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Nov-2025
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Overview
Market Insights Snapshot
Curio Wellness has demonstrated notable performance across various product categories in Maryland. In the Edible category, Curio Wellness improved its rank from fifth in August to third by November 2025, showcasing a positive upward trend despite a slight dip in sales during September and October. The Flower category saw fluctuations, with Curio Wellness dropping to eleventh in October before climbing back to ninth in November. This indicates a resilient recovery in a competitive market. Meanwhile, the brand maintained a steady ranking in the Pre-Roll category, consistently staying within the top five, even though there was a minor decline in rank from fourth to fifth by November. Vapor Pens, however, presented a more dynamic scenario, with Curio Wellness advancing from the seventeenth to the twelfth position over the same period, reflecting a significant improvement in market presence.
In Missouri, Curio Wellness's performance varied across categories, with some areas of concern. In the Edible category, the brand hovered around the twentieth position, indicating a need for strategic initiatives to enhance its market standing. The Flower category displayed a more promising trend, with Curio Wellness rising from fourteenth to tenth place by November, suggesting effective strategies in this segment. The Pre-Roll category saw a modest improvement from twenty-third to nineteenth, pointing to gradual progress. A notable observation is the Vapor Pens category, where Curio Wellness was not ranked within the top thirty in August, but by November, it had climbed to the thirtieth spot, indicating a breakthrough in market penetration. This improvement, although modest, signals potential for future growth if the upward trajectory continues.
Competitive Landscape
In the Maryland flower category, Curio Wellness has experienced notable fluctuations in its market position from August to November 2025. Initially ranked 5th in August, Curio Wellness saw a decline to 11th place by October, before recovering slightly to 9th in November. This downward trend in rank coincided with a decrease in sales from August to September, although sales began to recover by November. In contrast, Strane consistently improved its ranking, moving from 8th to 7th place, with a corresponding increase in sales, surpassing Curio Wellness by November. Similarly, Grow West Cannabis Company maintained a stable position, hovering around 6th to 8th place, with sales consistently higher than Curio Wellness during this period. Meanwhile, Good Green experienced a brief surge to 6th place in October but fell back to 11th in November, indicating volatility. CULTA also showed a dynamic shift, jumping to 5th place in October before dropping back to 10th in November. These movements highlight the competitive nature of the Maryland flower market and suggest that Curio Wellness may need to strategize to regain and maintain a higher rank amidst strong competition.
Notable Products
In November 2025, the top-performing product from Curio Wellness was the Midnight Climax Pre-Roll 2-Pack, maintaining its first-place ranking from August 2025, and achieving sales of 9137 units. The Crumpets Pre-Roll 2-Pack moved to the second position, previously ranking first in September 2025. Blissful Wizard Pre-Roll 2-Pack secured the third spot, dropping one position from October 2025. Night Walker Pre-Roll 2-Pack debuted at fourth place in November, while Juicy Watermelon Chews entered the top five for the first time. These shifts indicate a dynamic market with notable changes in consumer preferences over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
