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Aug-2024
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Overview
Market Insights Snapshot
Jelly Roll has demonstrated a varied performance across different states and categories over the past few months. In Missouri, the brand has shown notable fluctuations in the Pre-Roll category. Starting from a rank of 16 in May 2024, Jelly Roll climbed to 11 in June, indicating a positive reception and increased consumer interest. However, the brand's ranking fell back to 16 in July and further dropped to 22 in August. This decline suggests potential challenges in maintaining consistent market presence or possibly increased competition within the state.
Interestingly, the sales figures reflect a similar pattern to the rankings. In Missouri, Jelly Roll's sales peaked in June 2024 at $279,107, which aligns with its highest rank of 11. However, by August, sales had decreased significantly to $122,197, corresponding with the brand's drop to the 22nd position. This correlation between sales and ranking highlights the brand's struggle to sustain its initial momentum. The absence of rankings in other states and categories implies that Jelly Roll has not yet penetrated or made a significant impact beyond Missouri's Pre-Roll market.
Competitive Landscape
In the Missouri pre-roll category, Jelly Roll has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales trajectory. In May 2024, Jelly Roll held a strong position at rank 16, improving to rank 11 in June, but then dropping back to 16 in July and further to 22 in August. This decline in rank corresponds with a significant drop in sales from June to August. Competitors like Willie's Reserve and ODYSSEY have shown more consistent performance, with Willie's Reserve maintaining a rank around 21 and ODYSSEY making a notable leap from 58 in June to 20 in August. Additionally, Notorious has steadily improved its rank from 38 in May to 24 in August, indicating a growing market presence. These trends suggest that while Jelly Roll remains a significant player, it faces increasing competition and must strategize to regain and sustain higher rankings to boost sales in the competitive Missouri pre-roll market.
Notable Products
In August 2024, the top-performing product from Jelly Roll is the Blue Razz Infused Pre-Roll (1g), which climbed to the number one spot with a notable sales figure of 3024 units. Following closely is the Watermelon Infused Pre-Roll (1.1g), which fell to the second position after leading in July. The Strawberry Infused Pre-Roll (1.1g) made its debut at rank three, showing promising performance. The Grape Infused Pre-Roll (1.1g) slipped to fourth place, marking a steady decline from its second position in May and June. Lastly, the Orange Creamsicle Infused Pre-Roll (1.1g) entered the rankings at fifth place, indicating emerging interest in this new flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
