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Aug-2024
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Overview
Market Insights Snapshot
Proper Cannabis has shown varied performance across different product categories in Missouri over the past few months. In the Concentrates category, the brand maintained a strong position, ranking consistently in the top 6, despite a slight dip from 3rd to 6th place in August 2024. This indicates a solid market presence but suggests potential challenges in maintaining top-tier status. Conversely, in the Flower category, Proper Cannabis has held steady within the top 10, though its ranking dipped slightly from 9th to 10th place in August. This stability in Flower sales, despite minor fluctuations, highlights the brand's resilience in a highly competitive segment.
However, the performance in the Pre-Roll category shows a downward trend, with rankings falling from 5th in May to 8th in August. This decline could be a signal for the brand to reassess its strategies in this segment to regain its former standing. On the other hand, Proper Cannabis has struggled in the Vapor Pens category, as it has not broken into the top 25 consistently, only appearing in the 25th to 28th range. This lower ranking indicates a significant opportunity for improvement or a potential reconsideration of market focus in this category. Overall, while Proper Cannabis demonstrates strength in certain areas, there are clear opportunities for strategic adjustments to enhance its market position across all categories.
Competitive Landscape
In the highly competitive Missouri flower market, Proper Cannabis has maintained a relatively stable rank, consistently holding the 9th position from May to July 2024 before slipping to 10th in August 2024. This slight drop in rank is noteworthy given the dynamic shifts among competitors. For instance, Elevate (Elevate Missouri) experienced a significant rise from 12th in July to 8th in August, indicating a surge in sales that could be attributed to effective marketing strategies or product launches. Similarly, Vibe Cannabis (MO) improved its rank from 10th in July to 9th in August, surpassing Proper Cannabis. Meanwhile, Buoyant Bob and Daybreak Cannabis have shown more volatility, with ranks fluctuating but not posing a direct threat to Proper Cannabis's market position. These movements suggest that while Proper Cannabis has a strong foothold, it must innovate and adapt to maintain and improve its standing in a market where competitors are making notable gains.
Notable Products
In August 2024, the top-performing product for Proper Cannabis was Black Maple #22 (3.5g) in the Flower category, which surged to the number one rank with sales of $5,364. Sherbanger 22 (3.5g), also in the Flower category, held the second position, dropping from its consistent first-place ranking in May and June. Oreoz Pre-Roll (0.5g) maintained its third position from July, demonstrating steady performance in the Pre-Roll category. Runtz Pre-Roll (0.5g) entered the rankings at fourth place, while Lemon Up (3.5g) debuted at fifth place in the Flower category. Notably, Black Maple #22 showed significant growth, moving from fourth place in July to the top spot in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
