Market Insights Snapshot
In the Arizona market, In House has shown varying performance across different categories. In the Concentrates category, the brand has consistently remained outside the top 20, with ranks ranging from 25 to 34 over the period from August to November 2023. The Flower category saw the brand making it into the top 20 only once in September, but it fell back out in November. However, In House has shown significant strength in the Pre-Roll category, ranking as high as 8th in September and October, and maintaining a spot in the top 20 throughout the period.
Over in the Massachusetts market, In House has shown a more consistent performance. In the Flower and Vapor Pens categories, the brand has consistently stayed within the top 30, with the Flower category seeing a high rank of 19 in September. The Edible category saw a slight improvement from 66th to 56th over the period. On the other hand, the brand's performance in the Concentrates category has been fluctuating, but it has managed to stay within the top 50. Lastly, the brand's performance in the Maryland market has been impressive, particularly in the Edible and Vapor Pens categories, where it consistently ranked within the top 10.
In the Vapor Pens category in Maryland, In House has seen a fluctuating performance in terms of rank, moving from 8th in August 2023 to 7th in September, then dropping to 9th in October, and finally climbing to 6th in November. This suggests a competitive market with significant movement among the top brands. For instance, Hellavated started strong in August as the top brand but slipped to 4th place by November. Rythm maintained a steady position around the 8th and 9th ranks throughout the period. Fuzed showed a notable upward trend, moving from 12th to 5th place, indicating a strong competitive threat. SunMed, on the other hand, experienced a slight decline, falling from 5th to 7th. While specific sales numbers are not disclosed, the data suggests that In House's sales have been generally increasing despite the intense competition.
In November 2023, the top-performing product from In House was the Winter Sunset Pre-Roll (1g) with 11,378 units sold. It moved up from third place in October to take the top spot. Following closely behind in second place was the Cloudy Daze Pre-Roll (1g). The CBD/THC 5:1 Blood Orange Gummies 10-Pack (500mg CBD, 100mg THC), which was the top-seller in August, dropped to third place in November. Rounding out the top five were the Nightman OG Pre-Roll (1g) in fourth place and the Candy Truffle Pre-Roll (1g) in fifth.