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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Phyto Extractions derived 65.80% of sales from Concentrates with a year-over-year increase of 27.11% and a month-over-month uptick of 0.69%, while Vapor Pens accounted for 27.57% share but declined by 68.48% YoY and 0.83% MoM. Pre-Roll reached 6.63% share with a 1,418.63% YoY jump despite a 6.37% MoM pullback, and the overall average price fell 17.05% YoY to $23.22. In Alberta Concentrates, the brand held rank 18, and Concentrates averaged $23.69 versus Vapor Pens at $27.42, indicating a pricing spread that coincides with category mix consolidation. The pattern implies Phyto Extractions is pivoting toward Concentrates leadership while deprioritizing Vapor Pens, using lower average prices and share expansion in Concentrates to offset contraction where Vapor Pens lost 40.24 percentage points of mix versus the prior year baseline implied by the current 27.57% share and steep YoY decline.
The mix shift — Concentrates up 27.11% YoY with a rank of 18 in Alberta and Pre-Roll up 1,418.63% YoY but down 6.37% MoM — positions the brand to compete on depth in one core category while testing a secondary entry with volatility. With Vapor Pens down 68.48% YoY and 0.83% MoM alongside a higher average price of $27.42 than Concentrates’ $23.69, the relative price-to-demand elasticity favors Concentrates where share is 65.80%, suggesting merchandising and assortment should reinforce this anchor while capping exposure to Vapor Pens. The implication is that maintaining rank momentum in Concentrates and selectively scaling Pre-Roll when MoM stabilizes can counteract the 28.48% brand-level YoY sales decline by concentrating resources where price and share trends align.
Competitive Landscape
Phyto Extractions sits at rank #18 in AB Concentrates in July 2026, improving 2 positions from #20 year over year, and climbing 7 spots from #25 since April 2026; however, the brand remains well below its peak of #9 from July 2024 and trails category leaders as BoxHot moved up from #2 to #1 while Endgame slipped from #1 to #2 amid a -25.5% sales change. Against mid-pack movers, Dab Bods held #3 with an 83.1% YoY sales increase and 3Saints rose from #5 to #4 with a 50.4% YoY lift, indicating that Phyto Extractions’ incremental rank gains are occurring in a tier that is consolidating under faster-accelerating rivals; the trajectory implies the brand is stabilizing off its July 2024 peak but needs above-category velocity to convert recent rank recovery into a sustained return to the top 10.
Notable Products
Rainbow Sherb infused Pre-Roll 3-Pack (1.5g) posted the largest movement in July 2026 with a 212.2% month-over-month surge to enter the top 10 at rank 9, while Greasy Grapes Frosties Infused Pre-Roll 3-Pack (1.5g) fell 29.3% to rank 4. Ice Wreck Shatter (1g) held rank 1 on a modest 3.5% lift, indicating that the upside is concentrated in one newly scaling infused pre-roll while the category’s incumbent lost momentum. This pattern implies the brand is testing and accelerating select infused pre-rolls rather than broadly expanding the entire pre-roll portfolio.
In Vapor Pens, Fire Stick - Slurriking Distillate Cartridge (1g) inched up 4.3% to rank 2, whereas Grape Stomper Distillate Cartridge (1g) declined 22.2% to rank 6. Within Concentrates, Alien Trufflez Shatter (1g) slipped 1.7% to rank 3 as Phyre Shatter (1g) dropped 24.3% to rank 7, even as Ice Wreck Shatter (1g) anchored the lineup with approximately $61,378 in sales. With four of the top ten landing in Concentrates, the stable top rank alongside mixed declines lower down suggests a reliance on a single flagship while secondary SKUs are being pruned or deprioritized.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
