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Jul-2025
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Overview
Market Insights Snapshot
Jublee's performance in the Concentrates category in Ontario showcases some intriguing trends over the months from April to July 2025. Despite not making it into the top 30 brands, Jublee's ranking has shown slight fluctuations, starting at 48th place in April, dipping to 53rd in May, and then improving to 46th in both June and July. This suggests a potential stabilization or slight recovery in their market positioning, although they remain outside the top tier. The sales data reflects these movements, with a notable dip in May followed by a rebound in June, indicating some resilience in their market strategy or consumer demand.
The absence of Jublee from the top 30 brands in the Concentrates category in Ontario could be seen as a challenge, but the consistent ranks in June and July hint at a possible upward trajectory or at least a stabilization. While specific sales numbers for each month are not disclosed, the trend suggests an opportunity for Jublee to leverage its current momentum to potentially break into the top 30 in the coming months. The data points towards a dynamic market environment where Jublee's strategies might be aligning with consumer preferences, albeit slowly. For a deeper dive into Jublee's strategies or potential market shifts, further analysis would be required.
Competitive Landscape
In the Ontario concentrates market, Jublee has experienced fluctuations in its competitive standing over the past few months. Despite a promising start in April 2025 with a rank of 48, Jublee's position slipped to 53 in May, before recovering slightly to 46 in June and maintaining that rank in July. This indicates a volatile but somewhat stabilizing trend. In contrast, Sherbinskis and Phyto Extractions have shown more consistent performance, with Sherbinskis not appearing in the top 20, while Phyto Extractions maintained a presence with ranks ranging from 41 to 47. Interestingly, Phant showed a notable improvement, climbing from 52 in April to 43 in July, suggesting a positive growth trajectory. While Jublee's sales figures are lower compared to some competitors, the brand's ability to regain its rank in June suggests potential for future growth if it can capitalize on market opportunities and address competitive pressures effectively.
Notable Products
In July 2025, the top-performing product for Jublee was Montreal Style Aged Hash (2g) from the Concentrates category, maintaining its number one rank consistently from April through July, with sales reaching 323 units. Hybrid Full Spectrum (1g), also in Concentrates, held the second position throughout the same period, although its sales dropped significantly to 137 units in July. CBD Sweet Citrus Extra Strength Body Butter (1000mg CBD) remained steady in third place, showing a slight recovery in sales to 44 units after a dip in June. CBD Flowers & Fir Bath Salts (400mg CBD, 250g) consistently ranked fourth, with a modest increase in sales in July. Notably, the CBD Flowers & Fir Extra Strength Body Butter (1000mg CBD, 100g) entered the rankings in June at fifth place, maintaining that position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
