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Jul-2025
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Overview
Market Insights Snapshot
Sherbinskis has shown varied performance across different states and product categories, reflecting both promising trends and areas for improvement. In British Columbia, their presence in the Vapor Pens category has been relatively stable, maintaining a position within the top 30 brands. Although their ranking fluctuated slightly, moving from 25th in April to 21st in May before settling back to 25th in July, the sales figures reveal a consistent demand, with a notable peak in May. Meanwhile, in Ontario, Sherbinskis has maintained a consistent presence in the Vapor Pens category, though they slipped slightly in ranking from 26th to 29th from May to July. However, the sales figures suggest a resilient market presence, with a dip in June followed by recovery in July, indicating potential for growth.
In California, Sherbinskis' performance in the Pre-Roll category has been more challenging, as they have not broken into the top 30, with rankings ranging from 70th to 86th over the months. Despite this, their sales have shown an upward trend, particularly from June to July, which could signal a positive trajectory if they can improve their market position. The Vapor Pens category in California presents a slightly more optimistic picture, with a steady ranking around the mid-60s and a general upward trend in sales, culminating in a strong performance in July. In Ontario, the brand's absence from the top 30 in Concentrates since May could be a concern, suggesting a need for strategic adjustments to regain their competitive edge in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Sherbinskis has faced notable challenges in maintaining a top position. Despite a consistent presence outside the top 20, ranking 26th in April and May 2025 and slipping to 29th by June and July, Sherbinskis has seen fluctuations in sales, with a slight rebound in July. This contrasts with competitors like Carmel, which started strong at 22nd in April but experienced a decline to 28th by July, albeit with higher sales figures than Sherbinskis. Meanwhile, GREAZY showed a more stable performance, improving from 28th to 27th by July, with sales surpassing Sherbinskis, particularly in June. Additionally, Gas and Vortex Cannabis Inc. have demonstrated upward trends in rank and sales, with Gas moving from 36th to 30th and Vortex Cannabis Inc. maintaining a steady position around 30th, both showing potential to outpace Sherbinskis if current trends continue. These dynamics highlight the competitive pressures Sherbinskis faces in the Ontario vapor pen market, emphasizing the need for strategic adjustments to enhance its market position.
Notable Products
In July 2025, True GLTO 33 Live Resin Cartridge (1g) maintained its top position as the best-selling product for Sherbinskis, achieving sales of 2918 units. True Gelato 33 Live Resin Disposable (0.5g) held steady in the second position, showing consistent performance over the past months. Orange Sherbs Live Resin Disposable (0.5g) climbed to the third spot, indicating a positive trend in consumer preference. Meanwhile, Orange Sherbs Live Resin Cartridge (1g) dropped to fourth place, continuing its downward trajectory from previous months. Pink Sherbs Live Resin Cartridge (1g) also experienced a decline, falling to fifth place in July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
