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Sep-2025
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Overview
Market Insights Snapshot
Joos has demonstrated a strong performance in the Vapor Pens category in Illinois, consistently maintaining a top position over the past few months. In June 2025, Joos ranked 3rd, and despite a slight dip to 4th in July, they quickly rebounded to 2nd place in both August and September. This upward trend suggests a robust market presence and consumer preference in Illinois, particularly in the Vapor Pens category. The brand's ability to recover swiftly from the July dip indicates resilience and possibly strategic adjustments that have resonated well with consumers.
However, Joos's performance across other states and categories is less clear, as they do not appear in the top 30 rankings for those areas. This absence could be interpreted in various ways; it might suggest areas for potential growth or indicate a more focused market strategy centered on Illinois and the Vapor Pens category. The lack of visibility in other states could be a strategic decision to concentrate efforts where they have established a strong foothold, or it might highlight opportunities for expansion. Understanding the reasons behind this selective market presence could provide deeper insights into Joos's overall strategy and future potential.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Joos has demonstrated notable resilience and adaptability, maintaining a strong position despite fluctuations in the market. Over the months from June to September 2025, Joos experienced a dip in rank from 3rd to 4th place in July, but quickly rebounded to secure the 2nd position by August and maintained it through September. This recovery highlights Joos's ability to effectively navigate market dynamics and consumer preferences. In comparison, &Shine consistently held the top spot, indicating a strong brand presence and customer loyalty. Meanwhile, Select showed a slight decline, dropping from 2nd to 3rd place in August and September, which may suggest a shift in consumer preference or increased competition. Rove, on the other hand, demonstrated a steady climb from 8th to 4th place over the same period, indicating a growing market presence. These dynamics suggest that while Joos faces stiff competition, its ability to regain and sustain a high rank reflects a robust market strategy and a strong connection with its customer base.
Notable Products
In September 2025, the top-performing product from Joos was the Chicago Blue Dream CDT Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the first position with notable sales of 8538 units. The Jack Herer CDT Distillate Cartridge (1g) followed as the second-ranked product, having dropped from its top spot in the previous months. Sour Diesel Distillate Disposable (1g) climbed to third place, showing a recovery as it was not ranked in August. Pineapple Express CDT Distillate Cartridge (1g) maintained a steady position at fourth place for two consecutive months. Northern Lights Distillate Cartridge (1g) slipped to fifth place from its previous second-place ranking in August, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
