Joos

Data Snapshot: Apr 03, 2024
Joos Cannabis Brand Logo
$1M+

Mar-2024

Sales

Neutral

Trend

6-Month

160

Product Count

SKUs

Joos

Overview

Joos is a sub-brand of Nature's Grace and Wellness, a family-owned and operated medical cannabis farm based in West Central Illinois. The brand is known for their 100% organic, fresh, non-pasteurized cannabis-infused fruit and vegetable juices, and others distinct product offerings like the ACDC 2:1 CBD:THC Disposable Vape. Joos stands out for its commitment to human-centered enterprise, catering to both medical and recreational users through a range of dispensary-referred products.
Markets

Joos Locations

Product Trends

Joos Categories

Joos Sales

Market Insights Snapshot

Joos Historical Sales by Category

In Illinois, the cannabis brand Joos maintains a strong presence within the Vapor Pens category, consistently ranking among the top performers. Over the recent months from December 2023 to March 2024, Joos has shown a slight shift in its ranking, moving from 3rd to 4th position. Although this may seem like a minor setback, maintaining a position within the top 5 amidst competitive market dynamics is commendable. The sales figures reflect a recovery trajectory from January 2024, with an initial decrease to $1,631,450, followed by a steady increase in the subsequent months, reaching $1,779,437 by March 2024. This indicates resilience and a potential strategy adjustment to regain and possibly surpass its previous standing.

However, the slight dip in ranking from December 2023 to January 2024 could signal a need for Joos to innovate or enhance its marketing strategies to reclaim its higher position within the Illinois market. It's important to note that staying within the top 5 in such a competitive category speaks volumes about the brand's quality and consumer trust. The absence of rankings outside the top 30 for any month is a positive sign, showing that Joos has not only maintained its relevance but also its stronghold within the Vapor Pens category in Illinois. Given these insights, stakeholders and potential investors should keep a close eye on Joos's performance and strategic moves in the upcoming months.

Mar-2024 Rank
Vapor Pens
4
Joos

Competitive Landscape

In the competitive landscape of Vapor Pens in Illinois, Joos has maintained a strong presence, consistently ranking in the top 5 from December 2023 to March 2024. Despite facing stiff competition, Joos managed to secure the 3rd position in December 2023 but saw a slight dip to the 4th rank from January to March 2024. Its main competitors include STIIIZY, which dominated the category by holding the top position during the same period, and AiroPro, which consistently ranked 3rd, showcasing a strong performance with the highest sales increase among the top competitors. Other notable brands such as Cresco Labs and Select also showed significant market presence but fluctuated in rankings. The consistent top 5 ranking of Joos, amidst these fluctuations, highlights its resilience and strong consumer demand in the Illinois vapor pens market, suggesting a stable position yet underlining the importance of strategic initiatives to capture further market share or defend against aggressive competitors.

Joos market ranking for IL Vapor Pens

Joos

Notable Products

In March 2024, Joos saw Green Crack CDT Distillate Disposable (0.3g) as its top-selling product, with a notable sales figure of 2763 units, reclaiming its position from January when it was also ranked first. The second place was taken by a new entrant, OG Kush CDT Distillate Disposable (0.3g), which did not have a rank in the previous months but secured a strong position with substantial sales. Following closely, Chicago Blue Dream CDT Distillate Cartridge (1g) captured the third spot, marking its first appearance in the rankings. Cherry Pie CDT Distillate Disposable (0.3g), which had previously been ranked 5th, moved up to the fourth position, showing a consistent preference among customers. Lastly, Green Crack CDT Distillate Cartridge (1g) rounded out the top five, also making its debut in the rankings, indicating a diverse interest in Joos' vapor pen offerings.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Green Crack CDT Distillate Disposable (0.3g)
Vapor Pens
3
1
4
1
OG Kush CDT Distillate Disposable (0.3g)
Vapor Pens
>5
>5
>5
2
Chicago Blue Dream CDT Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
3
Cherry Pie CDT Distillate Disposable (0.3g)
Vapor Pens
5
>5
>5
4
Green Crack CDT Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
5
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