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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, In House has shown varied performance across different states and categories. In Arizona, the brand maintained a strong presence in the Concentrates category, with a slight dip from a rank of 13 in February 2024 to 17 in April 2024, indicating a potential area for improvement. However, their Pre-Roll category experienced a significant fluctuation, dropping from the 6th position in January to 22nd by April, which could signal a need for strategic adjustments. Meanwhile, in Illinois, In House's Vapor Pens category saw a positive trajectory, climbing from the 14th spot in January to the 9th by April 2024, showcasing a strong upward trend in one of the more competitive markets.
On the East Coast, In House's performance in Massachusetts and Maryland offers a mixed picture. In Massachusetts, the brand struggled to maintain a top 30 ranking in the Edibles category, completely falling off the chart in April 2024, while their Flower category saw slight improvement moving from a rank outside the top 30 in early 2024 to 28th by April. This improvement in the Flower category could indicate a recovering market presence. In contrast, Maryland presents a success story for In House, particularly in the Edibles and Vapor Pens categories, where it consistently ranked within the top 10, even improving to the 6th position for Vapor Pens by April 2024. However, it's noteworthy that In House did not rank in the Flower category in Maryland initially, marking a significant opportunity area. These insights into In House's performance reveal the dynamic nature of the cannabis market and the importance of strategic positioning across different states and product categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Illinois, In House has shown a notable upward trajectory in both rank and sales from January to April 2024, moving from 14th to 9th place. This improvement suggests a growing consumer preference or effective strategic adjustments, especially when compared to its competitors. For instance, AiroPro experienced a decline in rank from 4th to 7th place despite an initial increase in sales, indicating potential challenges in maintaining its market position. Conversely, (the) Essence has consistently performed well, moving up to 8th place from 7th, with a significant increase in sales, showcasing its strong market presence. Meanwhile, brands like Good News and Ozone have seen fluctuations in their rankings but remain competitive in the top 11. In House's sales and rank increase is particularly impressive, hinting at a robust growth trajectory and potential challenges for its competitors in maintaining their market share.
Notable Products
In April 2024, In House's top-performing product was the White Truffle Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from February and achieving sales of 7049.0 units. Following closely, Raspberry Rapture Pre-Roll (1g) secured the second position in the rankings, marking its debut in the top performance list for the month. The CBD/THC 5:1 Blood Orange Gummies 10-Pack (500mg CBD,100mg THC) from the Edible category experienced a slight decline, moving from second place in March to third in April, showcasing consistent popularity among consumers. Peach Mango Gummies 10-Pack (100mg), also in the Edible category, held steady in the fourth position, indicating a stable demand. The Blue Dream Distillate Disposable (0.5g) from the Vapor Pens category rounded out the top five, indicating a diverse consumer preference across different cannabis product categories.
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