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Nov-2025
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Overview
Market Insights Snapshot
Proper Cannabis has shown a consistent performance in the Missouri market across several product categories. In the Concentrates category, Proper Cannabis maintained a strong position, consistently ranking in the top three from August to November 2025, with a peak at the second position in October. This indicates a robust demand for their concentrates, although there was a slight dip in sales from August to November. In the Flower category, the brand experienced a slight decline in rankings, moving from 12th in August to 14th in October, before recovering to 13th in November. Despite this fluctuation, the brand's sales figures in this category showed resilience, bouncing back in November after a dip in October.
The Pre-Roll category also saw Proper Cannabis maintaining a steady presence in the top 15, with a ranking of 10th in August and 11th in November. This consistency suggests a stable consumer base for their pre-rolls. However, the Vapor Pens category presented more of a challenge, as the brand slipped from 25th to 26th position by November, indicating increased competition or shifting consumer preferences. Notably, the brand did not appear in the top 30 for any other states or provinces, which could signal a potential area for expansion or an opportunity to strengthen their market presence outside of Missouri.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Proper Cannabis has experienced notable fluctuations in its ranking over recent months. Starting from a rank of 12th in August 2025, Proper Cannabis saw a slight decline to 14th by October, before recovering to 13th in November. This shift in ranking is particularly significant when compared to competitors like Rooted, which maintained a consistent position just above Proper Cannabis, and Nugz (MO), which improved its standing to 10th in September and October. Meanwhile, TwentyTwenty and Greenlight have shown upward momentum, with Greenlight notably climbing from 20th to 15th by November. Despite these competitive pressures, Proper Cannabis has managed to maintain a stable sales trajectory, indicating resilience in a dynamic market. This analysis underscores the importance for Proper Cannabis to strategize effectively to regain and sustain higher rankings amidst intensifying competition.
Notable Products
In November 2025, Proper Cannabis's top-performing product was Mango Haze Pre-Roll (0.5g), leading the sales with a figure of 3553 units sold. Following closely, Paris Rock Candy x Marshmallowz Pre-Roll (1g) secured the second position, while Skywalker OG Pre-Roll (1g) held the third spot. Alien Rock Candy Pre-Roll (0.5g) and Butterwolf Pre-Roll (1g) completed the top five rankings in fourth and fifth positions, respectively. Compared to previous months, these products have consistently maintained their strong performance, with Mango Haze Pre-Roll notably emerging as a new leader in November. The Pre-Roll category continues to dominate the sales landscape for Proper Cannabis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
