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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Joos concentrated 100.0% of sales in Vapor Pens, with year-over-year sales down 39.6% and month-over-month sales up 1.5%, while average price declined 5.4% YoY and the brand’s overall 24-month sales trended down 32.9%. Within Illinois Vapor Pens, Joos held rank 3, indicating relative placement that tightened despite a double-digit annual decline and a slight monthly lift; this pattern implies the brand’s single-category exposure is amplifying volatility but preserving a competitive foothold in its core niche.
The mix shift toward complete reliance on Vapor Pens and a 1.5% MoM uptick in May 2026, alongside a 39.6% YoY contraction and a 5.4% YoY price decrease, implies Joos is leaning on price elasticity and incremental velocity to defend rank 3 in Illinois. This dynamic suggests positioning centered on value within Vapor Pens, where modest monthly gains and a lowered price point mitigate longer-horizon declines of 32.9% over 24 months and 39.6% YoY, indicating that sustaining or improving rank will likely depend on deepening engagement within the category rather than diversifying mix in the near term.
Competitive Landscape
Joos is currently ranked #3 in IL Vapor Pens in May 2026, down 1 position year over year from #2, while holding the same #3 spot from February 2026 to May 2026; the brand’s peak was #2 in May 2025, indicating a 1-rank slide since that peak. Against competitors, &Shine sits at #1 with a 0-position YoY change and a -2.48% sales YoY decline, and Select advanced from #3 to #2 despite a -5.37% sales YoY change, whereas RYTHM moved from #5 to #4 alongside a -11.40% sales YoY decline; this places Joos in a stable share-of-voice band where rivals are shifting ranks despite negative growth, implying Joos’s slight rank erosion is driven more by competitor repositioning than by category outperformance and that reclaiming #2 hinges on displacing Select’s recent rank gain.
Notable Products
Sour Diesel Distillate Disposable (1g) posted the standout movement in May 2026 with a month-over-month gain of 75.3% and a rank of 4, while Northern Lights Distillate Cartridge (1g) fell 15.6% and slipped to rank 3. Pineapple Express CDT Distillate Cartridge (1g) declined 7.5% at rank 2, and four of the top ten are Vapor Pens cartridges clustered between ranks 1 and 5, indicating momentum is consolidating around a few SKUs rather than broadening across the catalog. This pattern implies Joos is tilting toward a mix led by a surging disposable alongside high-ranking cartridges, concentrating share in fewer winners and raising the bar for underperforming cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
