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Dec-2025
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Overview
Market Insights Snapshot
Proper Cannabis has demonstrated consistent performance within the Missouri market, particularly in the Concentrates category, where it maintained a solid second place rank from September through December 2025. This stability is indicative of a strong market presence and consumer loyalty within this category. In contrast, their Vapor Pens category saw a slight decline, dropping from 26th to 28th place over the same period, signaling potential challenges or increased competition. Notably, their sales in the Concentrates category saw a significant uptick in December, suggesting a potential seasonal boost or successful promotional strategy.
In the Flower category, Proper Cannabis held its ground, remaining in the 13th position for December, despite a brief dip to 15th in October. This consistency suggests a reliable product offering that resonates with consumers. Meanwhile, the Pre-Roll category saw a positive shift, moving up to 10th place by November and maintaining this rank through December, reflecting a strengthening position in this segment. However, the absence of Proper Cannabis from the top 30 in any other states or provinces indicates a concentration of their efforts and success within Missouri, which could be seen as a limitation if expansion is a goal.
Competitive Landscape
In the competitive landscape of the Missouri Flower category, Proper Cannabis has shown resilience amidst fluctuating market dynamics from September to December 2025. Despite a dip in rank from 13th to 15th in October, Proper Cannabis rebounded to maintain the 13th position in both November and December. This stability is noteworthy given the competitive pressures from brands like Curio Wellness, which consistently improved its rank, climbing from 15th in September to 11th by December, and TwentyTwenty, which showed a similar upward trend, finishing December at 14th. Meanwhile, Rooted experienced a decline, dropping from 12th to 15th, and Nugz (MO) maintained a strong presence, consistently ranking higher than Proper Cannabis. These shifts highlight the competitive nature of the market, where Proper Cannabis's ability to hold its ground suggests a solid customer base and effective market strategies, even as it faces challenges from both rising and established competitors.
Notable Products
In December 2025, Black Maple #22 (3.5g) emerged as the top-performing product for Proper Cannabis, leading the sales rankings. The Butterwolf Pre-Roll (1g) climbed impressively to the second spot from its previous fifth position in November, with sales reaching 2,766 units. The Wedding Cake Pre-Roll (0.5g) secured the third position, while Legend Sours Pre-Roll (0.5g) followed closely in fourth place. Notably, the Skywalker OG Pre-Roll (1g) experienced a drop from second place in November to fifth in December. This shift in rankings indicates a dynamic preference in the Pre-Roll category among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
