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Aug-2024
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Overview
Market Insights Snapshot
Juicy has demonstrated notable fluctuations in its performance across different categories and states. In the Pre-Roll category within Colorado, Juicy saw a significant improvement in July 2024, moving up to the 10th position from the 23rd in June 2024. However, this momentum was not sustained as the brand dropped back to the 20th rank in August 2024. This indicates a volatile market presence, where Juicy managed to break into the top 10 briefly but struggled to maintain that position. On the other hand, the Vapor Pens category in Colorado showed a more consistent upward trend, with Juicy improving its rank from 68th in May 2024 to 51st by August 2024, suggesting a steady increase in consumer preference and market penetration in this segment.
The performance of Juicy across these categories highlights both opportunities and challenges. The Pre-Roll category's brief spike in July indicates potential for growth if the brand can identify and leverage the factors that contributed to this peak. Conversely, the steady climb in the Vapor Pens category suggests a more reliable growth trajectory, albeit starting from a lower ranking. The absence of Juicy in the top 30 for certain months in other states or categories would indicate areas where the brand needs to enhance its market strategy and presence. These mixed results underscore the importance of targeted efforts to stabilize and grow Juicy’s market share across different segments and regions.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Juicy has experienced notable fluctuations in rank and sales over the past few months. In May 2024, Juicy held the 21st position but saw a dip to 23rd in June. However, July marked a significant improvement as Juicy climbed to the 10th spot, only to drop back to 20th in August. This volatility contrasts with the more stable performance of competitors like Doinks, which consistently stayed within the top 21, and Bloom County, which improved from 25th in May to 17th in July before slightly dipping to 19th in August. Another competitor, Billo, showed a steady upward trend, moving from 37th in May to 18th in August. These shifts suggest that while Juicy has the potential for high performance, as evidenced by its peak in July, it faces stiff competition and must strategize to maintain and improve its market position.
Notable Products
In August 2024, Purp Fiction Infused Pre-Roll (1g) emerged as the top-performing product for Juicy, climbing from the 5th rank in July to the 1st position with notable sales of 1578 units. The Mangolorian Distillate Infused Pre-Roll (1g), which had consistently held the top rank in previous months, slipped to the 2nd position. Pineapples in Paradise Infused Pre-Roll (1g) also saw a slight decline, moving from 4th in July to 3rd in August. Revenge of the Blueberries Infused Pre-Roll (1g) maintained a steady performance, securing the 4th position in August, consistent with its rank in June. Notably, Planet of the Grapes Infused Pre-Roll (1g) entered the rankings for the first time in August, taking the 5th spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
