In House

In the state of Illinois, In House has shown a varied performance across different cannabis categories. The brand's presence in the Concentrates category is noteworthy, as it entered the top 30 in August 2025 with a rank of 16. However, it did not maintain this position in subsequent months, indicating a potential challenge in sustaining market presence. In the Vapor Pens category, In House consistently held a position within the top 20, achieving a rank of 14 in July and stabilizing around 17 by October. This steady performance suggests a strong foothold in this category. On the other hand, the Flower category saw In House's rankings fluctuate slightly, with the brand dropping out of the top 30 by July and eventually ranking 36th in October. The Edible category also presented challenges, as In House hovered around the 30th rank, with a slight dip in September before returning to 31st place in October.

In contrast, In House has established a more stable presence in Massachusetts and Maryland. In Massachusetts, the brand maintained a consistent 8th rank in the Edible category throughout the observed months, indicating strong consumer acceptance. The Flower category, however, saw a decline in rank from 11th in July to 17th in October, suggesting increased competition or shifting consumer preferences. In the Vapor Pens category, the brand experienced a slight decline, moving from 19th in July to 22nd in October. In Maryland, In House demonstrated notable strength in the Edible category, consistently ranking 6th. The Vapor Pens category also reflected a robust position, with the brand maintaining a top 8 rank. However, the Flower category rankings were more volatile, with In House's position fluctuating between 22nd and 30th, pointing to potential areas for growth and improvement.