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Jul-2025
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Overview
Market Insights Snapshot
Newt Brothers Artisanal has shown a consistent performance in the Colorado market, particularly in the Concentrates category. Over the span from April to July 2025, the brand has improved its ranking from 22nd to 20th, indicating a positive trend in this segment. This upward movement is reflected in their sales, which have increased from $122,561 in May to $132,894 in July. Such a trend suggests that Newt Brothers Artisanal is strengthening its foothold in the Concentrates market, potentially capturing more consumer interest or expanding its distribution network. Meanwhile, their performance in the Vapor Pens category has been less stable, with rankings fluctuating between 37th and 46th place. This variability might point to challenges in maintaining consistent consumer engagement or facing strong competition in the Vapor Pens segment.
In the Pre-Roll category in Colorado, Newt Brothers Artisanal has faced more significant challenges. The brand was not ranked within the top 30 in May and July 2025, highlighting a struggle to maintain a competitive edge in this category. Their brief appearance at 57th in April and 67th in June indicates sporadic performance, which could be attributed to either fluctuating consumer preferences or inconsistent supply chain dynamics. Despite these challenges, the brand's ability to maintain a presence in other categories suggests they are not entirely dependent on Pre-Roll sales, allowing them to potentially recalibrate their strategy to enhance performance in this area. Such insights could be pivotal for stakeholders looking to understand the nuances of Newt Brothers Artisanal's market positioning.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Newt Brothers Artisanal has shown a steady improvement in its rankings, moving from 22nd in April 2025 to 20th by July 2025. This upward trend indicates a positive reception to their products, although they remain outside the top 20, suggesting room for growth. Notably, West Edison has experienced a decline, dropping from 13th to 19th over the same period, which could present an opportunity for Newt Brothers Artisanal to capture some of their market share. Meanwhile, Nuhi has shown significant volatility, climbing from 24th to 15th and then slightly dropping to 18th, indicating a competitive but unstable presence. Next1 Labs LLC also saw a decline, from 14th to 22nd, which may further open up the market for Newt Brothers Artisanal to increase its sales. Overall, while Newt Brothers Artisanal is making progress, the competitive dynamics suggest that strategic marketing and product differentiation could further enhance their position in this evolving market.
Notable Products
In July 2025, the top-performing product for Newt Brothers Artisanal was Jamaican Jack Axolotl Sugar Wax (1g) in the Concentrates category, securing the first rank with notable sales of 513 units. Lavender Berry Axolotti Sugar Wax (1g) climbed to the second position, improving from fourth place in June 2025, with sales reaching 447 units. Aspen OG Sugar Wax (1g) dropped to the third position from its previous top rank in June, indicating a shift in consumer preference. MAC 'N Cheese Sugar Wax (1g) re-entered the rankings at fourth place, showing a resurgence in popularity after not being ranked in May and June. Petrol Punch Live Resin Cartridge (1g), a new entry in the Vapor Pens category, debuted at fifth place, suggesting a growing interest in vapor pen products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
