.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Curio Wellness has shown varied performance across different product categories in Maryland. In the Edible category, the brand maintained a strong position, consistently ranking in the top 5 from July to October 2025, with a notable peak in sales during August. However, in the Flower category, Curio Wellness experienced a decline, dropping from 7th place in July to 12th by October, indicating increased competition or shifting consumer preferences. The Pre-Roll segment has been stable, holding the 4th position for three consecutive months. Meanwhile, Vapor Pens have seen some fluctuation, with the brand moving from 15th to 16th place by October, suggesting a slight recovery after a dip in August and September.
In Missouri, Curio Wellness's performance has been more dynamic. The Edible category saw them rank 18th in July, but they slipped to 21st by September and maintained that position in October, indicating challenges in gaining traction in this segment. Conversely, the Flower category showed a positive trend, with the brand climbing from 19th to 11th place over the same period, reflecting increasing consumer demand or effective market strategies. Pre-Rolls also demonstrated improvement, moving from 24th to 20th place by October. Notably, in the Vapor Pens category, Curio Wellness was not ranked in the top 30 in July but managed to climb to 33rd place by October, highlighting a gradual but promising entry into this market segment.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Curio Wellness has experienced notable fluctuations in its market position over recent months. Starting in July 2025, Curio Wellness was ranked 7th, but by October, it had slipped to 12th. This downward trend contrasts with the performance of competitors like Garcia Hand Picked, which climbed from 16th to 11th in the same period, and Grassroots, which, despite a dip in October, reached as high as 5th in September. Meanwhile, Modern Flower saw a significant rise to 6th in September before falling back to 14th. Grow West Cannabis Company maintained a relatively stable presence, ending October in 10th place. These shifts suggest a dynamic and competitive market environment, where Curio Wellness faces pressure from both established and emerging brands, impacting its sales and market share in the Maryland flower category.
Notable Products
In October 2025, the top-performing product from Curio Wellness was the Opals and Banonoze Pre-Roll 2-Pack (1g) which ranked first with a notable sales figure of 9482. The Blissful Wizard Pre-Roll 2-Pack (1g) maintained a strong position, moving up to second place from fourth in July and second in August, with sales reaching 9164. Smiling Dog Pre-Roll 2-Pack (1g) remained consistently in the third spot since July, except for a drop in August, and recorded sales of 7575. The OG Kush Breath Pre-Roll 2-Pack (1g) experienced a slight decline, moving from second in September to fourth in October with sales of 6663. Prometheus Pre-Roll 2-Pack (1g) appeared in the top five for the first time in October, ranking fifth with sales of 5845.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
