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Aug-2025
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Overview
Market Insights Snapshot
Curio Wellness has shown varied performance across different categories and states. In Maryland, the brand has maintained a strong presence in the Edible category, consistently ranking within the top five, and even improving to the fourth position by August 2025. This upward movement is mirrored by an increase in sales, reaching $827,543 in August, indicating a robust demand. However, in the Vapor Pens category, Curio Wellness experienced a downward trend, slipping from 11th to 17th position over the same period. This decline suggests challenges in maintaining competitiveness in this segment. Meanwhile, their Flower category rankings have seen slight fluctuations, with a minor dip in July but a recovery in August, which could be an area to watch closely for future trends.
In Missouri, Curio Wellness's performance has been mixed, with notable improvements in the Flower category, where they climbed from 25th to 15th place by August 2025. This ascent is accompanied by a significant increase in sales, suggesting successful strategies in this category. Conversely, their position in the Edible category has been less stable, with rankings fluctuating between 17th and 23rd, though there was a slight recovery in August. Notably, the Vapor Pens category saw no ranking in the top 30 until August, when they appeared at 39th, indicating potential growth opportunities but also highlighting the need for strategic focus in this category to improve market presence. The Pre-Roll category has shown relative stability, with minor fluctuations, maintaining a position within the top 30 throughout the observed months.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Curio Wellness has experienced fluctuating ranks over the past few months, moving from 7th place in May and June 2025 to 9th in July, before improving slightly to 8th in August. This shift highlights a competitive pressure from brands like Strane, which consistently outperformed Curio Wellness by securing a higher rank, moving from 8th in May to 6th in both June and August. Meanwhile, Grassroots showed a decline from 6th to 9th, indicating a potential opportunity for Curio Wellness to capitalize on its competitors' volatility. Notably, Evermore Cannabis Company made a significant leap from 12th in June to 7th in August, suggesting a growing competitive threat. Despite these challenges, Curio Wellness's ability to maintain a top 10 position underscores its resilience and potential for strategic growth in a dynamic market.
Notable Products
In August 2025, the top-performing product for Curio Wellness was the Midnight Climax Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one rank with sales of $8,992. The Blissful Wizard Pre-Roll 2-Pack (1g) maintained a strong position, ranking second, although its sales showed a slight decrease from July. The OG Kush Breath Pre-Roll 2-Pack (1g) made a notable debut at the third position. Black Cherry Vanilla Chews 10-Pack (100mg) in the Edible category re-entered the top rankings at fourth place, consistent with its May ranking. Grapecicle Pre-Roll 2-Pack (1g) dropped to fifth place after leading in July, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
