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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Proper Cannabis is stocked at 196 licensed dispensaries across Missouri, Michigan, and Washington, 189 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Proper Cannabis leaned into higher-mix inhalables in July 2026, with Flower holding 44.67% share despite a year-over-year decline of 15.45% and a month-over-month jump of 24.55%, while Concentrates rose to 20.63% share on a 2.86% YoY increase and a 37.92% MoM surge. Pre-Roll maintained 17.95% share with a 9.97% YoY decline but a 5.62% MoM rise, and Vapor Pens carried 16.72% share with a 6.79% YoY dip yet a 25.12% MoM lift; Edible collapsed to 0.03% share with a 59.33% YoY drop and a 70.30% MoM fall. With average price down 8.66% YoY and overall brand sales down 9.78% YoY, the mix shift toward Concentrates and a rebounding Flower base implies the brand is trading consumers back into inhalables to defend volume, even as Flower rank sits at 13 in Missouri.
The simultaneous MoM spikes in Flower (+24.55%) and Vapor Pens (+25.12%), alongside a sharper Concentrates gain (+37.92%), indicate near-term trial or promotion concentrating on faster-turn inhalables, while Edible’s 0.03% share and 70.30% MoM decline signal deliberate deprioritization. Given a 13 rank in Missouri Flower and a 15.45% YoY Flower contraction versus a 2.86% YoY gain in Concentrates, the portfolio is tilting toward potency-forward formats to offset Flower softness, implying a positioning that favors depth in dabbable and vape-adjacent segments over breadth in low-mix Edible and slower Pre-Roll lanes.
Competitive Landscape
Proper Cannabis sits at rank #13 in MO Flower for July 2026, down 2 positions year over year from #11, and off 1 position from April 2026’s #12, while its peak rank of #11 in March 2026 frames a two-step slide since spring; in contrast, Flora Farms held at #1 year over year while posting a −1.25% sales change, and Sinse Cannabis climbed from #4 to #2 with +8.99% sales growth, indicating Proper Cannabis is losing relative position as mid-pack rivals expand share. Compared with Amaze Cannabis rising from #6 to #4 alongside +20.59% sales growth and Local Cannabis Co. moving from #10 to #5 on +41.83% sales growth, the 3-month drift from #12 to #13 signals that Proper Cannabis risks getting boxed out of the top 10 unless it counters competitors’ momentum with mix or distribution gains.
Notable Products
Limecake Pre-Roll (0.5g) delivered the month’s headline move with a 115.5% month-over-month surge to rank 1, while Kiwi Sours Pre-Roll (0.5g) slipped 9.6% to rank 10, marking the lone double-digit decline among the top ten. Triangle Kush Pre-Roll (0.5g) also accelerated with a 64.0% MoM gain to rank 5, whereas Paris Rock Candy x Marshmallowz Pre-Roll (0.5g) advanced 34.3% to rank 4, concentrating momentum at the top. Eight of the top ten are Pre-Roll SKUs, and the leading three ranks are all Pre-Rolls, indicating a portfolio skew that channels demand into quick-turn formats, with a single standout dollar anchor at $19,290 reinforcing near-term mix prioritization. The pattern implies Proper Cannabis is leaning into a Pre-Roll-first strategy where a few high-velocity SKUs set pace and underperformers face pruning pressure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
