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Feb-2026
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Overview
Market Insights Snapshot
Curio Wellness has demonstrated a varied performance across different categories in Maryland. In the Edible category, the brand maintained a consistent position, ranking 4th from December 2025 through February 2026, although there was a noticeable decline in sales in February. The Flower category showed a declining trend, with Curio Wellness dropping from 8th in November 2025 to 15th by February 2026, indicating a significant challenge in maintaining its market position. Meanwhile, their Pre-Roll products experienced a slight drop in ranking, moving from 4th to 6th over the same period. Interestingly, in the Vapor Pens category, Curio Wellness improved its ranking from 16th in January to 13th in February, despite a steady decrease in sales, suggesting a possible shift in market dynamics or competitor performance.
In Missouri, Curio Wellness's performance has been relatively stable, with some categories showing slight improvements. The Edible category saw a minor improvement in ranking from 18th in November 2025 to 16th in December and February, with sales remaining fairly consistent. The Flower category held steady at 11th place from December 2025 through February 2026, reflecting stable consumer demand or brand loyalty. The Pre-Roll category saw no significant change in ranking, maintaining its position at 18th, which might indicate a saturated market or competitive pressure. Notably, Curio Wellness's Vapor Pens showed a positive trend, moving up from 30th in November to 25th by February, accompanied by an increase in sales, suggesting growing consumer interest or effective marketing strategies.
Competitive Landscape
In the competitive Missouri flower market, Curio Wellness has maintained a steady presence, consistently ranking 11th from December 2025 through February 2026, despite a slight drop from 10th place in November 2025. This stability in rank is noteworthy given the fluctuations of other brands such as Local Cannabis Co., which has consistently outperformed Curio Wellness, maintaining a higher rank of 8th or 9th during the same period. Meanwhile, Daybreak Cannabis has shown strong performance, surpassing Curio Wellness by climbing to 9th place in December and January before settling at 10th in February. On the other hand, Farmer G has been on an upward trajectory, improving its rank from 18th in November to 12th by February, indicating a potential threat to Curio Wellness's position. Despite these competitive pressures, Curio Wellness's sales figures have shown resilience, with only a slight decline in February, suggesting a stable customer base that could be leveraged for future growth.
Notable Products
In February 2026, the top-performing product for Curio Wellness was Blissful Wizard Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its upward trajectory by reaching the number one rank, despite a slight dip in sales to 6474. Black Cherry Vanilla Chews 10-Pack (100mg) showed a significant rise, climbing to the second rank from being unranked in January, highlighting its growing popularity within the Edible category. Juicy Watermelon Chews 10-Pack (100mg) slipped slightly from fourth to third place, indicating a steady performance in the Edible category. New to the rankings, Glitter Bomb Pre-Roll 2-Pack (1g) debuted at fourth place, suggesting a strong initial market entry. Meanwhile, Morning Wood Pre-Roll 2-Pack (1g) maintained its fifth position, indicating consistent consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
