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May-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Phant’s mix skewed to Concentrates at 64.76% share (ranked 17 in Concentrates in Saskatchewan), with Pre-Roll holding 35.24% share; this split coexists with a brand-level year-over-year sales change of -62.55% and a 24‑month change of -73.98%. Within categories, Concentrates declined -53.63% YoY but grew 23.04% MoM, while Pre-Roll expanded 92.07% YoY and 133.30% MoM; average price fell -54.46% YoY to $15.09. This pattern implies a pricing-led pivot where rapid Pre-Roll gains are offsetting contraction in Concentrates but not enough to reverse the double-digit brand decline, concentrating exposure in BC while ranking pressure in Concentrates caps upside.
The surge in Pre-Roll volume at +133.30% MoM against a -53.63% YoY in Concentrates suggests Phant is trading consumers into lower-priced formats, with Concentrates still anchoring revenue at 64.76% but ceding momentum to a 35.24% Pre-Roll base. With an average price down -54.46% YoY and Concentrates at a 17th-place rank in Saskatchewan, the current mix favors share defense via accessibility rather than premium depth, implying near-term positioning as a value-leaning hybrid: maintain the Concentrates core while using Pre-Roll velocity to stabilize month-over-month comps.
Competitive Landscape
Phant ranks #20 in BC Concentrates in May 2026, down 8 positions year over year from #12, and up 14 positions versus February 2026 when it was #34; compared with its peak at #4 in May 2024, the current standing marks a 16-rank slide. While Phant moved up 14 ranks over the last three months, Endgame advanced from #2 to #1 year over year and BoxHot rose from #9 to #3 alongside a 210.8% YoY sales increase, indicating competitors are converting momentum into higher tier positions faster than Phant’s recent rebound. The pattern implies Phant’s trajectory is stabilizing off a February 2026 trough but remains on a multi-year decline relative to its May 2024 peak, so holding recent quarterly gains will require outpacing top-tier climbers rather than merely recovering lost ranks.
Notable Products
Nuclear Sour Flavored THCA Diamonds (1g) posted the largest month-over-month change at +183.6% and reached rank 3, while Gingerbread Flavored Diamond Infused Pre-Roll (1g) climbed +136.6% to rank 1. Orange Cream THCA Diamonds (1g) fell -80.2% to rank 9, and Snowball Diamond Hash (2g) declined -21.8% at rank 7. Six of the top ten are Concentrates, indicating category concentration even as a Pre-Roll leads the board. The mix implies Phant is consolidating around Diamonds-led Concentrates with selective Pre-Roll wins guiding basket entry and pricing power.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
