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Sep-2025
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Overview
Market Insights Snapshot
Jelly Roll has demonstrated consistent performance in the Pre-Roll category in Missouri. Over the past few months, the brand has maintained a stable presence, ranking 8th in June and August, and 9th in July and September. This consistency is indicative of a steady consumer base and effective market strategies within the state. Despite a slight dip in sales from August to September, Jelly Roll's ability to stay within the top 10 suggests a resilient market position in Missouri's competitive cannabis landscape.
Interestingly, Jelly Roll does not appear in the top 30 rankings for any other state or category, which could be seen as a limitation in their market reach beyond Missouri. This absence might indicate an opportunity for expansion or a need to reassess strategies in other regions and categories. The brand's focused success in Missouri, however, highlights a strong foothold in a specific market, which could serve as a foundation for future growth strategies if they decide to broaden their geographical presence or diversify their product offerings.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Jelly Roll has maintained a consistent presence, ranking 8th in both June and August 2025, and 9th in July and September 2025. This stability in rank suggests a steady consumer base, although it faces stiff competition from brands like Rove, which fluctuates between the 5th and 7th positions, indicating a higher sales volume. Meanwhile, Vivid (MO) shows a similar pattern to Jelly Roll, with ranks ranging from 6th to 9th, suggesting they are close competitors. Proper Cannabis and Vibe Cannabis (MO) trail slightly behind, with ranks mostly in the double digits, indicating lower sales. Jelly Roll's sales peaked in August, which could be a strategic opportunity to analyze what drove this increase and leverage those insights to improve its rank and sales further.
Notable Products
In September 2025, the top-performing product from Jelly Roll was the Grape Infused Pre-Roll (1.1g) in the Pre-Roll category, which climbed to the number one position with sales of 2886 units. This product showed a consistent upward trajectory, moving from rank 5 in June to the top spot by September. The Banana Infused Pre-Roll (1.1g) entered the rankings in September, securing the second position. Meanwhile, the Blue Razz Infused Pre-Roll (1g) maintained a strong presence, holding the third rank, despite a decline from its peak position in July. The Orange Creamsicle Infused Pre-Roll (1.1g) debuted at fourth place, while Peaches N Cream Infused Pre-Roll (1.1g) remained steady at fifth, showing a gradual decline over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
