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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Joos is stocked at 185 licensed dispensaries across Illinois and Missouri, 163 of them in Illinois, with the deepest coverage in Chicago, East Peoria, Naperville, Schaumburg, and Springfield. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Joos operated as a single-category brand in Vapor Pens with a 100.0% category share, posting year-over-year sales growth of 40.8% alongside a month-over-month decline of 3.9%. Average price moved down 0.27% year over year to $27.10 while sales over 24 months were down 18.7%, and Joos held rank 4 in Vapor Pens in Illinois. The pattern implies that concentrated focus in Vapor Pens is driving near-term gains despite slight monthly softening, positioning Joos to trade market share for price stability within a single-category footprint.
The mix concentration at 100.0% in Vapor Pens combined with rank 4 in Illinois suggests a scale advantage inside one category even as month-over-month sales dipped 3.9% and 24-month sales trailed by 18.7%. With year-over-year sales up 40.8% while average price fell 0.27%, the brand’s positioning leans toward volume-led share capture rather than premiumization, implying that sustaining rank will depend on maintaining velocity as pricing edges down.
Competitive Landscape
Joos sits at rank #4 in Illinois Vapor Pens in July 2026, improving 2 positions from #6 year over year but slipping 1 spot from #3 in April 2026; the brand’s peak was #2 in May 2025, placing its current standing 2 ranks below that high. Competitive pressure is visible as &Shine held #1 year over year with an 11.1% sales lift while Joos moved up two ranks, and Select stayed at #2 with a 15.3% sales increase while Joos fell one place quarter-over-quarter, indicating rivals are adding distance at the top. With Fernway at #3 ahead of Joos and RYTHM at #5 after sliding from #4 despite 23.0% sales growth, the pattern implies Joos’s YoY rank gain is moderating and that without share capture from the #2–#3 tier, the brand risks settling into a mid-top position rather than re-approaching its #2 peak.
Notable Products
Green Crack Distillate Cartridge (1g) posted the largest move in July 2026 with +139.1% MoM to rank 1, while Northern Lights Distillate Cartridge (1g) rose 22.2% MoM to rank 2, indicating an outsized acceleration at the very top of the lineup. Banana Runtz Distillate Cartridge (0.5g) gained 30.7% MoM at rank 3, and eight of the top ten are Vapor Pens cartridges ranked 1 through 10, concentrating mix into a single format with limited disposable presence. The $131,369 in July 2026 sales for Green Crack Distillate Cartridge (1g) alongside a 22.2% MoM lift for Northern Lights Distillate Cartridge (1g) implies Joos is consolidating share around high-velocity 1g cartridges rather than spreading growth across formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
