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Jun-2024
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Overview
Market Insights Snapshot
Curio Wellness has shown a strong and consistent performance in the Maryland market across multiple categories. In the Edible category, the brand maintained a top 4 position from March to June 2024, even climbing to rank 3 in May before returning to rank 4 in June. Despite a slight drop in sales from April to June, Curio Wellness remains a significant player in this category. In the Flower category, the brand has demonstrated upward mobility, improving from rank 10 in March to rank 7 in May, although it did experience a slight decline to rank 9 in June. This upward trend in rank aligns with a notable increase in sales during the same period.
In the Pre-Roll category, Curio Wellness has maintained a robust presence, although there was a slight dip from rank 4 in March and April to rank 6 in June. This suggests some competitive pressures or market dynamics impacting their standing. The Vapor Pens category presents a mixed picture; while the brand hovered around the lower end of the top 15, it did manage to improve from rank 14 in April to rank 11 by May and June. Notably, the sales for Vapor Pens saw a significant increase from April to May, indicating a potential area for future growth. The absence of Curio Wellness in the top 30 for certain categories in other states could be a point of concern or a potential area for expansion.
Competitive Landscape
In the Maryland flower category, Curio Wellness has demonstrated notable resilience and growth in its market position over recent months. Starting from a rank of 10 in March 2024, Curio Wellness improved to 8th place in April and further climbed to 7th in May, before slightly dropping back to 9th in June. This fluctuation highlights the competitive nature of the market. Notably, Grassroots maintained a relatively stable position, consistently ranking between 7th and 9th, which indicates a close competition with Curio Wellness. Meanwhile, Evermore Cannabis Company showed a strong performance, peaking at 3rd place in May, although they too experienced a drop to 7th in June. On the other hand, Garcia Hand Picked and Grow West Cannabis Company have been trailing behind, with ranks mostly outside the top 10, though Garcia Hand Picked saw a significant rise to 10th in June. These dynamics suggest that while Curio Wellness is performing well, continuous efforts are needed to maintain and improve its competitive edge in a fluctuating market.
Notable Products
In June 2024, Wizard Gum Pre-Roll 2-Pack (1g) emerged as the top-performing product for Curio Wellness, achieving the number one rank with notable sales of $10,311. Gold Fashion Pre-Roll 2-Pack (1g) secured the second position, while Midnight Climax Pre-Roll 2-Pack (1g) followed closely in third place. Prometheus Pre-Roll 2-Pack (1g) dropped to fourth place from its previous second position in May 2024. OH! Golden Strawberry Pre-Roll 2-Pack (1g) entered the rankings at fifth position. Compared to previous months, Wizard Gum showed a significant rise from third to first place, indicating a strong upward trend in sales.
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