Apr-2026
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Overview
Market Insights Snapshot
Proper Cannabis has demonstrated a consistent performance in the Missouri market, particularly in the Concentrates category, where it has maintained a steady rank of 2nd place from January through April 2026. This indicates a strong foothold and possibly a loyal consumer base in this segment. In the Flower category, Proper Cannabis has shown stability, retaining a rank of 12th place for three out of the four months, with a slight dip to 13th in February. This suggests a competitive position, although there's room for growth to break into the top 10. The sales figures for Flower indicate a peak in March, which could suggest a promotional activity or a spike in consumer demand during that period.
In the Pre-Roll category, Proper Cannabis experienced a slight decline in ranking, moving from 9th place in January to 13th place by March and April. This drop suggests increased competition or a shift in consumer preferences in the Missouri market. Despite this, their sales in Pre-Rolls showed a recovery in April, possibly indicating a successful strategic adjustment. Vapor Pens, however, present a more challenging scenario, with rankings fluctuating between 25th and 29th place, barely staying within the top 30. This reflects a highly competitive market segment where Proper Cannabis might need to innovate or enhance its offerings to improve its position. The consistent appearance in the top 30, however, does indicate a presence that can be built upon for future growth.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Proper Cannabis has consistently maintained a rank of 12th from January to April 2026, indicating a stable position amidst fluctuating market dynamics. However, it faces stiff competition from brands like Local Cannabis Co., which has consistently ranked higher, maintaining a position between 8th and 10th. This suggests that Local Cannabis Co. has a stronger market presence, potentially due to higher sales figures. Meanwhile, Farmer G has shown a notable upward trend, improving its rank from 14th in January to 11th in April, which could pose a future threat to Proper Cannabis if this trend continues. Daybreak Cannabis has experienced a decline, dropping to 15th in March but recovering to 13th in April, indicating some volatility. Proper Cannabis needs to strategize effectively to improve its rank and sales, especially considering the upward momentum of Farmer G and the consistent performance of Local Cannabis Co.

Notable Products
In April 2026, Proper Cannabis's Bandz #8 Pre-Roll (1g) was the top-performing product, achieving the number one rank with sales of 2371 units. Following closely, Candy Fumez Pre-Roll (0.5g) secured the second position, while Piescream 27 (3.5g) maintained its third-place ranking from March. Sherbanger #22 Pre-Roll (0.5g) and Paris Rock Candy Pre-Roll (0.5g) rounded out the top five at fourth and fifth positions, respectively. Notably, Piescream 27 (3.5g) showed consistency by holding its third-place rank for two consecutive months, indicating stable demand in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







