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Dec-2024
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Overview
Market Insights Snapshot
Packs Cannabis (MO) has shown a notable upward trajectory in the Missouri market, particularly in the Flower category. Starting from a rank of 28 in September 2024, the brand improved its position to 15 by December 2024, indicating a consistent increase in market presence. This positive movement is underscored by a significant increase in sales, showcasing the brand's growing popularity and acceptance among consumers in Missouri. In the Pre-Roll category, Packs Cannabis (MO) also made impressive strides, climbing from 18th place in September to as high as 7th in November before settling at 9th in December. This suggests a strong demand for their products, although the slight drop in rank from November to December might indicate emerging competition or seasonal fluctuations.
In contrast, the performance of Packs Cannabis (MO) in New York has been less remarkable. The brand did not make it into the top 30 for the Flower category in September, only reaching the 95th position by October and slightly improving to 92nd in November. This suggests that the brand is still working to establish its presence in the New York market. Similarly, in the Pre-Roll category, while they managed to secure the 67th position in October, they were not ranked in September and November, indicating challenges in gaining traction. These rankings highlight the varying levels of market penetration Packs Cannabis (MO) has achieved across different states, with room for growth and expansion in New York.
Competitive Landscape
Packs Cannabis (MO) has shown a notable upward trajectory in the Missouri flower category, climbing from a rank of 28 in September 2024 to 15 by December 2024. This significant improvement in ranking is indicative of a strong increase in market presence and consumer preference. In comparison, Nugz also experienced an upward trend, moving from 17 to 13, but did not match the rapid ascent of Packs Cannabis (MO). Meanwhile, Buoyant Bob maintained a relatively stable position, only slightly declining from 11 to 14, suggesting a steady but less dynamic market performance. Nuthera Labs and Daybreak Cannabis both experienced slight declines in their rankings, indicating potential challenges in maintaining their market share. The competitive landscape in Missouri's flower category is dynamic, with Packs Cannabis (MO) emerging as a notable contender, potentially due to strategic marketing efforts or product innovations that have resonated well with consumers.
Notable Products
In December 2024, the top-performing product for Packs Cannabis (MO) was the Kush Mintz Pre-Roll 2-Pack (1g), which achieved the number one rank with sales of 6,365 units. Following closely, the Grapes & Cream Pre-Roll 2-Pack (1g) maintained its second-place position from November, despite a decline in sales figures. The Apples & Bananas Pre-Roll 2-Pack (1g) rose to third place, showing a significant improvement from its previous absence in rankings. Meanwhile, California Raisins Pre-Roll 2-Pack (1g) dropped from third in November to fourth in December, indicating a decrease in demand. The Grapes & Cream Pre-Roll 10-Pack (5g) entered the top five for the first time, suggesting growing interest in larger pack sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
