Phant

Data Snapshot: May 04, 2024
Phant Cannabis Brand Logo
$100K+

Apr-2024

Sales

Neutral

Trend

6-Month

31

Product Count

SKUs

Phant

Overview

Phant, a renowned cannabis brand from Northern California, is recognized for its thoughtfully curated and award-winning lineup of terpene-rich strains, exemplified by their signature Phantom Cookies. Notably, Phant melds rigorous cultivation practices with a broad lifestyle appeal, positioning itself not only as a purveyor of medical marijuana grow tents but also as a lifestyle brand for cannabis enthusiasts. Phant Extracts, another testament to the brand's commitment to quality, are famed for their potency and high in the Canadian Recreational Cannabis Market.
Product Trends

Phant Categories

Phant Sales

Market Insights Snapshot

Phant Historical Sales by Category

In British Columbia, Phant has demonstrated a notable performance across several cannabis categories, with a particularly strong presence in Concentrates and Vapor Pens. In the Concentrates category, Phant maintained a top 5 position from January to April 2024, albeit slipping from 3rd to 5th place, indicating a slight decrease in their market dominance over these months. The brand's performance in Vapor Pens is also commendable, improving from 41st in January to 23rd in March before slightly dropping to 26th in April. This upward trend, especially in February and March, suggests a growing consumer preference for Phant's offerings in this category. However, Phant's journey in the Flower category shows a significant improvement, jumping from 79th in January to 43rd in March and April, which reflects a robust increase in sales and market share. Interestingly, Phant made a brief appearance in the Pre-Roll category in February, ranking 97th, but was absent in the following months, pointing to challenges in sustaining its presence in this highly competitive segment.

Outside of British Columbia, Phant's market presence in Ontario and Saskatchewan is more limited but shows potential for growth. In Ontario, the brand entered the Vapor Pens category in March 2024 at 93rd place and made a significant leap to 74th in April, indicating initial traction that could be built upon with strategic marketing and distribution efforts. Saskatchewan saw Phant participating in the Concentrates category, securing the 10th spot in January 2024, but unfortunately, no further rankings or sales data are available for the subsequent months, leaving its current market status in this region somewhat ambiguous. This fluctuation in rankings across different states and categories highlights the dynamic nature of the cannabis market, where brand performance can vary widely depending on consumer preferences, competition, and regulatory environments. Phant's overall trajectory suggests areas of strength in British Columbia, particularly in Concentrates and Vapor Pens, alongside emerging opportunities in other provinces that could benefit from focused attention and strategy adjustments.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
5
43
26
74
Phant

Competitive Landscape

In the competitive landscape of the flower category in British Columbia, Phant has shown a notable upward trajectory in its rank and sales over the recent months, moving from a rank of 79 in January 2024 to 43 by April 2024. This improvement in rank is significant, especially when compared to its competitors. For instance, Original Stash saw a fluctuation in rank but ended at 39 in April, slightly ahead of Phant. Similarly, Bold and Freedom Cannabis experienced a decline in their positions, finishing at ranks 44 and 45 respectively in April, which places them just behind Phant in terms of rank improvement. Pistol and Paris also saw an improvement, ending at rank 40 in April, closely competing with Phant. The directional trend in sales and rank for Phant suggests a growing consumer preference or increased market penetration relative to these competitors, despite starting from a lower rank and sales volume at the beginning of the year. This competitive analysis highlights Phant's positive momentum in a crowded market, suggesting a brand on the rise amidst fierce competition.

Phant market ranking for BC Flower

Phant

Notable Products

In April 2024, Phant's top-performing product was Orange Cream Diamonds (1g) under the Concentrates category, maintaining its number 1 rank since January with sales figures reaching 1603 units. The second spot was taken by Apes in Space Live Resin Cartridge (1g) from the Vapor Pens category, showing a steady improvement from its previous third rank in February to second in both March and April. Donkey Ballz (7g) in the Flower category climbed to the third rank in April, marking its first appearance in the top rankings this year. The Orange Cream Liquid Live Diamond Cartridge (1g), another Vapor Pens category product, debuted in the rankings directly at the fourth position. Lastly, Sour Tangie Live Resin Cartridge (1g) also from Vapor Pens, held its ground by securing the fifth rank, slightly improving from its previous positions in earlier months.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Orange Cream Diamonds (1g)
Concentrates
1
1
1
1
Apes in Space Live Resin Cartridge (1g)
Vapor Pens
>5
3
2
2
Donkey Ballz (7g)
Flower
>5
>5
3
3
Orange Cream Liquid Live Diamond Cartridge (1g)
Vapor Pens
>5
>5
>5
4
Sour Tangie Live Resin Cartridge (1g)
Vapor Pens
>5
4
5
5
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