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Apr-2025
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Overview
Market Insights Snapshot
Jelly Roll has shown a varied performance across different states and categories, with some noteworthy movements. In the Pre-Roll category in Missouri, Jelly Roll's ranking fluctuated from 7th in January to 11th in April 2025. This drop in ranking during April might be concerning, but it is important to note that their sales in March were significantly higher compared to other months, indicating a potential peak in demand that month. Despite the drop in ranking, the brand maintained its presence in the top 30, which is a positive sign of its continued relevance in the market.
Although Jelly Roll's performance in Missouri provides some insights, the absence of ranking data in other states or categories suggests that the brand did not make it to the top 30 in those areas. This could be interpreted as a challenge for Jelly Roll to expand its footprint or improve its competitive stance in other regions and categories. The brand's ability to maintain a top 30 ranking in Missouri's Pre-Roll category, despite the competition, highlights its potential strength in that specific market. However, the lack of visibility in other markets could indicate areas where the brand might need to focus its efforts for growth and expansion.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Jelly Roll experienced notable fluctuations in its rank from January to April 2025, impacting its sales trajectory. Starting the year strong with a 7th place rank, Jelly Roll saw a dip to 9th in February, a recovery back to 7th in March, and then a decline to 11th in April. This volatility in rank is mirrored in its sales performance, with a significant peak in March followed by a drop in April. Competitors such as Proper Cannabis maintained a more consistent presence, holding ranks between 8th and 10th, which might have contributed to their steadier sales figures. Meanwhile, Local Cannabis Co. and Packs Cannabis (MO) both showed upward trends, with Packs Cannabis making a notable leap to 10th place in April. These dynamics suggest that while Jelly Roll remains a strong contender, it faces stiff competition and could benefit from strategies to stabilize its rank and capitalize on sales opportunities.
Notable Products
In April 2025, the top-performing product for Jelly Roll was the Grape Infused Pre-Roll (1.1g) in the Pre-Roll category, maintaining its leading position from March 2025 with a notable sales figure of 5303 units. The Peaches N Cream Infused Pre-Roll (1.1g) followed closely, dropping to second place after leading in March. The Watermelon Infused Pre-Roll (1.1g) was ranked third, showing a decline from its second-place position in the previous two months. The Peaches N Cream Infused Pre-Roll 5-Pack (3.5g) improved its ranking slightly, moving up to fourth place. Lastly, the Grape Infused Pre-Roll 5-Pack (3.5g) entered the rankings for the first time in April, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
