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Aug-2025
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Overview
Market Insights Snapshot
Phant's performance in the cannabis market across different provinces and categories has shown varied trends over the recent months. In Alberta, Phant's ranking in the Concentrates category has fluctuated between the 22nd and 27th positions from May to August 2025, indicating a relatively stable presence but with some challenges in maintaining a higher rank. Notably, Phant's Vapor Pens have not made it into the top 30 brands in Alberta, which could be seen as a concern for their market penetration in this category. In British Columbia, Phant has experienced a significant decline in the Concentrates category, dropping from 12th place in May to 35th by August. This downward trend could suggest increased competition or shifting consumer preferences. However, in the Vapor Pens category, Phant has shown more resilience, with a slight improvement from 53rd to 41st place, indicating potential growth opportunities in this segment.
In Ontario, Phant's presence in the Concentrates category has been consistent, albeit outside the top 40, with rankings fluctuating between 44th and 52nd. This stability, despite being lower in the rankings, may suggest a dedicated consumer base or steady sales. However, Phant's Vapor Pens have struggled to break into the top 30, which may indicate limited market impact in this category. In contrast, Saskatchewan presents a more positive outlook for Phant, particularly in the Concentrates category, where it has maintained a strong position within the top 10, peaking at 4th place in July. Additionally, their entry into the Pre-Roll category with a 41st position in August highlights potential for growth in new segments. This mixed performance across provinces and categories provides insights into Phant's strategic positioning and areas that may require attention or further investment.
Competitive Landscape
In the Alberta concentrates market, Phant has experienced fluctuating rankings over the months from May to August 2025, indicating a dynamic competitive landscape. Phant's rank shifted from 22nd in May to 27th in June, then improved to 24th in July, before slightly declining to 26th in August. This variability suggests a competitive pressure from brands like Frootyhooty, which maintained a higher rank than Phant for most of the period, despite a notable drop to 28th in August. Meanwhile, Virtue Cannabis showed a consistent upward trend, moving from outside the top 20 in May to 21st in July, potentially challenging Phant's position. Smoke Show also emerged as a competitor by August, climbing to 25th from 36th in July. These shifts highlight the need for Phant to strategize effectively to maintain and improve its market position amidst rising competition.
Notable Products
In August 2025, the top-performing product for Phant was the Gingerbread Flavored Diamond Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the first rank with notable sales of 2000 units. Following closely, the Orange Cream THCA Diamonds (1g) in the Concentrates category, which had held the top spot from May to July, dropped to second place. The Orange Cream Diamond Infused Pre-Roll (1g) improved its standing, moving up to third place from its previous ranks of fourth and second in prior months. The Orange Cream Liquid Live Diamond Disposable (1g) in the Vapor Pens category maintained a solid presence, ranking fourth. Lastly, Tropical Breeze Diamonds (1g) in the Concentrates category remained consistent, holding the fifth position in August after fluctuating between third and fifth in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
