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Apr-2025
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Overview
Market Insights Snapshot
Local Cannabis Co. has shown notable performance in the Missouri market, particularly in the Flower category. Over the first four months of 2025, the brand has improved its ranking from 11th in January to 9th in April, indicating a positive upward trend. This improvement is accompanied by a consistent increase in sales, with April sales reaching approximately $1.75 million. Such a trend suggests that Local Cannabis Co. is strengthening its foothold in Missouri's competitive Flower market. Meanwhile, in the Pre-Roll category, the brand has also demonstrated progress, climbing from 17th in January to 12th by April, with sales showing a significant upward trajectory.
Conversely, Local Cannabis Co.'s performance in the Vapor Pens category in Missouri has been less consistent. The brand's ranking fluctuated, dropping out of the top 30 in February and April, which could be a cause for concern. This inconsistency is mirrored in sales figures, which peaked in March before declining in April. Such volatility might warrant a closer examination of market dynamics or consumer preferences within this category. While Local Cannabis Co. has made strides in certain areas, these mixed results highlight the challenges and opportunities present in Missouri's diverse cannabis market.
Competitive Landscape
In the competitive Missouri flower market, Local Cannabis Co. has shown a promising upward trend in rankings, moving from 11th place in January 2025 to 9th place by April 2025. This positive shift indicates a strengthening position amidst strong competition. Notably, Good Day Farm experienced a decline from 6th to 10th place over the same period, which may have contributed to Local Cannabis Co.'s improved standing. Meanwhile, Daybreak Cannabis consistently outperformed Local Cannabis Co., maintaining a stable rank around 8th place, suggesting a competitive edge in sales volume. Vibe Cannabis (MO) also remained ahead, though its rank slipped slightly from 6th to 7th. These dynamics highlight Local Cannabis Co.'s potential to capture more market share, especially as it continues to close the gap with higher-ranked competitors.
Notable Products
In April 2025, Local Cannabis Co.'s top-performing product was Orange 43 (3.5g) in the Flower category, maintaining its number one position from March with notable sales of 6,793 units. RS11 (3.5g) emerged as the second-best seller, making its debut on the rankings this month. Lemon Cherry Gelato (3.5g) and Big Head (3.5g) followed closely, securing the third and fourth positions respectively. The Orange 43 Pre-Roll (1g) dropped from third place in January to fifth place in April, indicating a shift in consumer preference towards other products within the brand. Overall, the Flower category dominated the top spots, showcasing a strong preference for these products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
