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Sep-2025
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Overview
Market Insights Snapshot
Phyto Extractions has shown varying performance across different provinces and product categories in recent months. In Alberta, the brand's presence in the Concentrates category has been relatively stable, maintaining a position within the top 20 brands. Despite fluctuations in sales figures, with a peak in August followed by a slight dip in September, Phyto Extractions remains a consistent player in this market. However, in Ontario, the brand did not make it into the top 30 for Concentrates until September, when it climbed to 38th position. This upward movement in Ontario suggests a growing recognition and demand for their products in the region.
In the Vapor Pens category in Ontario, Phyto Extractions has been struggling to break into the top tier, with rankings hovering in the mid-40s throughout the months of June to September. The consistent ranking suggests a stable yet modest presence in this category, with sales experiencing a downward trend over the same period. This indicates potential challenges in gaining a stronger foothold in the competitive Vapor Pens market in Ontario. The brand's ability to stabilize or reverse this trend could be crucial for its future performance in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Phyto Extractions has experienced a gradual decline in its rank from June to September 2025, moving from 43rd to 46th position. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, Coterie showed a volatile performance, peaking in August at 38th before dropping to 50th in September, indicating potential market instability. Meanwhile, EastCann maintained a relatively stable presence, fluctuating slightly but ending September at 43rd, suggesting a more consistent market strategy. Woody Nelson entered the top 50 in August, ranking 43rd, but slipped to 47th by September, showing a similar declining trend as Phyto Extractions. Notably, SUPER TOAST improved its rank significantly from 52nd in August to 44th in September, indicating a strong upward trajectory in the market. These dynamics highlight the competitive pressures Phyto Extractions faces, with emerging brands like SUPER TOAST gaining momentum, potentially impacting Phyto Extractions' market share and necessitating strategic adjustments to regain its competitive edge.
Notable Products
In September 2025, the top-performing product for Phyto Extractions was Ice Wreck Shatter in the Concentrates category, maintaining its first-place ranking for four consecutive months with sales reaching 3908 units. Fire Stick - Slurriking Distillate Cartridge, a Vapor Pens product, consistently held the second position with steady sales. Alien Trufflez Shatter, also in the Concentrates category, rose to third place from its previous fourth-place position, showing a notable increase in sales to 593 units. Grape Stomper Distillate Cartridge, another Vapor Pens product, slipped to fourth place due to a decline in sales. The new entry, Rainbow Sherb infused Pre-Roll 3-Pack, debuted at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
