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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Proper Cannabis is stocked at 185 licensed dispensaries across Missouri, Michigan, and 2 other states, 176 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Proper Cannabis concentrated 44.84% of sales in Flower with year-over-year growth of 13.99% and month-over-month growth of 2.79%, while Vapor Pens held 19.45% share with a 33.76% YoY surge and 7.29% MoM lift. Pre-Roll accounted for 18.61% share but slipped MoM by 3.31% despite a 4.82% YoY gain, and Concentrates represented 17.01% share with 15.39% YoY growth but a 9.77% MoM decline. With brand sales up 15.67% YoY alongside a 3.34% YoY drop in average price, the mix indicates volume-led expansion skewing toward Vapor Pens and Flower, while Pre-Roll and Concentrates cooled sequentially, implying a tilt toward formats that can compound share without further price reliance.
The combination of a 7.29% MoM rise in Vapor Pens and a 2.79% MoM lift in Flower, against a 9.77% MoM fall in Concentrates and a 3.31% MoM dip in Pre-Roll, suggests Proper Cannabis is consolidating around inhalable staples that drive repeat volume. Holding the number 12 rank in Flower in Missouri while Vapor Pens outpace category peers YoY by 33.76% implies near-term headroom comes from scaling pen distribution to complement Flower’s base; the pricing deflation of 3.34% YoY indicates the positioning is pivoting toward accessible price tiers that prioritize velocity over premium margin, with the trade-off being softer momentum in more niche Concentrates and Pre-Roll segments.
Competitive Landscape
Proper Cannabis ranks #12 in Missouri Flower in October 2026, improving 2 positions from #14 year over year, while holding steady versus July 2026 at #12 and still one spot shy of its #11 peak from March 2026; against the leader set, Flora Farms stayed at #1 year over year despite a 7.6% sales decline and Sinse Cannabis improved rank from #3 to #2 with a 10.8% sales drop, which suggests Proper’s mild rank gain amid competitor contraction is driven less by outsized share capture and more by relative stability, implying a ceiling around the #11–#12 band unless share expands.
Notable Products
Proper Cannabis leaned on recent launches in October 2026, with new products contributing 31.9% of brand sales and 3 of the top 10 items being new, including Golden Goat Sauced Live Resin Disposable (1g). That level of turnover means a large share of revenue comes from items introduced in the last six months.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
