.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Jublee's performance in the Ontario market for concentrates has shown a consistent upward trend from May to August 2025. While the brand did not rank within the top 30 in any month, the gradual improvement from 49th to 42nd position over four months indicates a positive trajectory. This suggests that despite not being a leading brand, Jublee is gaining traction in the concentrates category, potentially due to strategic adjustments or increased consumer interest in their products. The steady increase in sales, especially the notable jump in August, further supports this positive outlook.
The absence of Jublee from the top 30 rankings in Ontario raises questions about its competitive positioning and market strategy. Despite this, the brand's consistent climb in rankings suggests that they are making headway in a highly competitive market. This trend could be indicative of a broader strategy to capture a larger market share over time. Observing how Jublee continues to perform in the coming months will be crucial, as it could provide insights into whether this upward trend is sustainable or if it will plateau.
Competitive Landscape
In the Ontario concentrates market, Jublee has shown a steady improvement in rank from May to August 2025, moving from 49th to 42nd place. This upward trend in ranking is accompanied by a notable increase in sales, particularly in August, where Jublee's sales nearly matched those of Phyto Extractions, despite Phyto Extractions maintaining a higher rank throughout the period. Meanwhile, Sheeesh! experienced a decline in both rank and sales, dropping from 28th to 35th place, which may have contributed to Jublee's improved market position. The Goo! also saw fluctuating ranks but managed to stay consistently ahead of Jublee. The entry of Stigma Grow into the top 50 in August, debuting at 46th, indicates increasing competition, yet Jublee's ability to climb the ranks suggests a growing brand presence and potential for further market penetration.
Notable Products
In August 2025, Montreal Style Aged Hash (2g) maintained its top position in the Concentrates category for the fourth consecutive month, with sales reaching 420 units. Hybrid Full Spectrum (1g) regained its second-place ranking in Concentrates, showing a significant increase in sales compared to July. CBG Bright Mind Infused Pre-Roll 4-Pack (2g) dropped to third place in Pre-Rolls, after debuting in the rankings in June. CBD Sweet Citrus Extra Strength Bath Salt (1000mg CBD, 250g) rose to fourth place in the Topical category, recording a notable sales figure of 51 units. CBD Flowers & Fir Bath Salts (400mg CBD, 250g) remained consistent in fifth place, showing steady sales growth since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
