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Oct-2025
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Overview
Market Insights Snapshot
Jelly Roll has maintained a consistent presence in the Pre-Roll category within the state of Missouri. Over the months from July to October 2025, the brand has consistently ranked in the top 10, holding steady at either 8th or 9th place. This stability suggests a strong foothold in the Missouri market, with sales peaking in August 2025 at $622,529. The brand's ability to maintain its ranking amidst fluctuations in sales indicates a loyal customer base and effective market strategies. However, the slight dip in sales from August to September might suggest seasonal variations or increased competition during that period.
It is noteworthy that Jelly Roll's presence is not observed in the top 30 rankings across other states or categories during this period, which might suggest either a strategic focus on the Missouri market or challenges in expanding its footprint elsewhere. The absence from rankings in other states could be seen as a potential area for growth or a reflection of market saturation and competition in those regions. Understanding the dynamics that contribute to Jelly Roll's performance in Missouri could provide insights into potential strategies for expansion and increased visibility in other markets. Such analysis would be valuable for stakeholders looking to capitalize on the brand's strengths and address areas for improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Jelly Roll has maintained a consistent rank at 9th place from July to October 2025. This stability in ranking is noteworthy, especially when compared to competitors such as Rove, which fluctuated between 5th and 7th place, and Vivid (MO), which saw a slight decline from 6th to 8th place. Meanwhile, Flora Farms demonstrated a significant upward trend, climbing from 14th to 10th place, suggesting a potential threat to Jelly Roll's position if this growth continues. Despite these shifts, Jelly Roll's sales figures have shown resilience, with a slight dip in September but a recovery in October, indicating a stable consumer base. However, the brand must remain vigilant as competitors like Vibe Cannabis (MO) are also showing strong performance, maintaining a close proximity in rankings and sales.
Notable Products
In October 2025, the top-performing product for Jelly Roll was the Grape Infused Pre-Roll (1.1g), maintaining its number one ranking from September despite a decrease in sales to 2288 units. The Strawberry Infused Pre-Roll (1.1g) climbed to the second position, showing a notable improvement from its previous fourth rank in August. Peaches N Cream Infused Pre-Roll (1.1g) also rose in the ranks, securing the third spot, up from its consistent fifth-place position in the preceding months. Banana Infused Pre-Roll (1.1g) dropped to fourth place after debuting at second in September. Blue Razz Infused Pre-Roll (1g) fell to fifth place, continuing its downward trend from its initial top rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
