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Jun-2024
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Overview
Market Insights Snapshot
Jelly Roll has demonstrated notable progress in the Pre-Roll category in Missouri over the past few months. Starting from a rank of 24 in March 2024, the brand has climbed steadily to reach the 10th position by June 2024. This upward trajectory highlights a growing consumer preference and an effective market strategy. The substantial increase in sales, from $149,906 in March to $375,812 in June, underscores the brand's expanding market presence and acceptance among consumers in Missouri.
In contrast, Jelly Roll's performance in other states and categories has not been highlighted, which may indicate that the brand did not make it into the top 30 rankings in those markets. This could be a point of concern if the brand is aiming for broader geographic penetration and category diversification. However, the significant gains in Missouri's Pre-Roll category suggest a strong foothold in at least one critical market, providing a solid foundation for potential future expansion.
Competitive Landscape
In the competitive landscape of Missouri's Pre-Roll category, Jelly Roll has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 24 in March 2024, Jelly Roll climbed to 14 in April, 13 in May, and reached 10 in June, indicating a significant improvement in market positioning. This upward trajectory is particularly impressive when compared to competitors such as Cloud Cover (C3), which fluctuated between ranks 14 and 17 before stabilizing at 8, and TWAX, which saw a drop from 10 to 15 before recovering to 12. Additionally, Amaze Cannabis experienced a volatile ranking, dropping to 19 in May before rebounding to 9 in June. Meanwhile, Packs Cannabis (MO) maintained a relatively stable position, fluctuating between ranks 9 and 12. Jelly Roll's consistent rise in rank and sales, particularly its significant jump in June, positions it as a strong contender in the Missouri Pre-Roll market, suggesting a growing consumer preference and effective market strategies.
Notable Products
In June 2024, the top-performing product from Jelly Roll was Peaches N Cream Infused Pre-Roll (1.1g), maintaining its rank from April and achieving notable sales of 4885 units. Grape Infused Pre-Roll (1.1g) held steady in the second position with consistent performance over the past months. Green Apple Infused Pre-Roll (1.1g) climbed from fourth to third place, showing significant growth in sales. Watermelon Infused Pre-Roll (1.1g) slipped from third to fourth place, indicating a slight drop in popularity. Pink Lemonade Infused Pre-Roll (1.1g), which was the top product in May, fell to fifth place, suggesting a notable shift in consumer preference.
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