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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Concentrates now account for 66.60% share in May 2026, up on a 73.14% year-over-year surge but down 7.05% month over month, while Vapor Pens sit at 30.45% share with a 70.82% year-over-year decline and an 8.15% month-over-month dip; Pre-Roll, though just 2.95% share, jumped 291.23% year over year and 62.94% month over month. Average price fell 16.30% year over year to $25.07, and within the mix Concentrates averaged $24.13 versus Vapor Pens at $28.20, implying price-led volume stabilization in Concentrates alongside a retreat in Vapor Pens; in Ontario, this mix shift points to reliance on a lower-priced extraction core as Vapor Pens contract.
With Concentrates at rank 27 in Alberta and holding two-thirds of internal sales, the 7.05% month-over-month dip alongside a 73.14% year-over-year rise indicates volatility that favors depth over breadth, while Vapor Pens’ 70.82% year-over-year drop and 8.15% month-over-month drop concentrate risk in a shrinking secondary. The 291.23% year-over-year and 62.94% month-over-month gains in Pre-Roll from a 2.95% base suggest a testable adjacency rather than a scale pillar; taken together, the pattern implies Phyto Extractions’ positioning is consolidating around value-leaning Concentrates with selective expansion bets, and that maintaining rank in Concentrates will matter more than chasing share recovery in Vapor Pens.
Competitive Landscape
Phyto Extractions sits at rank #36 in ON Concentrates in May 2026, improving 11 spots from #47 year over year, but only 10 positions from #46 in February 2026, signaling a slower quarter-on-quarter climb despite a January 2026 peak at #33. Meanwhile, Vortex Cannabis Inc. held #1 both year over year and in May 2026 while growing sales by 7.9%, and Pura Vida advanced from #4 to #2 alongside a 30.8% YoY sales lift, indicating that category leaders are consolidating share as Phyto Extractions’ gain is more about rank compression than displacement at the top. With Endgame sliding from #2 to #5 on a 49.7% YoY sales decline, Phyto Extractions’ ascent from #47 to #36 likely stems from mid-tier churn rather than expanded pull versus top-three incumbents, implying the trajectory is fragile unless converted into sustained rank improvement beyond the January 2026 peak.
Notable Products
Phyto Extractions’s Ice Wreck Shatter (1g) led the declines in May 2026 with an -81.5% month-over-month drop while still holding rank 1, and Alien Trufflez Shatter (1g) fell -31.0% at rank 3; by contrast, Phyre Shatter (1g) surged +155.0% to rank 5. Vapor Pens softened with Fire Stick - Slurriking Distillate Cartridge (1g) down -3.4% at rank 2 as Grape Stomper Distillate Cartridge (1g) slid -25.8% at rank 4, while three Pre-Roll entries each posted triple-digit or high double-digit gains (+123.4%, +105.7%, +63.2%) concentrated in the Infused Pre-Roll 3-Pack format. The mix shift toward faster-growing Pre-Roll and a single rebounding concentrate amid top-ranked declines implies a pivot opportunity away from dependence on a volatile flagship toward a broader, smaller-ticket portfolio; with only one SKU exceeding $56,220, concentration risk is easing but not resolved.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
