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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Phant concentrated over 52.12% of sales in Concentrates with a year-over-year decline of 78.72% and a month-over-month drop of 19.39%, while Pre-Roll held 45.67% share with a 30.90% YoY contraction and a 3.20% MoM dip. Vapor Pens accounted for just 2.21% share after a 98.48% YoY fall but rose 17.38% MoM, and the brand’s average price moved to $15.00 alongside a 49.64% YoY price decrease. With a Pre-Roll category rank of 42 in Saskatchewan and a top-category tilt toward Pre-Roll, the pattern implies the portfolio is reliant on two shrinking pillars while the smallest line is the only one showing MoM traction, pointing to short-term stabilization via mix, not broad-based recovery.
The combination of a 78.72% YoY contraction in Concentrates against a milder 30.90% YoY pullback in Pre-Roll, plus a 17.38% MoM uptick in Vapor Pens amid a 3.20% MoM decline in Pre-Roll, indicates that incremental gains will come from defending value-led Pre-Rolls and selectively rebuilding the premium halo in Vapor Pens. Given the rank of 42 in Saskatchewan Pre-Rolls and a 19.39% MoM decline in Concentrates, the brand’s positioning is shifting from potency-led to price-accessible formats, and the steep 49.64% YoY price reduction suggests pricing is now a primary lever to retain share while category breadth narrows.
Competitive Landscape
Phant sits at rank #42 in SK Pre-Roll in July 2026, improving 21 positions year over year from #63 while slipping 5 spots since April 2026 from #37 to #42, and down 3 positions from May 2026’s peak of #37 to July 2026’s #42; in contrast, Back Forty / Back 40 Cannabis held at #1 year over year with an 83.96% sales lift and BOLD moved up from #3 to #2 with an 81.93% sales increase, indicating that while Phant’s annual rank climb narrowed the distance to leaders, its quarter-to-date decline of 17 ranks from #25 in April 2026 to #42 in July 2026 (vs. Spinach sliding from #2 to #5 with a -3.21% sales change) suggests momentum is shifting from early-spring gains toward mid-year stagnation that will require share defense against faster-rising incumbents; this pattern implies Phant’s trajectory is positive on a 12-month view but flattening into the summer, pressuring assortment and promotion to convert earlier ranking wins into sustained placement.
Notable Products
The steepest decline sets the tone in July 2026: Hybrid THCa Diamond Infused Pre-Roll (1g) fell 84.7% month over month to rank 10, while Bubble Yam Hash (2g) also dropped 77.5% to rank 7, indicating acute volatility at the tail of the lineup. Offsetting that weakness at the top, Tropical Breeze Diamonds (1g) jumped 91.0% MoM into rank 2 and Gingerbread Flavored Diamond Infused Pre-Roll (1g) rose 31.8% while holding rank 1, with the former contributing $11,529 in sales; these moves contrast with Nuclear Sour Flavored THCA Diamonds (1g) sliding 27.4% to rank 3. Four of the top ten are Concentrates, yet within that family gains are bifurcated as Hybrid Diamond Hash (2g) climbed 31.5% to rank 4 while Snowball Diamond Hash (2g) fell 17.1% to rank 8, signaling format sensitivity within the same category. Taken together, the mix implies Phant is coalescing around a few breakthrough Concentrates and a hero Pre-Roll while culling underperforming SKUs, tilting the portfolio toward fewer, higher-velocity winners.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
