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Oct-2025
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Overview
Market Insights Snapshot
High Five (MO) has demonstrated a notable presence in the Missouri cannabis market, particularly within the Beverage category. The brand consistently maintained a strong position, ranking 4th in both August and September of 2025 before dropping slightly to 6th in October. This movement indicates a competitive landscape where High Five (MO) is consistently performing well but faces challenges in maintaining its rank amidst fluctuating sales figures, which saw a decrease from July's $56,748 to October's $49,257. The brand's ability to stay within the top 10 consistently, despite these challenges, is a testament to its strong market presence and consumer appeal in the Beverage category.
In contrast, High Five (MO)'s performance in the Edible category reveals a different story. The brand has struggled to break into the top 30 in Missouri, with rankings hovering around the mid-30s throughout the observed months. Despite this, there is a slight positive trend in October with a small rise in sales to $79,660 from September's $73,846. This marginal improvement might signal a potential for growth, but the brand remains outside the more competitive top 30, indicating significant room for improvement and strategic adjustments to capture a larger share of the Edible market.
Competitive Landscape
In the Missouri edible cannabis market, High Five (MO) has experienced some fluctuations in its ranking over the past few months, starting at 33rd in July 2025 and dropping to 34th by October 2025. This downward trend in rank is mirrored by a decrease in sales, indicating a potential challenge in maintaining market share. In contrast, competitors such as Vivid (MO) and Cheeba Chews have consistently maintained higher ranks, with Vivid (MO) holding the 32nd position in October 2025. Notably, Monopoly Melts showed a significant improvement, climbing from 42nd in July to 37th in October, suggesting an upward momentum that High Five (MO) could potentially learn from. Meanwhile, The Standard also showed volatility but managed to surpass High Five (MO) by October. These dynamics highlight the competitive pressures High Five (MO) faces and underscore the importance of strategic adjustments to regain its standing in the Missouri edible market.
Notable Products
In October 2025, High Five (MO) saw its Stiribles Unflavorable Pure Dissolvable Powder 20-Pack (100mg) continue to dominate as the top-performing product, maintaining its number one rank for the fourth consecutive month with sales reaching 994 units. The THC/CBN 1:1 Sweet Dark Cherry Gummies 20-Pack rose to second place, improving from its fifth position in September, with sales climbing to 718 units. The CBG/THC 3:1 Citrus Punch Gummies 20-Pack also showed consistency, holding the third spot, slightly improving from its fourth place in September. Meanwhile, the Stiribles Unflavorable Pure Dissolvable Powder 20-Pack (500mg) experienced a drop from second to fourth position. Notably, the CBD/THC 1:1 Sour Lemon Lime Gummies 20-Pack made its debut in the rankings, securing the fifth spot in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
