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Where to Buy
Jelly Roll is stocked at 118 licensed dispensaries across Missouri and Oklahoma, 117 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Branson. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Jelly Roll concentrated 96.26% of sales in Pre-Roll with a 14.16% year-over-year gain and a 2.22% month-over-month lift, while Beverage held 3.74% share with an 18.59% month-over-month rise but no year-over-year baseline. Brandwide sales were up 18.30% year over year alongside a 3.21% increase in average price, and Pre-Roll pricing at $17.79 aligned with that mix-driven trajectory. Within Missouri Pre-Roll, Jelly Roll sat at rank 8, indicating scale in its core lane while the nascent Beverage slice remains a small but faster-moving add-on. The pattern implies Jelly Roll is sustaining growth primarily through Pre-Roll depth while selectively testing Beverage as a volatility buffer rather than a share-redefining pivot.
The category skew toward Pre-Roll (96.26% share) combined with an 8th-place rank in Missouri Pre-Roll suggests the brand competes on assortment breadth and price tolerance, given the 3.21% average price lift coexisting with a 14.16% Pre-Roll YoY increase. Meanwhile, Beverage’s 18.59% MoM surge on a 3.74% base indicates incremental trial that can smooth month-to-month comps but not materially change market positioning if Pre-Roll MoM holds at 2.22%. The implication is that Jelly Roll’s defensible position is tied to maintaining Pre-Roll rank and velocity while using Beverage as a tactical lever to stabilize growth rates without diluting the core mix.
Competitive Landscape
Jelly Roll sits at rank #8 in MO Pre-Roll for September 2026, unchanged from #8 year over year, while slipping 1 position from #7 three months ago and remaining 3 spots below its peak of #5 in January 2025; in contrast, Sinse Cannabis moved up from #5 to #2 and grew sales by 81.3%, and Good Day Farm edged down from #1 to #4 with sales down 20.1%. This flat YoY rank at #8 alongside a 1-position dip since June 2026 implies Jelly Roll is being outpaced at the top of the leaderboard and will need either mix shifts or velocity gains to avoid a gradual slide from the top 10.
Notable Products
Watermelon Infused Pre-Roll (1.1g) posted the standout move in September 2026 with a 61.1% month-over-month gain and a climb to rank 1, indicating a demand spike at the very top of the lineup. Cherry Infused Pre-Roll (1.1g) advanced to rank 2 on a 22.5% lift while Grape Infused Pre-Roll (1.1g) slipped 3.3% at rank 3, and seven of the top ten are Pre-Roll SKUs concentrated in infused variants, suggesting a format-driven uplift that rewards flavor-led extensions. The Peaches N Cream Distillate Infused Pre-Roll 5-Pack (3g) sits at rank 6 with $70,793 despite no prior-month comparison, while Fruit Punch Infused Pre-Roll 5-Pack (3g) in rank 7 edged up 5.9%, pointing to multipacks as a secondary volume lever alongside singles. Together, the pattern implies Jelly Roll is consolidating around infused Pre-Rolls with flavors and pack sizes acting as price-pack architecture that concentrates share in a few high-velocity SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
