Market Insights Snapshot
In Maryland, Curio Wellness has shown a strong performance across multiple categories. They have consistently held the top spots in the Capsules and Edible categories, maintaining the 2nd and 1st ranks respectively from August to November 2023. This demonstrates a strong consumer preference for their products in these categories. However, there has been a slight downward trend in sales, particularly in the Capsules category, which could be a cause for concern. Furthermore, their performance in the Flower category shows a decline in rank from 3rd to 5th place, indicating increased competition.
On the other hand, Curio Wellness has shown improvement in the Pre-Roll category, going from 6th place in August to 4th in November, despite a temporary dip to 9th place in September. This suggests a potential recovery and growing demand for their Pre-Roll products. In the Tincture & Sublingual, Topical, and Vapor Pens categories, Curio Wellness has maintained a steady presence within the top 10, although they have not managed to break into the top 5. The sales in these categories have also remained relatively stable over the months. Overall, while Curio Wellness has shown strong performance in certain areas, there are others where there is room for improvement.
In the Maryland Flower category, Curio Wellness has consistently maintained a strong position, although there has been a slight downward trend in its ranking, moving from 3rd place in August to 5th place in November 2023. This shift may be attributed to the increased competition from brands like Modern Flower and Good Green, which have shown significant upward trends during the same period. Modern Flower, in particular, has made a remarkable leap from the 14th position to 4th. Another competitor, District Cannabis, has consistently outperformed Curio Wellness, maintaining the 2nd position throughout these months. However, it's worth noting that Matter., despite a fluctuating rank, has shown a positive trend in November, potentially posing a future challenge to Curio Wellness.
In November 2023, Curio Wellness saw the Stargate Pre-Roll 2-Pack (1g) as the top-selling product with sales reaching 8385 units. The Wizard Gum Pre-Roll 2-Pack (1g) followed closely in the second position. The Sour Black Cherry Vanilla Medicated Chews 10-Pack (100mg) which had previously led in August, slipped to the third position in November after a brief decline in ranking in October. The fourth and fifth positions were occupied by the Malibu Pure Kush Pre-Roll 2-Pack (1g) and Juicy Watermelon Medicated Chews 10-Pack (100mg) respectively. It's notable that the rankings have seen a significant shift from previous months, indicating a dynamic competitive landscape within Curio Wellness's product offerings.