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Mar-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Jelly Roll has shown consistent performance in the Pre-Roll category, maintaining a steady presence within the top 10 rankings over recent months. Beginning at the 10th position in December 2024, the brand improved its standing to 7th place by January 2025, briefly dropping to 9th in February before reclaiming the 7th spot in March. This fluctuation highlights a competitive market landscape where Jelly Roll's ability to regain its position suggests resilience and effective market strategies. The notable increase in sales from February to March further underscores this point, indicating a successful initiative or seasonal demand that bolstered their market performance.
While Jelly Roll's presence in Missouri's Pre-Roll category is commendable, the absence of rankings in other categories or states suggests areas for potential growth or challenges in market penetration. The lack of top 30 placements outside of the Pre-Roll category might indicate either a strategic focus on a specific product line or a need to diversify their offerings to capture a broader audience. This scenario presents both a challenge and an opportunity for the brand to explore new markets or enhance their product variety to increase their footprint beyond the current confines. Observing these movements and the brand's response in upcoming months could provide deeper insights into their strategic direction and adaptability in a dynamic market environment.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll category, Jelly Roll has shown resilience and adaptability, maintaining a steady presence among the top contenders. Despite fluctuations in rank, Jelly Roll improved its position from 10th in December 2024 to 7th in January 2025, before experiencing a slight dip to 9th in February, and then recovering to 7th by March 2025. This recovery is noteworthy, especially considering the strong competition from brands like Elevate (Elevate Missouri), which consistently ranked higher, and Sinse Cannabis, which maintained a stable 6th position throughout the period. Meanwhile, Proper Cannabis showed a significant upward trend, climbing from 16th to 8th, indicating a potential threat to Jelly Roll's market share. Despite these challenges, Jelly Roll's sales performance in March 2025, which marked a substantial increase, suggests a positive trajectory and potential for further growth in the competitive Missouri pre-roll market.
Notable Products
In March 2025, Peaches N Cream Infused Pre-Roll (1.1g) emerged as the top-performing product for Jelly Roll, climbing from third place in February to first, with sales reaching 4,482 units. Watermelon Infused Pre-Roll (1.1g) maintained its position in second place, following a rise from fifth in December. Grape Infused Pre-Roll (1.1g), which held the top spot in December and February, slipped to third place in March. Blue Razz Infused Pre-Roll (1g) entered the rankings in March at fourth place, showing significant growth from its previous absence in February. Lastly, Peaches N Cream Infused Pre-Roll 5-Pack (3.5g) consistently held fifth place since January, suggesting steady demand for this multi-pack offering.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
