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Aug-2025
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Overview
Market Insights Snapshot
In the Ontario market, Mood Ring has shown a consistent presence in the Capsules category, maintaining its 16th position from May to August 2025, with a brief absence from the top 30 in July. This stability in ranking, despite a drop in sales from May to June, indicates resilience in the face of competitive pressures. The absence in July could suggest a temporary supply issue or increased competition, but the brand's return to the 16th spot by August highlights its ability to quickly rebound and maintain market relevance.
While Mood Ring's performance in Ontario's Capsules category reflects a stable positioning, the missing ranking in July is a critical point of interest. This gap suggests potential challenges or market dynamics that temporarily impacted the brand's visibility. However, the brand's ability to regain its position by August without significant sales fluctuations underscores its strong market strategy and consumer loyalty. Such movements are crucial for stakeholders to monitor, as they provide insights into the brand's adaptability and potential areas for strategic improvement.
Competitive Landscape
In the Ontario capsules market, Mood Ring has maintained a steady position, ranking 16th in May, June, and August 2025, with a noticeable absence from the top 20 in July. This consistency in rank, despite a dip in sales from May to June, suggests a stable customer base. However, competitors like Pennies and Fly North are outperforming Mood Ring, with Pennies consistently ranking higher, albeit with a declining trend from 10th in May and June to 15th in August. Fly North also shows a slight decline in rank from 12th to 14th over the same period. These competitors not only rank higher but also report significantly higher sales figures, indicating a competitive edge in market presence and consumer preference. For Mood Ring, this highlights the need to strategize on enhancing market visibility and consumer engagement to improve its standing in the competitive landscape.
Notable Products
In August 2025, the top-performing product for Mood Ring was the High THC Capsules 30-Pack (300mg), maintaining its consistent first-place ranking throughout the past four months, with sales figures at 203 units. The High CBD Capsules 30-Pack (900mg CBD) also held steady in second place, showing a significant increase in sales from July to August. S.A.G.E (3.5g) improved its position to third place in August, up from fourth in July, indicating a positive trend. Despite a consistent top-three rank in previous months, High CBD Oil (30ml) dropped to fourth place in August. Notably, the Florida Citrus Kush Pre-Roll 2-Pack (1g) did not appear in the rankings for July and August, suggesting a potential discontinuation or supply issue.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
