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Jan-2026
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Overview
Market Insights Snapshot
Joos has shown a strong performance in the Vapor Pens category in Illinois. Over the months from October 2025 to January 2026, Joos maintained a consistent presence in the top five, climbing from the fifth position in October and November to the third position in December and January. This upward trajectory is underscored by a notable increase in sales from November to January, suggesting a growing consumer preference or effective market strategies in this category. The absence of Joos from the top 30 brands in other states or categories during this period could indicate either a strategic focus on Illinois or challenges in expanding their market presence elsewhere.
While Joos's performance in Illinois is commendable, the lack of rankings in other states or categories might suggest areas for potential growth or diversification. It would be beneficial for stakeholders to explore the factors contributing to Joos's success in the Illinois Vapor Pens market and consider how these could be replicated or adapted to other regions and product lines. Understanding the dynamics at play in Illinois could provide valuable insights for Joos to strengthen its brand presence and achieve similar success in other markets.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Joos has demonstrated noteworthy resilience and growth, especially in the latter months of the analyzed period. Initially ranked 5th in October and November 2025, Joos made a significant leap to 3rd place by December 2025, maintaining this position through January 2026. This upward trajectory is particularly impressive given the consistent top ranks of competitors like &Shine, which held the 1st position throughout, and Select, which remained steadfast at 2nd place. Joos's rise coincided with a notable increase in sales from November to January, suggesting effective strategies in capturing market share. Meanwhile, Savvy experienced a decline, dropping from 3rd to 4th place, and RYTHM fell from 4th to 5th, highlighting Joos's competitive edge in this dynamic market.
Notable Products
In January 2026, the top-performing product for Joos was the Jack Herer CDT Distillate Cartridge (1g) in the Vapor Pens category, moving up from a rank of 3 in December to 1, with notable sales of 5074 units. Following closely, the Pineapple Express CDT Distillate Cartridge (1g) improved its position from rank 4 in December to 2 in January, achieving strong sales. The Chicago Blue Dream CDT Distillate Cartridge (1g) re-entered the rankings at position 3, showing a significant recovery from previous months. Northern Lights Distillate Cartridge (1g) made its debut in the rankings at position 4, while Green Crack Distillate Cartridge (1g) dropped from its previous top positions to rank 5 in January. Overall, the Vapor Pens category demonstrated dynamic shifts in product rankings, indicating a competitive market landscape for Joos.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
