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Dec-2025
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Overview
Market Insights Snapshot
Packs Cannabis has shown notable improvements in the Missouri market, particularly in the Flower category. Over the final months of 2025, the brand climbed from a rank of 28 in September to consistently hold the 16th position in both November and December. This upward trajectory is indicative of a robust performance, likely driven by a significant increase in sales, which nearly doubled from September to December. The consistent presence in the top 30 throughout these months highlights the brand's growing popularity and market penetration in the Flower category within Missouri.
In the Pre-Roll category, Packs Cannabis also maintained a strong presence in Missouri, albeit with some fluctuations. The brand held the 15th rank in both September and October, dropped to 16th in November, and then improved to 13th by December. This indicates a competitive positioning, with the brand managing to regain and slightly improve its standing towards the end of the year. Despite a slight dip in sales in November, the overall performance remained solid, highlighting the brand's resilience and ability to adapt to market dynamics in Missouri's Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Packs Cannabis (MO) has demonstrated a notable upward trajectory in its market position from September to December 2025. Initially ranked 28th in September, Packs Cannabis (MO) climbed to the 16th position by November and maintained this rank into December. This ascent is particularly significant when compared to competitors like TwentyTwenty and Rooted, both of which experienced fluctuations in their rankings, with TwentyTwenty moving between 14th and 16th place and Rooted dropping from 12th to 15th. Meanwhile, Greenlight and Farmer G also showed upward trends but remained below Packs Cannabis (MO) by December, ranked 18th and 17th respectively. The consistent improvement in rank for Packs Cannabis (MO) suggests a strong growth in sales, reflecting a successful market strategy that has outpaced several competitors in this period.
Notable Products
In December 2025, the top-performing product for Packs Cannabis (MO) was the PB&J Pre-Roll 2-Pack (1g), securing the number one rank with sales of 4464 units. The California Raisins Pre-Roll 2-Pack (1g) maintained its consistent performance, holding the second position as it did in November 2025, despite a slight drop in sales to 2530 units. The Whipz Pre-Roll 2-Pack (1g) experienced a significant drop from its top position in October and November to third place in December. Apples & Oranges Pre-Roll 5-Pack (2.5g) debuted in the rankings at fourth position, while Chem D Pre-Roll 2-Pack (1g) followed closely in fifth place. The shifts in rankings highlight the competitive dynamics within the Pre-Roll category for Packs Cannabis (MO) during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
