Apr-2026
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Overview
Market Insights Snapshot
Curio Wellness has demonstrated varied performance across different categories and states, showcasing both strengths and areas for improvement. In Maryland, the brand has maintained a strong presence in the Edible category, consistently ranking within the top five from January to April 2026. However, a slight decline in sales is observed over these months. The Flower category in Maryland shows a slightly different trend, with Curio Wellness fluctuating between the 11th and 15th positions. This indicates a relatively stable, yet competitive, market presence. Notably, Curio Wellness has consistently held the 5th position in the Pre-Roll category in Maryland, suggesting a strong foothold in this segment. The Vapor Pens category, while not as dominant, has seen consistent rankings around the 15th position, which could be an area for potential growth.
In Missouri, Curio Wellness's performance presents a different narrative. The brand's presence in the Edible category is less prominent compared to Maryland, with rankings fluctuating between 15th and 18th positions. The Flower category, however, shows a promising upward trend, with a notable improvement in rank from 11th to 9th position by April 2026. This upward movement in Flower sales suggests growing consumer interest and potential market expansion. Pre-Roll rankings in Missouri remain consistent at around 17th to 18th position, indicating a stable but less dominant market share. The Vapor Pens category, while still in the top 30, reflects a more volatile presence with rankings ranging from 23rd to 28th. This volatility might suggest opportunities for strategic initiatives to strengthen their position in Missouri's Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Curio Wellness has shown notable progress in its rankings, moving from 11th place in January 2026 to 9th place by April 2026. This upward trend indicates a positive reception and growing market presence. Despite this improvement, Curio Wellness faces stiff competition from brands like Local Cannabis Co., which fluctuated slightly but maintained a competitive edge, and Amaze Cannabis, which, although experiencing a dip in April, consistently ranked higher than Curio Wellness in the earlier months. Additionally, Vibe Cannabis (MO) has shown a strong upward trajectory, surpassing Curio Wellness by April. These dynamics suggest that while Curio Wellness is making strides, it must continue to innovate and expand its market strategies to climb further up the ranks and increase its sales in this competitive market.

Notable Products
In April 2026, the top-performing product for Curio Wellness was Scotch & Soda Pre-Roll 2-Pack (1g), taking the first place in sales. Following closely was Blissful Wizard Pre-Roll 2-Pack (1g), which held the second rank after leading the chart for the previous two months. Midnight Climax Pre-Roll 2-Pack (1g) secured the third position, re-entering the top ranks after a brief absence. The Exclusive - Midnight Climax (3.5g) flower product moved down one spot to fourth place. Juicy Watermelon Chews 10-Pack (100mg), ranked fifth, experienced a drop from its earlier third position in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







