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Sep-2024
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Overview
Market Insights Snapshot
In the state of Illinois, In House has shown a consistent performance in the Vapor Pens category, maintaining a solid presence within the top 15 brands from June to September 2024. The brand peaked at 9th place in August before slightly dropping to 11th in September, indicating a strong but slightly fluctuating market position. However, In House's performance in the Edible category in Illinois has not been as robust, with the brand failing to break into the top 30 ranks for both August and September, suggesting a potential area for growth or reconsideration of market strategy in this category.
In Massachusetts, In House has maintained a steady rank in the Edible category, hovering around the 19th and 20th positions throughout the analyzed period, which indicates a stable but not leading presence. Meanwhile, their Flower category performance has seen more volatility, with a notable drop out of the top 30 in September after ranking 23rd in June. This suggests potential challenges in maintaining a competitive edge in the Flower category. In Maryland, the brand has consistently ranked 7th in the Edible category and has shown resilience in the Vapor Pens category, although a slight drop to 8th place in September might indicate increasing competition or market dynamics worth monitoring.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, In House has shown a fluctuating performance over the past few months. Starting from a rank of 12 in June 2024, In House improved to rank 9 in August, before slipping back to rank 11 in September. This indicates a dynamic market position where In House is competing closely with other brands. Notably, Cresco Labs has maintained a relatively stable presence, hovering between ranks 7 and 10, which suggests a consistent consumer base. Meanwhile, STIIIZY experienced a significant drop from rank 5 in June to rank 13 in September, which could indicate challenges in maintaining its earlier momentum. Midweek Friday has shown an upward trend, reaching rank 9 in September, potentially posing a competitive threat to In House. These shifts highlight the competitive pressures and opportunities for In House to strategize for improved market positioning and sales growth in the Illinois vapor pen category.
Notable Products
In September 2024, the top-performing product for In House was the CBD/THC 5:1 Blood Orange Gummies 10-Pack (500mg CBD, 100mg THC) in the Edible category, regaining its number one position from June after briefly dropping to second place in July and August, with sales reaching 7306 units. The Peach Mango Gummies 10-Pack (100mg) also performed strongly, ranking second, though it slipped from its top position in July. Cherry Lemonade Gummies 10-Pack (100mg) maintained a steady third place, despite a slight dip in sales. Acapulco Gold Distillate Disposable (0.5g) showed an upward trend, moving up to fourth place after debuting in fifth place in August. Blue Dream Distillate Disposable (0.5g) had a notable decline, dropping from first place in August to fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
