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Apr-2026
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Overview
Market Insights Snapshot
In the state of Illinois, In House has shown a mixed performance across different cannabis categories. In the Edible category, the brand started the year in the top 30, ranking 27th in January, but slipped out of the top 30 by April, ranking 33rd. This movement might indicate challenges in maintaining competitive sales in this category. Conversely, their performance in the Vapor Pens category remained consistent, holding a steady rank of 15th in both January and April, with a brief improvement to 14th in March. This stability suggests a solid consumer base for their vapor pen products in Illinois, despite fluctuations in sales figures.
In Massachusetts, In House has maintained a strong presence in the Edible category, consistently ranking 8th throughout the first four months of 2026. This consistent ranking highlights their stronghold and consumer preference in this category within the state. However, their performance in the Vapor Pens category saw more volatility, dropping from 15th in March to 21st in April. Meanwhile, in Maryland, In House has demonstrated impressive performance in the Edible category, maintaining a top 5 position, ranking 4th from February to April. This indicates a robust market position and possibly a growing consumer demand for their edible products in Maryland.
Competitive Landscape
In the Maryland edible cannabis market, In House has shown a consistent performance, maintaining a stable rank of 4th place from February to April 2026, after climbing from 5th place in January. This upward movement reflects a positive trend in sales, with a notable increase in April 2026. Despite this progress, In House remains behind Betty's Eddies, which consistently holds the 2nd position with significantly higher sales figures. Meanwhile, Wyld also maintains a strong presence, consistently ranking 3rd, except for February when it was not in the top 20, indicating a potential opportunity for In House to close the gap. Curio Wellness is a close competitor, fluctuating between 3rd and 5th place, suggesting that In House's competitive edge could be further sharpened by targeting Curio Wellness's market share. Overall, while In House has shown growth, strategic efforts could enhance its competitive position against these leading brands.
Notable Products
In April 2026, the top-performing product for In House was the CBD/THC 5:1 Blood Orange Gummies 10-Pack, maintaining its first-place ranking from March with a notable sales figure of 14,133. The Peach Mango Fast Acting Gummies 10-Pack followed closely, improving from third place in March to second in April. Cherry Lemonade Fast Acting Gummies 10-Pack secured the third spot consistently from March. The CBD/THC/CBN 3:2:1 Blueberry Dreams Nano Gummies 10-Pack remained steady in fourth place over the months. The CBD/THC 1:1 Strawberry Fast Acting Gummies 10-Pack held its position at fifth, showing a slight increase in rankings since its debut in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
