Fire Styxx - Razzberry Diesel Infused Pre-Roll (1g) rose +64.6% to rank 2. The top five included a mild -3.7% slip for Fire Styxx - Grape Escape THCA Infused Pre-Roll (1g) at rank 5, and sharp declines hit rank 9 at -34.3% and rank 10 at -30.0%. With all top-10 positions occupied by Pre-Roll SKUs, the pattern implies a portfolio concentrated in a single format where momentum is bifurcated between a breakout mid-tier entrant and deteriorating tail SKUs.
At the top, rank 1 grew +12.6% while rank 3 added +9.1%, but the steep drops at ranks 9 and 10 contrast with mid-pack gains of +17.0% at rank 7 and +11.0% at rank 8. The rank 2 mover advanced on one of the month’s largest percentage gains, while rank 5’s slight decline and a single SKU at $328,311 at rank 1 indicate leadership is stable but not runaway. This mix implies Simpler Daze is tilting toward a few high-velocity infused variants while pruning or repositioning underperforming flavors at the bottom of the ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
