.svg){kind=small}
Mar-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the vibrant cannabis market of Illinois, Joos has shown a consistent and impressive performance in the Vapor Pens category. Starting from a strong position of 5th place in December 2025, the brand quickly climbed to 3rd place by January 2026 and maintained this ranking through March 2026. This steady performance in the top three indicates a robust market presence and consumer preference for Joos's products in this category. The sales figures also reflect this upward trend, with a notable increase from December to January, suggesting a successful start to the new year.
However, Joos's performance in other states and categories might not be as prominent, as they did not appear in the top 30 brands in those segments. This absence could indicate either a strategic focus on specific markets like Illinois or a need for expansion and increased competitiveness in other regions. The consistent top-three ranking in Illinois's Vapor Pens category is a positive highlight for Joos, suggesting that their product offerings resonate well with consumers there. Further insights into their strategies and performances in other states or categories would be needed to paint a complete picture of Joos's market dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Joos has shown a notable upward trajectory in rank and sales from December 2025 to March 2026. Initially ranked 5th in December 2025, Joos climbed to the 3rd position by January 2026 and maintained this rank through March 2026. This improvement in rank is particularly significant given the consistent performance of competitors like &Shine, which held the top position throughout this period, and Select, which consistently ranked 2nd. Joos's sales figures also reflect a positive trend, with a noticeable increase from December 2025 to March 2026, contrasting with the declining sales of Select and RYTHM. This suggests that Joos is effectively capturing market share and resonating with consumers, positioning itself as a strong contender in the Illinois vapor pen market.
Notable Products
In March 2026, the Northern Lights Distillate Cartridge (1g) topped the sales chart for Joos, securing the number one rank in the Vapor Pens category with sales of 4,094 units. This product showed a significant improvement from its second position in February 2026. The Pineapple Express CDT Distillate Cartridge (1g) climbed to the second spot, maintaining a strong performance after ranking fifth in the previous month. Jack Herer CDT Distillate Cartridge (1g) slipped slightly to third place, while the Apple Fritter CDT Distillate Cartridge (1g) followed closely at fourth. Green Crack Distillate Cartridge (1g) rounded out the top five, dropping from its prior first-place position in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
