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Oct-2025
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Overview
Market Insights Snapshot
Phant's performance in the cannabis market has shown notable fluctuations across various categories and states. In Alberta, Phant's ranking in the Concentrates category has seen a decline, moving from 22nd in July to 33rd in October. This downward trend is mirrored in their sales numbers, which decreased from CAD 33,462 in July to CAD 17,083 by October. However, in British Columbia, Phant experienced a significant boost in the Concentrates category, jumping to 9th place in October from 27th in September, indicating a strong recovery and potential growth in this region. This is contrasted by their absence in the top 30 for the Pre-Roll category until October, where they emerged at 79th, suggesting initial challenges but potential opportunities for improvement.
In Ontario, Phant's presence in the Vapor Pens category has been consistent, albeit at lower ranks, floating around the 97th to 100th positions. This consistency, despite being outside the top 30, reflects a stable but modest market position. Meanwhile, in Saskatchewan, Phant's performance in the Concentrates category has been relatively strong, maintaining a top 10 position, although their rank dropped slightly from 5th in July to 9th in October. The Pre-Roll category in Saskatchewan, however, saw Phant drop out of the top 30 entirely by October, highlighting a potential area for strategic focus and improvement. These diverse movements across categories and regions underscore the dynamic nature of Phant's market presence and the varying levels of competition they face.
Competitive Landscape
In the competitive landscape of the Concentrates category in British Columbia, Phant has demonstrated a notable upward trajectory in recent months. After starting at a rank of 22 in July 2025, Phant climbed to 9th place by October 2025, indicating a significant improvement in market positioning. This rise is particularly impressive considering that brands like Pura Vida and Dab Bods have maintained relatively stable positions within the top 10, with Dab Bods consistently ranking in the top 4 until October. Meanwhile, Nugz (Canada) experienced fluctuations, missing the top 20 in July but recovering to 10th place by October. Phant's sales have also shown a positive trend, with a substantial increase from July to October, suggesting that its strategic initiatives are resonating well with consumers, potentially positioning it to challenge more established brands in the coming months.
Notable Products
In October 2025, the top-performing product for Phant was Orange Cream THCA Diamonds (1g) in the Concentrates category, maintaining its first-place rank from September with notable sales of 2036 units. The Orange Cream Diamond Infused Pre-Roll (1g) in the Pre-Roll category climbed to the second position from its consistent third-place standing in the previous months, reflecting a significant increase in demand. The Yosemite Sarsaparilla Diamond Infused Pre-Roll (0.5g) made a strong debut, securing the third spot in the Pre-Roll category. Meanwhile, Tropical Breeze Diamonds (1g) held steady in fourth place in the Concentrates category, showing a modest increase from its previous sales figures. Lastly, the Yosemite Sarsaparilla Diamond Infused Pre-Roll (1g) entered the rankings at fifth place, indicating a growing interest in this new product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
