Market Insights Snapshot
In the Beverage category, High Five has demonstrated a fairly steady performance in Missouri over the four-month period from July to October 2023. The brand started at rank 8 in July, improved slightly to rank 7 in August, then dipped to rank 10 in September before rebounding back to rank 8 in October. This fluctuation in ranking indicates a dynamic competition in the Beverage category in Missouri. However, without a corresponding rank beyond 20 in any month, High Five has managed to consistently stay within the top 10 brands in this category.
On the other hand, High Five's performance in the Edible category in Missouri presents a different picture. The brand started at a respectable rank 17 in July 2023, but then it experienced a decline, moving out of the top 20 in the following three months. This trend suggests that High Five is facing a tougher challenge in the Edible category. In terms of sales, although specific numbers are not provided, it is evident that the brand's sales in the Edible category have been fluctuating, reflecting the competitive nature of this market segment.
In the Missouri edible cannabis market, High Five has experienced a slight decline in rank from July to October 2023, moving from 17th to 26th place. This indicates a potential decrease in market share, especially when compared to competitors such as Tyson 2.0 and CODES. Tyson 2.0, despite a fluctuating rank, managed to break into the top 20 in September, while CODES showed a significant jump from 46th to 22nd place in August, maintaining a position close to High Five in the following months. Another competitor, CLOVR, remained relatively stable but still ranked higher than High Five. Meanwhile, Show Me entered the top 50 in August and has been steadily climbing since, indicating a potential future threat. These movements suggest a highly competitive market where High Five needs to strategize effectively to regain its earlier position.
In October 2023, the top-performing product from High Five was the Sour Blue Raspberry High Dose Gummies 20-Pack (500mg) which maintained its first-place ranking from the previous month, with sales peaking at 971 units. The second bestseller was the Sour Green Apple Gummies 20-Pack (500mg), bouncing back from an unranked position in September to secure the second spot. The STiRiBLES - Unflavored THC Powder 10-Pack (50mg) slipped from the first position in August to the third spot in October. The THC/CBN 1:1 Dark Cherry Gummies 20-Pack (100mg THC, 100mg CBN) made a notable debut at the fourth position. The CBD/THC 1:1 Sour Lemon Lime Gummies 20-Pack (100mg CBD, 100mg THC), despite a drop in ranking from fourth to fifth, still made it to the top five list.