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Jul-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Mood Ring has shown consistent performance in the Capsules category, maintaining a steady rank of 16 from April to June 2025. This stability indicates a solid foothold in the market, although the absence of a ranking in July suggests a drop out of the top 30 brands. This could be a signal of increased competition or a shift in consumer preferences. Notably, Mood Ring's sales saw a peak in May with $15,413, before decreasing in June, which might have contributed to their absence from the July rankings.
While Mood Ring's performance in Ontario's Capsules category presents a mixed picture, the brand's ability to maintain a consistent rank over several months before the drop is noteworthy. This suggests that while they have a reliable customer base, market dynamics or product offerings may need to be adjusted to regain a top 30 position. The trends observed in Ontario could reflect broader market conditions, but without additional data from other provinces or states, it's challenging to draw comprehensive conclusions about Mood Ring's overall market strategy and performance.
Competitive Landscape
In the competitive landscape of cannabis capsules in Ontario, Mood Ring has maintained a consistent rank of 16th from April to June 2025, but notably fell out of the top 20 by July. This stability in rank through the spring months suggests a steady consumer base, although the drop in July indicates potential challenges in maintaining market presence. Meanwhile, C Minor has consistently outperformed Mood Ring, holding the 13th position from April to June and only slightly dropping to 14th in July, with sales figures consistently higher than Mood Ring's. Nutra has also maintained a stable 15th position, just ahead of Mood Ring, with relatively stable sales figures. The entry of Spring Hill Cannabis Co. in April at 18th, but absence in subsequent months, highlights the volatility and competitive nature of the market. For Mood Ring, these dynamics underscore the importance of strategic initiatives to enhance brand visibility and consumer engagement to regain and improve its ranking in the coming months.
Notable Products
In July 2025, the top-performing product for Mood Ring was the High THC Capsules 30-Pack (300mg), maintaining its number one rank for the third consecutive month with a sales figure of 224 units. The High CBD Capsules 30-Pack (900mg CBD) held steady at the second position, showing a consistent ranking since May 2025. High THC Oil (30ml) secured the third spot, having entered the rankings in June 2025 and showing a significant increase in sales. S.A.G.E (3.5g) remained in the fourth position, while the High CBD Oil (30ml) dropped to fifth, marking a decline from its third rank in June. Overall, Mood Ring's product rankings have shown stability in the top two positions, with notable movement in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
