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Apr-2025
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Overview
Market Insights Snapshot
Phant has shown varied performance in the Concentrates category across different provinces. In Alberta, Phant made a notable entry into the top 30 in February 2025, climbing to the 19th position by March but slightly slipping to 21st in April. This movement indicates a positive trend, as they were not ranked in January, suggesting increased consumer interest or effective marketing strategies. In contrast, Ontario saw Phant drop out of the top 30 by April after being ranked 45th in January, indicating potential challenges in maintaining its market presence. Meanwhile, Saskatchewan has been more stable, with Phant consistently ranking in the top 10, even reaching the 8th position in April, which highlights their strong foothold in this province.
In the Vapor Pens category, Phant's performance has been mixed. In Alberta, they maintained a steady position at 37th place from March to April, showing some level of stability despite not breaking into the top 30. However, in British Columbia, Phant's rank hovered around the lower 40s, suggesting room for growth or strategic adjustments to climb higher in the rankings. In Ontario, Phant's position remained constant at 85th from March to April, which may indicate a need for increased competitive strategies or product differentiation to improve their standing. Despite these challenges, the consistent sales figures in Alberta highlight a potential for growth if leveraged correctly.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Phant has experienced notable fluctuations in its market position from January to April 2025. Starting the year ranked 7th, Phant saw a dip to 9th in February and 10th in March, before slightly recovering to 8th in April. This ranking volatility suggests a competitive pressure from brands like Pura Vida and Dab Bods, which have consistently maintained higher ranks, with Dab Bods even reclaiming a top 5 position in April. Despite Phant's sales showing a downward trend from January to March, there was a slight uptick in April, indicating a potential rebound. However, the brand's ability to climb back into the top ranks may require strategic adjustments to counter the strong performances of competitors such as Nugz, which also experienced rank fluctuations but maintained a competitive edge over Phant.
Notable Products
In April 2025, the top-performing product for Phant was Orange Cream THCA Diamonds (1g) in the Concentrates category, maintaining its number one rank for the fourth consecutive month with sales of 3204. Orange Cream Liquid Live Diamond Cartridge (1g) in the Vapor Pens category climbed to the second position from third in March, showing a steady increase in popularity. Meanwhile, Orange Cream Liquid Live Diamond Disposable (1g) dropped to third place, despite consistently strong sales figures since January. Orange Cream Diamond Infused Pre-Roll (1g) held steady at fourth place, showing resilience in the Pre-Roll category. Lastly, Tropical Breeze Diamonds (1g) maintained its fifth position, indicating consistent performance in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
