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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mitten Extracts concentrated 59.89% of sales in Vapor Pens, where sales fell 11.66% year over year but rose 21.74% month over month, while Pre-Roll held 27.74% share with sales up 35.34% year over year and 5.05% month over month. Flower expanded to 8.57% share with a 113.98% month-over-month jump and an extreme 16,198.83% year-over-year lift from a minimal base, and Edible accounted for 3.80% share with 25.46% year-over-year and 6.86% month-over-month growth. With Vapor Pens still the largest share but contracting year over year as Pre-Roll and Flower accelerate, the mix suggests Mitten Extracts is diversifying away from a single-category reliance while using month-over-month momentum in Vapor Pens to defend its core.
The accelerating mix in Pre-Roll (+35.34% YoY, +5.05% MoM) and the outsized Flower surge (+113.98% MoM, 8.57% share) indicates Mitten Extracts is leaning into segments that can hedge against Vapor Pens’ year-over-year decline (-11.66% YoY, 59.89% share), while a low average price in Vapor Pens ($10.88) versus higher-priced Flower ($28.52) and Pre-Roll ($16.10) points to a margin-mix tradeoff. Holding a Vapor Pens rank of 2 in Michigan alongside 21.74% month-over-month growth implies the brand is prioritizing volume retention in its flagship category while shifting incremental growth to Pre-Roll and Flower to balance price architecture and reduce category concentration risk.
Competitive Landscape
Mitten Extracts sits at rank #2 in MI Vapor Pens in May 2026, down 1 place year over year from #1, and unchanged versus February 2026 at #2; the brand’s peak at #1 in January 2026 contrasts with the current #2 position, signaling a shift in momentum within a few months. MKX Oil Company moved up from #3 to #1 year over year while Mitten Extracts moved from #1 to #2, and Muha Meds sits at #3 with a -27.5% sales change year over year compared with MKX Oil Company’s +44.2%, indicating that competitive share is consolidating above and eroding below Mitten Extracts. The implication is that Mitten Extracts’ rank trajectory—slipping from #1 in January 2026 to #2 in May 2026 while a competitor advanced—points to sustained top-tier presence but a need to defend against upward pressure from a faster-rising leader.
Notable Products
Gelato #33 Distillate Cartridge (1g) posted the steepest movement in May 2026 with a -10.2% month-over-month decline while holding rank 6, contrasting with Mango Diesel Distillate Cartridge (1g) up 43.2% at rank 1. Sour Diesel Distillate Cartridge (1g) also advanced 39.8% to rank 5, and with eight of the top ten in Vapor Pens versus a single Edible at rank 10, the portfolio is consolidating around inhalable SKUs. The relative gains at ranks 1 and 5 against a mid-tier contraction at rank 6 imply Mitten Extracts is skewing demand toward a few high-velocity flavors, concentrating share within Vapor Pens while pruning or de-emphasizing lagging variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
