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Apr-2025
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Overview
Market Insights Snapshot
Proper Cannabis has demonstrated a strong performance across several categories in Missouri. The brand's Concentrates category has shown notable resilience, maintaining a top 5 position throughout the first quarter of 2025 and climbing back to the second spot in April. This upward movement is indicative of a robust demand for their Concentrates products, as evidenced by the increase in sales from February to April. However, in the Vapor Pens category, while there was a steady improvement in rankings from 28th in January to 24th in April, the brand's position outside the top 20 suggests room for growth and potential market penetration strategies.
In the Flower category, Proper Cannabis has experienced fluctuations, initially holding the 15th position in January and February before slipping to 17th in March, only to recover to 12th in April. This recovery is accompanied by a significant increase in sales, indicating a potential strategic shift or successful marketing efforts. Meanwhile, the Pre-Roll category has remained relatively stable, with Proper Cannabis consistently ranking in the top 10, peaking at 8th place in February and March. The consistency in this category suggests a loyal consumer base and effective product offerings, although the slight dip to 9th in April may warrant attention to maintain or enhance their market share.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Proper Cannabis has shown notable fluctuations in its ranking over the first four months of 2025. Starting at the 15th position in January, Proper Cannabis maintained its rank in February but dropped to 17th in March before climbing to 12th in April. This upward movement in April suggests a positive shift in sales momentum, contrasting with the performance of competitors like Elevate (Elevate Missouri), which remained relatively stable around the 13th and 14th positions. Meanwhile, Good Day Farm experienced a decline from 6th to 10th place, indicating potential market share loss. Buoyant Bob and Rooted (MO) maintained more consistent rankings, with Rooted (MO) consistently outperforming Proper Cannabis in terms of rank. These dynamics highlight Proper Cannabis's potential for growth amidst a competitive market, especially as it managed to surpass some competitors in April, signaling a promising trend for future sales performance.
Notable Products
In April 2025, the top-performing product for Proper Cannabis was High Fructose Corn Syrup (3.5g) in the Flower category, climbing from fourth place in March to first place with sales reaching 2861. Banana OG (3.5g), also in the Flower category, emerged as a strong contender, securing the second spot without prior rankings in the previous months. Butterwolf Pre-Roll (0.5g) experienced a slight drop, moving from first place in March to third place in April. Studio 54 Pre-Roll (0.5g) saw a decline, shifting from second place in March to fourth place in April. Notably, Memory Loss (3.5g) entered the rankings at fourth place, demonstrating its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
