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Nov-2025
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Overview
Market Insights Snapshot
In the state of Illinois, In House has shown varied performance across different cannabis product categories. The brand has maintained a steady position in the Vapor Pens category, consistently ranking at 16th in both August and November 2025, with a notable increase in sales from September to November. However, their performance in the Edible category has seen them fall out of the top 30 in September, a position they were unable to reclaim in subsequent months. This indicates a potential area for improvement. Meanwhile, the Flower category saw a downward trend, with In House dropping from 35th to 41st place over the four-month period, suggesting challenges in maintaining a competitive edge in this category.
In contrast, the performance of In House in Massachusetts and Maryland presents a more stable picture. In Massachusetts, the brand consistently held the 8th position in the Edible category, demonstrating strong market presence. However, in the Vapor Pens category, there was a slight decline from 19th to 21st place by November. In Maryland, In House exhibited a positive trajectory in the Edible category, moving up to 4th place by November, indicating strong consumer preference. The Flower category, however, showed some fluctuation, with rankings ranging from 25th to 30th, suggesting potential volatility or competition in this segment. These insights reflect the brand's varying performance across states and categories, highlighting areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, In House has shown a dynamic shift in rankings over the past few months, reflecting changes in its market positioning. In House experienced a slight dip in rank from 15th in August 2025 to 16th in October 2025, before climbing back to 14th in November 2025. This fluctuation is notable when compared to competitors like Strane, which maintained a relatively stable position around the 12th and 13th ranks, and Native Sun, which improved significantly from 18th in August to 12th in November. Despite these shifts, In House's sales figures indicate resilience, with a recovery in November after a dip in October. This suggests that while In House faces stiff competition, particularly from brands like Native Sun and Eleven, its ability to rebound in rank and sales highlights its potential for growth in the Massachusetts market.
Notable Products
In November 2025, Peach Mango Gummies 10-Pack (100mg) reclaimed the top spot for In House, maintaining its position as the leading product with sales of 9939 units. The CBD/THC 5:1 Blood Orange Gummies 10-Pack (500mg CBD, 100mg THC) slightly fell to second place, a drop from its previous top rankings in August and October. The CBD/THC 1:1 Strawberry Fast Acting Gummies 10-Pack (100mg CBD, 100mg THC) improved its standing to third place, rising from fourth in the previous two months. Cherry Lemonade Fast Acting Gummies 10-Pack (100mg) slipped to fourth place, while the new entrant, Cherry Lemonade Fast Acting Gummies 20-Pack (100mg), debuted at fifth. Overall, the rankings show a dynamic shift in consumer preferences, with Peach Mango Gummies consistently performing well despite fluctuating sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
