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May-2024
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Overview
Market Insights Snapshot
Newt Brothers Artisanal has shown notable performance in the Colorado market, particularly in the Concentrates category. Despite starting February 2024 at rank 31, they managed to climb up to rank 27 by May 2024. This upward movement indicates a growing preference for their products among consumers, as evidenced by their sales figures, which peaked in April 2024. However, it's important to note that they were outside the top 30 in February and March, which may suggest a fluctuating market presence or a strong competitive landscape. The brand's ability to break into the top 30 by April demonstrates resilience and an effective strategy in capturing consumer interest.
In the Vapor Pens category, Newt Brothers Artisanal's performance has been more volatile. They were ranked 61st in February 2024 but improved their position to 53rd by May 2024. This category has seen a mix of ups and downs with sales figures reflecting this trend. March 2024 saw a slight improvement in rank, but April's rank dropped again before recovering in May. This inconsistency might indicate challenges in maintaining a steady market share or could reflect seasonal variations in consumer preferences. As they continue to navigate this category, their future rankings will be critical to observe for a clearer picture of their market strategy and consumer reception.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Newt Brothers Artisanal has experienced notable fluctuations in its ranking over recent months. While the brand was ranked 31st in February 2024, it saw a slight dip to 34th in March before climbing back to 30th in April and 27th in May. This upward trend indicates a positive momentum, especially when compared to competitors like Apothecary Extracts and Harmony Extracts, which have shown more variability in their rankings. For instance, Apothecary Extracts dropped from 20th in March to 28th in May, while Harmony Extracts fell from 13th in April to 25th in May. Additionally, Rare Dankness and Billo have also shown inconsistent performance, with Rare Dankness fluctuating between 26th and 38th, and Billo hovering around the 27th to 34th range. These trends suggest that Newt Brothers Artisanal is gaining ground and could potentially continue its ascent in the market, making it a brand to watch for consumers and investors alike.
Notable Products
In May-2024, the top-performing product for Newt Brothers Artisanal was Grandaddy Purple Sugar Wax (1g) in the Concentrates category, achieving the highest sales with 726 units sold. Following closely, Tango Live Resin Cartridge (1g) in the Vapor Pens category secured the second spot. Kush Mints Sugar Wax (1g) and Petrol Punch Live Resin Cartridge (1g) ranked third and fourth, respectively, demonstrating strong performance in both Concentrates and Vapor Pens categories. Chocolate Cupcakes Live Resin Cartridge (1g) rounded out the top five. Compared to previous months, these products have consistently maintained or improved their rankings, indicating a stable or growing consumer preference.
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