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Nov-2025
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Overview
Market Insights Snapshot
Phyto Extractions has shown a notable performance in the concentrates category in Alberta, where it improved its ranking from 22nd in September to 18th by November 2025. This upward trend is accompanied by a steady increase in sales, indicating a positive reception among consumers in the region. In contrast, the brand's presence in the concentrates category in Ontario has been more volatile, with rankings fluctuating between 40th and 47th over the same period. Despite these fluctuations, sales figures in Ontario have shown resilience, suggesting a stable customer base that may be sensitive to market dynamics.
In the vapor pens category, Phyto Extractions has made its presence felt in Ontario with a slight improvement in rankings from 54th in September to 49th in November 2025. This indicates a gradual strengthening in market position. However, the brand's entry into the vapor pens category in Saskatchewan is relatively new, as evidenced by its appearance at 35th place in November, marking its debut in the top 30 brands for the province. This entry could signal an opportunity for growth and expansion in a less saturated market. Overall, Phyto Extractions' performance across these categories and provinces highlights a mixed yet promising trajectory, with certain markets showing significant potential for further development.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Phyto Extractions has shown a consistent presence, maintaining a rank around the 50s over the past few months. Despite a slight dip in September 2025, Phyto Extractions improved its position to 49th by November 2025. This stability is noteworthy given the fluctuations seen among competitors. For instance, Glacial Gold experienced significant rank changes, moving from 61st in August to 50th in November, while Tweed saw a decline from 41st to 48th in the same period. Potluck briefly surpassed Phyto Extractions in October but fell behind again in November. Meanwhile, Tasty's (CAN) maintained a stronger position, consistently ranking in the 40s. Phyto Extractions' steady performance amidst these shifts highlights its resilience in a competitive market, though it suggests a need for strategic initiatives to climb higher in rankings and capture greater market share.
Notable Products
In November 2025, Ice Wreck Shatter (1g) maintained its position as the top-performing product for Phyto Extractions in the Concentrates category, with a notable sales figure of 3391 units. Consistently holding the number one rank from August through November, it showcases strong consumer preference. The Fire Stick - Slurriking Distillate Cartridge (1g) remained steady at the second position across these months, indicating stable demand in the Vapor Pens category. Grape Stomper Distillate Cartridge (1g) held onto the third rank, showing a slight improvement from September when it was ranked fourth. Alien Trufflez Shatter (1g) consistently ranked fourth, while Dragon Fruit Distillate Cartridge (1g) debuted in November at fifth place, highlighting a new entrant in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
