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Apr-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Joos has demonstrated a strong performance in the Vapor Pens category throughout early 2025. Starting the year with a solid third-place ranking in January, Joos experienced a slight dip to fourth place in February. However, the brand quickly regained its momentum, climbing back to third place in March and achieving the top spot by April. This upward trajectory is indicative of Joos's growing popularity and market penetration within Illinois, as evidenced by the increase in sales from approximately $2.9 million in February to over $3.9 million in April. This consistent growth suggests that Joos is effectively capturing consumer interest and expanding its market share in the state.
While Joos's performance in Illinois is noteworthy, it is important to consider the brand's presence in other states and categories to gain a comprehensive understanding of its market position. Unfortunately, without additional data on Joos's rankings in other states or categories, it is unclear whether this success is mirrored elsewhere or if Illinois is an outlier. The absence of rankings in other states or categories could imply that Joos has not yet achieved a top 30 position outside of Illinois, presenting both a challenge and an opportunity for the brand to expand its footprint and diversify its offerings. Understanding these dynamics can provide valuable insights into Joos's strategic direction and potential areas for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Joos has demonstrated a remarkable upward trajectory in recent months. Despite starting the year in the third position, Joos experienced a brief dip to fourth place in February 2025, only to surge ahead to claim the top spot by April 2025. This ascent is particularly notable given the consistent performance of competitors like Select, which maintained a steady second-place rank throughout the same period. Meanwhile, Ozone fluctuated between third and fourth positions, indicating a competitive but less stable presence compared to Joos. The strategic moves by Joos to enhance their market position are evident in their ability to outpace these established brands, suggesting a significant increase in consumer preference and brand loyalty within the Illinois vapor pen market.
Notable Products
In April 2025, the top-performing product from Joos was the Pineapple Express CDT Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of $7,210. This product showed a significant rise from its previous fourth-place position in January and February. The Northern Lights Distillate Cartridge (1g) maintained its consistent second-place ranking from January through April. The Chicago Blue Dream CDT Distillate Cartridge (1g) climbed to the third position, improving from fifth in February. Green Crack Distillate Cartridge (1g) entered the rankings at fourth place, while Jack Herer CDT Distillate Cartridge (1g) remained steady in fifth place since March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
