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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Curio Wellness concentrated over half of sales in Flower at 50.79% share while ranking 11 in Missouri Flower, with category sales down 0.87% year over year and 10.46% month over month; this mix shift coincided with brand-level sales down 7.12% year over year and an average price up 12.77%. Pre-Roll’s 17.21% share contracted on both timelines at -15.54% YoY and -13.15% MoM, while Vapor Pens held 13.14% share with a 0.78% YoY uptick but a 6.67% MoM dip; meanwhile, Edible at 18.04% share slid 15.49% YoY but edged up 0.53% MoM, and micro-categories like Topical (0.35% share, -33.64% YoY, +2.78% MoM) and Capsules (0.47% share, -52.94% YoY, +22.54% MoM) remained small. The pattern implies overexposure to Flower and Pre-Roll volatility, where double-digit MoM declines of 10.46% and 13.15% respectively outweighed modest MoM gains in Edible at 0.53% and Capsules at 22.54%, pressing overall performance despite the 0.78% YoY resilience in Vapor Pens.
The mix and pricing suggest a repositioning gap: a 12.77% increase in average price alongside Flower’s 50.79% share and a rank of 11 in Missouri Flower increases reliance on a category with -10.46% MoM pressure, while the relatively stable Vapor Pens at +0.78% YoY and the slightly improving Edible at +0.53% MoM are underweighted at 13.14% and 18.04% share. With Pre-Roll carrying 17.21% share yet falling 15.54% YoY and 13.15% MoM, the brand’s portfolio tilts toward categories dragging mix-weighted growth, implying that rebalancing toward Vapor Pens and selectively priced Edibles could offset Flower cyclicality and stabilize month-to-month variability.
Competitive Landscape
Curio Wellness sits at rank #11 in May 2026, improving 12 positions from #23 year over year and slipping 1 spot from #10 three months ago; its April 2026 peak at #8 marks a 3-rank higher watermark than today and an overall 15-rank climb from the prior-year baseline. Against peers, Flora Farms is steady at #1 year over year while posting a -17.8% sales change, and Sinse Cannabis moved up from #5 to #4 alongside a 27.5% sales increase; this mix of Curio Wellness rising 12 ranks YoY while ceding 1 place quarter-to-date implies momentum is intact but near-term share capture is tightening against faster-climbing incumbents.
Notable Products
Blissful Wizard Pre-Roll 2-Pack (1g) fell 57.7% month over month yet held rank 1, while Exclusive - Alien OG (3.5g) dropped 12.3% and sat at rank 9, marking the steepest declines at the top. Midnight Climax Pre-Roll 2-Pack (1g) rose 26.1% to rank 2 and Juicy Watermelon Chews 10-Pack (100mg) gained 13.4% at rank 5, but neither offset the scale of the leading pre-roll’s contraction despite the $106,446 still booked by Blissful Wizard. With six of the top ten SKUs in Pre-Roll, the portfolio concentration amplifies volatility when the lead SKU whipsaws, implying Curio Wellness is leaning on pre-roll breadth while needing deeper bench strength to stabilize rank 1 against double‑digit swings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
