Market Insights Snapshot
In the Missouri market, Midwest Magic has shown varied performance across different categories. In the Beverage category, the brand has experienced a significant fluctuation in its ranking. It began with a strong position in July 2023, ranked 6th, but slid to 12th in August 2023. The brand was not among the top 20 in September 2023, indicating a drop in its market performance. However, it made a comeback in October 2023 by securing the 10th position. This suggests a resilient performance and an ability to regain market share.
Turning to the Concentrates and Vapor Pens categories, the performance of Midwest Magic is somewhat less consistent. In Concentrates, the brand started at the 19th rank in July 2023 but saw a steady decline over the following months, falling out of the top 20 by September 2023. Similarly, in the Vapor Pens category, the brand started at the 49th position in July 2023 and was not in the top 20 by September 2023. Despite these setbacks, the brand managed to improve its ranking in both categories by October 2023, securing the 44th and 71st positions in Concentrates and Vapor Pens respectively. This indicates that while Midwest Magic has faced challenges, it has shown potential for recovery in the Missouri market.
In the Missouri concentrates market, Midwest Magic has been experiencing a downward trend in rank from July to October 2023, moving from 19th to 44th place. This suggests a decrease in sales and market share, especially when compared to competitors such as Local Cannabis Co., which entered the top 20 in September and continued to rise in October, and Good Day Farm, which despite a drop in rank, still outperformed Midwest Magic in October. Other competitors like Atta and SoGanja have shown fluctuating performance but remained relatively stable in rank, indicating a more consistent market presence. The absence of Midwest Magic from the top 20 in July and August indicates a need for strategic adjustments to regain its earlier position.
In October 2023, the top-performing product for Midwest Magic was 'Sour Tangie Live Sugar (1g)' from the Concentrates category, with a remarkable 54 units sold. Following closely was the 'Jealousy Champagne Cured Resin Cartridge (1g)' from the Vapor Pens category, ranking second. The third spot was secured by 'Fruity Pebbles Champagne Distillate Cartridge (1g)', also from the Vapor Pens category. Notably, the 'Fruity Pebbles OG Sugar (1g)' dropped from the top spot in September to the fourth position in October. In a similar trend, 'Jet Fuel Pie Cured Crumble (1g)' maintained its fourth position from August, indicating a consistent demand for these products.