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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Missouri, Packs Cannabis (MO) has shown a consistent performance in the Flower category, maintaining its position within the top 30 brands from January to April 2024. The brand witnessed a slight fluctuation in rankings, moving from 26th in January to 25th in February, then slightly dropping to 27th in March and April. Despite these minor shifts in rankings, Packs Cannabis (MO) experienced a notable increase in sales from January's $495,807 to March's $523,692, before seeing a decline to $441,494 in April. This trend indicates a strong start to the year with a slight dip as the year progresses, which could signal various market dynamics at play, including consumer preferences or increased competition within the Missouri market.
On the other hand, Packs Cannabis (MO) has demonstrated stronger performance and stability in the Pre-Roll category, consistently ranking within the top 10 from January to April 2024. Starting the year at 9th, improving to 8th in February and March, and slightly adjusting back to 9th in April showcases the brand's solid presence in this segment. Remarkably, the sales trajectory in the Pre-Roll category has been upward, with sales increasing from $325,588 in January to $413,138 in April. This positive trend not only highlights Packs Cannabis (MO)'s ability to maintain a strong foothold in the Pre-Roll market but also suggests a growing consumer preference for their products in this category. The consistent top 10 ranking, coupled with increasing sales, paints a picture of a brand that is effectively meeting the demands of its consumers in the Missouri cannabis market.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Packs Cannabis (MO) has shown a consistent performance, albeit with slight fluctuations in its ranking over the first four months of 2024. Initially ranked 26th in January, it experienced a minor improvement to 25th in February, followed by a slight dip to 27th in March, and finally stabilizing at 27th in April. This trajectory indicates a stable yet competitive position within the market, facing stiff competition from brands like Cookies, which despite a decline from 16th in January to 28th in April, started off significantly stronger. Another notable competitor, CAMP Cannabis, showed an upward trend, moving from 24th to 17th and then slightly dropping to 25th by April, showcasing a more volatile performance but generally outpacing Packs Cannabis (MO) in rankings. Pinchy's also demonstrated significant growth, especially in March, where it surpassed Packs Cannabis (MO) despite starting from lower ranks. Conversely, Vertical (MO) remained closely ranked with Packs Cannabis (MO) but showed a downward trend, ending up at 29th in April. These dynamics highlight the fiercely competitive nature of Missouri's cannabis flower market, with Packs Cannabis (MO)'s position being challenged by both rising and fluctuating competitors.
Notable Products
In Apr-2024, Packs Cannabis (MO) saw California Raisins Pre-Roll 2-Pack (1g) maintain its position as the top-selling product, with an impressive sales figure of 9180 units, marking a significant increase from previous months. The Governmint Oasis Pre-Roll 2-Pack (1g) debuted in the rankings at second place, followed closely by Grapes & Cream Pre-Roll 2-Pack (1g) in third. Heavenly Pre-Roll 5-Pack (2.5g), which was previously ranked third in Mar-2024, slipped to fourth place in Apr-2024. Pineapple Breeze Pre-Roll 2-Pack (1g) rounded out the top five, marking its first appearance in the monthly rankings. These shifts indicate a dynamic market with new products quickly rising to prominence within the Packs Cannabis (MO) lineup.
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