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Dec-2025
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Overview
Market Insights Snapshot
Joos has shown notable performance in the Vapor Pens category within the state of Illinois. Throughout the last quarter of 2025, Joos maintained a strong presence, consistently ranking within the top five brands. Specifically, they started at the fourth position in both September and October, experienced a slight dip to fifth in November, and then surged to third place by December. This upward movement in December is particularly significant, as it suggests a strong finish to the year, potentially driven by strategic marketing efforts or seasonal demand. The brand's sales figures reflect this positive trend, with a notable increase in sales from November to December, indicating a robust recovery and growth trajectory.
While Joos has maintained a strong foothold in Illinois, their absence from the top 30 brands in other states or provinces could be a concern for their market expansion strategy. This lack of presence in other regions might suggest a focused approach on strengthening their position in Illinois, or it could highlight areas where Joos has yet to penetrate the market effectively. The brand's ability to climb back up the ranks in Illinois, however, demonstrates resilience and potential for growth if they choose to expand their reach beyond their current stronghold. Observing how Joos navigates these challenges and opportunities in the coming months could provide further insights into their strategic direction and market adaptability.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Joos has demonstrated resilience and adaptability, particularly in the latter months of 2025. Despite facing stiff competition from leading brands like &Shine, which consistently held the top rank, Joos managed to improve its position from 5th in November to 3rd in December. This upward movement suggests a strategic shift or successful marketing efforts that resonated with consumers, even as Select maintained a strong presence at the top. Meanwhile, RYTHM experienced fluctuations, peaking at 3rd in November before dropping back to 5th in December, highlighting the dynamic nature of this market segment. Joos's ability to climb the ranks amidst these shifts indicates a promising trajectory, potentially setting the stage for further growth in sales and market share in the coming months.
Notable Products
In December 2025, Sour Diesel Distillate Disposable (1g) maintained its top position among Joos products, leading the sales with a noteworthy figure of 5150 units sold. Apple Fritter CDT Distillate Cartridge (1g) made a strong debut directly at the second rank, highlighting its immediate popularity. Jack Herer CDT Distillate Cartridge (1g) slightly dropped to the third position from its consistent second place in November. Pineapple Express CDT Distillate Cartridge (1g) held steady at fourth, showing a slight increase in sales compared to the previous month. Skywalker Live Rosin Cartridge (1g) remained at fifth, consistently maintaining its rank since October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
