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Apr-2025
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Overview
Market Insights Snapshot
High Five (MO) has shown varied performance across different product categories in Missouri. In the Beverage category, the brand maintained a strong presence, starting the year with a commendable 4th place ranking in January 2025. However, a slight decline was observed as it settled into 6th place by March and April. Despite this drop in ranking, the sales figures in April showed a slight recovery from February, indicating a potential stabilization in this category. This suggests that while the competition is fierce, High Five (MO) still holds a significant market share in the beverage segment.
In contrast, the Edibles category presents a different scenario for High Five (MO) in Missouri. The brand has struggled to maintain a consistent top-tier position, hovering around the lower end of the top 30 rankings. In January, it was ranked 28th, briefly moving up to 24th in February, but then slipping back to 28th in March and 29th in April. This inconsistency in ranking could be a point of concern, as the brand failed to secure a top 20 spot throughout the observed period. The downward trend in sales from March to April might reflect challenges in maintaining consumer interest or facing intense competition in the edibles market.
Competitive Landscape
In the competitive landscape of Missouri's edible cannabis market, High Five (MO) has experienced notable fluctuations in its ranking over the first four months of 2025. Starting at 28th position in January, High Five (MO) improved to 24th in February, before dropping back to 28th in March and slightly recovering to 29th in April. This volatility suggests a dynamic market environment where High Five (MO) is facing stiff competition from brands like Smackers, which consistently ranked higher, peaking at 22nd in January. Meanwhile, Vivid (MO) maintained a relatively stable position, hovering around the 27th to 30th range, while CLOVR and goodnight showed similar patterns of fluctuation but with lower sales figures compared to High Five (MO). Despite these challenges, High Five (MO) managed to outperform in sales against some competitors, indicating strong consumer demand that could be leveraged for future growth.
Notable Products
In April 2025, High Five (MO) saw Sour Blue Raspberry High Dose Gummies 20-Pack (500mg) reclaim the top spot in product rankings, maintaining its position from January and February after a slight dip in March. Stiribles- Unflavorable Pure Dissolvable Powder 20-Pack (100mg) moved down to second place after leading in March. THC/CBN 1:1 Sweet Dark Cherry Gummies 20-Pack (100mg THC, 100mg CBN) held steady in third place for the third consecutive month. Strawberry Watermelon Gummies 20-Pack (100mg) climbed up to fourth place, showing a positive trend from its debut in March. Meanwhile, Huckleberry Lemonade Gummies 20-Pack (100mg) re-entered the rankings at fifth, marking its first appearance since January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
