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Aug-2025
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Overview
Market Insights Snapshot
Newt Brothers Artisanal has demonstrated a notable presence in the Colorado market, particularly within the Concentrates category. Over the summer months, their ranking improved from 23rd in May 2025 to 18th by July, maintaining this position into August. This upward trend indicates a strengthening foothold in the Concentrates market, supported by a steady increase in sales figures during this period. However, the brand's performance in the Vapor Pens category has been less consistent, with rankings fluctuating from 46th in May to 45th in August, suggesting potential challenges in maintaining a stable market position. Notably, Newt Brothers Artisanal did not rank within the top 30 brands for Pre-Rolls in Colorado, indicating an area where the brand may have opportunities for growth or requires strategic adjustments.
In terms of sales dynamics, Newt Brothers Artisanal's sales in the Concentrates category saw a significant rise, with a peak in July 2025, aligning with their improved ranking. This suggests a successful strategy in place for this product line. In contrast, the Vapor Pens category showed a decline in sales from June to August 2025, which might explain the drop in ranking during the same period. The absence of a top 30 ranking for Pre-Rolls in Colorado highlights a potential gap in their product portfolio or market penetration strategy. This varied performance across categories and the state market underscores the need for targeted strategies to bolster weaker areas while capitalizing on the strengths in Concentrates.
Competitive Landscape
In the competitive landscape of Colorado's concentrates market, Newt Brothers Artisanal has shown a steady improvement in rank, moving from 23rd in May 2025 to 18th by July and maintaining this position in August. This upward trend in ranking is indicative of their growing market presence, despite facing stiff competition from brands like Nuhi, which fluctuated between 15th and 20th place during the same period. Additionally, Colorado's Best Dabs (CBD) also saw a rise in rank from 24th to 17th, surpassing Newt Brothers Artisanal in August. Meanwhile, AO Extracts experienced a decline from 12th to 19th, highlighting potential volatility in the market. These shifts suggest that while Newt Brothers Artisanal is gaining traction, the competitive environment remains dynamic, with other brands like TFC (The Flower Collective LTD) also making notable movements, such as rising from 25th to 20th in August. This competitive analysis underscores the importance for Newt Brothers Artisanal to continue leveraging its strengths to maintain and improve its market position amidst these fluctuating dynamics.
Notable Products
In August 2025, the top-performing product for Newt Brothers Artisanal was Lavender Berry Axolotl Live Badder (1g) in the Concentrates category, securing the number one rank with sales of 476 units. Following closely was Electric Goat Live Resin Remix (1g), which ranked second. Silver Mountain Chem Axolotl Sugar Wax (1g) and Dancing Deadhead Sugar Wax (1g) took the third and fourth spots, respectively. Notably, Chimera Shatter (1g) rounded out the top five. Compared to previous months, these products have maintained strong positions, with Lavender Berry Axolotl Live Badder consistently leading the pack since it first appeared in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
