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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Jublee’s mix concentrated further into Concentrates at 75.56% share, up alongside a 154.79% year-over-year lift and a 13.57% month-over-month gain, while Vapor Pens expanded to 15.53% share on a 1,937.99% year-over-year surge and a 26.08% month-over-month rise. Meanwhile, Pre-Roll contracted to 6.83% share with a -28.81% year-over-year decline despite an 18.50% month-over-month uptick, and Topical slipped to 2.08% share with -25.74% year-over-year and -31.15% month-over-month moves. With an overall brand sales increase of 133.60% year-over-year and average price up 4.53%, the pattern implies that July 2026 growth is being driven by scale in Concentrates and a fast-emerging Vapor Pens line, while legacy segments like Pre-Roll and Topical are being deprioritized.
These shifts reposition Jublee toward potency-led and device-friendly use cases, evidenced by Concentrates holding rank 24 in Ontario and Vapor Pens compounding faster than the rest of the portfolio with a 26.08% month-over-month gain versus Concentrates at 13.57%. The divergence—Pre-Roll down -28.81% year-over-year even as Vapor Pens is up 1,937.99% year-over-year—suggests a pivot from casual format breadth toward higher-margin, repeat-purchase formats, implying that near-term share wins will come from deepening Concentrates while converting adjacent demand in Vapor Pens rather than reallocating to shrinking Topical at -31.15% month-over-month.
Competitive Landscape
Jublee sits at rank #24 in ON Concentrates in July 2026, improving 23 positions year over year from #47 while rising 5 spots since April 2026 from #29; this marks a new peak rank of #24 in July 2026 alongside a 0-place month-over-month peak attainment. Against leaders, Vortex Cannabis Inc. held #1 year over year and remains #1 in July 2026, while Pura Vida climbed from #4 to #2 with a 43.9% YoY sales lift, contrasting with Endgame slipping from #2 to #4 alongside a 42.0% YoY sales decline; the directional spread suggests Jublee’s 23-rank YoY ascent is filling share made available by underperformers while still trailing brands posting double-digit gains. The pattern implies Jublee’s rank trajectory is transition-phase momentum—advancing into the mid-tier but requiring further share capture to contest the top 10 held by faster risers.
Notable Products
CBD Flowers & Fir Bath Salts (400mg CBD, 250g) posted the largest month-over-month gain at +245.7% while sitting at rank 9, outpacing the -71.4% drop of CBD Sweet Citrus Extra Strength Body Butter (1000mg CBD) at rank 10; this split inside Topical suggests trial is consolidating around one hero format rather than lifting the whole segment. Hybrid Full Spectrum (1g) rose +86.0% to rank 2 as Montreal Style Aged Hash (2g) held rank 1 with +11.4%, whereas East Coast Aged Hash (2g) fell -28.7% at rank 5; with four of the top ten in Concentrates, momentum is concentrating in a couple of SKUs while legacy variants retrench. Aged Sticky Hash (2g) jumped +110.9% but remains at rank 7 with $2,147 in July 2026 sales, contrasting with Gilded Live Rosin (1g) at rank 6 declining -37.7%; this mix implies Jublee is tilting toward value-led Concentrates and a single Topical breakout, de-emphasizing premium or niche sublines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
