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Apr-2025
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Overview
Market Insights Snapshot
Packs Cannabis (MO) has shown varied performance across different product categories in Missouri. In the Flower category, the brand experienced a drop in rankings, falling out of the top 30 in February 2025 and remaining outside this range in March and April. This indicates a challenging competitive landscape or potential shifts in consumer preferences within the Flower market. Despite these ranking challenges, the brand's sales figures in this category have demonstrated a recovery from February to April, suggesting some positive momentum. This could imply that while they may not be leading in rankings, Packs Cannabis is making strides in regaining market presence.
Conversely, in the Pre-Roll category, Packs Cannabis has maintained a stronger position in Missouri. The brand improved its ranking from 15th in January to a notable 10th place by April 2025. This upward trajectory in rankings is mirrored by a significant increase in sales, particularly in April, where sales figures nearly doubled compared to January. This performance suggests that Packs Cannabis is successfully capturing consumer interest in the Pre-Roll segment, possibly through effective product offerings or strategic market positioning. The brand's ability to climb the rankings in this category is a positive indicator of its growth potential and adaptability in the evolving cannabis market.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll category, Packs Cannabis (MO) has shown a notable upward trajectory in its rankings from January to April 2025. Starting at rank 15 in January, the brand improved its position to rank 10 by April, indicating a positive trend in market presence and consumer preference. This rise in rank is significant when compared to competitors such as Local Cannabis Co., which also improved but more modestly from rank 17 to 12, and Jelly Roll, which experienced a decline from rank 7 to 11. Meanwhile, Vivid (MO) consistently outperformed Packs Cannabis (MO), climbing from rank 14 to 8, and Proper Cannabis maintained a strong position, fluctuating slightly but remaining within the top 10. The sales growth for Packs Cannabis (MO) from February to April further underscores its competitive edge, as it surpassed the sales figures of Local Cannabis Co. and approached those of Jelly Roll, suggesting a growing consumer base and effective market strategies.
Notable Products
In April 2025, Packs Cannabis (MO) saw Whipz Pre-Roll 2-Pack (1g) emerge as the top-performing product in the Pre-Roll category, achieving the number one rank with a sales figure of 4469. Apples & Bananas Pre-Roll 2-Pack (1g) closely followed in second place, experiencing a slight drop from its leading position in January. Key Lime Pie Pre-Roll 2-Pack (1g) climbed to the third spot from fourth in March, showcasing a steady increase in popularity. Grape Pie Pre-Roll 2-Pack (1g) maintained its position at fourth, despite fluctuating ranks in previous months. California Raisins Pre-Roll 2-Pack (1g) consistently held the fifth rank, indicating stable demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
