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Nov-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Mood Ring has shown a fluctuating presence in the Capsules category over the past few months. Notably, the brand was absent from the top 30 rankings in both August and October 2025, indicating either a decline in popularity or increased competition during those months. However, September saw Mood Ring climbing to the 17th position, and by November, they improved slightly to the 16th spot. This upward trend in the latter part of the year suggests a positive reception or strategic changes that have resonated well with consumers, leading to an increased sales figure of approximately 16,271 in November.
The varying rankings of Mood Ring across the months highlight the competitive nature of the cannabis market in Ontario and the challenges brands face in maintaining a consistent presence. The absence from the top 30 in August and October could be attributed to several factors, such as market saturation or seasonal demand shifts, while the resurgence in September and November indicates potential areas of strength or successful marketing initiatives. These movements suggest that while Mood Ring has the capability to perform well, maintaining that momentum consistently is crucial for their long-term success in the Capsules category.
Competitive Landscape
In the Ontario capsules market, Mood Ring has shown a fluctuating presence, re-entering the top 20 in November 2025 at rank 16 after being absent in August and October. This resurgence is notable as it coincides with a sales increase to 16,271 CAD in November, suggesting a positive reception among consumers. In comparison, Pennies maintained a consistent rank at 15 throughout the period, with sales peaking at 18,029 CAD in November, indicating a stable market position. Meanwhile, Nutra improved its rank to 13 in October, with a significant sales boost to 26,671 CAD, before settling at rank 14 in November. Persy mirrored Mood Ring's rank at 16 in October but did not sustain its position, as it was absent from the top 20 in November. The fluctuating ranks and sales figures highlight the competitive dynamics in the Ontario capsules market, where Mood Ring's recent gains suggest potential for further growth amidst strong competition.
Notable Products
In November 2025, the top-performing product for Mood Ring was the High CBD Capsules 30-Pack (900mg CBD), maintaining its first-place rank from October with notable sales of 258 units. The High THC Capsules 30-Pack (300mg) remained in the second position, showing a significant sales increase to 233 units compared to the previous month. High THC Oil (30ml) improved its ranking from fourth to third place, indicating a positive trend in consumer preference. High CBD Oil (30ml) held steady in fourth place, showing consistent sales figures. The GM-uhOh Co2 Cartridge (1g) did not rank in November, suggesting a decline in its popularity or availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
