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Nov-2025
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Overview
Market Insights Snapshot
High Five (MO) has demonstrated varying performance across different categories and states. In the beverage category within Missouri, the brand maintained a strong presence, holding the fourth position in August and September 2025. However, there was a slight decline in the subsequent months, with the brand ranking sixth in October and seventh in November. This downward trend coincided with a decrease in sales from September to November, indicating potential challenges in maintaining market share or consumer interest in this category.
In contrast, the edible category presents a different story for High Five (MO) in Missouri. The brand consistently ranked 34th in August, October, and November 2025, with a minor slip to 35th in September. Despite not breaking into the top 30, which suggests room for improvement, the brand experienced a significant sales increase from September to November, indicating a positive consumer reception and potential for growth. This mixed performance across categories highlights the brand's strengths and areas for strategic focus in the Missouri market.
Competitive Landscape
In the Missouri edible market, High Five (MO) has experienced fluctuations in its ranking, maintaining a relatively stable position between 34th and 35th place from August to November 2025. Despite these consistent rankings, the brand faces stiff competition from other players such as Vivid (MO) and Cheeba Chews, both of which consistently rank higher, occupying positions around 31st and 32nd respectively. Notably, Vivid (MO) has shown a stable ranking at 31st, indicating a stronger market presence. Meanwhile, The Standard has seen a decline, dropping to 36th in November, which could present an opportunity for High Five (MO) to capture market share if it can capitalize on this shift. Although High Five (MO) has seen an increase in sales from October to November, the brand still trails behind these competitors, suggesting a need for strategic marketing efforts to improve its market position and sales trajectory in the coming months.
Notable Products
In November 2025, High Five (MO) maintained its top position with Stiribles- Unflavorable Pure Dissolvable Powder 20-Pack (100mg) leading the sales in the Beverage category, despite a slight dip to 795 units sold. The THC/CBN 1:1 Sweet Dark Cherry Gummies 20-Pack (100mg THC, 100mg CBN) held its rank at second place in the Edible category, showing a consistent performance with 766 units sold. Strawberry Watermelon Gummies 20-Pack (100mg) rose to third place, reflecting a positive trend from previous months with 683 units sold in November. The CBG/THC 3:1 Citrus Punch Gummies 20-Pack (300mg CBG,100mg THC) experienced a stable ranking at fourth, while the CBD/THC 1:1 Sweet Blood Orange Gummies 20-Pack (100mg CBD, 100mg THC) entered the top five for the first time. Overall, High Five (MO) demonstrated strong performance in the Edible category, with notable shifts in product rankings and sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
