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Aug-2024
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Overview
Market Insights Snapshot
High Five has shown a consistent performance in the Beverage category within Missouri. Over the past four months, the brand has maintained a steady ranking, moving from 8th place in May and June to 7th place in both July and August. This stability, coupled with a notable sales increase from $16,476 in May to $21,751 in August, indicates a strong foothold in the market. The upward trend in sales highlights growing consumer preference and market penetration for High Five's beverages in Missouri, suggesting effective marketing strategies and possibly an expanding product line that resonates well with consumers.
In the Edible category, High Five has shown more volatility but with a positive trajectory in Missouri. The brand's ranking improved from 30th in May to 25th in August, a significant jump indicating increasing market presence. This movement is underscored by a substantial rise in sales from $89,802 in May to $114,484 in August. Although the brand was at the edge of the top 30 in May, its ability to climb up the rankings over the summer months showcases potential growth and a strengthening position within the edible segment. The fluctuations in ranking and sales figures suggest that while there is competition, High Five is effectively capturing a larger share of the market.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, High Five has shown a notable upward trend in its rankings over the past few months. Starting from a rank of 30 in May 2024, High Five improved its position to 25 by August 2024, indicating a positive trajectory in market presence. This improvement is significant when compared to competitors like Zen Cannabis, which saw a decline from rank 10 in May to falling out of the top 20 by August, and Good Taste, which fluctuated but remained relatively stable around the 20s. Additionally, Yum-eez and Smackers have also shown some improvement but not as consistently as High Five. The upward movement in rank for High Five suggests a growing consumer preference and potentially effective marketing strategies, positioning it well against its competitors in the Missouri edible cannabis market.
Notable Products
In August 2024, the top-performing product from High Five was Stiribles Unflavorable Pure Dissolvable Powder 10-Pack (50mg) in the Beverage category, maintaining its first-place ranking for four consecutive months with sales reaching 1,048 units. CBD/THC 1:1 Sour Lemon Lime Gummies 20-Pack (100mg CBD, 100mg THC) surged to second place, a significant jump from its fifth-place ranking in May 2024, boasting sales of 803 units. Sour Blue Raspberry High Dose Gummies 20-Pack (500mg) slipped to third place, although it consistently held the second position in the previous three months. THC/CBN 1:1 Sweet Dark Cherry Gummies 20-Pack (100mg THC, 100mg CBN) entered the rankings in fourth place with notable sales figures. Huckleberry Lemonade Gummies 20-Pack (100mg) remained stable, ending the month in fifth place, showing a steady increase in sales over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
