Market Insights Snapshot
In Arizona, Local Cannabis Co.'s performance in the Flower category has seen a downward trend from July to October 2023. The brand's ranking slipped from 58th place in July to 77th in October, indicating a fall out of the top 20 brands during this period. This is reflected in the sales figures which also show a significant decrease from $32,297 in July to just $1,214 in October. This could suggest a decrease in popularity or competitiveness for Local Cannabis Co. in the Flower category within Arizona.
On the other hand, in Missouri, Local Cannabis Co. has shown a strong performance in the Flower category, consistently ranking within the top 10 from July to October 2023. Interestingly, the brand made a noteworthy leap in the Concentrates category, despite not being in the top 20 in July and August, it ranked 35th in September and 46th in October. However, in the Pre-Roll and Vapor Pens categories, the brand's rankings fluctuated, suggesting a more volatile market position in these categories within Missouri.
In the Flower category within the Missouri market, Local Cannabis Co. has shown a notable improvement in its rank, moving from 11th place in July 2023 to consistently holding the 8th spot from September to October 2023. However, it's worth noting that its competitors have also demonstrated significant shifts. Amaze Cannabis and Proper Cannabis have both seen an increase in their ranks, with Amaze Cannabis moving from 8th to 6th place and Proper Cannabis from 10th to 7th place. Elevate (Elevate Missouri) has experienced a slight drop in rank, going from 7th to 10th place. Interestingly, Sinse Cannabis, despite starting in a strong 4th place in July, has seen a significant drop to 9th place by October. In terms of sales, all brands, including Local Cannabis Co., have shown an upward trend, although the rate of growth varies, with some competitors seeing higher growth rates than Local Cannabis Co.
In October 2023, the top performing products from Local Cannabis Co. were 'Ice Cream Cake (3.5g)', 'Sherbhead (3.5g)', 'Orange 43 (3.5g)', 'Zelato (3.5g)', and 'Heat Locker (3.5g)'. 'Ice Cream Cake (3.5g)' maintained its position as the top product, a spot it has held since July. 'Sherbhead (3.5g)' moved up from the fourth position in August to second in October, showing a significant increase in sales. 'Orange 43 (3.5g)' dropped one position from September to October, while 'Zelato (3.5g)' entered the top five after not ranking in September. 'Heat Locker (3.5g)' also made its way into the top five in October, with 'Ice Cream Cake (3.5g)' leading the pack with sales of 11,647 units.