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Jan-2026
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Overview
Market Insights Snapshot
Local Cannabis Co. has demonstrated a notable presence in the Missouri market, particularly within the Concentrates and Flower categories. In Concentrates, the brand has shown a consistent upward trajectory, improving its rank from 13th in October 2025 to an impressive 8th by January 2026. This upward movement is accompanied by a positive trend in sales, indicating growing consumer preference. Meanwhile, in the Flower category, Local Cannabis Co. maintained a stable position, consistently ranking 8th or 9th over the observed months. This stability suggests a strong foothold in the market, although a slight decline in sales in January 2026 might warrant attention. The brand’s ability to maintain top 10 rankings in these categories is a testament to its competitive edge in Missouri.
Conversely, Local Cannabis Co. has faced challenges in the Pre-Roll and Vapor Pens categories. In Pre-Rolls, the brand's rank slipped from 13th in October 2025 to 16th by January 2026, reflecting a potential need for strategic adjustments to regain ground. The situation in Vapor Pens is more nuanced; while the brand was not in the top 30 in October 2025, it managed to climb to 30th by January 2026. This improvement, though modest, indicates potential for growth in this category. The absence from the top 30 initially in Vapor Pens highlights the competitive nature of this segment, but the recent gains suggest that Local Cannabis Co. might be finding its stride. Overall, while there are areas of strength, the brand's performance across different categories in Missouri provides a mixed picture, with opportunities for further growth and consolidation.
Competitive Landscape
In the competitive landscape of the Missouri flower market, Local Cannabis Co. has maintained a steady position, ranking 9th in October and November 2025, before improving to 8th in December 2025 and January 2026. This upward trend suggests a positive reception of their products, although they still trail behind competitors like Good Day Farm, which improved from 7th to 6th place by January 2026, and Vivid (MO), which consistently held a higher rank despite a slight dip in January. Meanwhile, Daybreak Cannabis showed significant improvement, climbing from 12th to 9th place, indicating a growing competitive pressure. In contrast, Vibe Cannabis (MO) experienced a decline, dropping to 10th place by January 2026. Local Cannabis Co.'s stable yet slightly improving rank amidst these dynamics highlights the importance of strategic marketing and product differentiation to enhance their competitive edge and capture more market share.
Notable Products
In January 2026, Orange 43 (3.5g) from Local Cannabis Co. maintained its top position as the best-selling product, although its sales figure decreased to 6154 units. WiFi #3 Pre-Roll (1g) emerged as the second top-performing product, marking its first appearance in the rankings. Ice Cream Cake (3.5g) secured the third position, showing strong sales for its initial entry. WiFi #3 (3.5g) climbed back into the rankings at fourth place, following a previous absence in December 2025. Lemon Cherry Gelato Pre-Roll (1g) rounded out the top five, demonstrating a notable presence in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
