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Aug-2025
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Overview
Market Insights Snapshot
High Five (MO) has shown a consistent presence in the Missouri cannabis market, particularly in the Beverage category. Over the summer months, the brand maintained its position within the top 6, peaking at rank 5 in both June and July 2025. This stability suggests a strong consumer base and effective market strategies in this segment. However, a slight drop to rank 6 in August could indicate emerging competition or internal challenges. Despite this minor setback, the brand's sales figures remained relatively stable, highlighting its resilience in the market.
In contrast, High Five (MO)'s performance in the Edible category in Missouri reveals a different narrative. The brand struggled to break into the top 30, consistently ranking around the low 30s, and eventually slipping to rank 35 in August 2025. This downward trend, coupled with a noticeable decline in sales during the same period, suggests potential issues in product appeal or market saturation. The absence from the top 30 in August could be seen as a significant challenge, indicating a need for strategic adjustments to regain traction in this competitive category.
Competitive Landscape
In the Missouri edible cannabis market, High Five (MO) has experienced a fluctuating rank over the summer months of 2025, starting at 33rd place in May and ending at 35th in August. Despite this slight decline, High Five (MO) maintained a relatively stable sales performance until August, when sales saw a notable drop. In contrast, The Standard showed a remarkable improvement, rising from 36th in May to 32nd in August, with a corresponding increase in sales, particularly in August. Meanwhile, Cheeba Chews consistently ranked higher than High Five (MO) throughout the period, although their sales showed a downward trend. CLOVR and Atta remained behind High Five (MO) in rank, but Atta's sales spiked in July, suggesting potential for future competition. These dynamics highlight the competitive pressures High Five (MO) faces, particularly from brands like The Standard, which are gaining momentum in both rank and sales.
Notable Products
In August 2025, High Five (MO) saw Stiribles- Unflavorable Pure Dissolvable Powder 20-Pack (100mg) maintain its top position in the Beverage category, consistently ranking first for four consecutive months with sales of 890 units. THC/CBN 1:1 Sweet Dark Cherry Gummies 20-Pack (100mg THC, 100mg CBN) climbed to the second position in the Edible category, improving from third place in the previous months. Strawberry Watermelon Gummies 20-Pack (100mg) also showed a positive trend, moving up to third place in August, having been fourth in June and July. The newly introduced CBG/THC 3:1 Citrus Punch Gummies 20-Pack (300mg CBG,100mg THC) made a strong debut at fourth place in the Edible category. Conversely, Sour Blue Raspberry High Dose Gummies 20-Pack (500mg) experienced a decline, dropping from second to fifth place, with a notable decrease in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
