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Market Insights Snapshot
In May 2026, Jelly Roll operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, posting a 10.9% year-over-year increase and a 10.5% month-over-month rise, while the brand-level year-over-year growth was 10.6% and the average price edged up 0.7%. Within Missouri Pre-Rolls, Jelly Roll held rank 8, and the category’s double-digit month-over-month lift aligned with the brand’s category-concentrated mix, implying that performance hinged on execution within one format rather than portfolio balancing.
The concentration in a single category plus rank 8 in Missouri Pre-Rolls suggests Jelly Roll is competing on depth over breadth, where a 10.5% month-over-month gain and 10.9% year-over-year growth in the category point to momentum that can move share but also concentrates risk. The 0.7% average price increase alongside a 10.6% brand-level year-over-year lift indicates price was not the primary growth lever, so sustaining rank 8 likely depends on volume capture within Pre-Roll rather than mix-driven insulation, implying the brand’s positioning is that of a focused Pre-Roll player aiming to convert category demand spikes into incremental rank gains.
Competitive Landscape
Jelly Roll is ranked #8 in MO Pre-Roll for May 2026, unchanged YoY from #8, while improving 1 position from #9 in February 2026 and still 3 spots below its peak of #5 in November 2024; by contrast, Illicit / Illicit Gardens moved up from #3 to #2 YoY and Sinse Cannabis advanced from #6 to #3, indicating upward mobility among immediate rivals, whereas Good Day Farm slipped from #1 to #4 and CODES fell from #2 to #5; with Jeeter holding #1 and Jelly Roll flat at #8 YoY but edging up quarter-on-quarter, the pattern implies a stable mid-tier position that risks being outpaced unless rank gains accelerate beyond single-position moves.
Notable Products
Cherry Infused Pre-Roll (1.1g) posted the largest month-over-month surge at +69.2% while moving into rank 4, contrasted with Grape Infused Pre-Roll (1.1g) sliding -25.6% at rank 3, indicating flavor rotation rather than category softness. Peaches N Cream Infused Pre-Roll (1.1g) jumped +63.8% to rank 2, and Watermelon Infused Pre-Roll (1.1g) held rank 1 with a +7.2% uptick, with five-packs capturing ranks 6–9 and rising +31.0% for Watermelon versus -4.8% for Peaches N Cream. With all top-10 SKUs sitting in Pre-Roll and five of the top ten concentrated in multi-pack formats, the mix points to Jelly Roll leaning into value-led, flavor-forward pre-rolls that can trade shoppers between single sticks and five-packs to sustain velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
