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Jun-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Curio Wellness concentrated nearly half of sales in Flower at 49.18% share with year-over-year decline of 11.61% and month-over-month decline of 9.05%, while Pre-Roll held 18.20% share with steeper year-over-year decline of 30.44% and month-over-month decline of 8.49%. Edible accounted for 17.81% share with year-over-year decline of 20.70% and month-over-month decline of 9.91%, contrasting with Vapor Pens at 13.80% share growing 2.84% year-over-year and 0.97% month-over-month. Capsules and Topical were niche at 0.57% and 0.44% share, with Capsules down 46.64% year-over-year but up 0.58% month-over-month and Topical down 15.15% year-over-year but up 1.87% month-over-month. The mix indicates overexposure to declining inhalable formats—particularly Flower and Pre-Roll—while incremental stability is concentrating in Vapor Pens, implying that June 2026 performance pressure is skewed by category composition rather than uniform brand-level demand.
These shifts imply that Curio Wellness’s positioning is anchored in a shrinking base while growth is occurring in a smaller but expanding segment: with Vapor Pens up 2.84% year-over-year against Flower down 11.61% and Pre-Roll down 30.44%, the brand’s resilience depends on reallocating emphasis toward cartridges where momentum exists. The simultaneous month-over-month declines in Flower (-9.05%) and Edible (-9.91%) versus gains in Vapor Pens (+0.97%) and Topical (+1.87%) suggest near-term trade-down from bulk inhalables and ingestibles into smaller, convenience-led formats; combined with a 13.19% year-over-year increase in average price, the pattern implies a need to protect price ladders in Flower while accelerating assortment depth in Vapor Pens to offset the 16.23% overall sales decline. The June 2026 category mix therefore signals a pivot opportunity: defend share in the 49.18% anchor while letting a 13.80% share engine compound, to reduce exposure to categories with double-digit year-over-year contractions.
Competitive Landscape
Curio Wellness sits at rank #14 in MD Flower in June 2026, down 8 positions year over year from #6, and flat versus March 2026 at #14; the brand’s historical peak was #5 in August 2025, a 9-rank spread from today that signals lost share of shelf or velocity. In contrast, SunMed held #1 year over year to #1, while RYTHM climbed from #3 to #2 with 42.7% YoY sales growth, indicating upward momentum among leaders as Curio Wellness moved from #6 to #14. The implication is that Curio Wellness’s rank trajectory—from a top-5 peak to mid-teens and an 8-position YoY decline—points to a shift from contender to chase position unless conversion or distribution recovers.
Notable Products
Blissful Wizard Pre-Roll 2-Pack (1g) led June 2026 with a rank of 1 but fell 32.3% month over month, while Alien OG Pre-Roll 2-Pack (1g) slid 26.2% to rank 10, signaling pressure on flagship pre-roll velocity at both the top and tail. In contrast, Lemon Fresh Pre-Roll 2-Pack (1g) climbed 42.1% MoM to rank 4 and Crumpets Pre-Roll 2-Pack (1g) rose 29.6% to rank 5, and seven of the top ten are Pre-Roll SKUs, indicating assortment weight is concentrated in a single format rather than across categories. Edibles were steadier, with Juicy Watermelon Chews 10-Pack (100mg) edging up 0.3% at rank 9 as Black Cherry Vanilla Chews 10-Pack (100mg) dipped 8.2% at rank 7, together contributing $117,942 but without the rank volatility seen in Pre-Roll. The pattern implies Curio Wellness is leaning into Pre-Rolls for share but needs to rebalance toward edibles to smooth month-to-month swings and protect leadership positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
