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Jul-2025
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Overview
Market Insights Snapshot
Proper Cannabis has demonstrated notable performance in the Missouri market, particularly in the Concentrates category. The brand achieved a remarkable improvement, moving from a 7th place ranking in May 2025 to clinching the top position by July 2025. This upward trajectory is indicative of a strong consumer preference and possibly effective product innovation or marketing strategies. In the Pre-Roll category, Proper Cannabis has also shown steady progress, advancing from the 10th spot in April 2025 to 8th by July, suggesting a consistent demand for their offerings. However, in the Vapor Pens category, the brand has faced challenges, maintaining a position outside the top 20, which may indicate increased competition or a need for product differentiation in this segment.
While Proper Cannabis maintains a stable presence in the Flower category, consistently holding the 11th position from May to July 2025, this suggests a steady but stagnant performance. This stability could be a double-edged sword, reflecting both a loyal customer base and potential barriers to climbing higher in the rankings. The lack of presence in the top 30 for other states or provinces is a critical area for consideration, as it highlights opportunities for expansion or improvement in market penetration. Overall, Proper Cannabis's trajectory in Missouri reflects a brand with strong potential, particularly in Concentrates and Pre-Rolls, while also pointing to areas that could benefit from strategic enhancements.
Competitive Landscape
In the Missouri flower category, Proper Cannabis has shown a consistent performance, maintaining its rank at 11th place from May to July 2025, after a slight improvement from 12th place in April. This stability in rank suggests a steady market presence, although it remains behind competitors like Good Day Farm, which consistently holds the 9th position, indicating a stronger foothold in the market. Local Cannabis Co. also maintains a stable 10th rank, slightly ahead of Proper Cannabis, suggesting that while Proper Cannabis is competitive, it faces stiff competition from brands with slightly higher sales. Meanwhile, Rooted (MO) and Nugz (MO) fluctuate between 11th and 13th positions, indicating a competitive cluster in this segment. Proper Cannabis's consistent sales figures reflect a solid customer base, but to improve its rank, it may need to innovate or enhance its market strategies to surpass these close competitors.
Notable Products
In July 2025, Proper Cannabis saw its top-performing product as Dulce de Uva Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank from June with sales reaching 5503 units. Paris Rock Candy Pre-Roll (0.5g) debuted at the second position, showcasing strong market entry. Strawberry Candy #12 (3.5g) in the Flower category achieved third place, marking its first appearance in the top rankings. High Fructose Corn Syrup Pre-Roll (0.5g) experienced a slight decline, dropping from first in May to fourth in July. Butterwolf (3.5g) in the Flower category remained stable, holding the fifth rank in both May and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
