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Sep-2025
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Overview
Market Insights Snapshot
Phant's performance in the cannabis market shows significant variability across different categories and regions. In Alberta, Phant maintained a consistent presence in the Concentrates category, holding onto the 27th position in both June and September 2025, despite a brief improvement to 22nd place in July. However, their Vapor Pens category saw more fluctuation, starting outside the top 50 in June and climbing to 47th by September. This indicates a potential growth opportunity in the Vapor Pens sector within Alberta, especially considering the increase in sales from July to September. Meanwhile, in British Columbia, Phant's ranking in the Concentrates category declined from 17th in June to 33rd in September, which may suggest competitive pressures or shifting consumer preferences in this province.
In Ontario, Phant's presence in the Concentrates market was short-lived, with rankings available only up to July 2025, after which they did not make it into the top 30. This could be seen as a challenge in maintaining market presence in a competitive environment. Conversely, in Saskatchewan, Phant demonstrated a strong foothold in the Concentrates category, consistently ranking in the top 10 throughout the observed months. This stability contrasts with their performance in the Pre-Roll category, where they appeared briefly in July and September but did not sustain a top ranking. Such insights suggest that while Phant has established a strong position in certain markets, there are areas where they need to strategize for better penetration and growth.
Competitive Landscape
In the competitive landscape of Vapor Pens in Alberta, Phant has experienced fluctuating rankings over the past few months. In June 2025, Phant was ranked 50th, dropping to 56th in July and further to 57th in August, before rebounding to 47th in September. This indicates a challenging period for Phant, especially when compared to competitors like Ness, which maintained a relatively stable position, and Freedom Cannabis, which showed a slight improvement in rank. Notably, Lamplighter and GREAZY also faced ranking volatility, yet their sales figures suggest they are still performing better than Phant. Phant's sales figures have shown some recovery in September, which could indicate a positive trend if sustained. However, to regain a stronger competitive position, Phant may need to address the factors contributing to its earlier decline.
Notable Products
In September 2025, the top-performing product for Phant was Orange Cream THCA Diamonds (1g) in the Concentrates category, reclaiming its number one rank from August. The Orange Cream Liquid Live Diamond Cartridge (1g) in the Vapor Pens category rose to the second position with notable sales of 1043 units. Tropical Breeze Diamonds (1g) maintained a consistent third place in Concentrates, showing a steady increase in sales figures. Gingerbread Flavored Diamond Infused Pre-Roll (1g) dropped to fourth place after leading in August, while Orange Cream Diamond Infused Pre-Roll (1g) fell to fifth, continuing its decline from previous months. Overall, the rankings indicate a dynamic shift in consumer preferences, particularly with the resurgence of the Orange Cream THCA Diamonds (1g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
