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Sep-2024
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Overview
Market Insights Snapshot
In the realm of cannabis concentrates, Phant has shown a consistent presence in British Columbia, maintaining a stable ranking between 6th and 7th place from June to September 2024. This indicates a steady demand for their concentrates in this province. In contrast, the brand's performance in the flower category has seen a downward trend, with rankings dropping from 60th in June to 84th by September. This decline could be a point of concern, suggesting a shift in consumer preference or increased competition. Meanwhile, in the vapor pens category, Phant has seen a gradual decline in rankings, slipping just out of the top 30 by September, which might indicate a need for strategic adjustments in this segment.
In Ontario, Phant's performance in concentrates has been less consistent, with the brand not making it to the top 30 in June and August, but climbing to 49th in September. This volatility suggests potential market challenges or opportunities that the brand could explore further. For vapor pens, Phant has shown some positive momentum, improving its rank from 85th in August to 65th in September. This upward trajectory could be indicative of successful marketing strategies or product enhancements. In Saskatchewan, Phant's concentrates were ranked 11th in June and improved to 9th by September, reflecting a strong foothold in this category, although vapor pens did not maintain a ranking beyond June, signaling potential challenges in that segment.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Phant has maintained a consistent presence, ranking between 6th and 7th place from June to September 2024. This stability is notable given the fluctuations experienced by competitors such as Dabble Cannabis Co., which saw a rise to 3rd place in August before settling at 5th in September, and Nugz, which consistently ranked higher than Phant, peaking at 4th in July. While Phant's sales figures have shown a steady increase over these months, competitors like Nugz and Dabble Cannabis Co. have achieved higher sales volumes, suggesting a potential area for growth for Phant. Meanwhile, Pura Vida experienced significant rank volatility, dropping to 15th in July before climbing back to 9th in September, highlighting the competitive and dynamic nature of this market segment.
Notable Products
In September 2024, Phant's top-performing product was Orange Cream Diamonds (1g) in the Concentrates category, maintaining its number one rank for four consecutive months, with notable sales of 1837 units. The Orange Cream Liquid Live Diamond Disposable (1g) from the Vapor Pens category climbed to the second position, improving from its third place in August, with sales reaching 1013 units. The Orange Cream Diamond Infused Pre-Roll (1g) in the Pre-Roll category moved up to the third rank, previously holding the second spot in August. Root Beer OG Diamond Cartridge (1g), another Vapor Pens product, remained steady at fourth place, despite a gradual decline in sales over the months. A new entry, Tuna Breath (7g) in the Flower category, debuted in fifth place, showcasing Phant's expanding product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
