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Oct-2025
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Overview
Market Insights Snapshot
In recent months, Mood Ring has demonstrated a notable entry into the Ontario cannabis market, particularly within the capsules category. After not appearing in the top 30 rankings for July, August, or September 2025, Mood Ring made a significant leap to secure the 17th position by October 2025. This sudden emergence highlights a potential strategic shift or successful marketing campaign that has resonated with consumers in Ontario. The absence of rankings in the previous months suggests that Mood Ring was either not performing well enough to be in the top 30 or was not yet fully operational in this category, making their October ranking a positive development worth monitoring for future performance trends.
The sales data for October 2025 further underscores Mood Ring's upward trajectory in the Ontario capsules market. While specific sales figures for July, August, and September are not available, the reported sales of 12,618 units in October indicate a strong market presence. This performance could be indicative of either a growing consumer interest in Mood Ring's offerings or an expansion of their distribution network within Ontario. The absence of Mood Ring in the top rankings in previous months across other categories or states could suggest areas where the brand might focus on improving its market penetration or product offerings. As Mood Ring continues to establish itself, observing its strategies and movements in different categories and regions will be essential for understanding its long-term market impact.
Competitive Landscape
In the Ontario capsules market, Mood Ring experienced a notable entry into the top 20 brands in September 2025, ranking at 17th, but it did not maintain this position in October. This fluctuation highlights the competitive nature of the market, where brands like Persy and Pennies consistently held positions within the top 20. Notably, Persy showed a slight improvement from 18th in September to 16th in October, while Pennies maintained a steady presence, ranking 15th in both September and October. Meanwhile, Fly North experienced a significant drop, disappearing from the top 20 after September, indicating a potential opportunity for Mood Ring to capitalize on shifting consumer preferences. This competitive landscape suggests that while Mood Ring has made strides, there is still room for growth and strategic positioning to enhance its market presence.
Notable Products
In October 2025, Mood Ring's top-performing product was the High CBD Capsules 30-Pack (900mg CBD) in the Capsules category, maintaining its number one rank from September with sales reaching 154 units. The High THC Capsules 30-Pack (300mg) held the second position, although its sales decreased to 95 units compared to previous months. High CBD Oil (30ml) showed notable improvement by rising to the third position from being unranked in September, indicating a growing demand. Meanwhile, High THC Oil (30ml) slipped to the fourth position, having been unranked in prior months, with a modest sales figure. GM-uhOh Co2 Cartridge (1g) appeared in the rankings for the first time in October, securing the third spot in the Vapor Pens category, signaling a potential upward trend in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
