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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Curio Wellness is stocked at 379 licensed dispensaries across Missouri, Maryland, and 2 other states, 187 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Curio Wellness’s category mix in July 2026 concentrated half of sales in Flower at 50.10% share with year-over-year down 17.53% and month-over-month down 7.01%, while Pre-Roll held 16.97% share with year-over-year down 16.14% and month-over-month down 10.62%. Edible contributed 18.81% share with year-over-year down 14.79% and month-over-month down 3.87%, whereas Vapor Pens reached 13.13% share with year-over-year up 1.51% but month-over-month down 5.57%. Smaller lines diverged: Capsules were just 0.58% share with year-over-year down 43.78% but month-over-month up 6.33%, and Topical at 0.41% share posted year-over-year down 20.22% and month-over-month down 2.23%. Taken together with an average price up 5.52% year-over-year and overall brand sales down 14.99% year-over-year, the mix implies reliance on Flower and Pre-Roll is amplifying declines while a modestly growing Vapor Pens line is not yet large enough to offset the drag.
The shift toward a heavier decline in high-share inhalables suggests Curio Wellness is ceding velocity where it is most exposed, which aligns with a Flower rank of 14 in Maryland and a month-over-month contraction of 7.01% in Flower versus a 10.62% pullback in Pre-Roll. With Vapor Pens up 1.51% year-over-year but only 13.13% share, the category is underweight relative to the areas driving contraction, and Capsules’ 6.33% month-over-month uptick off a 0.58% base will have limited portfolio impact. The pattern implies Curio Wellness’s positioning skews toward value-sensitive inhalables where the 5.52% year-over-year price increase may be dampening unit throughput, and rebalancing toward Vapor Pens or stabilizing Pre-Roll could improve rank positioning and mitigate the 14.99% year-over-year brand sales decline.
Competitive Landscape
Curio Wellness sits at rank #14 in MO Flower in July 2026, improving 5 positions from #19 year over year, but slipping 3 spots from its May 2026 peak at #11; this contrasts with Flora Farms holding rank #1 with a 1.3% year-over-year sales decline and Local Cannabis Co. rising from #10 to #5 alongside a 41.8% year-over-year sales increase. Compared with April 2026’s trailing position behind the top 10 and May 2026’s peak at #11, the July 2026 position at #14 indicates momentum has cooled relative to Amaze Cannabis advancing from #6 to #4 with 20.6% year-over-year growth; the pattern implies Curio Wellness has regained ground versus last year but is losing share to faster-rising peers, so sustaining a top-10 push will require reversing the post-May slide.
Notable Products
Pineapple OG Pre-Roll 2-Pack (1g) posted the standout move with a 100.4% month-over-month gain to $75,696 and jumped to rank 1, while Kush Mints Pre-Roll 2-Pack (1g) fell 43.0% and slid to rank 10, signaling a sharp rebalancing at both ends of the lineup. Blissful Wizard Pre-Roll 2-Pack (1g) inched up 5.0% at rank 3 as Wedding Pie Pre-Roll 2-Pack (1g) advanced 13.9% to rank 9, whereas Juicy Watermelon Chews 10-Pack (100mg) declined 8.1% at rank 5. Six of the top ten are Pre-Roll SKUs clustered within ranks 1–4 and 7–10, with Alien OG Pre-Roll 2-Pack (1g) holding rank 2 and Black Cherry Vanilla Chews 10-Pack (100mg) essentially flat at rank 6, implying a tilt toward inhalables while edibles stabilize as secondary volume holders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
