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Apr-2025
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Overview
Market Insights Snapshot
In the state of Illinois, In House has shown varied performance across different product categories. The brand's ranking in the Edible category has slightly declined, moving from 29th in January to 33rd by April, which indicates a downward trend. In the Flower category, the brand's position has also seen a decline, falling from 31st to 41st over the same period. However, the Vapor Pens category tells a more stable story, with In House maintaining a strong presence, though it did slip slightly from 11th to 13th by April. This suggests that while the brand faces challenges in Edibles and Flower, it remains a competitive player in Vapor Pens within the state.
In contrast, the performance of In House in Massachusetts and Maryland presents a more optimistic picture. In Massachusetts, the brand's ranking in the Edible category improved steadily from 14th to 10th, reflecting growing consumer preference. However, the Vapor Pens category experienced a decline from 23rd to 28th, indicating potential challenges in maintaining market share. In Maryland, In House has consistently held a strong position in the Edible and Vapor Pens categories, ranking 6th and 7th respectively, throughout the observed months. The Flower category in Maryland showed improvement, moving from 40th to 31st, a positive sign of increased traction in this product line. These trends highlight the brand's strategic strengths and opportunities for growth in different regions.
Competitive Landscape
In the Maryland Vapor Pens category, In House has maintained a consistent rank of 7th from January to April 2025, indicating stable performance amidst a competitive landscape. Notably, AiroPro and Strane have been leading the market, with AiroPro improving its rank from 6th to 5th in April, while Strane experienced a slight drop from 5th to 6th. This suggests that while In House has not moved up in rank, it has managed to hold its position against these top competitors. Meanwhile, Fade Co. and Curio Wellness have shown upward trends, with Fade Co. climbing from 13th to 8th and Curio Wellness improving from 14th to 9th by April. These movements highlight a dynamic market where In House's consistent ranking reflects resilience but also underscores the need for strategic initiatives to gain a competitive edge and potentially improve its standing in future months.
Notable Products
In April 2025, the top-performing product from In House was Peach Mango Gummies 10-Pack (100mg), maintaining its leading position for the third consecutive month with sales of 11,756 units. The CBD/THC 5:1 Blood Orange Gummies 20-Pack (500mg CBD, 100mg THC) consistently held the second spot from February to April, indicating stable demand. Cherry Lemonade Fast Acting Gummies 10-Pack (100mg) improved its rank to third place, up from fourth in March, showing a positive trend in sales. The CBD/THC 1:1 Strawberry Fast Acting Gummies 10-Pack (100mg CBD, 100mg THC) saw a decline in ranking, moving from third in March to fourth in April. A new entry, Cherry Lemonade Gummies 20-Pack (100mg), debuted at the fifth position, indicating a strong market entry for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
