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Aug-2025
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Overview
Market Insights Snapshot
In the state of Illinois, In House has shown varied performance across different categories. Notably, the brand made a significant entry into the Concentrates category in August 2025, securing the 17th position, which indicates a positive movement as they were not in the top 30 in previous months. However, their performance in the Flower category has seen a decline, dropping from the 31st position in May to falling out of the top 30 by August. This downward trend in Flower contrasts with their relatively stable performance in the Edible category, where they maintained a consistent 29th rank from June onwards. The Vapor Pens category also experienced fluctuations, with In House dropping from the 13th rank in June to the 17th in August, suggesting potential challenges in maintaining their market share.
In Massachusetts, In House's performance has been more consistent, particularly in the Edible category, where they have maintained a steady 8th rank from May through August. This stability is contrasted by the Flower category, where despite a slight dip to the 14th position in August, they have generally remained within the top 15. The Vapor Pens category tells a different story, with a downward trend from the 16th rank in June to the 22nd by August, indicating potential competitive pressures or changing consumer preferences. In Maryland, the brand has performed strongly in the Edible category, consistently holding the 6th rank, while their Vapor Pens have experienced a slight decline from the 7th to the 9th position over the same period. Despite these fluctuations, In House's ability to maintain top 10 positions in multiple categories in Maryland highlights their robust presence in this market.
Competitive Landscape
In the Massachusetts flower category, In House has experienced a dynamic shift in its competitive landscape from May to August 2025. Initially ranked 10th in May, In House saw a slight dip to 13th in June, before climbing back to 11th in July, only to fall again to 14th in August. This fluctuation highlights the competitive pressure from brands like Glorious Cannabis Co., which, despite dropping from 7th to 15th over the same period, maintained higher sales figures than In House. Meanwhile, Strane showed a notable improvement, moving from 17th to 12th, and Galactic made a significant leap from 21st to 13th, indicating a potential threat to In House's market position. The data suggests that while In House has maintained a relatively stable sales volume, the competitive environment is intensifying, necessitating strategic adjustments to regain and sustain higher rankings.
Notable Products
In House's top-performing product for August 2025 is the CBD/THC 5:1 Blood Orange Gummies 10-Pack, leading the rankings with impressive sales of 13,097 units. The Peach Mango Gummies 10-Pack follows closely in second place, maintaining a consistent top-two position over recent months. The Cherry Lemonade Fast Acting Gummies 10-Pack holds steady in third place, showing a gradual increase in sales figures. The CBD/THC/CBN 3:2:1 Blueberry Dreams Gummies 10-Pack reclaims its fourth position after a brief dip in July. Lastly, the CBD/THC 1:1 Strawberry Fast Acting Gummies 10-Pack remains in fifth place, indicating stable yet modest sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
