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Nov-2025
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Overview
Market Insights Snapshot
Phant's performance in the Alberta market shows a mixed trend across different categories. In the Concentrates category, Phant started at rank 26 in August 2025 but saw a decline, dropping out of the top 30 by November. This downward movement is mirrored in sales, which decreased from CAD 31,714 in August to CAD 18,397 by October. However, in the Vapor Pens category, Phant experienced a more positive trajectory, initially ranked at 68 in August and improving to 57 by September before slightly dropping to 59 in October. Despite not making it back into the top 30 by November, the sales figures suggest a relatively stable demand, peaking at CAD 35,039 in September.
In British Columbia, Phant's performance in the Concentrates category was notably strong, with a significant jump from a rank of 38 in August to an impressive 9 in October, before settling at 29 in November. This upward movement correlates with a peak in sales during October. Conversely, the brand did not perform as well in the Pre-Roll category, only making a ranking appearance at 86 in October, suggesting limited penetration in this segment. Meanwhile, in Saskatchewan, Phant maintained a strong presence in the Concentrates category, consistently ranking within the top 10 and even improving to 6 in November, indicating a solid foothold in this market. However, the Pre-Roll category saw volatility, with Phant dropping out of the top rankings after August. These trends highlight Phant's varying success across different product categories and regional markets, reflecting both areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the concentrates category in Saskatchewan, Phant has demonstrated a notable upward trajectory in its market rank from August to November 2025. Initially positioned at 9th place in August, Phant improved to 6th place by November, indicating a positive shift in consumer preference and market penetration. This upward movement is particularly significant when compared to competitors such as Western Cannabis, which experienced a decline from 3rd to 7th place, and Herba Farms, which also saw a drop from 2nd to 4th place. Meanwhile, Dom Jackson maintained a relatively stable position, moving from 8th to 5th place, and Cosmic Extracts fluctuated, peaking at 5th place in September before falling to 8th in November. Phant's consistent rise in rank, coupled with an increase in sales, suggests a strengthening brand presence and growing consumer loyalty amidst a competitive market environment.
Notable Products
In November 2025, Phant's top-performing product was Tropical Breeze Diamonds (1g) in the Concentrates category, which soared to the number one rank from fifth place in October, with sales reaching 841 units. The Gingerbread Flavored Diamond Infused Pre-Roll (1g) maintained a strong presence, ranking second despite a previous absence in October, with notable sales of 539 units. The Orange Cream Diamond Infused Pre-Roll (1g) remained consistent, holding the third position, though its sales decreased compared to October. Orange Cream THCA Diamonds (1g) experienced a drop from first to fourth place, indicating a significant decline in sales. Lastly, the Orange Cream Liquid Live Diamond Disposable (1g) entered the rankings at fifth place, marking its return to the top five since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
