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Dec-2025
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Overview
Market Insights Snapshot
Jelly Roll's performance in the Pre-Roll category in Missouri shows a consistent presence within the top ranks, although there is a slight decline in December 2025. The brand maintained a steady 9th position from September through November, but slipped to 11th place in December. This drop indicates a potential challenge in maintaining its competitive edge or could be attributed to seasonal fluctuations in consumer preferences. Despite this, Jelly Roll's sales figures suggest a robust market presence, as indicated by their sales peaking in October before seeing a minor decline towards the end of the year.
The absence of Jelly Roll from the top 30 in other states or provinces highlights a significant opportunity for expansion or a need to reevaluate their market strategy outside of Missouri. This could either be seen as a limitation in brand reach or a focused strategy to dominate the Missouri market before expanding elsewhere. The brand's consistent ranking in Missouri suggests a strong local consumer base and brand loyalty, but the lack of presence in other regions might raise questions about its scalability and adaptability to different markets. Exploring these dynamics could provide insights into their strategic priorities and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Jelly Roll has experienced a slight decline in its ranking, moving from 9th place in September through November 2025 to 11th place in December 2025. Despite maintaining a strong position in the top 10 for most of the period, Jelly Roll's sales saw a slight decrease in December, which may have contributed to its drop in rank. Notably, Vibe Cannabis (MO) has consistently performed well, maintaining a rank between 8th and 10th place, with sales figures slightly higher than Jelly Roll in December. Meanwhile, Proper Cannabis and Flora Farms have shown stable performance, with Proper Cannabis securing the 10th spot in December, just ahead of Jelly Roll. The competitive dynamics suggest that while Jelly Roll remains a strong contender, it faces pressure from brands like Vibe Cannabis, which have shown resilience and slight upward trends in sales and rank.
Notable Products
In December 2025, the top-performing product from Jelly Roll was Watermelon Infused Pre-Roll (1.1g) in the Pre-Roll category, achieving the number one rank with sales of 3887. Notably, this product climbed from the fourth position in October and second in November, indicating a strong upward trend. Following closely was Peaches N Cream Infused Pre-Roll (1.1g), which maintained a steady performance, moving from third to second place with sales of 3489. Blue Razz Infused Pre-Roll (1g) experienced a slight drop, falling from first in November to third in December. Grape Infused Pre-Roll (1.1g) showed a resurgence, improving from fifth in November to fourth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
