Midwest Magic

Data Snapshot: May 05, 2024
Midwest Magic Cannabis Brand Logo
<$50K

Apr-2024

Sales

Decline

Trend

6-Month

20

Product Count

SKUs

Midwest Magic

Overview

Markets

Midwest Magic Locations

Product Trends

Midwest Magic Categories

Midwest Magic Sales

Market Insights Snapshot

Midwest Magic Historical Sales by Category

In the Missouri market, Midwest Magic has shown a diverse performance across its product categories, indicating a mixed bag of successes and challenges. For Beverages, the brand maintained a presence within the top 10 ranks from January to April 2024, although it experienced a slight fluctuation, peaking at rank 7 in January and dipping to rank 10 in February and April, with a minor rebound to rank 8 in March. This stability in ranking, despite the slight movements, suggests a consistent demand for their Beverage line, even as they face stiff competition. Conversely, in the Concentrates category, Midwest Magic struggled to maintain a consistent position within the top 30, starting at rank 29 in January and experiencing a downward trend, falling outside the top 30 in March and April. This decline could reflect challenges in maintaining consumer interest or increasing competition in the Concentrates market within Missouri.

Additionally, the performance of Midwest Magic in the Vapor Pens category in Missouri presents a more concerning trend. Initially ranked at 48 in January, the brand saw a further decline to rank 58 in February, and notably, it failed to make it into the top 30 rankings for March and April 2024. This absence from the rankings in the latter months could indicate significant issues in either supply, demand, or both for their Vapor Pens line. Despite these challenges, the brand’s sales in January 2024 for Beverages were reported at $21,053, suggesting that while they may face hurdles in certain categories, there are areas within their product lineup that continue to attract consumer spending. The varied performance across categories underscores the importance of strategic focus and adaptation to consumer preferences and market dynamics to maintain and improve their market position in Missouri.

Apr-2024 Rank
Beverage
Concentrates
Vapor Pens
10
36
Midwest Magic

Competitive Landscape

In the competitive landscape of the concentrates category in Missouri, Midwest Magic has experienced fluctuations in its market position, indicating a dynamic competition among brands. Notably, Midwest Magic's rank has seen a slight decline from January to April 2024, moving from 29th to 36th. This shift is particularly significant when compared to its competitors, such as Teal Cannabis and Dabstract, which have also experienced rank changes but remained more stable in comparison. Teal Cannabis, for instance, showed a more consistent performance, only slightly fluctuating in the rankings but maintaining a stronger presence in the top tiers. On the other hand, Tyson 2.0 and Lush Labs have had more significant rank and sales volatility, with Tyson 2.0 not ranking in February and March but then making a notable jump to 34th in April. This context highlights the challenges Midwest Magic faces in maintaining and improving its market position amidst a competitive and ever-changing market landscape.

Midwest Magic market ranking for MO Concentrates

Midwest Magic

Notable Products

In April 2024, Midwest Magic saw Kaleidoscope Live Sugar (1g) from the Concentrates category taking the lead with impressive sales figures, topping the chart at 608 units sold. Following closely, Waffle Cone Cured Sugar Wax (1g), also from the Concentrates category, secured the second position, maintaining a strong presence in the top rankings over the past months with a notable shift from fourth to second place. Jet Fuel Pie Cured Crumble (1g) landed in the third spot, showcasing a significant jump from not being ranked in the previous month. The OG Grape Full Spectrum Mixer (150mg) from the Beverage category made it to the fourth rank, indicating a rising interest in cannabis-infused beverages. Lastly, Lemon Lime Full Spectrum Mixer (150mg) rounded out the top five, marking its first appearance on the list and highlighting the diversifying preferences of Midwest Magic's clientele.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Kaleidoscope Live Sugar (1g)
Concentrates
>5
>5
>5
1
Waffle Cone Cured Sugar Wax (1g)
Concentrates
2
2
4
2
Jet Fuel Pie Cured Crumble (1g)
Concentrates
5
>5
>5
3
OG Grape Full Spectrum Mixer (150mg)
Beverage
>5
>5
3
4
Lemon Lime Full Spectrum Mixer (150mg)
Beverage
>5
>5
>5
5
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