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Feb-2026
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Overview
Market Insights Snapshot
Proper Cannabis has maintained a strong presence in the Missouri market, particularly in the concentrates category where the brand consistently held the second position from November 2025 through February 2026. This consistent ranking indicates a stable demand for their concentrate products, even though there was a noticeable drop in sales from January to February 2026. In contrast, their performance in the vapor pens category has been less stable, with a slight decline in rank from 25th in January 2026 to 27th in February 2026, suggesting potential challenges in maintaining market share in this segment.
In the flower category, Proper Cannabis saw a slight dip in their ranking from 12th in January 2026 to 14th in February 2026, which could be indicative of increased competition or shifting consumer preferences. Notably, the pre-roll category also experienced a similar trend, with the brand dropping from the 9th position in December 2025 to 12th in February 2026. The absence of a top 30 ranking in any other states or provinces during this period highlights the brand's concentrated focus on the Missouri market, which could be both a strength and a limitation depending on market dynamics.
Competitive Landscape
In the Missouri Flower category, Proper Cannabis has experienced notable fluctuations in its competitive positioning over the recent months. Starting from November 2025, Proper Cannabis held the 13th rank, improving to 12th in December and January, before slipping to 14th in February 2026. This movement reflects a competitive landscape where brands like Nugz (MO) and TwentyTwenty exhibit similar rank volatility, with Nugz (MO) starting at 12th and dropping to 15th by February, and TwentyTwenty maintaining a relatively stable position around the mid-teens. Meanwhile, Farmer G showed a positive trend, climbing from 18th to 12th, suggesting a potential threat to Proper Cannabis's market share. Despite these shifts, Proper Cannabis's sales figures have remained robust, though they experienced a decline in February, indicating a need for strategic adjustments to maintain and enhance its competitive edge in the Missouri Flower market.
Notable Products
In February 2026, the top-performing product from Proper Cannabis was Butterwolf Pre-Roll (0.5g) in the Pre-Roll category, securing the first position with sales of 1890 units. Following closely was Piescream 27 Pre-Roll (0.5g), also in the Pre-Roll category, ranking second. Memory Loss Pre-Roll (0.5g) took the third spot, demonstrating strong performance in the Pre-Roll category as well. Piescream 27 (3.5g) in the Flower category was fourth, while Purple Pineapple Pre-Roll (0.5g) rounded out the top five. Compared to previous months, these products have consistently climbed the rankings, indicating a growing consumer preference for these specific offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
