Market Insights Snapshot
In the Missouri market, Proper Cannabis has shown mixed performance across different categories. In the Concentrates category, the brand experienced a steady decline in the rankings from July to October 2023, moving from the 2nd position down to 7th. This could be indicative of increased competition or changing consumer preferences. In contrast, the brand maintained a consistent performance in the Pre-Roll category, holding onto the 4th rank from August to October 2023. However, it's worth noting that their sales in this category decreased over this period, suggesting potential challenges in maintaining market share.
Looking at other categories, Proper Cannabis has shown promising improvement in the Flower category, climbing from the 10th rank in July to 7th in September and October 2023. This improvement in ranking, coupled with a steady increase in sales, suggests growing popularity of the brand in this category. On the other hand, the Vapor Pens category presents a more challenging picture, with the brand's ranking slipping from 17th to 24th over the same period. The absence of a ranking for October suggests that the brand did not make it into the top 20 for this month, which could be a cause for concern. Without divulging too much, it's clear that while Proper Cannabis has had successes, there are areas they may want to focus on for improvement.
In the Missouri Flower category, Proper Cannabis has maintained a steady presence in the top 10 brands over the period from July to October 2023. Despite a slight dip in rank from 10th in July to 10th in August, the brand managed to climb to 7th place in September and maintained this position in October. This is indicative of a positive trend in sales, as the brand managed to outperform competitors such as Local Cannabis Co. and Amaze Cannabis in September and October respectively. However, Proper Cannabis still trails behind brands like Sinse Cannabis and CODES, which have consistently ranked higher, despite experiencing some fluctuations in their rankings. The absence of a rank for any month indicates that the brand was not among the top 20 for the Flower category in Missouri for that month.
In October 2023, the top-performing product from Proper Cannabis was the Stank House Pre-Roll (0.5g) with a sales figure of 5378 units. Following closely in second place was Runtz (3.5g) which recorded a sales figure of 3994 units. The third spot was occupied by Alien Rock Candy (3.5g) with sales of 3213 units. Interestingly, the Ecto Cookies (3.5g) which was the second best-selling product in September, slid to the fourth position in October. Lastly, Black Maple #22 (3.5g) made it to the top five list with a total of 2716 units sold.