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Sep-2025
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Overview
Market Insights Snapshot
Mitten Extracts has demonstrated notable performance across various categories in the state of Michigan. In the Edible category, the brand experienced fluctuations, maintaining a position within the top 30 in June and July 2025 but falling out of the top rankings in August and September. This decline in rank correlates with a decrease in sales, which dropped from $246,590 in June to $192,706 by September. Such a trend suggests potential challenges in maintaining consumer interest or increased competition within the edible market during this period.
In contrast, Mitten Extracts has shown strong and consistent performance in both the Pre-Roll and Vapor Pens categories in Michigan. The brand's Pre-Roll category has seen a steady upward trajectory, moving from the 9th position in June to 5th by September 2025, indicating increased consumer preference or effective market strategies. Meanwhile, Mitten Extracts has maintained its dominance in the Vapor Pens category, consistently holding the top spot from June through September. Although there was a slight dip in sales from August to September, the brand's leading position underscores its stronghold and consumer loyalty in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Mitten Extracts has consistently maintained its position as the top-ranked brand from June to September 2025. This sustained leadership is particularly notable given the presence of strong competitors such as Muha Meds and MKX Oil Company, which have held steady at second and third ranks, respectively, during the same period. Despite a slight decline in sales for Mitten Extracts from August to September, the brand's sales figures remain significantly higher than those of its competitors, indicating a robust market position. This consistent ranking and sales performance highlight Mitten Extracts' strong brand loyalty and effective market strategies in the Michigan vapor pens category.
Notable Products
In September 2025, the top-performing product from Mitten Extracts was the Watermelon Zuntz Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from August with sales reaching 28,492 units. The Blue Zkittles Distillate Cartridge (1g) debuted at second place, showing strong initial sales performance. Purple Punch Distillate Cartridge (1g) experienced a slight drop from its consistent second-place position in previous months to third place in September. Sour Diesel Distillate Cartridge (1g) fell from the top spot in July to fourth place in September, highlighting a downward trend in its sales. Lastly, Tropicana Cookies Distillate Cartridge (1g) re-entered the rankings in fifth place, following a period of absence in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
