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Dec-2024
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Overview
Market Insights Snapshot
Jublee's performance in the Concentrates category within Ontario has shown significant improvement over the last few months of 2024. Notably, the brand was not ranked in the top 30 for September and October, indicating a challenging start. However, by November, Jublee climbed to rank 53, and further improved to rank 47 in December. This upward trend suggests a positive reception and growing consumer interest in their products, despite not being in the top 30 initially. Such movement hints at strategic adjustments or market conditions that may have favored Jublee's brand presence in Ontario.
While Jublee's sales figures in Ontario's Concentrates category have seen a noticeable increase, jumping from no ranking to 47th place by December, it is important to note that the brand is still not in the top 30. This indicates there is still significant competition and room for growth within the province. The brand's trajectory suggests potential for further advancement if current strategies continue to resonate with consumers. However, the absence of a top-30 ranking could also imply challenges that need addressing to secure a more competitive position in the market.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, Jublee has shown a promising upward trajectory in recent months. While Jublee did not rank in the top 20 brands in September and October 2024, it made a notable entry at rank 53 in November and improved to rank 47 by December. This improvement is significant when compared to competitors like 7 Acres, which maintained a relatively stable position around the low 40s, and Phyto Extractions, which hovered around the high 40s to 50. Meanwhile, Stigma Grow experienced a fluctuation, ending December at rank 45, slightly ahead of Jublee. The sales growth for Jublee from November to December indicates a strong market acceptance, with its sales figures surpassing those of 5 Points Cannabis and closing the gap with other established brands. This positive trend suggests that Jublee is gaining momentum and could continue to climb the ranks if it maintains its current growth trajectory.
Notable Products
In December 2024, Jublee's top-performing product was the Montreal Style Aged Hash (2g) in the Concentrates category, maintaining its leading position for four consecutive months with sales reaching 600 units. The CBD Sweet Citrus Extra Strength Bath Salt (1000mg CBD, 250g) in the Topical category also held steady at second place, despite a notable drop in sales to 42 units. The CBN Blueberry & Lavender Fruit Snacks 2-Pack (40mg CBN) and the CBD:THC 2:1 Cherry & Cocoa Fruit Bites (20mg CBD, 10mg THC), both in the Edible category, remained consistently ranked third and fourth, respectively. The rankings for these products did not change from September to December 2024, indicating a stable consumer preference. The Montreal Style Aged Hash showed a significant sales increase, underscoring its popularity and dominance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
