Market Insights Snapshot
In the vapor pens category, Joos has consistently maintained a strong presence in the Illinois market. Their ranking fluctuated slightly between August and September 2023, dropping from 5th to 6th place, but quickly regained its 5th position in October and held steady through November. This slight dip and recovery could be indicative of a highly competitive market, but Joos' ability to maintain a top 5 position speaks to the brand's resilience and popularity among consumers in Illinois.
It's also worth noting that while Joos consistently ranked in the top 5 brands for vapor pens in Illinois, their sales saw a gradual decrease over the four-month period. Starting from a high of 1,407,177 in August, sales dropped to 1,090,324 by November. This downward trend in sales, despite maintaining a steady ranking, suggests that the overall market for vapor pens might be experiencing some contraction. However, Joos' ability to hold onto its ranking in the midst of this trend indicates a strong brand loyalty among its consumer base.
In the Vapor Pens category in Illinois, Joos has maintained a consistent presence in the top 5 brands from August to November 2023. However, it has seen a slight drop in rank from 5th in August to 6th in September, before regaining its 5th position in October and November. In terms of sales, Joos has experienced a downward trend. Its closest competitors include Cresco Labs, which consistently held the 3rd position, and AiroPro (formerly IndigoPro), which secured the 4th position throughout the same period. Both brands have generally higher sales than Joos. Other notable competitors include Good News and Ozone, which have fluctuated between the 6th and 9th ranks, and have seen sales figures similar to Joos.
In November 2023, the top-performing product from Joos was the Double Durban Kush CDT Distillate Disposable (0.3g), rising from third place in October to first in November. The Green Crack CDT Distillate Disposable (0.3g), which held the top spot in October, slipped to second place. Interestingly, the Cheese and Chong Distillate Disposable (0.3g) managed to climb up the rankings, moving from an unranked position in October to third place in November. Two new entrants to the top five were the Grape Ape CDT Distillate Disposable (0.3g) and Pie Hoe Live Resin Disposable (0.3g), ranking fourth and fifth respectively. Notably, the Double Durban Kush CDT Distillate Disposable (0.3g) achieved sales of 2,171 units in November.