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Jun-2024
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Overview
Market Insights Snapshot
Mitten Extracts has shown a mixed performance across different categories in Michigan over the past few months. In the Edible category, the brand has maintained a consistent ranking of 23rd place from March to May 2024, before slipping slightly to 24th place in June 2024. This stability suggests a steady consumer base, although the slight drop in June could be a point of concern. The sales figures in this category reflect a slight downward trend, with the highest sales in May at $374,527 and the lowest in June at $348,941. Despite this, the brand's presence in the top 30 indicates a solid standing in the market.
In contrast, Mitten Extracts has experienced significant fluctuations in the Pre-Roll category. The brand dropped out of the top 30 in April, ranking 34th, before making a strong comeback to 16th place by June 2024. This impressive rebound could signal successful marketing strategies or product improvements. Meanwhile, Mitten Extracts has consistently held the top spot in the Vapor Pens category, demonstrating its dominance and strong consumer preference in this segment. The sales in this category have shown a positive trend, with a notable increase from $5,722,847 in March to $6,245,954 in June 2024. The brand's ability to maintain its number one ranking in Vapor Pens highlights its competitive edge and market leadership in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Mitten Extracts has consistently maintained its top position from March to June 2024, showcasing its strong market presence and consumer preference. Despite the steady performance of competitors like MKX Oil Company, which held the third rank consistently, and Breeze Canna, which remained in the second position, Mitten Extracts has managed to not only sustain but also increase its sales figures over the months. This indicates a robust brand loyalty and effective market strategies. The stability in rankings of its competitors suggests a highly competitive market, yet Mitten Extracts' ability to outperform others in sales highlights its dominance and potential for continued growth in Michigan's vapor pen category.
Notable Products
In June 2024, the top-performing product for Mitten Extracts was Tropicana Cookies Distillate Cartridge (1g) in the Vapor Pens category, which secured the first rank with sales of $23,564. Lemon Cherry Gelato Distillate Cartridge (1g) followed closely in second place. Strawberry Gummies 10-Pack (200mg) in the Edible category, which was previously ranked first in both March and May, dropped to third place. Gruntz Distillate Cartridge (1g) and Premium Sour Diesel Distillate Cartridge (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, Tropicana Cookies Distillate Cartridge (1g) improved its ranking from third in March and May to the top spot in June.
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