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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Proper Cannabis concentrated 43.57% of May 2026 sales in Flower, but that anchor is shrinking with year-over-year Flower down 26.02% and month-over-month down 9.10%, while the category still holds a rank of 14 in Missouri. Offsetting this, Pre-Roll expanded to 23.47% share with a 10.44% YoY increase and 7.15% MoM lift, and Vapor Pens held 15.69% share with a 4.17% YoY dip but a 2.52% MoM rise, whereas Concentrates reached 17.20% share with a 26.98% YoY increase but a 6.29% MoM decline. The mix implies a pivot away from higher-priced Flower, reinforced by a 15.59% YoY drop in average price to $20.92, toward faster-turning value-accessible formats where Pre-Roll momentum can cushion volatility in Concentrates and stabilize Vapor Pens.
These shifts indicate Proper Cannabis is trading into value-forward or trial-friendly formats as Flower softens, with Pre-Roll’s 7.15% MoM and Concentrates’ 26.98% YoY gains helping diversify risk while Flower’s 9.10% MoM decline pressures the core. With overall brand sales down 9.24% YoY and a 34.36% decline over 24 months, sustaining the Pre-Roll trajectory and converting Vapor Pens’ 2.52% MoM uptick into YoY growth are central to maintaining relevance at a 14th-place Flower position in Missouri; the thesis is that margin mix will hinge on balancing lower-ticket Pre-Roll growth against stabilizing premium perceptions in Flower and Concentrates despite pricing compression.
Competitive Landscape
Proper Cannabis sits at rank #14 in MO Flower in May 2026, down 2 positions year over year from #12 and off 1 spot from February 2026’s #13, while the brand remains 5 ranks below its peak of #9 from June 2024; in contrast, Flora Farms held #1 both this year and last despite a 17.8% year-over-year sales decline, and Illicit / Illicit Gardens improved from #3 to #2 on a 5.8% sales lift, indicating that Proper Cannabis is losing relative position even as the top tier reshuffles with mixed growth rates—this trajectory implies the brand is ceding rank share to competitors that are either growing or sustaining leadership despite contraction at the category’s apex.
Notable Products
Sherbanger 22 Pre-Roll (1g) posted the only visible month-over-month movement in May 2026 with +19.4% and entered the top ten at rank 10, indicating momentum building at the lower end of the leaderboard while ranks 1 through 9 held steady. Paris Moon Pre-Roll (0.5g) at rank 1 and Papaya x Gas Basket #3 Pre-Roll (0.5g) at rank 2 consolidated leadership with zero reported rank change and no disclosed percentage volatility, and together with MoonArc Pre-Roll (0.5g) at rank 3 they frame a concentrated top tier as nine of the top ten are Pre-Roll SKUs. With ranks 1–3 anchored and a single mover at rank 10, the pattern implies Proper Cannabis is leaning into a stable Pre-Roll core while selectively testing incremental velocity at the fringe rather than rotating the crown positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
