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Oct-2025
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Overview
Market Insights Snapshot
Proper Cannabis has shown varied performance across different product categories in Missouri. In the Concentrates category, they have maintained a consistent presence in the top five, ranking at number three in July, September, and October, and slightly dropping to fourth place in August. This indicates a strong foothold in the Concentrates market despite a gradual decline in sales over these months. Meanwhile, in the Flower category, Proper Cannabis experienced a slight decline in their ranking, moving from 12th in July to 14th by October. This shift is accompanied by a notable decrease in sales, suggesting increased competition or changing consumer preferences in this category.
In the Pre-Roll category, Proper Cannabis held its ground relatively well, starting at 10th place in July and ending at 12th in October. This stability, despite some fluctuations in sales, suggests a loyal customer base or effective marketing strategies that keep them within the top ranks. Conversely, their performance in the Vapor Pens category has been less robust, as they hovered around the lower end of the top 30, ranking 23rd in July and settling at 25th in both September and October. This indicates potential challenges in gaining traction or facing stiff competition from other brands in this category. Notably, not making it into the top 30 in any category would be a significant concern, but Proper Cannabis has managed to maintain visibility across all categories in Missouri.
Competitive Landscape
In the highly competitive Missouri flower market, Proper Cannabis has experienced a slight decline in its ranking over the past few months, dropping from 12th place in July 2025 to 14th place by October 2025. This shift is notable as it coincides with a decrease in sales, suggesting a potential need for strategic adjustments to regain market share. Meanwhile, TwentyTwenty has shown a positive trajectory, climbing from 16th to 13th place, indicating a successful growth strategy that has resulted in increased sales. Daybreak Cannabis, despite a drop in ranking from 7th to 15th, still maintains a strong presence with sales figures that suggest resilience in the market. Conversely, Atta has improved its position significantly, moving from 28th to 16th place, reflecting a robust recovery and potential threat to Proper Cannabis. Rooted has maintained a stable position, consistently ranking around 11th to 12th, which may indicate a loyal customer base. Proper Cannabis may need to innovate or adjust its marketing strategies to counter these competitive pressures and reclaim a higher market position.
Notable Products
In October 2025, the top-performing product for Proper Cannabis was Mango Haze Pre-Roll (1g) in the Pre-Roll category, securing the first rank with sales of 2304 units. Following closely was Butterwolf Pre-Roll (0.5g), also in the Pre-Roll category, which took the second spot. Bandz #8 (14g) in the Flower category ranked third, showing a strong presence among the top three. Gas Basket #4 (Bulk) and Moonbow 112 IX #4 (28g), both in the Flower category, rounded out the top five, ranking fourth and fifth, respectively. Notably, these rankings represent the first available data for October 2025, as previous months' rankings were not recorded.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
