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Mar-2026
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Overview
Market Insights Snapshot
Proper Cannabis has maintained a consistent presence in the Missouri concentrates market, holding steady at the number two rank from December 2025 through March 2026. Despite this stable ranking, there was a noticeable dip in sales from January to February, followed by a recovery in March. In the flower category, Proper Cannabis saw a slight fluctuation in its ranking, dropping from 12th to 13th in February before regaining its 12th position in March. This movement suggests a competitive landscape in the flower category, where even a small shift in rankings can indicate significant market dynamics.
In the pre-roll category, Proper Cannabis experienced a decline from 9th place in December and January to 13th by March, indicating increased competition or shifting consumer preferences in this segment. Meanwhile, in the vapor pens category, the brand hovered near the edge of the top 30, with its rank sliding slightly from 26th in December to 29th by March. This downward trend might suggest challenges in maintaining a competitive edge within this category. Notably, the absence of Proper Cannabis from the top 30 in any state or category would signal a potential area for improvement or a strategic pivot.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Proper Cannabis has experienced some fluctuations in its ranking, maintaining a consistent position at 12th in December 2025 and January 2026, before dropping to 13th in February 2026 and returning to 12th in March 2026. This indicates a stable yet slightly volatile presence in the market. Notably, Curio Wellness consistently outperformed Proper Cannabis, holding the 10th position in February and March 2026, suggesting a stronger market foothold. Meanwhile, Farmer G showed a positive trend, climbing from 17th in December 2025 to 13th by March 2026, potentially posing a competitive threat to Proper Cannabis. Nugz (MO) also demonstrated a similar upward trajectory, surpassing Proper Cannabis by March 2026. In contrast, Packs Cannabis (MO) showed significant improvement in March 2026, jumping to 14th from 19th in February, indicating potential for future competition. These dynamics highlight the need for Proper Cannabis to strategize effectively to maintain and improve its market position amidst these competitive shifts.
Notable Products
In March 2026, the top-performing product for Proper Cannabis was Butterwolf Pre-Roll (0.5g) in the Pre-Roll category, maintaining its leading position from the previous month with sales of 2776 units. Moonbutter Pre-Roll (0.5g) secured the second spot, showing a strong entry with notable sales figures. Runtz Pre-Roll (0.5g) followed closely in third place, indicating a competitive market among Pre-Rolls. Piescream 27 (3.5g) in the Flower category held steady at the fourth position, consistent with its February ranking. Legend OG Pre-Roll (1g) rounded out the top five, marking its debut in the rankings for March 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
