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Jan-2026
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Overview
Market Insights Snapshot
Jelly Roll's performance in the Pre-Roll category has shown some interesting trends over the past few months in Missouri. Starting from October 2025, the brand held a steady rank at 9th place, experiencing a slight dip to 11th place in December, before climbing back to 8th place by January 2026. This fluctuation in ranking suggests a competitive market environment, where Jelly Roll managed to regain its footing after a brief setback. The sales figures reflect this movement as well, with a noticeable decrease from October to December, followed by a recovery in January. The ability to bounce back into the top 10 indicates resilience and effective brand strategies in a challenging market.
However, it's worth noting that Jelly Roll's absence from the top 30 in any other states or categories could be seen as a limitation in their market penetration. This absence highlights potential areas for growth and expansion, as the brand currently lacks a broader presence outside of Missouri's Pre-Roll category. The focus on a single market might be strategic, but diversification could be beneficial for long-term growth. Exploring opportunities in other states or expanding into additional product categories might offer Jelly Roll new avenues for increasing their market share and visibility.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Jelly Roll has experienced notable fluctuations in its market position from October 2025 to January 2026. Starting at 9th place in October, Jelly Roll maintained this rank in November, but slipped to 11th in December before recovering to 8th in January. This recovery is significant as it indicates a positive trend against competitors like Proper Cannabis, which consistently improved its ranking from 12th to 9th over the same period. Meanwhile, Rove and Vivid (MO) held steady in higher positions, suggesting a stable market presence. Despite the competition, Jelly Roll's ability to climb back to 8th place in January highlights its resilience and potential for growth in sales, especially as it outpaces Elevate, which faced a decline from 6th to 10th place. This dynamic environment underscores the importance for Jelly Roll to leverage strategic marketing and product differentiation to maintain and improve its standing in the Missouri Pre-Roll market.
Notable Products
In January 2026, the top-performing product from Jelly Roll was the Watermelon Infused Pre-Roll (1.1g), maintaining its lead from December with impressive sales of 4486 units. The Grape Infused Pre-Roll (1.1g) climbed to second place, showing a significant rise from fourth in December. The Strawberry Infused Pre-Roll (1.1g) emerged in third place, having not been ranked in the previous months. Meanwhile, the Blue Razz Infused Pre-Roll (1g) slipped to fourth place after holding the top spot in November. Peaches N Cream Infused Pre-Roll (1.1g) rounded out the top five, dropping from second in December to fifth in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
