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Jun-2024
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Overview
Market Insights Snapshot
Proper Cannabis has shown a consistent performance in the Missouri market, particularly in the Concentrates category. Over the past four months, the brand has maintained a strong presence, ranking 4th from March to May and improving to 3rd in June. This upward movement suggests a positive reception and increasing market share in Concentrates. However, in the Vapor Pens category, Proper Cannabis has experienced a decline, dropping from 25th in March to 27th in June, indicating challenges in maintaining a competitive edge in this segment. The absence of a top 30 ranking in some months could be a concern for the brand's strategy in this category.
In the Flower category, Proper Cannabis has shown some variability, ranking 8th in March and May, but slipping to 9th in April and June. This fluctuation points to a competitive landscape in the Flower market within Missouri. Meanwhile, the Pre-Roll category has seen a relatively stable performance, with Proper Cannabis holding the 5th position for most months, except for a brief improvement to 4th in April. This stability in Pre-Rolls suggests a loyal customer base and consistent demand. Overall, Proper Cannabis demonstrates strength in certain categories while facing challenges in others, highlighting the dynamic nature of the cannabis market in Missouri.
Competitive Landscape
In the competitive landscape of Missouri's flower category, Proper Cannabis has shown a consistent performance, maintaining a rank within the top 10 brands over the past four months. Despite a slight dip from 8th to 9th place in April and June 2024, Proper Cannabis remains a strong contender. Notably, Sinse Cannabis has outperformed Proper Cannabis, consistently ranking higher and showing a significant upward trend in sales. Meanwhile, Flora Farms has experienced more volatility, dropping to 9th place in May but recovering to 8th in June. Elevate (Elevate Missouri) and Vibe Cannabis (MO) have both trailed behind Proper Cannabis, with Vibe Cannabis consistently ranking lower. These dynamics suggest that while Proper Cannabis has a stable market presence, there is room for growth, particularly in competing against top performers like Sinse Cannabis.
Notable Products
Sherbanger 22 (3.5g) and Strawberry Candy #12 (3.5g) retained the top two positions for Proper Cannabis in June-2024, with Sherbanger 22 achieving a notable sales figure of $3,829. Blank Check #5 (3.5g) emerged as a strong contender in the third position, while Candy Fumez Pre-Roll (0.5g) secured the fourth spot. Gas Basket #4 (3.5g), which had fluctuated in rankings over previous months, finished in fifth place. Notably, Gas Basket #4 dropped from the first position in April-2024 to the fifth in June-2024. Overall, Proper Cannabis's top products showed some consistency, with a few significant shifts in their rankings.
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