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Oct-2025
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Overview
Market Insights Snapshot
Jublee's performance in the Canadian market, particularly in Ontario, shows a notable fluctuation in the Concentrates category. Despite not being in the top 30 brands from July to September, Jublee made a significant leap in October, ranking 41st. This upward movement is underscored by a substantial increase in sales, from $12,772 in September to $28,411 in October, indicating a strong comeback and growing consumer interest in their products. The data suggests that while Jublee struggled to make a mark earlier in the year, their recent strategies might be paying off, leading to improved market presence and sales figures.
Across other categories and regions, Jublee's visibility remains limited, as they did not secure a top 30 position in any other state or category during the same period. This could be viewed as a challenge for the brand as it aims to expand its footprint beyond Ontario. The absence from top rankings in various states might indicate a need for Jublee to reassess its market strategies and product offerings to better cater to diverse consumer preferences across different regions. The fluctuations in Ontario, however, provide a promising outlook if the brand can replicate its recent success in other markets.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, Jublee has experienced notable fluctuations in its rank over the past few months, which could be indicative of shifting consumer preferences or competitive pressures. Despite a dip in September 2025, where Jublee fell to the 50th position, the brand rebounded to 41st place by October 2025, suggesting a positive trend in sales momentum. This recovery is significant when compared to competitors like Phyto Extractions, which saw a decline in rank from 39th to 44th in the same period, and Port North, which consistently trailed behind Jublee, never breaking into the top 40. Meanwhile, Tuck Shop and The Goo! maintained stronger positions, with Tuck Shop climbing to 37th and The Goo! to 38th in October, both outperforming Jublee in sales. These dynamics highlight the competitive pressures Jublee faces, yet also underscore its potential for growth as it navigates the competitive landscape in Ontario's concentrates market.
Notable Products
In October 2025, the top-performing product for Jublee was Montreal Style Aged Hash (2g) in the Concentrates category, maintaining its number one rank consistently from previous months with a significant sales figure of 871 units. The CBG Bright Mind Full Spectrum Kief Infused Pre-Roll 4-Pack (2g) saw an impressive rise to the second position from its fourth-place rank in September, showcasing a steady increase in popularity. The CBG Sweet Citrus Bright Mind Distillate Broad Spectrum Disposable (1.2g) experienced a slight dip, moving to third place from its second-place rank in September. Hybrid Full Spectrum (1g) dropped to fourth place after fluctuating between the second and third positions in earlier months. CBD Flowers & Fir Bath Salts (400mg CBD, 250g) made its entry into the top five in October, reflecting growing interest in Topical products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
