Market Insights Snapshot
Impromptu, a cannabis brand, has shown varying performance across different states and categories. Focusing on the Beverage category, Impromptu experienced a consistent rank within the top 30 brands in Alberta from July to October 2023, despite a slight decrease in sales. However, in British Columbia, the brand did not make it to the top 20 in October 2023, indicating a potential area of concern. Interestingly, in Saskatchewan, the brand saw an improvement in rank from 23rd to 19th position between July and October 2023, even though it did not feature in the top 20 in August.
When we shift our attention to the Capsules category, a different trend emerges. In Ontario, Impromptu managed to maintain its position in the top 20 brands, although there was a noticeable decline from rank 10 in July to rank 17 in October. In contrast, the brand was not listed in the top 20 in Saskatchewan in September 2023, but managed to reclaim its position by October. These movements suggest that while Impromptu is maintaining a strong presence in the Capsules category in Ontario, there may be opportunities for improvement in Saskatchewan.
In the Ontario Capsules category, Impromptu has seen a notable decline in its rank from July to October 2023, falling from 10th to 17th place. This downward trend is mirrored in its sales, which have also been decreasing over the same period. Impromptu's main competitors have shown mixed performances. MediPharm Labs has maintained a steady rank but with fluctuating sales, while Noon & Night has maintained a consistent rank and seen an increase in sales. NightNight has seen a slight drop in rank and inconsistent sales, and Ollopa has improved its rank and increased sales. It's clear that the competitive landscape in this category is dynamic, with brands jostling for position and sales performance varying from month to month.
In October 2023, the top-performing product from Impromptu was the THC Mighty Melts Tablets 10-Pack (100mg) in the Capsules category, maintaining its number one rank from previous months. The CBD:THC 10:1 Goji Grapefruit Kombucha Drink (20mg CBD, 2mg THC, 330ml) in the Beverage category moved up to second place from its third place rank in the preceding months. The CBD:THC 1:10 Mango Kombucha Beverage (1mg CBD, 10mg THC, 330ml) also in the Beverage category, climbed to third place from its fourth position in August and September. The THC/CBG 1:2 Space Elevator Cola (10mg THC, 20mg CBG, 330ml) dropped from second to fourth place in October. The fifth place was retained by the Lime Rosin Seltzer (10mg THC, 330ml) with a sales figure of 65 units in October.