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Apr-2025
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Overview
Market Insights Snapshot
Mitten Extracts has shown a consistent performance in the Michigan market, particularly in the Vapor Pens category, where it has maintained the top position from January to April 2025. This stability indicates a strong foothold in this category, likely driven by consumer loyalty and product quality. In contrast, the Edible category has seen the brand consistently rank at 24th place, except for a slight improvement to 21st in February. This suggests a need for strategic initiatives to enhance their presence and possibly capture a larger market share in this segment.
In the Pre-Roll category, Mitten Extracts has made significant strides from January to April, moving from 43rd to an impressive 5th place. This rapid ascent highlights a successful strategy or product innovation that resonates with consumers. However, the absence of Mitten Extracts in the top 30 rankings in other states or provinces suggests that their current market influence is largely concentrated in Michigan. This presents both a challenge and an opportunity for the brand to expand its reach and replicate its success in other regions.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Mitten Extracts has consistently maintained its top position from January to April 2025, showcasing its dominance in this category. Despite fluctuations in sales, Mitten Extracts has outperformed its closest competitors, Muha Meds and MKX Oil Company, which have held steady at the second and third ranks, respectively, during the same period. Notably, Mitten Extracts' sales surge in March 2025 highlights its ability to capture market demand effectively, even as Muha Meds experienced a significant drop in sales. This consistent top ranking and sales performance suggest a strong brand presence and customer loyalty, positioning Mitten Extracts favorably against its competitors in the Michigan vapor pen market.
Notable Products
In April 2025, the top-performing product for Mitten Extracts was the Watermelon Zuntz Distillate Cartridge (1g) in the Vapor Pens category, securing the number one spot with notable sales of 33,073 units. The Tropicana Cookies Distillate Cartridge (1g) followed closely as the second best-selling product, marking its debut in the rankings. Bubba Kush Distillate Cartridge (1g) climbed to third place, showing a significant improvement from being unranked in previous months. Blue Zkittles Distillate Cartridge (1g) maintained a steady position, ranking fourth after a slight drop from its previous ranking in March. Mango Diesel Distillate Cartridge (1g) entered the rankings for the first time in fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
