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Where to Buy
Jelly Roll is stocked at 130 licensed dispensaries across Missouri, Michigan, and Oklahoma, 128 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Joplin, and Kansas City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Jelly Roll’s mix in July 2026 concentrated 100.0% of sales in Pre-Roll, with category sales up 11.4% year over year and 0.27% month over month, while brand-level sales rose 11.1% YoY and average price increased 3.39% YoY. Within Missouri Pre-Roll, the brand sat at rank 7, indicating mid-pack traction even as category share consolidation left no diversification buffer; the implication is a single-category engine delivering incremental growth but with limited MoM acceleration to compound July 2026 gains.
The combination of a 100.0% Pre-Roll dependence and a rank of 7 in Missouri positions Jelly Roll as a price-stable, volume-led participant rather than a premium outlier, given a 3.39% YoY price lift paired with 11.4% YoY sales growth. With MoM growth of 0.27% against an 11.1% YoY brand uptick, the slope suggests momentum is anchored in sustained repeat or distribution breadth rather than recent velocity spikes; this pattern implies headroom primarily through depth within Pre-Roll rather than immediate benefit from expanding into adjacent categories.
Competitive Landscape
Jelly Roll sits at rank #7 in Missouri Pre-Roll for July 2026, slipping 1 position year over year from #6, and holding flat versus April 2026 at #7; by contrast, Illicit / Illicit Gardens moved up from #3 to #2 while posting a 39.5% year-over-year sales increase, and Sinse Cannabis surged from #9 to #3 alongside a 169.3% year-over-year lift. Jelly Roll’s gap to its prior peak of #5 in January 2025 has widened as Good Day Farm fell from #1 to #4 with a 44.5% year-over-year decline and Amaze Cannabis held steady at #5 with a 50.3% year-over-year gain, indicating that Jelly Roll’s static rank amid competitors’ upward or volatile movements points to share dilution risk unless the brand re-enters the top five.
Notable Products
Blue Razz Infused Pre-Roll (1g) posted the largest month-over-month gain at 66.7% and climbed to rank 2 in July 2026, while Peaches N Cream Infused Pre-Roll (1.1g) fell 21.2% to rank 6, indicating volatility at the edges of the lineup. Watermelon Infused Pre-Roll (1.1g) rose 35.9% to rank 1 and, alongside Blue Razz at rank 2, signals momentum concentrated in single-count infused SKUs; five-packs still matter, with Fruit Punch Infused Pre-Roll 5-Pack (3g) up 23.3% at rank 5 and $86,302 in sales. With all top-10 entries in Pre-Roll and multiple fruit-flavor variants occupying ranks 1 through 4, the mix points to a flavor-driven, infused pre-roll strategy that leans into high-velocity singles while using multipacks to support basket size.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
