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Market Insights Snapshot
In May 2026, Packs Cannabis (MO) concentrated 61.22% of sales in Flower with a year-over-year gain of 114.41% but a month-over-month decline of 24.92%, while Pre-Roll expanded to 38.38% share with a 46.09% YoY increase and a 30.62% MoM rise. Vapor Pens remained a rounding error at 0.39% share with 43.51% YoY growth and no reported MoM data, implying limited traction despite a $77.34 average price cap. The combination of a 22.32% YoY rise in average price and a tilt toward lower-priced Pre-Roll (average $11.82) alongside premium-priced Flower (average $54.67) points to deliberate price laddering; the pattern implies Packs Cannabis (MO) is reallocating volume from Flower to Pre-Roll to stabilize unit throughput after April 2026, even as overall brand sales rose 81.48% YoY.
That mix shift, paired with a Flower category rank of 22 in Missouri, suggests a mid-pack Flower position while Pre-Roll becomes the incremental growth engine; the 30.62% MoM Pre-Roll lift against a 24.92% MoM Flower pullback indicates demand elasticity favoring value-access segments. With Flower still the top category at 61.22% share and Pre-Roll nearing parity at 38.38%, Packs Cannabis (MO) is effectively hedging category risk: leaning on Flower’s high YoY momentum (+114.41%) for headline growth while using Pre-Roll’s faster MoM cadence (+30.62%) to smooth near-term volatility, implying the brand’s immediate positioning is breadth-led rather than single-category dominance.
Competitive Landscape
Packs Cannabis (MO) sits at rank #22 in May 2026 in MO Flower, improving 16 positions year over year from #38, but slipping 3 spots since February 2026 when it was #19 and 9 spots from its March 2026 peak at #13; this mix of a +16 YoY rank delta and a -9 decline from the March peak indicates momentum tempered by recent cooling. Against leaders, Flora Farms held #1 year over year at #1 despite a -17.8% YoY sales change, while Good Day Farm climbed from #9 to #5, and Illicit / Illicit Gardens edged up from #3 to #2 with +5.8% YoY sales; relative to these moves, Packs Cannabis (MO)’s rise from #38 to #22 coupled with a 3-month slippage from #19 implies mid-tier re-entry is underway but sustaining share will require reversing the post-March drift.
Notable Products
Lemon Ztrawz Pre-Roll 2-Pack (1g) posted the steepest decline at -80.9% month over month, sliding to rank 7 while PB&J Pre-Roll 2-Pack (1g) surged 159.1% to capture rank 1. Scented Marker Pre-Roll 2-Pack (1g) climbed 165.9% to rank 3 as California Raisins Pre-Roll 2-Pack (1g) inched up 10.4% at rank 2, and seven of the top ten are Pre-Roll SKUs, concentrating the mix in a single format. The pattern implies Packs Cannabis (MO) is consolidating around fast-moving two-pack Pre-Rolls while pruning underperforming flavors, shifting assortment priority toward high-velocity SKUs and away from breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
