Data Snapshot: Nov 02, 2026
$100K+

Oct-2026

Sales

Neutral

Trend

6-Month

7

Product Count

SKUs

$23.64

Avg Price

-22.7%

YoY Sales Change

-8.6%

YoY Price Change

Phyto Extractions is an eminent cannabis company based in Langley, BC that specializes in the production of cannabis concentrate products. Equipped with a Health Canada Licensed Standard Processing Facility, it serves as a household brand, and is known for award-winning cannabis extracts. Now operating under the name Adastra Holdings and traded as XTRX on the Canadian Securities Exchange, the company maintains a strategic focus on leveraging its strong brand recognition within the marijuana marketplace and continues to supply premier extraction equipment to licensed cannabis producers globally.
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Phyto Extractions Sales

Market Insights Snapshot

Phyto Extractions Historical Sales by Category

Phyto Extractions concentrated its October 2026 revenue mix in Concentrates at 90.75% share while holding Vapor Pens at 9.07% and Pre-Roll at 0.18%, with Concentrates growing 60.89% year over year and 61.35% month over month against Vapor Pens declining 87.51% YoY and 47.24% MoM. Despite brand-level sales down 22.68% YoY and average price down 8.58%, Concentrates’ average price at $23.23 sat below Vapor Pens at $28.94, while Pre-Roll fell 35.33% YoY and 32.64% MoM, implying the mix shift toward a lower-priced but faster-growing core is offsetting weakness in ancillary formats.

With Concentrates ranked 14th in Alberta and expanding more than 60% on both YoY and MoM bases, the brand’s positioning is tilting toward depth over breadth as Vapor Pens contract 87.51% YoY and 47.24% MoM and Pre-Roll remains sub-1% share. The pattern implies a deliberate focus on the top category to stabilize rank while ceding peripheral categories, which could improve efficiency but risks over-exposure if Concentrates’ momentum normalizes or price compression from the 8.58% YoY average price decline persists.

Oct-2026 Rank
Concentrates
Vapor Pens
#14
—
#51
—
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Concentrates
90.7%
$23.23
+60.9%
+61.3%
Vapor Pens
9.1%
$28.94
-87.5%
-47.2%
Pre-Roll
0.2%
$17.00
-35.3%
-32.6%
Phyto Extractions

Competitive Landscape

Phyto Extractions ranks #14 in AB Concentrates in October 2026, improving 9 positions year over year from #23 and climbing 7 spots since July 2026 when it was #21; however, it remains below its peak of #12 set in November 2024 and trails category leaders as BoxHot holds #1 despite a -19.6% year-over-year sales change while Nugz (Canada) advanced from #14 to #5 on +78.2% growth, indicating Phyto Extractions’ rank trajectory is upward but not yet fast enough to close the gap with accelerating mid-pack movers.

Phyto Extractions category ranking vs. nearest competitors
Phyto Extractions

Notable Products

Sales in October 2026 are highly concentrated in one format, with Shatter accounting for 90.7% of Phyto Extractions’s revenue and Ice Wreck Shatter (1g) alone at 89.3%. That concentration means the brand’s sales largely come from a single shatter SKU, so most of its sales ride on one product.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Ice Wreck Shatter (1g)
Shatter
89.3%
$23.19
-8.0%
+66.4%
Fire Stick - Slurriking Distillate Cartridge (1g)
Cartridge
8.5%
$28.70
-14.9%
-25.4%
Alien Trufflez Shatter (1g)
Shatter
1.5%
$26.31
-2.9%
-42.7%
Fire Stick- Rainbow Runtz Distilate Disposable (1g)
All-in-one Disposable
0.6%
$32.93
-8.5%
—
Pineapple Chunk Infused Pre-Roll 3-Pack (1.5g)
Connoisseur / Infused
0.1%
$20.00
-13.0%
-60.4%
Chemberry Frosties Infused Pre-Roll 3-Pack (1.5g)
Connoisseur / Infused
0.1%
$14.00
-39.1%
—

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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