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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Phant’s category mix concentrated into two lines: Concentrates at 57.6% share and Pre-Roll at 40.8%, while Vapor Pens held 1.6%. Concentrates declined 67.8% year over year and 37.8% month over month, and Pre-Roll fell 40.7% year over year and 47.0% month over month; despite this, the mix shifted 16.8 percentage points toward Concentrates versus Pre-Roll month over month, implying a relative tilt to higher-price units even as the brand’s average price dropped 34.7% year over year to $17.60. Vapor Pens remained a rounding error at 1.6% share with a 98.8% year-over-year drop but posted a 133.2% month-over-month rebound, indicating volatility at minimal scale; taken together with a 73.2% brand sales year-over-year decline and a 90.6% 24-month decline, the pattern implies Phant is retrenching into fewer categories while managing price to defend volume.
Within Pre-Roll, Phant ranked 54th in Saskatchewan, a position consistent with the category’s 47.0% month-over-month contraction and a 40.7% year-over-year decline, while Concentrates’ steeper 37.8% month-over-month and 67.8% year-over-year drops limited cross-category offset. The mix now leans 57.6% toward Concentrates versus 40.8% for Pre-Roll, and Vapor Pens’ 133.2% month-over-month lift off a 1.6% share base does not materially shift rank; this configuration implies Phant’s current positioning skews toward niche, higher-ticket formats without enough scale to improve rank in Pre-Roll or diversify risk, so near-term share gains would likely require re-expansion in Pre-Roll or stabilization in Concentrates rather than incremental Vapor Pen growth.
Competitive Landscape
Phant is currently ranked #54 in SK Pre-Roll, improving 15 positions year over year from #69, but sliding 14 places since June 2026’s #40 to September 2026’s #54 despite peaking at #33 in August 2026. In contrast, Back Forty / Back 40 Cannabis held #1 year over year and remains #1, while Doobie Snacks climbed from #6 to #2, pairing that rank ascent with 179.6% YoY sales growth. This combination of a long-horizon rank gain (+15 YoY) and a recent two-month drop (-21 from August 2026’s #33 to September 2026’s #54) implies momentum is tilting away from Phant as faster-rising leaders consolidate share at the top of the ranking.
Notable Products
Nuclear Sour Flavored THCA Diamonds (1g) posted the steepest drop at -71.9% MoM while sliding to rank 3, and Gingerbread Flavored Diamond Infused Pre-Roll (1g) fell -47.0% yet held rank 1 with $18,766, indicating volume concentration despite a sharp pullback. Tropical Breeze Diamonds (1g) at rank 2 was nearly flat at -1.3% MoM, while Hybrid Diamond Hash (2g) rose +19.9% at rank 4, setting a split picture where concentrated extract SKUs show volatility even as select formats stabilize. With seven of the top ten positions in Concentrates and two Vapor Pens entries at rank 8 moving +16.2% or newly listed, the mix pivots toward extracts and nascent pen formats, implying Phant is consolidating around diamond-based concentrates while testing inhalable extensions for margin and basket defense.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
