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Mar-2025
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Overview
Market Insights Snapshot
Proper Cannabis has demonstrated varied performance across different product categories in Missouri. In the Concentrates category, the brand saw a notable improvement in its ranking from December 2024 to January 2025, jumping from 5th to 2nd place, although it slightly declined to 7th by March 2025. This suggests strong competition in the Concentrates market, despite a generally favorable position. In contrast, the Flower category saw a gradual decline in rankings from 14th in December 2024 to 18th in March 2025. This downward trend could indicate challenges in maintaining market share or possibly shifts in consumer preferences within this category.
The Pre-Roll category presents a more positive trajectory for Proper Cannabis in Missouri, where the brand improved its position from 16th in December 2024 to 8th by February and March 2025. This upward movement highlights a strengthening presence and possibly increased consumer demand for their pre-roll products. Meanwhile, in the Vapor Pens category, Proper Cannabis hovered around the lower end of the top 30, with rankings fluctuating between 26th and 29th place over the four months. This indicates a stable, albeit less dominant, position in the market, suggesting room for growth or strategic adjustments to enhance their standing in this segment.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Proper Cannabis experienced notable fluctuations in its ranking and sales over the observed period. Starting from December 2024, Proper Cannabis held the 14th position but saw a decline to the 18th spot by March 2025. This downward trend in rank coincides with a decrease in sales, particularly noticeable between January and February 2025. In contrast, Pinchy's demonstrated a significant upward trajectory, climbing from 26th in December to 16th by March, with sales surpassing Proper Cannabis in February 2025. Meanwhile, C4 / Carroll County Cannabis Co. maintained a relatively stable position, hovering around the 16th and 17th ranks, with sales slightly below Proper Cannabis. Nuthera Labs and The Standard also showed varied performances, with Nuthera Labs dropping out of the top 20 in February and March, while The Standard improved its rank from 23rd to 19th over the same period. These dynamics suggest a competitive market where Proper Cannabis faces challenges from both emerging and established brands, emphasizing the need for strategic adjustments to regain its competitive edge.
Notable Products
In March 2025, the top-performing product for Proper Cannabis was Butterwolf Pre-Roll (0.5g), which ascended to the number one rank from third place in February, achieving sales of 3310 units. Studio 54 Pre-Roll (0.5g) secured the second position, marking its debut in the rankings with impressive sales figures. High Fructose Corn Syrup (3.5g) climbed to third place from being unranked in February, indicating a significant boost in popularity. High Fructose Corn Syrup Pre-Roll (0.5g) dropped to fourth place from the top position in February, showing a slight decline in sales momentum. Dulce de Uva (3.5g) entered the rankings at fifth place, showcasing its growing appeal among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
