Market Insights Snapshot
In British Columbia, Phant has maintained a strong presence in the Concentrates category, consistently ranking in the top three from August to November 2023. This is indicative of Phant's strong brand equity and product quality in this category. However, it's a different story for the Pre-Roll and Vapor Pens categories. While Phant made strides in improving its ranking in the Vapor Pens category, moving up from 53rd to 31st place, the brand saw a significant drop in the Pre-Roll category, falling from 54th to 80th place. This could suggest a shift in consumer preference or increased competition in the Pre-Roll market.
Over in Saskatchewan, the brand's performance has been somewhat inconsistent. In the Concentrates category, Phant made a significant leap from 29th place in August to 8th in October, indicating a possible surge in popularity or successful marketing efforts. However, the brand was not in the top 20 in September, which might signal a temporary setback. In the Pre-Roll category, Phant only broke into the top 100 in October and November, landing at 86th and 82nd place respectively. This suggests that while Phant may be gaining some traction in this market, there's still considerable room for improvement.
In the Concentrates category in British Columbia, Phant has consistently held a strong position in the top three brands, though it has seen some fluctuation in rank over the past few months. In August 2023, Phant was ranked third, moving up to second in September and October, and then falling back to third in November. This fluctuation in rank is indicative of the intense competition in this market, particularly with brands such as Endgame and Vortex Cannabis Inc., which have consistently held the first and second positions respectively. Interestingly, 1964 Supply Co and Beurre Blanc have also shown significant movement in the rankings, with Beurre Blanc notably jumping from 12th to 5th place between September and November. While Phant's sales have remained relatively stable, the upward trend in sales for competitors like Endgame and Vortex Cannabis Inc. suggests a need for Phant to innovate and differentiate to maintain its market position.
In November 2023, Phant's top-performing product was the 'Orange Cream Diamonds (1g)' from the Concentrates category, maintaining its number one rank from previous months, with sales reaching 4221 units. Following closely was the 'Orange Cream Diamond Infused Pre-Roll (1g)' in the Pre-Roll category, holding steady at rank two. Notably, 'Vanilla Afghan Hash (2g)', another Concentrates product, rose to the third spot despite not being in the top five in October. The 'Egg Nog Diamond Cartridge (1g)' from the Vapor Pens category entered the top four after being unranked in September and October. Lastly, 'Hybrid Shatter (1g)' from the Concentrates category retained its fifth place ranking.