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Sep-2025
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Overview
Market Insights Snapshot
Proper Cannabis has shown a dynamic performance across various product categories in Missouri. In the Concentrates category, the brand has demonstrated strong upward momentum, climbing from the 5th to the 2nd position in July 2025, although it slightly dropped back to the 4th position by September. This suggests a competitive edge in this category, where maintaining a top-five rank indicates robust demand. Meanwhile, in the Flower category, Proper Cannabis has consistently held its ground, maintaining the 12th position for two months before slipping to 13th in August and September. This slight dip might be an area to watch for potential improvement or market changes.
In the Pre-Roll category, Proper Cannabis maintained a steady position at 10th place for three consecutive months before dropping to 11th in September. This stability suggests a reliable customer base, although the slight decline might indicate emerging competition or shifting consumer preferences. In contrast, the Vapor Pens category has seen more fluctuation, with the brand moving from 25th to 23rd in July but not managing to stay within the top 25 in subsequent months, ranking 27th in August and 26th in September. The absence from the top 25 in two out of four months could be a signal of challenges in this segment, highlighting an area for potential strategic focus.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Proper Cannabis has maintained a consistent rank, holding the 12th position in June and July 2025, before slightly dropping to 13th in August and September 2025. This stability in ranking suggests a steady market presence, although it faces stiff competition from brands like Rooted (MO), which consistently ranked higher or equal, maintaining the 11th position through June to August before slipping to 12th in September. Meanwhile, Daybreak Cannabis started strong at 7th in June but saw a decline to 11th by September, indicating potential market volatility. Curio Wellness and Robust showed upward trends, with Curio Wellness climbing from 21st in June to 15th by September, and Robust improving from 15th to 14th. These shifts highlight the dynamic nature of the market, where Proper Cannabis must strategize to enhance its position amidst competitors that are either improving their ranks or experiencing fluctuations.
Notable Products
In September 2025, Proper Cannabis saw High Fructose Corn Syrup Pre-Roll (0.5g) rise to the top position in the Pre-Roll category, despite a slight decrease in sales to 2281 units. Blue Lemon Pre-Roll (0.5g) made a notable entry into the rankings, securing the second spot. Strawberry Candy#12 Pre-Roll (0.5g) followed closely behind in third place. Previously dominating the charts, Dulce de Uva Pre-Roll (0.5g) fell to fourth place after leading for three consecutive months. Paris Rock Candy x Marshmallowz Pre-Roll (0.5g) rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
