.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Joos has demonstrated a commendable performance in the Vapor Pens category in Illinois. Over the past four months, the brand has shown a steady climb in the rankings, moving from the 4th position in March and April to the 3rd position in May and June. This upward trajectory is indicative of Joos' growing market presence and consumer preference within the state. The brand's sales figures have consistently increased, with a notable rise in June, which suggests a strong market demand and effective brand strategy.
However, Joos' performance in other states and categories has not been as prominent. The absence of ranking data for Joos in the top 30 brands across other states and categories indicates areas where the brand is either not present or not performing as strongly. This disparity highlights the potential for Joos to expand its reach and improve its market penetration beyond Illinois. By focusing on enhancing its brand visibility and product offerings in other regions, Joos could capitalize on untapped markets and drive further growth.
Competitive Landscape
In the competitive landscape of Vapor Pens in Illinois, Joos has shown notable resilience and growth. Over the past four months, Joos has climbed from the 4th rank in March 2024 to the 3rd rank by May and June 2024. This upward movement is significant given the stable performance of top competitors like &Shine, which has consistently held the 1st rank, and Select, which has maintained the 2nd rank. Joos' rise can be attributed to its steady increase in sales, contrasting with the fluctuating sales of Ozone, which dropped from 3rd to 5th rank in April before stabilizing at 4th. Meanwhile, STIIIZY experienced a brief surge to 3rd place in April but fell back to 5th in subsequent months. Joos' consistent performance and upward trend in rankings highlight its growing market presence and potential to challenge the top positions in the Illinois Vapor Pens category.
Notable Products
In June 2024, the top-performing product for Joos was the Chicago Blue Dream CDT Distillate Disposable (0.3g) in the Vapor Pens category, securing the first rank with sales of $4250. The Sour Diesel CDT Distillate Disposable (0.3g) climbed to the second position from fifth in May 2024, showing significant growth with sales reaching $4141. The Green Crack CDT Distillate Disposable (0.3g) dropped to third place, despite consistent performance over the past months. The Green Crack CDT Distillate Cartridge (1g) maintained a stable presence, ranking fourth with sales of $3834. Finally, the Jack Herer CDT Distillate Cartridge (1g) entered the top five, ranking fifth with sales of $3611, after not being ranked in May 2024.
Top Selling Cannabis Brands
