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Dec-2024
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Overview
Market Insights Snapshot
Local Cannabis Co. has shown notable performance improvements in the Missouri market, particularly in the Flower category. The brand has climbed steadily from a rank of 16 in September 2024 to reaching the top 10 by December 2024. This upward trajectory indicates a strong consumer preference and possibly effective market strategies in place. In contrast, their presence in the Concentrates category was not within the top 30 until October 2024, where they made a significant leap to rank 24. This suggests a growing interest or perhaps an expansion in their product offerings, though they were absent from the top 30 in the following months, which might indicate a need for sustained marketing efforts or product innovation.
In the Pre-Roll category, Local Cannabis Co. experienced fluctuations, starting at rank 28 in September 2024, disappearing from the top 30 in the subsequent months, and reappearing at rank 31 in December 2024. This inconsistency could point to seasonal demand variations or competitive pressures. Meanwhile, in the Vapor Pens category, the brand has shown a consistent climb, improving from rank 52 in September 2024 to 35 by December 2024. This consistent improvement suggests a strengthening position in the market, possibly due to product enhancements or increased consumer acceptance. However, the absence of rankings in some months across categories highlights areas where the brand could potentially focus to ensure a more stable presence.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Local Cannabis Co. has demonstrated a notable upward trajectory in its market position. From September to December 2024, Local Cannabis Co. improved its rank from 16th to 10th, reflecting a strategic gain in market share. This positive shift is significant when compared to competitors like Elevate (Elevate Missouri), which maintained a steady 9th position throughout the same period, and Proper Cannabis, which experienced a slight decline from 10th to 12th. Meanwhile, Greenlight showed a fluctuating performance, ending December at 11th, just behind Local Cannabis Co. The consistent presence of Vibe Cannabis (MO) in the top 8 underscores the competitive pressure in the market. Local Cannabis Co.'s rise in rank, coupled with increasing sales figures, suggests a successful strategy in capturing consumer interest and expanding its footprint in Missouri's Flower category.
Notable Products
In December 2024, the top-performing product for Local Cannabis Co. was Orange 43 (Bulk) in the Flower category, which achieved the number one rank with sales of 4383 units. Orange 43 (3.5g) also performed strongly, maintaining its second-place position from November with 3740 units sold. The Lemon Cherry Gelato Pre-Roll (1g) climbed to the third rank, showing a significant increase from its previous unranked status in November, with sales reaching 3437 units. Sherbhead (3.5g) entered the top five for the first time, securing the fourth position. Lemon Cherry Gelato (3.5g) rounded out the top five, indicating a consistent presence in the rankings for Local Cannabis Co.'s flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
