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Aug-2025
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Overview
Market Insights Snapshot
Proper Cannabis has shown a dynamic performance across various categories in Missouri. In the Concentrates category, the brand made a significant leap from 7th place in May 2025 to clinching the top spot in July 2025, before settling at 5th in August. This indicates a strong competitive edge, particularly in mid-summer, likely driven by strategic market maneuvers or product enhancements. Meanwhile, the Flower category has seen stability with Proper Cannabis maintaining the 11th position for three consecutive months before slightly dropping to 12th in August. This consistency might suggest a steady consumer base or effective brand loyalty strategies, despite the slight decline towards the end of the period.
In the Pre-Roll category, Proper Cannabis has maintained a competitive stance, fluctuating slightly but consistently staying within the top 10. The brand ranked 9th in May and June, improved to 8th in July, and returned to 9th in August, indicating a resilient presence in this segment. However, the Vapor Pens category presents a different narrative, with the brand hovering around the lower end of the top 30, ranking 24th in May and June, slightly improving to 23rd in July, and then dropping to 25th by August. This suggests potential challenges in gaining traction or facing stiff competition from other brands in this category. The absence of Proper Cannabis from the top 30 in other states or provinces in these categories could indicate a focus on strengthening their presence in Missouri or the need to expand their market reach.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Proper Cannabis has experienced a slight decline in its ranking over recent months, moving from 11th place in May, June, and July 2025 to 12th in August 2025. This shift is notable as it coincides with a decrease in sales during the same period, contrasting with the steady performance of competitors like Local Cannabis Co., which maintained a consistent 10th place ranking and saw an increase in sales from May to August. Meanwhile, Rooted (MO) improved its ranking from 13th in June to 11th in August, surpassing Proper Cannabis. This suggests a competitive pressure on Proper Cannabis to innovate or adjust its strategies to regain its position in the market. The upward trajectory of Robust, climbing from 18th in May to 14th by August, further emphasizes the dynamic nature of the market, highlighting the need for Proper Cannabis to closely monitor these trends and adapt accordingly.
Notable Products
In August 2025, Proper Cannabis saw Dulce de Uva Pre-Roll (0.5g) continue to dominate the sales charts, maintaining its top rank with sales of 4,813 units. Piescream 27 Pre-Roll (0.5g) made a notable re-entry, securing the second position, a jump from its absence in the previous two months. Black Maple #22 (3.5g) emerged as a strong contender in the Flower category, achieving the third rank with 2,645 units sold. High Fructose Corn Syrup Pre-Roll (0.5g) remained stable at fourth place, despite a slight decline in sales over the past months. Gas Basket #4 Pre-Roll (0.5g) rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
