.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Local Cannabis Co. concentrated 63.18% of May 2026 sales in Flower, up 12.32% month over month and 26.41% year over year, while Pre-Roll held 14.83% share with a 14.91% MoM lift but an 8.41% YoY decline. Vapor Pens accounted for 13.39% share with a 162.25% YoY surge yet a 23.51% MoM pullback, and Concentrates at 8.14% share spiked 487.74% YoY while slipping 6.13% MoM; Edible remained small at 0.45% share with 18.80% MoM growth and an 8.53% YoY decline. With Flower anchoring mix and rank 9 in Missouri Flower, the pattern implies a core-heavy portfolio that benefited YoY from expansion in Vapor Pens and Concentrates but leaned on Flower for MoM stability, supporting price-led gains as average prices rose 12.78% YoY to $31.89.
The divergence between outsized YoY gains in Vapor Pens (+162.25%) and Concentrates (+487.74%) versus MoM contractions (-23.51% and -6.13%, respectively) suggests trial-driven or supply-timed spikes that have yet to convert into steady share, while Flower’s 12.32% MoM growth and 26.41% YoY growth indicate dependable velocity within the brand’s anchor category. Pre-Roll’s 14.91% MoM rise alongside an 8.41% YoY dip, combined with Edible’s 18.80% MoM lift on a 0.45% share base, implies tactical upside in value-entry formats that can buffer monthly volatility; net, sustaining rank 9 in Missouri Flower will likely hinge on defending Flower’s 63.18% mix while selectively reinforcing Vapor Pens and Concentrates to smooth the MoM swings.
Competitive Landscape
Local Cannabis Co. sits at rank 9 in MO Flower for May 2026, improving 2 positions from rank 11 year over year, while holding flat versus February 2026 at rank 9 and off its March 2026 peak of rank 8 by 1 position; in contrast, Illicit / Illicit Gardens moved up from rank 3 to rank 2 year over year and CODES slid from rank 2 to rank 3 amid a 30.6% sales decline, indicating Local Cannabis Co.’s upward but capped trajectory is tied to incremental share wins against mid‑tier rivals rather than breakthroughs into the top five.
Notable Products
Ice Cream Cake (3.5g) posted the steepest decline in May 2026 at -12.0% and slid to rank 4, while Orange 43 (3.5g) fell -29.7% yet held rank 1, signaling volume concentration despite contraction. Florida Kush (3.5g) rose +30.5% to rank 3 as Hash Burger (3.5g) gained +15.8% at rank 2, indicating momentum shifting within mid-tier ranks. Eight of the top ten SKUs are Flower, and the only Pre-Roll entry sits at rank 9, implying assortment and marketing remain anchored to Flower even as volatility widens between leaders and laggards.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
