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Oct-2025
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Overview
Market Insights Snapshot
Phyto Extractions has shown a consistent performance in the Alberta market within the Concentrates category. Over the past few months, its ranking has remained relatively stable, fluctuating between the 17th and 19th positions. This stability is reflected in their sales figures, which saw a notable increase from September to October, indicating a positive trend in consumer demand. In contrast, the brand's presence in the Ontario market for Concentrates has been outside the top 30, highlighting a potential area for growth or strategic focus. Despite this, they have shown some progress, climbing from 50th in July to 44th in October. This upward movement, although not yet placing them in the top tier, suggests a gradual increase in market penetration.
In the Vapor Pens category within Ontario, Phyto Extractions has maintained a consistent ranking around the 49th and 50th positions. While this may not place them amongst the leading brands, the steadiness of their ranking suggests a stable customer base. The sales figures in this category have seen slight fluctuations, with a decrease from July to September but a recovery in October. This could indicate a seasonal trend or changes in consumer preferences. Overall, while Phyto Extractions has not yet broken into the top 30 in Ontario for Vapor Pens, their steady performance suggests a potential for future growth if they can capitalize on market opportunities or shifts in consumer behavior.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Phyto Extractions has shown resilience despite facing stiff competition. Over the past few months, Phyto Extractions maintained a relatively stable rank, hovering around the 49th and 50th positions from July to October 2025. This stability is noteworthy given the dynamic shifts among competitors. For instance, Irisa improved its rank significantly from 71st in July to 51st in October, indicating a strong upward trajectory. Similarly, Coterie experienced fluctuations but ended up in a better position than Phyto Extractions by October. On the other hand, Woody Nelson showed a decline after entering the top 20 in August, while Tasty's (CAN) saw a slight drop but remained ahead of Phyto Extractions. These movements suggest that while Phyto Extractions has maintained its ground, there is a growing need for strategic initiatives to enhance its competitive edge and capitalize on market opportunities in Ontario's vapor pen category.
Notable Products
In October 2025, Ice Wreck Shatter (1g) from the Concentrates category maintained its top position as the best-selling product, with a notable sales figure of 3288 units. Fire Stick - Slurriking Distillate Cartridge (1g) held steady in second place in the Vapor Pens category, showing an increase in sales compared to previous months. Grape Stomper Distillate Cartridge (1g) climbed back to third place in October after slipping to fourth in September, indicating a recovery in its popularity. Alien Trufflez Shatter (1g) remained consistently in fourth place, despite a decrease in sales from the previous month. Newly introduced Phyre Shatter (1g) entered the ranking at fifth place, suggesting a positive reception in its debut month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
