Jan-2025
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Overview
Market Insights Snapshot
In British Columbia, Phant has demonstrated a strong performance in the Concentrates category, consistently ranking within the top 10 over the past four months. The brand achieved its highest rank of 6 in December 2024, indicating a solid foothold in this segment. However, their performance in the Vapor Pens category has seen a downward trend, dropping from 19th in October 2024 to 35th by January 2025. This decline suggests potential challenges in maintaining consumer interest in their vapor pen products in this region. Meanwhile, Phant's presence in the Pre-Roll category was fleeting, as they only appeared in the rankings in November 2024 at 99th place, indicating a struggle to capture market share in this particular category.
In Saskatchewan, Phant's Concentrates category has remained stable with a consistent ranking at 8th place through most of the observed period, only slightly dropping to 9th in January 2025. This stability highlights a steady demand for Phant's concentrates in the province. Conversely, in the Flower category, Phant's ranking was more volatile, starting at 51st in October 2024, peaking at 42nd in November, and then disappearing from the top 30 by January 2025, suggesting a loss in competitive edge or market interest. In the Vapor Pens category, Phant showed improvement from a rank of 42 in October 2024 to maintaining a position around 27th to 28th in subsequent months, indicating a positive reception to their vapor pen offerings in this market.
Competitive Landscape
In the British Columbia concentrates market, Phant has shown a dynamic shift in rankings over the past few months, indicating a competitive yet promising position. Starting from a stable 10th place in October and November 2024, Phant made a significant leap to 6th place in December 2024, before slightly dropping to 7th in January 2025. This fluctuation highlights Phant's ability to compete closely with other top brands, such as 1964 Supply Co, which consistently held a strong position around 6th place, and Pura Vida, which experienced a notable drop from 5th to 9th place in January 2025. Meanwhile, Dab Bods entered the top ranks in December 2024, reaching 9th place and then climbing to 5th in January 2025, showcasing a rapid ascent that could pose a challenge to Phant. Additionally, EarthWolf Farms made a remarkable jump from 23rd to 10th place in January 2025, suggesting increased competition in the lower top ranks. These shifts underscore the importance for Phant to maintain its upward momentum and adapt to the evolving market dynamics to secure and potentially improve its standing in this competitive landscape.
Notable Products
In January 2025, the top-performing product for Phant was the Orange Cream Liquid Live Diamond Disposable (1g) in the Vapor Pens category, maintaining its number one rank from December 2024 with notable sales of 1923 units. The Orange Cream Diamonds (1g) in the Concentrates category held the second position, consistent with its ranking in December. The Gingerbread Flavored Diamond Infused Pre-Roll (1g) climbed to fourth place from fifth, indicating a slight improvement in its rank. The Tropical Breeze Diamonds (1g) debuted in the third position in the Concentrates category, showing a strong entry. Lastly, the Lime Sorbet Liquid Live Diamond Cartridge (1g) entered the rankings at fifth place in the Vapor Pens category, demonstrating potential growth in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.