James'

Data Snapshot: May 05, 2024
James' Cannabis Brand Logo
<$50K

Apr-2024

Sales

Decline

Trend

6-Month

4

Product Count

SKUs

James'

Overview

Markets

James' Locations

Product Trends

James' Categories

James' Sales

Market Insights Snapshot

James' Historical Sales by Category

In the Missouri market, James' has shown a notable presence in the Beverage category, maintaining a position within the top 10 brands for the first three months of the year. Starting at rank 8 in January and February, the brand saw a slight improvement in March, moving up to rank 7, indicating a positive reception and growing consumer interest. However, April marked a significant shift as James' fell to rank 11, moving out of the top 10. This drop could suggest a variety of factors at play, including increased competition or changes in consumer preferences. The sales figures reflect this journey, with an initial increase from $16,353 in January to $16,884 in March, followed by a decrease to $10,164 in April, highlighting the challenges and volatility in the beverage sector within the cannabis market.

While James' maintained a consistent presence in the top 10 for the first quarter, the inability to secure a spot in the top 10 in April is a critical development. This could either be viewed as a minor setback or a sign of a more significant trend that could impact the brand's strategy in Missouri. The fluctuation in sales, peaking in March before a notable decline in April, suggests that while James' has a solid base, there are areas for improvement to sustain and build on early successes. The performance across these months provides valuable insights into the brand's standing in Missouri's competitive landscape, particularly in the Beverage category, where consumer preferences can be highly variable and influenced by numerous factors.

Apr-2024 Rank
Beverage
11
James'

Competitive Landscape

In the competitive landscape of the beverage category in Missouri, James' has experienced a fluctuating performance in terms of rank and sales over the recent months. Starting strong in January 2024 as the 8th ranked brand, James' managed to climb one position to 7th in March, before experiencing a slight decline to the 11th position by April. This shift indicates a dynamic competition within the market, notably with brands such as Midwest Magic, which consistently hovered around the top 10, ending at 10th in April after a slight dip in rank. Kosmik Brands and Ripple (formerly Stillwater Brands) also showed significant presence, with Ripple entering the top 10 in April. Despite these challenges, James' sales peaked in March, indicating a strong consumer demand amidst stiff competition. The brand's ability to maintain a top 10 presence until April, despite a drop in rank, underscores the volatile nature of consumer preferences and the importance of strategic marketing and product quality in sustaining and improving market position.

James' market ranking for MO Beverage

James'

Notable Products

In April 2024, James' top-selling product was the Fruit Punch Drink (100mg THC, 16oz) in the Beverage category, marking its ascent to the top spot with 244 sales. Following closely was the Hybrid Infused Lemonade (100mg THC, 16oz), which had consistently led the sales in the previous months but fell to the second position in April. The Fruity Punch Drink (20mg THC, 8oz) maintained its third position, showing steady popularity among consumers. The Hybrid Infused Lemonade (20mg THC, 8oz) also kept its rank in fourth place, indicating a stable demand for lower-dose beverages. These shifts highlight a changing consumer preference, with the Fruit Punch Drink's rise to the top spot underscoring a significant shift in James' product popularity landscape.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Fruit Punch Drink (100mg THC, 16oz)
Beverage
2
2
2
1
Hybrid Infused Lemonade (100mg THC, 16oz)
Beverage
1
1
1
2
Fruity Punch Drink (20mg THC, 8oz)
Beverage
3
3
3
3
Hybrid Infused Lemonade (20mg THC, 8oz)
Beverage
>5
4
4
4
Pink Lemonade (20mg THC, 8oz)
Beverage
5
>5
>5
>5
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