.svg){kind=small}
Where to Buy
Jelly Roll is stocked at 114 licensed dispensaries across Missouri and Oklahoma, 113 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Joplin, and Springfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Jelly Roll concentrated 97.21% of sales in Pre-Roll, with Beverage holding 2.79% of mix; within the month, Pre-Roll declined -3.02% MoM while Beverage expanded 191.42% MoM. Year over year, Pre-Roll grew 6.59% YoY and the brand overall rose 9.48% YoY, while average price increased 8.00% YoY to $17.86; this left Pre-Roll’s average price at $18.21 versus Beverage at $10.62. The brand ranked 7 in Pre-Roll in Missouri and held Pre-Roll as the top category, implying a scale moat but also concentration risk if Pre-Roll momentum continues to lag MoM relative to brand-level YoY growth.
The mix shift—with Beverage at only 2.79% share yet posting a 191.42% MoM surge alongside a -3.02% MoM in Pre-Roll—implies early traction in an adjacency that could diversify revenue without materially eroding the Pre-Roll core. Given a 7 rank in Pre-Roll in Missouri and a category price spread of 71.5% between Pre-Roll and Beverage ($18.21 vs. $10.62), the current pricing ladder suggests room to use lower-priced Beverage as a traffic and trial lever while preserving Pre-Roll margin; the pattern points to a positioning strategy that maintains Pre-Roll leadership while incubating Beverage as a volatility hedge.
Competitive Landscape
Jelly Roll sits at rank #7 in MO Pre-Roll in August 2026, improving 1 position from #8 year over year, and holding flat versus three months ago at #7; against a prior peak of #5 in January 2025, the brand is 2 spots lower. Competitive pressure is concentrated at the top, with Jeeter at #1 while Sinse Cannabis moved from #6 to #2 alongside a 89.81% YoY sales increase, and Good Day Farm slid from #1 to #5 amid a -38.31% YoY decline. The pattern—modest rank lift of 1 place YoY alongside a 2-spot gap from the historical peak—implies Jelly Roll is stabilizing in the upper-mid tier but must outpace rapid climbers to re-enter the top 5.
Notable Products
Blue Razz Infused Pre-Roll (1g) posted the steepest decline in August 2026 at -25.6% MoM while sliding to rank 2, and Watermelon Infused Pre-Roll (1.1g) fell -32.4% MoM at rank 5, indicating flavor-specific volatility within singles despite Grape Infused Pre-Roll (1.1g) holding rank 1 at -3.0% MoM. With four of the top ten being 5-Pack SKUs clustered at ranks 7–10 and Grape Infused Pre-Roll 5-Pack (3g) nearly stable at -2.7% versus Fruit Punch Infused Pre-Roll 5-Pack (3g) at -17.7%, the pack-size tier is comparatively steadier even as single-stick flavors swing. The pattern implies momentum shifting toward multipacks and a need to rebalance single-stick flavor assortment while protecting rank-anchoring SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
