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Nov-2025
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Overview
Market Insights Snapshot
Jublee's performance in the Ontario market is particularly intriguing when examining their trajectory across different product categories. In the Concentrates category, Jublee has shown a fluctuating presence, with rankings moving from 48th in August 2025 to 45th in November 2025. This indicates a slight improvement, although they remain outside the top 30, which suggests room for growth. Interestingly, despite the ups and downs in rank, the brand experienced a notable increase in sales from September to October, suggesting potential seasonal influences or marketing efforts that resonated with consumers. Such insights could be valuable for stakeholders looking to understand market dynamics in Ontario.
In the Vapor Pens category, Jublee's re-entry into the rankings in October 2025 at 100th, and moving up to 97th in November, highlights their ongoing struggle to gain a strong foothold in this competitive segment within Ontario. The absence of a ranking in August and September underscores the challenges they face in establishing a consistent presence among the top brands. However, the upward movement, albeit modest, could signal initial success in strategic adjustments or product offerings that are beginning to resonate with consumers. Observing these trends over time could provide deeper insights into Jublee's strategic positioning and potential for growth in the Vapor Pens category.
Competitive Landscape
In the Ontario concentrates market, Jublee has shown a dynamic performance over the past few months, with its rank fluctuating between 43rd and 54th place. Notably, Jublee's rank improved from 54th in September 2025 to 43rd in October 2025, indicating a significant upward trend in sales during that period. However, it slightly declined to 45th in November 2025. In comparison, Syrup (Canada) consistently maintained a higher rank, peaking at 42nd in October 2025. Meanwhile, Phyto Extractions and Port North have shown more stable rankings, with Phyto Extractions hovering around the 40th to 47th range and Port North slightly trailing behind. The emergence of Dymond Concentrates 2.0 in November 2025 at 53rd position suggests new competition in the market. These fluctuations highlight the competitive nature of the concentrates category in Ontario, where Jublee must continue to innovate and adapt to maintain and improve its market position against established and emerging brands.
Notable Products
In November 2025, the top-performing product for Jublee was Montreal Style Aged Hash (2g) in the Concentrates category, maintaining its leading position from October with sales of 714 units. CBG Sweet Citrus Bright Mind Distillate Broad Spectrum Disposable (1.2g) in the Vapor Pens category held steady at the second rank, showing a consistent performance from September. Aged Sticky Hash (2g), also in the Concentrates category, remained in third place, demonstrating stable sales figures across the months. Meanwhile, CBG Bright Mind Full Spectrum Kief Infused Pre-Roll 4-Pack (2g) in the Pre-Roll category consistently ranked fourth, mirroring its October performance. Hybrid Full Spectrum (1g) in the Concentrates category saw a slight decline, dropping from third in August to fifth by November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
