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Apr-2026
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Overview
Market Insights Snapshot
High Five (MO) has demonstrated a notable upward trajectory in the beverage category within Missouri. Starting the year at rank 6, the brand climbed to rank 4 by April 2026. This positive movement is backed by a significant increase in sales from January to March, indicating a growing consumer preference or effective market strategies. The consistent rise in rankings suggests that High Five (MO) is strengthening its position and gaining competitive advantage in the Missouri beverage market.
In contrast, the performance of High Five (MO) in the edible category in Missouri has been relatively stagnant. The brand hovered around rank 33 throughout the first quarter of 2026, with a slight dip to rank 34 in March before returning to its previous position in April. Although sales figures show a recovery from the dip in February, the brand's inability to break into the top 30 indicates challenges in gaining a stronger foothold in this category. This stagnation may call for strategic adjustments to enhance market penetration and consumer engagement in the edible segment.
Competitive Landscape
In the competitive landscape of the Edible category in Missouri, High Five (MO) has shown a consistent presence, albeit with some fluctuations in its ranking. As of April 2026, High Five (MO) maintained its rank at 33, a slight improvement from March when it dropped to 34. This stability is noteworthy given the competitive pressure from brands like Plume Cannabis (MO), which experienced a decline from rank 26 in January to 34 in April, indicating a downward trend in their sales performance. Meanwhile, Flav and ROBHOTS consistently held ranks 31 and 32, respectively, throughout the same period, suggesting a more stable market position. High Five (MO)'s ability to maintain its position despite these dynamics highlights its resilience and potential for growth, especially as it recorded a notable increase in sales from March to April, contrasting with the declining sales of some competitors.
Notable Products
In April 2026, the top-performing product for High Five (MO) was the THC/CBN 1:1 Sweet Dark Cherry Gummies 20-Pack, which reclaimed its number one spot with sales figures reaching 785 units. The CBD/THC 1:1 Sweet Blood Orange Gummies 20-Pack rose to second place, showing a significant sales increase to 751 units compared to previous months. Stiribles - Unflavorable Pure Dissolvable Powder, previously leading in March, slipped to third place, indicating a decrease in demand. The CBG/THC 3:1 Citrus Punch Gummies made a comeback to fourth position, while the Huckleberry Lemonade Gummies maintained its fifth-place ranking. These shifts suggest a growing consumer preference for balanced THC/CBD products in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
