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Nov-2025
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Overview
Market Insights Snapshot
Joos has shown a dynamic performance in the Vapor Pens category in Illinois, where it has consistently ranked within the top five brands over the past few months. In August and September of 2025, Joos maintained a steady position at rank 4, indicating a strong foothold in the market. October saw a positive shift with Joos climbing to the 3rd position, suggesting an increase in consumer preference or successful marketing strategies. However, November brought a slight dip back to the 5th position, which may reflect increased competition or seasonal market fluctuations. Despite the rank changes, Joos achieved its highest sales in October, highlighting its capability to capture a significant market share.
It's important to note that Joos's presence in the Vapor Pens category in Illinois has been robust, yet the fluctuation in rankings suggests a competitive landscape. The absence of Joos from the top 30 brands in other states or provinces could be seen as a limitation in their geographic reach or market penetration. This absence highlights potential areas for growth and expansion, especially if Joos aims to replicate its Illinois success in other regions. The brand's ability to maintain a strong position in Illinois could serve as a strategic advantage when considering market entry into new territories.
```Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Joos has experienced notable fluctuations in its ranking and sales performance. While Joos maintained a strong position in August and September 2025, ranking 4th, it saw a brief improvement to 3rd place in October before dropping to 5th in November. This shift can be attributed to the dynamic performance of competitors such as RYTHM, which climbed from 7th in August to an impressive 3rd by November, showcasing a consistent upward trajectory in sales. Meanwhile, Savvy remained a formidable competitor, consistently holding the 3rd or 4th position throughout the period. Despite these challenges, Joos demonstrated resilience with a peak in sales in October, although it faced a decline in November, indicating potential market pressures or shifts in consumer preferences. Understanding these dynamics is crucial for Joos to strategize effectively and regain its competitive edge in the Illinois vapor pen market.
Notable Products
In November 2025, Jack Herer CDT Distillate Cartridge (1g) reclaimed its top position among Joos products, despite a decline in sales to 3166 units. Sour Diesel Distillate Disposable (1g) climbed to the second spot, maintaining strong sales momentum throughout the previous months. Pineapple Express CDT Distillate Cartridge (1g) made a notable entry into the top three, showing a consistent rise from its fourth-place standing in September. Cherry Pie CDT Distillate Cartridge (1g) debuted in fourth place, while Apple Fritter CDT Distillate Cartridge (1g) secured the fifth position. These shifts highlight a dynamic change in consumer preferences, with Jack Herer CDT regaining popularity after a dip in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
