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Oct-2025
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Overview
Market Insights Snapshot
Joos has demonstrated a consistent performance in the Vapor Pens category in Illinois. Maintaining the 4th position from August through October 2025, Joos has solidified its presence in this competitive market. This stability in ranking, coupled with a steady increase in sales from July to October, indicates a strong brand loyalty and effective market strategies. The brand's ability to sustain its position among the top five in Illinois showcases its competitive edge and potential for future growth within the state.
Interestingly, Joos' absence from the top 30 brands in other states and categories suggests areas where the brand might explore expansion or improvement. This absence could be viewed as a potential opportunity for Joos to diversify its market presence beyond Illinois. The brand's strong performance in a single state could serve as a model for replication in other markets, where strategic adjustments might help Joos climb the ranks and capture more market share across different regions and product categories.
Competitive Landscape
In the Illinois vapor pen market, Joos has demonstrated a solid performance, consistently holding the 4th rank from August to October 2025, after climbing from 6th place in July. This upward trend in rank suggests a strengthening market presence, likely driven by strategic marketing efforts or product innovations. Despite this progress, Joos faces stiff competition from brands like Select, which has maintained a dominant position, fluctuating between 1st and 2nd place. Meanwhile, Savvy remains a close competitor, consistently ranking 3rd. The sales figures for Joos show a positive trajectory, with a notable increase from July to October, although still trailing behind Rove and RYTHM, which have also shown strong sales performances. Joos's ability to maintain its rank amidst such competition underscores its potential for further growth, yet highlights the need for continued strategic efforts to climb higher in the rankings.
Notable Products
In October 2025, the top-performing product from Joos was the Chicago Blue Dream CDT Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from September with notable sales figures of 6,851. The Green Crack Distillate Cartridge (1g) rose to second place, improving from its absence in September, showing a strong sales recovery. Sour Diesel Distillate Disposable (1g) held steady in third place, showing consistent performance over the months. Jack Herer CDT Distillate Cartridge (1g) experienced a decline, moving from second place in September to fourth in October. Skywalker Live Rosin Cartridge (1g) debuted in the rankings at fifth place, indicating a new entry to watch in the coming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
