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Jul-2025
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Overview
Market Insights Snapshot
Jelly Roll's performance in the Pre-Roll category within the state of Missouri showcases a consistent presence among the top brands, although there are notable fluctuations in its ranking over recent months. In April 2025, Jelly Roll was ranked 9th, and it managed to improve its standing to 8th in both May and June. However, by July, the brand slipped to 11th place. This decline in ranking suggests increased competition or potential shifts in consumer preferences within the state. Despite the drop, Jelly Roll's sales figures remained relatively stable, indicating a steady demand for its products in the Missouri market.
The brand's ability to maintain a position within the top 30 in Missouri's Pre-Roll category is commendable, yet the absence of similar data from other states or categories may imply limited reach or varying performance across different regions. The data suggests that while Jelly Roll is a strong player in Missouri, it may not have achieved the same level of recognition or success in other markets. This could present both a challenge and an opportunity for the brand, as it could focus on strategies to expand and strengthen its presence in new territories. Understanding the dynamics of different markets and consumer behavior will be crucial for Jelly Roll as it seeks to enhance its standing in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Jelly Roll has experienced some fluctuations in its ranking over the months from April to July 2025. Initially holding a strong position at 9th place in April, Jelly Roll improved to 8th place in May and June, indicating a positive reception and competitive edge during these months. However, by July, Jelly Roll slipped back to 11th place, suggesting increased competition or potential market challenges. Notably, Sinse Cannabis maintained a consistent presence in the top 10, ranking 7th in April and May, and slightly dropping to 9th in June and July, yet still outperforming Jelly Roll in terms of rank. Meanwhile, Local Cannabis Co. showed a steady climb, reaching 10th place in both May and July, directly competing with Jelly Roll's position. The data suggests that while Jelly Roll remains a significant player, it faces stiff competition from brands like Sinse Cannabis and Local Cannabis Co., which have shown resilience and growth in the Missouri market.
Notable Products
In July 2025, the top-performing product from Jelly Roll was Blue Razz Infused Pre-Roll (1g), maintaining its position from June with sales of 3206 units. Grape Infused Pre-Roll (1.1g) climbed to the second spot, improving from fifth place in June, despite a slight drop in sales compared to the previous month. Watermelon Infused Pre-Roll (1.1g) held steady in third place, although its sales figures saw a decrease from June. Strawberry Infused Pre-Roll (1.1g) remained in fourth position, consistent with its ranking from the previous month. Peaches N Cream Infused Pre-Roll (1.1g) dropped to fifth place, showing a decline in both rank and sales from June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
