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Dec-2025
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Overview
Market Insights Snapshot
Phant's performance in the British Columbia concentrates category has shown notable fluctuations over the latter part of 2025. Starting with a rank of 26 in September, the brand improved significantly to 11 in October, only to drop to 32 in November, before recovering to 22 in December. This volatility suggests a competitive market environment or potential shifts in consumer preferences. Meanwhile, Phant's presence in the pre-roll category in British Columbia is less prominent, with no ranking in September, a distant 91st place in October, and no further data points, indicating a challenging market position. In the vapor pens category, Phant entered the rankings in December at 71, a sign of potential growth or a strategic push in this segment.
In Saskatchewan, Phant has maintained a strong presence in the concentrates category, consistently ranking within the top 10 throughout the observed months. The brand's rank fluctuated slightly, peaking at 6 in November before settling at 7 in December, reflecting a stable demand for their products in this province. On the other hand, Phant's performance in the pre-roll category showed improvement, starting at 63 in September and rising to 49 in December, suggesting a positive trend. In Alberta, however, Phant did not manage to break into the top 30 in any category, which could indicate either a highly competitive market or a need for stronger brand positioning.
Competitive Landscape
In the competitive landscape of concentrates in British Columbia, Phant has experienced notable fluctuations in both rank and sales over the last few months of 2025. Starting from a rank of 26 in September, Phant surged to 11th in October, before dropping to 32nd in November and recovering to 22nd in December. This volatility highlights the dynamic nature of the market. In comparison, Terra Labs maintained a more stable presence, consistently ranking within the top 20, peaking at 15th in October. Meanwhile, Tremblant Cannabis showed steady improvement, finishing December at 21st. Despite Phant's rank fluctuations, its sales in December were higher than in September, indicating a positive long-term trend. However, brands like EarthWolf Farms and PureFire also demonstrated resilience, with EarthWolf Farms climbing back to 24th in December after a dip in November. For Phant, these insights suggest the need for strategic adjustments to maintain and improve its competitive position in this evolving market.
Notable Products
In December 2025, Phant's top-performing product was the Gingerbread Flavored Diamond Infused Pre-Roll (1g) from the Pre-Roll category, which climbed to the number one spot with sales reaching 918 units. Following closely, Tropical Breeze Diamonds (1g) in the Concentrates category secured the second position, showing a slight decline from its first-place ranking in November. Orange Cream THCA Diamonds (1g), also from the Concentrates category, maintained its fourth position, consistent with its November ranking. Notably, Pop Culture Flavoured THCa Diamonds (1g) emerged in third place, marking its first appearance in the rankings. The Bean Theory Liquid Live Diamond Disposable (1g) did not feature in the top ranks for December, having been ranked fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
