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Sep-2025
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Overview
Market Insights Snapshot
Jublee's performance in the Concentrates category within Ontario has been fluctuating over the past few months. From June to September 2025, Jublee's rank has consistently been outside the top 30, with positions hovering in the low 40s. Notably, September saw a dip to rank 48, suggesting challenges in maintaining a competitive edge in this market. Despite these rankings, there was a notable increase in sales from July to August, indicating a potential for growth if strategic adjustments are made.
While Jublee's rank in Ontario's Concentrates category might not be within the top 30, the brand's sales figures hint at underlying opportunities. The sales increase from July to August could imply effective marketing strategies or product launches that resonated well with consumers during that period. However, the subsequent decline in September suggests there are hurdles yet to be addressed. This pattern of sales and ranking highlights the competitive nature of the market and underscores the importance of continuous innovation and consumer engagement for Jublee.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, Jublee has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 43 in June 2025, Jublee saw a slight dip to 44 in July, a recovery to 42 in August, and then a significant drop to 48 by September. This downward trend in rank is mirrored by a decrease in sales, particularly from August to September. In contrast, The Goo! has maintained a stronger position, consistently ranking higher than Jublee and even improving from 41 in June to 40 in September, with sales figures that significantly outpace Jublee's. Meanwhile, Frootyhooty has remained relatively stable, hovering around the mid-40s in rank, while Stigma Grow and Port North have not been in the top 20, indicating a less competitive threat to Jublee. These dynamics suggest that while Jublee is facing challenges in maintaining its market position, there is potential for strategic adjustments to regain its competitive edge.
Notable Products
In September 2025, Jublee's top-performing product was Montreal Style Aged Hash (2g) in the Concentrates category, maintaining its number one rank for four consecutive months, despite a decline in sales to 296 units. Hybrid Full Spectrum (1g), also in the Concentrates category, remained steady in the second position, showing resilience in its ranking compared to previous months. CBG Bright Mind Infused Pre-Roll 4-Pack (2g) held the third spot, consistent with August, indicating stable demand. The CBD Sweet Citrus Extra Strength Bath Salt (1000mg CBD, 250g) in the Topical category continued to secure the fourth rank, unchanged from August. Meanwhile, CBD Sweet Citrus Extra Strength Body Butter (1000mg CBD) experienced a slight drop to fifth place, reflecting a shift in consumer preference within the Topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
