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Dec-2025
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Overview
Market Insights Snapshot
Jublee has shown a notable upward trajectory in the concentrates category within Ontario. Over the last few months of 2025, the brand has consistently climbed the rankings, moving from 54th in September to 41st by December. This improvement is reflected in their sales, which increased from 12,653 in September to 35,600 in December, indicating a growing market presence and consumer preference for their products. The consistent rise in rank and sales suggests that Jublee is effectively enhancing its market strategies or product offerings in this category.
In contrast, Jublee's position in the vapor pens category in Ontario tells a different story. The brand was absent from the top 30 rankings in September but broke into the top 100 by October, maintaining a steady climb to 92nd place by December. This suggests a slower, yet positive, penetration into the vapor pens market. Although the brand is not yet a major contender in this category, the incremental progress hints at potential growth opportunities. The sales figures, which rose from 16,972 in October to 21,018 in December, further underscore the gradual acceptance of Jublee's vapor pen products among consumers.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, Jublee has demonstrated a notable upward trajectory in its market ranking, moving from 54th place in September 2025 to 41st by December 2025. This improvement is indicative of a strategic push in sales, as evidenced by a significant increase in sales figures over the same period. Jublee's closest competitors, such as Syrup (Canada), have also shown a positive trend, climbing from 52nd to 39th place, suggesting a competitive market environment. Meanwhile, Tuck Shop experienced fluctuations, ending December at 42nd after reaching 38th in October and November. Despite these challenges, Jublee's consistent rise in rank and sales positions it as a formidable player, closing the gap with higher-ranked brands like Phyto Extractions, which maintained a steady 40th rank. This competitive analysis underscores the dynamic nature of the Ontario concentrates market and highlights Jublee's potential for continued growth.
Notable Products
In December 2025, Montreal Style Aged Hash (2g) from Jublee maintained its top position in the Concentrates category, achieving a notable sales figure of 947 units. CBG Sweet Citrus Bright Mind Distillate Broad Spectrum Disposable (1.2g) continued to hold the second rank in the Vapor Pens category, consistent with its performance in the preceding months. Hybrid Full Spectrum (1g) saw a significant rise in rank, climbing from fifth place in November to third in December within the Concentrates category. The CBG Bright Mind Full Spectrum Kief Infused Pre-Roll 4-Pack (2g) remained steady in fourth place in the Pre-Roll category throughout the last quarter of the year. Aged Sticky Hash (2g) experienced a drop in rank, moving from third in November to fifth in December, indicating a decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
