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Jul-2025
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Overview
Market Insights Snapshot
Phant's performance in the Alberta market for concentrates has seen a slight downward trend, with rankings moving from 21st in April 2025 to 24th by July 2025. Despite this, the sales figures indicate a rebound in July, suggesting a potential recovery or seasonal fluctuation. In contrast, their vapor pen category in Alberta has dropped significantly, falling from 37th to 58th, which could indicate a need for strategic adjustments in that segment. Over in British Columbia, Phant's concentrates have experienced a similar decline in rankings from 8th to 22nd, yet their vapor pens saw a notable improvement in July, climbing from 53rd to 38th, indicating a possible shift in consumer preference or effective promotional efforts.
In Ontario, Phant's presence in the concentrates category has been relatively stable, with minor fluctuations, ending July at 43rd. However, their vapor pens did not maintain a top 30 ranking after May, suggesting challenges in maintaining a competitive edge in that category. Meanwhile, Saskatchewan presents a brighter picture, with Phant's concentrates consistently ranking in the top 10 and peaking at 4th place by July, reflecting strong consumer demand or effective market strategies. The introduction of pre-rolls in Saskatchewan, reaching 54th place in July, indicates an expansion in product offerings, although it remains to be seen how this will impact their overall market standing.
Competitive Landscape
In the Alberta concentrates market, Phant experienced notable fluctuations in its ranking and sales from April to July 2025. Starting at rank 21 in April, Phant's position slipped to 22 in May, further dropping to 26 in June, before recovering slightly to 24 in July. This downward trend in rank coincided with a decrease in sales from April to June, although a rebound was observed in July. In contrast, Frootyhooty maintained a relatively stable position, consistently ranking higher than Phant and achieving strong sales figures, particularly in May and July. Meanwhile, Lamplighter showed an upward trajectory in rank from April to June, though it fell back to 25 in July, still remaining competitive with Phant. Thrifty saw a significant improvement in rank from April to June, surpassing Phant in June and July, with a notable sales increase during the same period. The emergence of Next Friday in July, debuting at rank 26, suggests increasing competition in the lower ranks, adding pressure on Phant to maintain its market position.
Notable Products
In July 2025, the top-performing product for Phant was Orange Cream THCA Diamonds (1g) in the Concentrates category, maintaining its number one rank for four consecutive months with sales of 2070 units. The Gingerbread Flavored Diamond Infused Pre-Roll (1g) made a notable entrance into the rankings, securing the second position in the Pre-Roll category. Tropical Breeze Diamonds (1g) held steady in the Concentrates category, maintaining the third rank from June, showing a positive sales trajectory. The Orange Cream Diamond Infused Pre-Roll (1g) fell to fourth place from its previous second position in June. Meanwhile, the Orange Cream Liquid Live Diamond Cartridge (1g) saw a decline, moving down to fifth place in the Vapor Pens category from its earlier fourth position in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
