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Jun-2024
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Overview
Market Insights Snapshot
In House has demonstrated varied performance across different states and product categories in recent months. In Arizona, the brand's position in the Concentrates category experienced a slight decline, moving from 13th place in March to 14th place by June 2024, despite a dip in sales from April to May. Additionally, in the Pre-Roll category, In House achieved a notable improvement, climbing from 29th in March to 24th in April, although it did not rank in the top 30 for May and June. This mixed performance indicates a need for strategic adjustments to maintain and improve their market position in Arizona.
In Massachusetts, In House has shown significant fluctuations across various categories. For instance, in the Edible category, the brand improved its ranking from 28th in March to 20th in June, reflecting a positive trend in sales. However, the Flower category saw a decline, with the brand dropping from 21st in March to 32nd in June, indicating potential challenges. Meanwhile, in Maryland, In House maintained a stable performance in the Edible category, holding the 7th position consistently from March through June, while also improving its position in the Vapor Pens category from 9th in March to 7th in June. These movements highlight the brand's varying success across different markets and product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, In House has shown consistent performance, maintaining its rank around the 11th and 12th positions from March to June 2024. This stability contrasts with the more volatile rankings of competitors such as Midweek Friday, which saw a dramatic rise from 18th to 8th place in April before settling at 11th in June. Despite this fluctuation, Midweek Friday's sales surpassed In House in April, indicating a potential threat. Meanwhile, Cresco Labs consistently outperformed In House, holding steady in the top 10, though it experienced a slight dip to 10th place in June. Good News and Savvy have also shown gradual improvements in their rankings, suggesting increasing competition. For In House, these trends highlight the need to innovate and possibly re-strategize to maintain and improve its market position amidst dynamic competitors.
Notable Products
In June 2024, the top-performing product for In House was the White Truffle Pre-Roll (1g), which ascended from fourth place in April to first place with notable sales of $6,560. The CBD/THC 5:1 Blood Orange Gummies 10-Pack (500mg CBD, 100mg THC) maintained its strong performance, ranking second for the second consecutive month. Peach Mango Gummies 10-Pack (100mg) secured the third spot, showing a slight decline from its second-place ranking in May. Blue Dream Distillate Disposable (0.5g) fell to fourth place, continuing its downward trend from previous months. Lastly, the Cherry Lemonade Gummies 10-Pack (100mg) rounded out the top five, dropping one position from May.
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