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Sep-2026
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Market Insights Snapshot
In September 2026, Phyto Extractions concentrated its sales mix heavily in Concentrates at 78.06% share with a month-over-month change of 9.26% and a year-over-year change of -11.40%, while Vapor Pens accounted for 21.50% share with a month-over-month change of -29.34% and a year-over-year change of -76.13%. Pre-Roll remained a rounding error at 0.43% share with a month-over-month change of -79.51% and a year-over-year change of 17.74%. Average price moved -10.79% YoY to $23.53, with Concentrates priced at $22.96 and Vapor Pens at $26.11, indicating a pricing step-down alongside a category rebalance. The thesis is that September 2026 marked a pivot back into Concentrates volume — despite a double-digit YoY contraction — while Vapor Pens shed share and velocity, concentrating the franchise in its legacy category.
These shifts imply Phyto Extractions is re-centering its positioning around Concentrates where it holds a rank of 17 in Alberta, using lower average prices (-10.79% YoY) to defend share as Vapor Pens retrench (-29.34% MoM and -76.13% YoY). With Concentrates expanding MoM by 9.26% but still down -11.40% YoY, the brand is prioritizing near-term throughput over premiumization, accepting a smaller Vapor Pens footprint (21.50% share) to stabilize its core (78.06% share). The thesis is that the brand’s path to relevance relies on defending rank in Concentrates while treating Vapor Pens as opportunistic rather than a growth engine.
Competitive Landscape
Phyto Extractions sits at rank #17 in AB Concentrates in September 2026, improving 5 positions year over year from #22 and rising 6 spots from #23 in June 2026, while still trailing its peak position of #11 from September 2024; meanwhile, BoxHot held #1 with a 5.8% YoY sales lift as Endgame stayed at #2 despite a -3.1% YoY decline, and Sticky Greens surged from #61 to #5 on 2,757.0% YoY growth, indicating that Phyto Extractions’ mid-table climb is occurring amid both stable incumbents and rapid risers; the pattern implies that maintaining advancement from #17 toward the #11 peak will require outpacing competitors whose rank mobility is accelerating faster than Phyto Extractions’ recent 5-rank YoY gain.
Notable Products
Grape Stomper Distillate Cartridge (1g) posted the standout movement in September 2026 with a 95.1% month-over-month gain to rank 3, while Alien Trufflez Shatter (1g) slumped 57.1% to rank 4. Ice Wreck Shatter (1g) held rank 1 with a 22.3% lift and accounted for $68,581, but the Vapor Pens lineup was split with Fire Stick - Slurriking Distillate Cartridge (1g) falling 46.0% at rank 2 versus Grape Stomper’s surge at rank 3. Two of the top four are Concentrates, signaling that shatter remains the anchor even as Vapor Pens show volatility. The pattern implies Phyto Extractions is leaning on a single flagship shatter while selectively scaling Vapor Pens that can convert momentum into sustained rank gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
