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Jul-2025
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Overview
Market Insights Snapshot
Mitten Extracts has shown a varied performance across different product categories in Michigan. In the Vapor Pens category, the brand has consistently maintained the top position from April to July 2025, demonstrating a strong hold in this segment. This consistent ranking suggests a robust consumer preference and brand loyalty in the vapor pens market. However, the Edible category tells a different story, where Mitten Extracts has been ranked at 27th position for three consecutive months after a slight dip from 25th in April. This indicates challenges in gaining traction or possibly facing stiff competition from other brands in the edibles market. Such a stable yet lower ranking highlights potential areas for growth or strategic adjustments.
The Pre-Roll category presents an interesting dynamic for Mitten Extracts. Initially holding the 5th position in April and May, the brand experienced a noticeable drop to 10th place in June, before recovering slightly to 8th in July. This fluctuation could point to market volatility or changes in consumer preferences within this category. While the brand's sales figures in the Pre-Roll segment reflect a dip in June, the subsequent recovery suggests a possible strategic response or market correction. The absence of Mitten Extracts from the top 30 in other states could indicate a current focus on the Michigan market or challenges in expanding their footprint beyond this state. Analyzing these trends provides insights into where Mitten Extracts can potentially optimize their strategies for better performance across different product categories and regions.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Mitten Extracts consistently holds the top position from April to July 2025, demonstrating a strong market presence and consumer preference. Despite fluctuations in sales figures, Mitten Extracts maintains its lead, indicating a robust brand loyalty and effective market strategies. In contrast, Muha Meds and MKX Oil Company alternate between the second and third ranks, with Muha Meds securing the second spot in April and June, while MKX Oil Company climbs to second in May. This jockeying for position among competitors highlights the competitive pressure Mitten Extracts faces, yet its ability to sustain the number one rank suggests a competitive edge in brand strength and customer loyalty in the Michigan vapor pen market.
Notable Products
In July 2025, Mitten Extracts' top-performing product was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, achieving the first rank with sales of 35,745 units. Following closely was the Purple Punch Distillate Cartridge (1g), securing the second position. The Watermelon Zuntz Distillate Cartridge (1g) maintained its consistent performance by holding onto the third rank for the third consecutive month. Bubba Kush Distillate Cartridge (1g) remained steady at the fourth position, showing a slight improvement from its previous fourth place in June. Super Lemon Haze Distillate Cartridge (1g) remained at the fifth rank, indicating stable sales performance over the past three months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
