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Dec-2024
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Overview
Market Insights Snapshot
High Five (MO) has demonstrated notable performance in the Missouri market, particularly in the Beverage category. Over the last few months, the brand has consistently climbed the ranks, moving from 8th position in September to holding steady at 5th by November and December. This upward trajectory is accompanied by a significant increase in sales, with a noticeable jump from October to November. The consistent top 5 ranking in Missouri's Beverage category indicates strong consumer demand and effective market penetration for High Five (MO) in this segment.
Conversely, the performance in the Edible category tells a different story. High Five (MO) has struggled to break into the top 20, maintaining a rank around 22nd to 23rd place from September through December. Despite a peak in sales during November, the brand's position remained largely unchanged, suggesting challenges in gaining a competitive edge in the Edible market. The lack of movement in rankings, despite fluctuations in sales, highlights potential areas for strategic improvement to enhance their standing in this category within Missouri.
Competitive Landscape
In the Missouri edible cannabis market, High Five (MO) has maintained a relatively stable presence, consistently ranking around the 22nd to 23rd position from September to December 2024. This stability is noteworthy, especially when compared to competitors like Kosmik Brands, which experienced a significant drop from 6th place in September to 21st by December, indicating a sharp decline in sales. Meanwhile, goodnight and Vibe Cannabis (MO) have shown less volatility, with goodnight hovering around the 25th position and Vibe Cannabis (MO) improving slightly towards the end of the year. Notably, CODES emerged in the rankings in November, quickly surpassing High Five (MO) by December. These dynamics suggest that while High Five (MO) has maintained its market position, it faces increasing competition from both established and emerging brands, which could impact its sales trajectory if strategic adjustments are not made.
Notable Products
In December 2024, the top-performing product from High Five (MO) was the THC/CBN 1:1 Sweet Dark Cherry Gummies 20-Pack from the Edible category, climbing to the first rank with sales of 1078 units. This product showed a steady rise from the fourth position in November 2024. The Stirible - Unflavored Dissolvable Powder Mix 10-Pack from the Beverage category also performed well, moving up to the second position with consistent sales growth over the months. Previously leading the ranks, the Sour Blue Raspberry High Dose Gummies 20-Pack from the Edible category dropped to third place in December after maintaining the top spot for three consecutive months. The Sour Green Apple Gummies 20-Pack made a notable entry into the rankings, securing the fourth position in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
