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Apr-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Mood Ring has shown a promising upward trend in the Capsules category. After not being ranked in the top 30 brands during January and February of 2025, Mood Ring made a notable entry in March with a rank of 17, improving further to 15 by April. This progression highlights a positive reception and growing consumer interest in their products within this category. Such a movement is significant as it indicates a successful penetration into a competitive market, which can be challenging for brands looking to establish themselves.
The absence of Mood Ring from the top 30 rankings in the initial months of 2025 could be seen as a hurdle, but their subsequent rise suggests effective strategies in place to capture market share. The steady increase in sales from March to April also underscores the brand's capability to sustain its growth trajectory. While specific sales figures reveal a slight increase, the strategic implications of ranking improvements are more telling of Mood Ring's potential for continued success in the Ontario market. This information could be pivotal for stakeholders looking to understand the brand's market dynamics and future prospects.
Competitive Landscape
In the Ontario capsules market, Mood Ring has shown a promising upward trend, moving from outside the top 20 to rank 17th in March 2025 and further improving to 15th in April 2025. This positive momentum is noteworthy, especially when compared to competitors like Collective Project, which has not ranked in the top 20 since February 2025. Meanwhile, Simply Bare has maintained a consistent 10th position, indicating a stable market presence. Pennies and Nutra have experienced a decline in their rankings over the months, with Pennies dropping from 11th to 13th and Nutra from 13th to 14th by April 2025. This shift in rankings suggests that Mood Ring is gaining traction and could potentially continue to climb the ranks if this trend persists, offering a competitive edge in the evolving market landscape.
Notable Products
In April 2025, the top-performing product for Mood Ring was the High CBD Capsules 30-Pack (900mg CBD), which reclaimed its number one rank from January after a brief dip in February and March. It achieved sales of 161 units, marking a significant increase compared to previous months. Following closely was the High THC Capsules 30-Pack (300mg), which slipped to second place after leading the rankings in February and March. The S.A.G.E (3.5g) Flower made a notable appearance in third place, having not been ranked in February and March. The Florida Citrus Kush Pre-Roll 2-Pack (1g) entered the rankings for the first time in April, securing the fourth position, while the High CBD Oil (30ml) dropped to fifth place despite its consistent performance in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
