Market Insights Snapshot
Looking at the performance of Mitten Extracts across different categories in Michigan, it's clear that the brand has a stronghold in the Vapor Pens category, maintaining a consistent #1 ranking from July to October 2023. However, the brand's performance in the Concentrates category has shown some inconsistency. After ranking 97th in July, Mitten Extracts dropped out of the top 20 in August and September, only to surge back to 70th place in October. This could indicate a fluctuating demand for their concentrate products.
In the Edibles category, Mitten Extracts has remained within the top 31 brands from July to October, with rankings fluctuating slightly between 25th and 31st place. This suggests a steady performance in this category. On the other hand, the brand's presence in the Pre-Roll category appears to have started in September 2023, entering at 56th place and dropping to 65th in October. While it's too early to predict a trend in this category, it's a space worth watching for potential growth in the future.
In the Vapor Pens category in Michigan, Mitten Extracts has consistently held the top spot in the rankings from July to October 2023, indicating a strong and steady market presence. Its closest competitors, Drip (MI-Only) and Crude Boys, have shown some fluctuation in their rankings over the same period. Drip (MI-Only) maintained the second position until October 2023, when it dropped to third, overtaken by Crude Boys. Despite this, both brands have consistently ranked lower than Mitten Extracts. In terms of sales, while exact figures are not disclosed, Mitten Extracts appears to have a higher sales volume compared to its competitors, further solidifying its leading position in the Michigan Vapor Pens market.
In October 2023, the top-performing product from Mitten Extracts was the 'Bubba Kush Distillate Cartridge (1g)' in the Vapor Pens category, with sales reaching 20,649 units. It moved up from the 4th position in August. The 'London Pound Cake Distillate Cartridge (1g)', also in the Vapor Pens category, ranked second with impressive sales. The 'Premium Lemon Cherry Gelato Distillate Cartridge (1g)' dropped from the 2nd position in September to the 3rd in October, while the 'Premium Tropicana Cookies Distillate Cartridge (1g)' and 'Strawberry Cough Distillate Cartridge (1g)' ranked 4th and 5th respectively. These rankings demonstrate a dynamic and competitive market for Mitten Extracts' Vapor Pens.