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Dec-2025
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Overview
Market Insights Snapshot
In the Ontario market, Mood Ring has shown a fluctuating performance in the Capsules category. Notably, the brand was ranked 17th in September 2025, but did not appear in the top 30 in October 2025. However, it made a comeback in November 2025, securing the 16th position. This movement indicates a potential volatility in their market presence, which could be attributed to changes in consumer preferences or competitive dynamics. The absence from the top 30 in October could be seen as a setback, but the rebound in November suggests resilience and the ability to recapture market attention.
Despite the fluctuations in rankings, there is a positive trend in sales figures for Mood Ring in the Capsules category in Ontario. The brand saw an increase in sales from September to November 2025, with sales rising from 12,906 to 16,021 units. This upward trend in sales, despite the inconsistent rankings, suggests that while Mood Ring may face challenges in maintaining a steady position in the rankings, their product is still gaining traction among consumers. The ability to increase sales even when not consistently ranked in the top 30 could indicate strong brand loyalty or effective marketing strategies.
Competitive Landscape
In the Ontario capsules market, Mood Ring has experienced fluctuations in its ranking, which could impact its competitive positioning and sales trajectory. Notably, Mood Ring was ranked 17th in September 2025, improved to 16th in November, but did not appear in the top 20 in October and December, suggesting a volatile performance. In contrast, Pennies maintained a consistent presence, holding the 15th rank from September to November before dropping to 16th in December, indicating stable yet slightly declining sales. Meanwhile, Persy showed a promising upward trend, climbing from 18th in September to 16th in October, though it also did not rank in November, before returning to 17th in December. Fly North started strong at 14th in September but did not maintain a top 20 position in subsequent months, highlighting potential challenges in sustaining sales. These dynamics suggest that while Mood Ring has potential for growth, it faces stiff competition from brands like Pennies and Persy, which are demonstrating more consistent or upward trends in the Ontario capsules market.
Notable Products
In December 2025, Mood Ring's top-performing product was the High CBD Capsules 30-Pack (900mg CBD) in the Capsules category, maintaining its consistent first-place ranking from the previous months with a notable sales figure of 267 units. The High THC Capsules 30-Pack (300mg) also retained its second-place position, though its sales saw a significant drop from November. High THC Oil (30ml) in the Oil category remained steady in third place, while the High CBD Oil (30ml) held onto the fourth spot despite a decrease in sales volume. A new entry, CBD/THC 15:15 Balanced Oil (30ml), debuted in fifth place, indicating growing interest in balanced oil products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
