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Apr-2025
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Overview
Market Insights Snapshot
Curio Wellness has shown a strong and consistent performance in the Maryland market, particularly in the Edible and Pre-Roll categories. The brand has maintained a steady 5th place ranking in Edibles from January through April 2025, despite a slight dip in sales in February. In the Pre-Roll category, Curio Wellness has consistently held a top-three position, ranking 2nd in February and April, which indicates a robust market presence and consumer preference in this segment. The Flower category saw some fluctuations, with rankings oscillating between 6th and 8th place, yet the brand managed to regain its 6th position by April, reflecting a positive trend in sales recovery after a dip in March. Meanwhile, in the Vapor Pens category, Curio Wellness improved its standing from 14th in January to 9th by April, suggesting an upward trajectory in consumer demand for their vapor products.
In Missouri, Curio Wellness experienced a more varied performance across categories. The brand's ranking in the Edible category dropped from 12th in January to 19th by April, accompanied by a noticeable decline in sales figures. This downward trend indicates potential challenges in maintaining competitive positioning in Missouri's edible market. Conversely, the Flower category saw significant improvement, with Curio Wellness breaking into the top 30 in February and climbing to 24th place by April, suggesting an increasing acceptance of their flower products among Missouri consumers. The Pre-Roll category, however, only saw Curio Wellness enter the rankings in April, securing the 26th position, which could imply emerging interest or recent product launches in this segment. Overall, while the brand shows promise in certain categories, there are areas for growth and strategic focus to enhance their market share in Missouri.
Competitive Landscape
In the Maryland flower category, Curio Wellness has experienced fluctuations in its competitive positioning from January to April 2025. Starting at rank 6 in January, Curio Wellness dropped to rank 8 in February and March, before recovering to its initial position in April. This movement indicates a dynamic competitive landscape, with Curio Wellness consistently facing stiff competition from brands like Strane and District Cannabis, which maintained higher ranks throughout the period. Notably, Strane held a strong position, consistently ranking between 3rd and 5th, while District Cannabis remained a top contender, never falling below 4th place. Meanwhile, Grassroots and Savvy showed similar volatility, indicating a competitive environment where small shifts in sales can lead to notable changes in rank. This competitive pressure highlights the importance for Curio Wellness to innovate and differentiate to maintain and improve its market position.
Notable Products
In April 2025, Blissful Wizard Pre-Roll 2-Pack (1g) emerged as the top-performing product from Curio Wellness, with notable sales of 10,988 units. Following closely, Blue Cheese Pre-Roll 2-Pack (1g) secured the second position, improving from its fifth-place ranking in March. Grapecicle Pre-Roll 2-Pack (1g) slipped to third place after being the top product in March. Alien OG Pre-Roll 2-Pack (1g) ranked fourth, having re-entered the top five after not ranking in February and March. Caddy Shack Pre-Roll 2-Pack (1g) rounded out the top five, maintaining its position from February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
