Data Snapshot: Sep 06, 2026
$5M+

Aug-2026

Sales

Decline

Trend

6-Month

740

Product Count

SKUs

$22.12

Avg Price

-15%

YoY Sales Change

-2.7%

YoY Price Change

Curio Wellness, based in Baltimore, has established itself as an industry leader in providing safe, effective, and reliable medical cannabis. The brand is lauded for its plant-powered, science-backed products and is recognized as the foremost wellness brand in cannabis by BDS Analytics. As Maryland's largest cannabis brand, Curio Wellness continues to be a trusted healthcare partner, striving for innovation and serving patients with a diversified range of products, from chews to chocolates.
Curio Wellness

Where to Buy

Curio Wellness is stocked at 334 licensed dispensaries across Missouri, Maryland, and 2 other states, 169 of them in Missouri, with the deepest coverage in St. Louis, Kansas City, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Curio Wellness Sales

Market Insights Snapshot

Curio Wellness Historical Sales by Category

In August 2026, Curio Wellness concentrated 48.59% of sales in Flower with a year-over-year decline of 22.09% but a month-over-month increase of 4.06%, while Pre-Roll held 19.62% share with year-over-year growth of 3.99% and a month-over-month jump of 23.20%. Edible contributed 17.75% share but contracted 23.07% year over year and slipped 0.35% month over month, whereas Vapor Pens reached 12.98% share with year-over-year growth of 7.65% and a 3.68% month-over-month lift; meanwhile, Capsules at 0.63% share fell 19.24% year over year but rose 10.34% month over month, and Topical at 0.43% share grew 5.94% year over year yet declined 11.50% month over month. With overall brand sales down 14.99% year over year and average price down 2.65%, the pattern indicates a mix shift away from declining Edible and Flower toward faster-moving Pre-Roll and Vapor Pens that is cushioning near-term declines but not yet offsetting category headwinds.

Curio Wellness’s reliance on Flower at 48.59% share alongside a July-to-August acceleration of 4.06% and a rank of 12 in Flower in Maryland implies that incremental gains require either deeper expansion in Pre-Roll, which surged 23.20% month over month, or continued build in Vapor Pens at 3.68% month over month to counter Flower’s 22.09% year-over-year contraction. The 23.07% year-over-year drop in Edible against Pre-Roll’s 3.99% year-over-year growth suggests reallocating assortment and promo frequency toward inhalables, while maintaining price discipline as the brand-wide average price decreased 2.65%; together, these shifts imply a pivot toward value-accessible inhalable formats to stabilize share while Flower dependency limits upside if category declines persist.

Aug-2026 Rank
Edible
Flower
Pre-Roll
Vapor Pens
5
12
6
18
19
15
18
33
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
48.6%
$37.36
-22.1%
+4.1%
Pre-Roll
19.6%
$10.41
+4.0%
+23.2%
Edible
17.8%
$20.02
-23.1%
-0.3%
Vapor Pens
13.0%
$32.23
+7.6%
+3.7%
Capsules
0.6%
$21.98
-19.2%
+10.3%
Topical
0.4%
$22.30
+5.9%
-11.5%
Curio Wellness

Competitive Landscape

Curio Wellness sits at rank 12 in MD Flower for August 2026, down 6 positions year over year and up 3 positions versus May 2026, while it remains 7 spots below its April 2025 peak at rank 5; in contrast, SunMed held at rank 1 year over year and Find. jumped from rank 29 to rank 5 alongside a 525.5% sales increase, indicating share is consolidating at the top. With Curio Wellness improving from rank 15 three months ago to rank 12 in August 2026 yet trailing the year-over-year slide of 6 ranks, while RYTHM advanced to rank 3 with a 9.5% sales lift and District Cannabis held rank 4 despite a 6.3% sales decline, the pattern implies Curio Wellness is stabilizing quarter over quarter but ceding long-run position to faster risers and sticky incumbents.

Curio Wellness market ranking for MD Flower

Curio Wellness

Notable Products

Midnight Climax Pre-Roll 2-Pack (1g) posted the standout move in August 2026 with a 73% month-over-month gain, jumping into rank 5 while Pineapple OG Pre-Roll 2-Pack (1g) held rank 1 with a 24% increase. Alien OG Pre-Roll 2-Pack (1g) advanced 45% to rank 2, and Gondola Wish Pre-Roll 2-Pack (1g) climbed 37% to rank 10, indicating momentum at both the top and the tail of the list. Six of the top ten are Pre-Roll SKUs, while Juicy Watermelon Chews 10-Pack (100mg) edged up 7% at rank 7 and Exclusive - Scotch & Soda (3.5g) entered at rank 8 with $155,270, signaling a portfolio tilt toward quick-turn Pre-Rolls with selective support from a flagship Flower entry.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Pineapple OG Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
7
1
1
+24.2%
Alien OG Pre-Roll 2-Pack (1g)
Pre-Roll
>10
4
>10
2
2
+44.9%
Blissful Wizard Pre-Roll 2-Pack (1g)
Pre-Roll
2
1
1
3
3
+14.1%
Crumpets Pre-Roll 2-Pack (1g)
Pre-Roll
>10
9
5
>10
4
—
Midnight Climax Pre-Roll 2-Pack (1g)
Pre-Roll
3
2
>10
10
5
+73.2%
Opals and Banonoze Pre-Roll 2-Pack (1g)
Pre-Roll
10
>10
>10
5
6
+17.1%
Juicy Watermelon Chews 10-Pack (100mg)
Edible
5
6
6
4
7
+7.2%
Exclusive - Scotch & Soda (3.5g)
Flower
>10
>10
>10
>10
8
—
Kush Mints Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
2
9
9
+19.0%
Gondola Wish Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
>10
8
10
+36.9%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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